PERANCANGAN ILUSTRASI UNTUK PROMOSI MINI ALBUM BAND … · dianggap sebagai media yang tepat dalam mewakili karakter musik dan personil dari Band Tegur Sapa. Media promosi yang digunakan

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PENGANTAR KARYA TUGAS AKHIR

PERANCANGAN ILUSTRASI UNTUK PROMOSI

MINI ALBUM BAND TEGUR SAPA SURAKARTA

Disusun Guna Melengkapi dan Memenuhi Persyaratan

Mencapai Gelar Sarjana Seni Rupa

Program Studi Desain Komunikasi Visual

Disusun oleh :

Ribut Ego Setiawan

C0711024

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2016

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PERSEMBAHAN

Karya ini saya persembahkan untuk:

Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung, dan dia yang selalu berdoa untuk ku.

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MOTTO

‘What doesn’t kill me, makes me stronger’

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KATA PENGANTAR

Puji syukur penulis panjatkan kepada Allah SWT yang telah memberikan

limpahan rahmat, bimbingan, serta ridho Allah. Sehingga penulis dapat

menyelesaikan Karya Tugas Akhir ini meskipun dengan berbagai hambatan yang

ada. Dengan bantuan, bimbingan, serta arahan dari berbagai pihak, maka

penulisan Konsep Karya Tugas Akhir dengan judul PERANCANGAN ILUSTRASI UNTUK PROMOSI MINI ALBUM BAND TEGUR SAPA SURAKARTA ini dapat terselesaikan dengan baik. Untuk itu penulis ingin menyampaikan rasa terimakasih kepada: 1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan Desain

Universitas Sebelas Maret Surakarta. 2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program StudiS1 Desain

Komunikasi Visual. 3. Drs. Bedjo Riyanto, M.Hum. selaku pembimbing I yang telah memberikan

pengarahan serta kritik yang membangun. 4. Esty Wulandari. S.Sos.M.,Si. selaku pembimbing II yang telah banyak

memberikan arahan, masukan, dan saran dalam Karya Tugas Akhir ini. 5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan DesainUniversitas

Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.

6. Semua teman-teman personil Band Tegur Sapa yang telah mengizinkan dan mendukung penuh untuk pembuatan tugas akhir.

7. Keluarga dan para sahabat yang senantiasa mendukung penulis untuk tetap

bersemangat dalam menyelesaikan kuliah dengan baik dan lancar. 8. Teman-teman serta seluruh pihak yang telah membantu penulis dalam

menyelesaikan Konsep Karya TugasAkhir.

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Penulis menyadari bahwa dalam penyusunan Konsep Karya Tugas Akhir ini

masih jauh dari sempurna, karena keterbatasan penulis dalam berbagai hal. Oleh

karena itu saran dan kritik yang sifatnya membangun sangat penulis harapkan dari

para pembaca. Akhir kata penulis ucapkan terimakasih dan penulis berharap

semoga apa yang telah penulis susun ini dapat bermanfaat serta menambah

wawasan bagi pembaca.

Surakarta, Juni 2016

Penulis,

Ribut Ego Setiawan

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DAFTAR ISI

LEMBAR JUDUL ........................................................................................................ i

LEMBAR PERSETUJUAN ........................................................................................... ii

LEMBAR PENGESAHAN ........................................................................................... iii

PERNYATAAN .............................................................................................................. iv

PERSEMBAHAN ........................................................................................................... v

MOTTO .......................................................................................................................... vi

KATA PENGANTAR ................................................................................................... vii

DAFTAR ISI .................................................................................................................. ix

DAFTAR GAMBAR ................................................................................................... xiv

DAFTAR TABEL ....................................................................................................... xvi

ABSTRAKSI .............................................................................................................. xvii

ABSTRACT ............................................................................................................... xviii

BAB I PENDAHULUAN .......................................................................................... 1

A. Latar Belakang ........................................................................................ 1

B. Rumusan Masalah .................................................................................... 2

C. Tujuan Perancangan ................................................................................. 3

D. Target Market dan Target Audience .......................................................... 3

E. Metode Penelitian ...................................................................................... 4

F. Target Visual ............................................................................................. 6

BAB II KAJIAN TEORI ............................................................................................. 8

A. Tinjauan Umum Perancangan .................................................................. 8

1. Konsep ................................................................................................ 8

2. Media .................................................................................................. 9

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3. Ide/Gagasan ......................................................................................... 9

4. Persiapan Data .................................................................................. 10

5. Visualisasi ......................................................................................... 10

6. Produksi ............................................................................................ 10

B. Tinjauan Umum Ilustrasi .......................................................................... 10

1. Fungsi ................................................................................................ 12

2. Manfaat Gambar Ilustrasi .................................................................. 12

3. Unsur Utama Gambar Ilustrasi .......................................................... 12

4. Corak Gambar Ilustrasi .................................................................... 13

5. Macam-Macam Teknik Ilustrasi ....................................................... 14

C. Tinjauan Umum Promosi ........................................................................ 19

1. Promosi ............................................................................................. 19

2. Bauran Promosi ................................................................................. 21

3. Tujuan Promosi ................................................................................. 23

D. Tinjauan Umum Musik ........................................................................... 25

1. Pengertian Musik ............................................................................... 25

2. Jenis-Jenis Musik ................................................................................ 26

3. Major Label ........................................................................................ 29

4. Indie Label .......................................................................................... 30

5. Musik Pop ........................................................................................... 31

BAB III IDENTIFIKASI DATA ................................................................................ 39

A. Band TEGURSAPA ................................................................................... 39

1. Lirik Lagu Band TEGURSAPA ....................................................... 40

2. Analisa Promosi Band TEGURSAPA .............................................. 41

B. Komparasi .................................................................................................. 47

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1. Album Band MOCCA ...................................................................... 47

2. Album Band WSATCC .................................................................... 48

C. Analisa SWOT .......................................................................................... 48

D. Positioning ................................................................................................. 51

E. Unique Selling Point (USP) ....................................................................... 52

BAB IV KONSEP PERANCANGAN ......................................................................... 53

A. Metode Perancangan ................................................................................. 53

B. Konsep Kreatif ........................................................................................... 54

C. Target Market Dan Target Audience ......................................................... 54

1. Segmentasi Geografis ....................................................................... 54

2. Segmentasi Demografis ................................................................... 55

D. Strategi Komunikasi Visual Verbal ........................................................... 55

1. Headline ............................................................................................ 55

2. Sub Headline ..................................................................................... 55

3. Body Copy ........................................................................................ 56

4. Base Line .......................................................................................... 56

E. Target Visual ............................................................................................. 56

F. Konsep Karya Mini Album ....................................................................... 57

G. Konsep Perancangan ................................................................................. 58

1. Konsep Komunikasi Visual ............................................................. 58

H. Teknik Pelaksanaan ................................................................................... 63

I. Media Placement ....................................................................................... 64

J. Estimasi Biaya ........................................................................................... 66

BAB V VISUALISASI KARYA ............................................................................... 68

A. Aplikasi Karya ......................................................................................... 68

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1. Album Cd .......................................................................................... 68

a. Inner ........................................................................................... 68

b. Outer .......................................................................................... 69

c. Inner Sleeve ................................................................................ 70

d. Sleeve Lirik ................................................................................ 71

2. Album Vinyl ..................................................................................... 72

3. Kaset ................................................................................................. 73

B. Media Lini Bawah .................................................................................... 74

1. Label CD ........................................................................................... 74

2. Label Vinyl ....................................................................................... 75

3. Poster ................................................................................................. 76

4. X-Banner ........................................................................................... 77

5. Iklan Majalah .................................................................................... 78

6. Cover Fanpage Facebook .................................................................. 79

7. Cover Twitter .................................................................................... 80

8. Cover Soundcloud ............................................................................. 81

9. Cover Instagram ................................................................................ 82

C. Merchandise ............................................................................................. 83

1. Kaos .................................................................................................. 83

2. Totebag ............................................................................................. 84

3. Pembatas Buku .................................................................................. 85

4. Sticker ............................................................................................... 86

5. Stick Drum ........................................................................................ 87

6. Pick Gitar .......................................................................................... 88

7. Pin ..................................................................................................... 89

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BAB VI KESIMPULAN .............................................................................................. 39

A. Kesimpulan ............................................................................................... 39

B. Saran ......................................................................................................... 47

DAFTAR PUSTAKA

LAMPIRAN

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DAFTAR GAMBAR

Gambar 1. Kerangka Berpikir ....................................................................................... 5

Gambar 2. Gambar Tekhnik Out Line ........................................................................ 15

Gambar 3. Gambar Tekhnik Arsir .............................................................................. 15

Gambar 4. Gambar Tekhnik Blok ............................................................................... 16

Gambar 5. Gambar Tekhnik Scraper Board ............................................................... 17

Gambar 6. Gambar Tekhnik Dot ................................................................................ 17

Gambar 7. Gambar Tekhnik Goresan Kering (Drybrush) .......................................... 18

Gambar 8. Gambar Tekhnik Half Tone ...................................................................... 18

Gambar 9. Gambar Tekhnik Siluet ............................................................................. 19

Gambar 10. Gambar Logo .......................................................................................... 42

Gambar 11. Gambar Instagram ................................................................................... 42

Gambar 12. Gambar Soundcloud ................................................................................ 43

Gambar 13. Gambar Band Tegur Sapa di Smaracatur ................................................ 43






Gambar 19. Gambar Band Tegur Sapa di Pameran Fokus ......................................... 46

Gambar 20. Gambar Album Mocca ............................................................................ 47

Gambar 21. Gambar Album WSATCC ...................................................................... 48

Gambar 22. Gambar Refrensi Ilustrasi ....................................................................... 59


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DAFTAR TABEL

Tabel 1. Analisis SWOT ............................................................................................. 51

Tabel 2. Estimasi Biaya .............................................................................................. 67

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PERANCANGAN ILUSTRASI UNTUK PROMOSI

MINI ALBUM

BAND TEGUR SAPA SURAKARTA

Ribut Ego Setiawan1

Drs. Bedjo Riyanto, M.Hum.2 Esty Wulandari, S.Sos.,M.Si.3

ABSTRAK

Ribut Ego Setiawan, 2016. Perancangan ilustrasi untuk promosi mini album

Band Tegur Sapa Surakarta ini dilatarbelakangi oleh peluncuran mini album pertama mereka yang akan dilaksanakan pada akhir tahun 2016. Ilustrasi dipilih karena dianggap sebagai media yang tepat dalam mewakili karakter musik dan personil dari Band Tegur Sapa. Media promosi yang digunakan juga sesuai dengan kebutuhan dan keefektifan dalam mempromosikan mini album yang akan diluncurkan, antara lain : label dvd/ vinyl, x-banner, selebaran, poster, stick drum, pick gitar, kaus, dan masih banyak lagi. Perancangan ilustrasi untuk promosi mini album Band Tegur Sapa Surakarta ini diharapkan dapat menarik perhatian pecinta musik indie sehingga mampu bersaing ditengah ketatnya persaingan di dunia musik. 1 Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta dengan

NIM C0711024 2 Dosen Pembimbing I 3 Dosen Pembimbing II

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ILLUSTRATION PLANNING FOR TEGUR SAPA BAND MINI ALBUM PROMOTION

SURAKARTA

Ribut Ego Setiawan4

Drs. Bedjo Riyanto, M.Hum.5 Esty Wulandari, S.Sos.,M.Si.6

ABSTRACT

Ribut Ego Setiawan, 2016. This illustration plan for Tegur Sapa Band mini album is based on their first mini album launching in the end 2016. Illustration is chosen because it can represent the music character and personnel of Tegur Sapa Band. Promotion media used is suitable with the need and the effectiveness in promote their mini album, they are as follows: dvd label/ vinyl, x-banner, flyer, poster, drum stick, guitar pick, t-shirt, and many more. This illustration plan for Tegur Sapa Band mini album is aimed to attract the indie music lovers so that Tegur Sapa Band could compete in the music world. 4 The student of Visual Communication Design Faculty of Fine Art and Design Sebelas Maret University

NIM C0711024 5 Guide Lecture I 6 Guide Lecturer II

Documents

PERANCANGAN ILUSTRASI UNTUK PROMOSI MINI ALBUM BAND … · dianggap sebagai media yang tepat dalam mewakili karakter musik dan personil dari Band Tegur Sapa. Media promosi yang digunakan