Part one:Part one:

Concept and Role of Concept and Role of Information SystemsInformation Systems

1: The Information Systems 1: The Information Systems Revolution: organizational and Revolution: organizational and business challenges and business challenges and opportunities in an information age. opportunities in an information age.

2: Conceptualize Information 2: Conceptualize Information Systems from various PerspectivesSystems from various Perspectives

3: Winning Competitive Advantages 3: Winning Competitive Advantages with IT with IT

4: Organization, Management, 4: Organization, Management, Business Processes, and Information Business Processes, and Information systemssystems

Dell Computer

供应商 物流合作伙伴

Internet

Internet

制造合作伙伴

InternetInternet

顾客利用Web查询信息，提出要求或确定定单

Dell Computer CompanyDell Computer Company

Cisco's visionCisco's vision is that the Internet is that the Internet will transform the way people will transform the way people workwork, , livelive, , playplay, and , and learnlearn. Today change is . Today change is happening faster than ever before, happening faster than ever before, and Cisco helps companies turn and Cisco helps companies turn that change into a competitive that change into a competitive advantage, by helping them advantage, by helping them become agile. Cisco is the become agile. Cisco is the worldwide leader in networking for worldwide leader in networking for the Internet.the Internet.

UPS: is transforming itself UPS: is transforming itself from a package delivery from a package delivery firm to one that offer total firm to one that offer total solutions to customerssolutions to customers’’ global commerce needs.global commerce needs.

American Express Interactive

To Become global business travel and financial services provider

通讯支持(COMMUNICATION

S SUPPORT)

配销中心

供应商

供应商支付

WAL-MAT 总部

财务(FINANCING)

星通讯卫

零售商店

POS 数据(Point-of-sale data)

组织学习 (Organizational

Learning)

视讯联接（ VIDEO LIN

K ）

POS 数据(Point-of-sale data)

WAL-MAT 供应链Partne

r

————Not only shorts time and Not only shorts time and space, but also change the life space, but also change the life

……

Internet Impact on ……?

Not only change in technology Re-shape business model

Major Trends in the Major Trends in the Internet AgesInternet Ages

Customer-Oriented Customer-Oriented TrendsTrends Speed of service:Speed of service:

for the customer, time is moneyfor the customer, time is money Self-service: Self-service:

empowered customersempowered customers More product choices: More product choices:

more personalizationmore personalization Integrated solutions, not piecemeal Integrated solutions, not piecemeal

productsproducts

Major Trends in the Major Trends in the Internet AgesInternet Ages

Service and Process TrendsService and Process Trends Integrated sales and service:Integrated sales and service:

customization and integrationcustomization and integration Seamless Support:Seamless Support:

consistent and reliable customer serviceconsistent and reliable customer service Flexible fulfillment and convenient Flexible fulfillment and convenient

service delivery:service delivery: streamline your supply chain.streamline your supply chain.

Increased process visibilityIncreased process visibility

Business ProcessBusiness Process

President, or CEO, or General Managers

Marketing(Sales) Manufacturing (Production,operation) Finance(Accounting)

Customerdemand

Income

Major Trends in the Major Trends in the Internet AgesInternet Ages

Organizational TrendsOrganizational Trends Outsourcing Management:Outsourcing Management:

Flatten the organizationFlatten the organization Contract Manufacturing:Contract Manufacturing:

Become brand intensiveBecome brand intensive Virtual Distribution:Virtual Distribution:

Become customer-certricBecome customer-certric

Virtual OrganizationVirtual Organization

CORECORE

COMPANYCOMPANY

LOGISTICSLOGISTICS

COMPANYCOMPANY

DESIGNDESIGN

COMPANYCOMPANY

MANUFACTURINGMANUFACTURING

COMPANYCOMPANY

FINANCE COMPANYFINANCE COMPANY

SALES & MARKETINGSALES & MARKETING

COMPANY COMPANY

Why Good Company Go Why Good Company Go BadBad

When business condition change, the When business condition change, the most successful companies are often most successful companies are often slowest to adapt. slowest to adapt.

The problem is not an inability to The problem is not an inability to take action but an inability to take take action but an inability to take appropriate action. appropriate action.

The most common is active inertia. The most common is active inertia.

Why Good Company Go Why Good Company Go BadBad

To avoid being left behind, executives must To avoid being left behind, executives must understanding the true source of corporate understanding the true source of corporate inertia.inertia. Strategic frames become blinders.Strategic frames become blinders. Process harden into routines. Process harden into routines. Relationships become shackles.Relationships become shackles. Value harden into dogmas.Value harden into dogmas.

Success breeds active inertia, and active Success breeds active inertia, and active inertia breeds failure. But is failure an inertia breeds failure. But is failure an inevitable consequence of success? In inevitable consequence of success? In business, at least, The answer is no.business, at least, The answer is no.

Change becomes constant. Change becomes constant.

Keep focus on-Keep focus on-！！ How to obtain competitive advantage How to obtain competitive advantage ？？

How to enhance core competenceHow to enhance core competence？？！！ How to response quickly to customer How to response quickly to customer

demand and provide best service to demand and provide best service to customer with lower cost, and to gain customer with lower cost, and to gain value of self? value of self?

How to Change? IT/IS is the enabler

FactsFacts ――――Michael Hammer: Reengineering the Michael Hammer: Reengineering the

Corporation, 1991. Corporation, 1991. The usual methods for booting performanceThe usual methods for booting performance——process rationalization and automationprocess rationalization and automation——havenhaven’’t yielded the dramatic improvements t yielded the dramatic improvements companies need. In particularly, heavy companies need. In particularly, heavy investments in information technology have investments in information technology have delivered disappointing resultsdelivered disappointing results——largely largely because companies tends to use technology because companies tends to use technology to mechanize old ways of doing business. to mechanize old ways of doing business. They leave the existing processes intact and They leave the existing processes intact and use computer simply to speed them up. use computer simply to speed them up.

Wrap-upWrap-up

Managing in an Information Age: Managing in an Information Age: Organizational and business Organizational and business Challenges and OpportunitiesChallenges and Opportunities

Facing the challenges: IT/IS is the Facing the challenges: IT/IS is the enablers for new business strategy, enablers for new business strategy, new business model, new new business model, new organization systemsorganization systems

Thanks for Your AttentionThanks for Your Attention