Pathfinder Ch08

8/19/2019 Pathfinder Ch08

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You may say I’m a dreamer,but I’m not the only one; Ihope some day you’ll join us,and the world will live as one’.

John Lennon (1940 – 1980)

British musician andsongwriter

When I am at Milan, I do asthey do in Milan; but when I goto Rome, I do as Rome does.

St Augustine (354 – 430)oman theo!ogian"#hi!oso#her


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1. ower!"istan#e$ or the degree o%ine&uit' among #eo#!e that a countr's#o#u!ation sees as norma!

$ountries su#h as su#h as the %&',(ermany and the )etherlands s#ored lowon power!distan#e, while Russia and$hina s#ored high.

*. Individualism versus #olle#tivism$ or thedegree to which #eo#!e #re%er to act asindi*idua!s rather than as mem+ers o%grou#s

$ountries or regions su#h as +ong ong,Indonesia and West '-ri#a s#ored ow onindividualism; while the %&' and the)etherlands s#ored high.

Hofstede’s ve cultural dimensions (1)


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Hofstede’s ve cultural dimensions (2)

/. Mas#ulinity v. -emininity $ or the degree to which*a!ues o%ten !a+e!!ed mascu!ine (eg$asserti*eness$ com#etiti*eness$ #er%ormanceorientation) #re*ai! o*er those o%ten !a+e!!ed%eminine (eg$ re!ationshi#s$ so!idarit'$ ser*ice)

Scandina*ian countries$ the ,ether!ands and ussia

scored !ow on mascu!init'$ Ja#an and -erman'scored high

0. %n#ertainty avoidan#e$ or the degree to which#eo#!e #re%erred structured rather thanunstructured situations

.ountries such as /ong ong$ ndonesia$ and the2SA scored !ow$ whi!e Ja#an$ ussia and rancescored high

. ong!term versus short!term orientation.

.ountries such as Ja#an and .hina scored high on!ongterm orientation$ whereas the 2SA and Britain


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6/17

1. Why is Kodakconsidering expandinginto China?

2. In what ways mightKodak be a tiger inrelation to local

Chinese competitionand why, as theChinese proverbsggests, !althoghyo may be a sperior"orce, in n"amiliarterritory, yo may be

weaker than local"orces#.

$. What strategyshold Kodak prse?

%. In negotiating withthe Chinese, what

insights can be gained"rom models in this


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8/17

1. Why was I srprisedby &iggles dring the'ight to (eol? Whywold Korean )irlinesbe hiring &ritish pilots?

2. Why might cltre be part o" the explanation"or the poor sa"etyrecord o" Korean

)irlines?

$. What other "actorsmay also play a part?

%. What soltion coldyo sggest "or thisdi*clty?


9/17

1. Why might theworld be!Cali"ornianising#?

2. What "orces exist"or locali+ation?

$. ow might the bankin the case address theneed "or globale*ciencies on the onehand and the pressre

"or local cstomi+ationon the other?

%. Why did -hilips andWalart misinterprettheir "oreignconsmers?

IKEA: Glass or vase?

http://shinymedia.blogs.com/.shared/image.html?/photos/uncategorized/vasen_1.jpg


10/17

1. Why might the three/ropean contrieshave acted di0erentlyin yana?

2. Why did the di0erentapproaches lead todi0erent types o"otcome?

$. Why did the /nglishadst their approach

towards that o" the3tch?

%. What lessons can welearn abot thedi0erences betweenyana, (riname and4rench iana today?


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12/17

1. Why did5odaphone lanch itshostile bid "orannesman?

2. Why was thereerman otcry at the

prospect o"5odaphone ac6iringannesman?

$. Why didannesman lose thecontest?

%. Was this a goodotcome "or allstakeholders?


13/17

1. What were the bene7tsto Coke o" going global?

2. ow was this globalapproach mirrored inCoke#s8 strctre?

$. Why has Coke nowdecided to go local?

%. What e0ect might thisnew local strategy have onCoke#s organi+ation?...

9. Why is c3onalds persisted with a globalapproach?

:. What risks doesc3onalds "ace with thisstrategy?

;. Where wold yo position Coke and

c3onalds on the lobalIntegrationesponsiveness grid?


14/17

1. (&C has grown primarilythrogh ac6isitions. Whatare the virtes o" thisapproach?

2. Why was ames &ond not

the best choice o" personality "or (&C?

$. Why does ichael -alinresonate so strongly with(&C exectives?

%. (&C claimsdistinctiveness in

persistence and commitmentto markets. ow is this possible and why might itcon"er advantage?

9. ow can (&C competee0ectively by championinglocal diversity and yet proclaiming itsel" as a global

bank?


15/17

John Bond James Bond Michael Palin

http://www.allenandunwin.com/Media/authors/PalinMichael.jpg


16/17

1. Why is >over trying toenter into a strategic alliancewith ()IC?

2. What are the attractions"or ()IC to enter into thisalliance with >over?

$. Why has onda chosen toman"actre and distribte"or itsel" in China rather thansing some "orm o" strategicalliance?

%. What insights caninternational bsinesstheories give s in comparingthe expansions o" >over andonda into China?

9. What are the implications"or the two internationalstrategies in the @K car

market?


17/17

Documents

Pathfinder Ch08