Partnerships for Better Business (UK) LLP

Looking after our

Business Improvement Districts

and Town and City Centre centres

Headlines:

• Town Centres are loosing customers – footfall down 10% in 3 yrs

• Vacancy rates are high - ave 14%

• Increasing competition – multi media

• High Street space fell 11.8% and shopping centre rose 34.2% in last decade

BRC-KPMG

From ‘shopping’ to ‘experience’2002 Sales 2012 Sales

Source: GVA Grimley 2012

Portas Review

• Government response – accepted nearly all recommendations

• 12 Pilots – range of locations

• Second phase results to be announced

• “Town Teams” must include planners

High Street Innovation Fund

“high streets cannot simply rely on retail – they have to offer something new and different that neither shopping centres nor the Internet can match.”

Letter to Chief Executives from DCLG

City and Town Centre Partnerships

(“Town Teams”)

City and Town Centre Management

A wide variety of partnerships across the UK

Supported by the ATCM• A tried and tested formula . . . – Bring the right people around the table– Share a Vision for the Future– Have a Plan!– Put it into Action!– Ensure sustainability– Communicate Success

Business Improvement Districts

AdditionalitySpecific proposal:

• All businesses have a voice • Focus on delivery• Additional services• Direct business benefits• Fair and equitable levy• Up to 5 years

Put to a vote:• Occupiers vote• Dual majority

Increasing Confidence

Ave Ave Turnout

by No by rates

1st Ballots 74% 72% 45%

2nd Ballots 76% 80% 48%

Successful BIDs• Where the BID is:

– managed, coordinated and delivered by the businesses of the BID

– an effective and cohesive business community organisation delivering value for money.

• BID Management team focuses on:– front end project delivery in line with the BID business plan

commitments

– using core competencies of suppliers

– working closely with partners,

– minimising sub-contracting relationships, with the overall coordination and control being in the hands of ‘project manager’ wherever possible.

Creating the experience

Know your audience

2008 Retail Catchment Map

St Peters

Street

Westfield Extension

Cathedral

Cornmarket

Green

Lane

Eagle

East

Street

Sadler

Gate

© Crown Copyright. All rights reserved. (100024913) (2008)

The Spot

Value

Mass

Premium

22%

Westfield Extension

Ark & Canopy – Sadler Gate

27%

42%

14%

27%

83%

88%36%

Friar Gate

Independent

Multiple

93% % Indep.

Understand your offerMarket Position and Multiples v Independents

Build on your strengths

Be proactive – manage and use market forces

The visitors journey

Make sure everything works together

The journey - Awareness

The journey - Access

The Journey - Signage

The journey - The offer

Monitoring and reviewing effectiveness

Everything must work together

• Understand your:– Local population– Offer of the town or city

• Build on your strengths

• Have a plan

• Work in real partnership

• Monitor your performance

Leaving it to market forces will leave you behind

Partnerships for Better Business (UK) LLP

Thank you