PERANCANGAN PROSES, JASA & PERANCANGAN SISTEM …mukhyi.staff.gunadarma.ac.id/Downloads/files/12710/PERANCANGAN... · Dimensi kritis lain yang mempengaruhi pemilihan proses adalah

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  • PERANCANGAN PROSES, PERANCANGAN PROSES, PERANCANGAN PROSES, PERANCANGAN PROSES,

    JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN JASA & PERANCANGAN

    SISTEM KERJASISTEM KERJASISTEM KERJASISTEM KERJA

    Dr. Mohammad Abdul Dr. Mohammad Abdul Dr. Mohammad Abdul Dr. Mohammad Abdul MukhyiMukhyiMukhyiMukhyi, SE., MM, SE., MM, SE., MM, SE., MM

  • seleksi proses

    ciri proses

    aliran interniten

    keputusan seleksi proses

    strategi proses-produk

    Rancangan operasi jasa

    mendefinisikan jasa

    kerangka rancangan jasa

    menetapkan strategi dan produk jasa

    sustem penyerahan ke pelanggan

    analisis aliran proses

    Peranc. & Pengukuran Kerja

    Kasus Latihan

  • Rancangan proses

    Seleksi proses merupakan serangkaian keputusanmengenai tipe atau jenis produksidan peralatan yang digunakan.

    Klasifikasi :1. Aliran Produk atau Proses:1. Aliran Produk atau Proses:

    a. garis.b. Intermitenc. Proyek

    2. Tipe Pesanan Pelanggan :

  • Aliran Garis :Produk terstandarisasi dan mengalir dari satuoperasi atau tempat kerja ke operasi berikutnyadengan urutan yang telah ditetapkan sebelumnya.a. Produksi Massa (mass production): memproduksi

    kumpulan-kumpulan produk dalam jumlah besardengan mengikuti serangkaian operasi yang sama dengan kumpulan produk sebelumnya sama dengan kumpulan produk sebelumnya repetitive process. contohcontohcontohcontoh : operasi lini perakitan.

    Operasi / tempatkerja

    Aliranproduk atau

    bahan

  • b. Produksi terus-menerus (continuous).:ditandai dengan waktu produksi yang relatiflama untuk menghindari penyetelan, persiapanlian dan kemacetan yang mahal industri-industri proses

  • Aliran Intermiten (Job Shop)

    Kelompok barang yang sejenis pada interval-interval waktu yang terputus-putus.Peralatan dan tenaga kerja diatur dalam pusat-pusat kerja menurut tipe-tipe ketrampilan atauperalatan yang serupa.

    Operasi / Tempat kerja

  • Operati intermiten sangat fleksibel dalam perubahanvolume atau produk, karena dalamoperasinya menggunakan peralatan serbaguna dan tenaga kerja berketrampilan tinggi

    Masalah: dalam pengendalian persediaan, skeduldan kualitas.

    Digunakan untuk barang-barang tidak distandarisasiatau volume produksinya rendah

  • Aliran ProyekDigunakan untuk memproduksi produk-produkkhusus atau unik.

    Masalah signifikan : perencanaan, pengurutan, sceduling danpengawasan kegiatan-kegiata individual yang mengarahkan penyelesaian proyek secarapengawasan kegiatan-kegiata individual yang mengarahkan penyelesaian proyek secarakeseluruhan.

    Bentuk operasi proyek digunakan bila adakebutuhan akan kreatifitas dan kekhususan dalampembuatan suatu produk

  • MulaiMulaiMulaiMulai

    1111

    2222 3333

    4444

    SeleSeleSeleSelesaisaisaisai

    : Operasi / kegiatan: Operasi / kegiatan

    : hubungan untuk menentukan mana yang harus didahulukan

  • Karakteristik-karakteristik prosesKarakteristikKarakteristikKarakteristikKarakteristik GarisGarisGarisGaris IntermitenIntermitenIntermitenIntermiten ProyekProyekProyekProyek

    ProdukProdukProdukProduk::::Tipe order Kontinyu atau

    kumpulanbesar

    Kumpulan Unit tunggal

    Aliran produk Berurutan Berpola tidakpasti

    Tidak adapasti

    Variasiproduk

    Rendah Tinggi Tinggi

    Tipe pasar Massa Pesanan Khusus (unik)Volume Tinggi Menengah Unit tunggal

  • KarakteristikKarakteristikKarakteristikKarakteristik GarisGarisGarisGaris IntermitenIntermitenIntermitenIntermiten ProyekProyekProyekProyekTenagaTenagaTenagaTenaga kerjakerjakerjakerjaKetrampilan Rendah Tinggi TinggiTipe kegiatan Bersifat

    pengulanganTidak rutin Tidak rutin

    Upah Rendah Tinggi Tinggi

    Karakteristik-karakteristik proses

    Upah Rendah Tinggi TinggiKapitalKapitalKapitalKapital::::Investasi Tinggi Menengah RendahPersediaan Rendah Tinggi MenengahPeralatan Mesin khusus Serbaguna Serbaguna

  • KarakteristikKarakteristikKarakteristikKarakteristik GarisGarisGarisGaris IntermitenIntermitenIntermitenIntermiten ProyekProyekProyekProyekSasaranSasaranSasaranSasaran::::Fleksibilitas Rendah Menengah TinggiBiaya Rendah Menengah TinggiKualitas Konsisten Lebih

    variabelLebihvariabel

    Waktu

    Karakteristik-karakteristik proses

    Waktupenyelesaian Rendah Menengah TinggiPerencanaanPerencanaanPerencanaanPerencanaandandandandanpengawasanpengawasanpengawasanpengawasanProduksi Mudah Sulit SulitKualitas Mudah Sulit SulitPersediaan Mudah Sulit Sulit

  • Dimensi kritis lain yang mempengaruhi pemilihanproses adalah apakah produk dibuat untukpersediaan (production to stock) atau untuk pesanan(production to order).

    Proses produksi pesanan berdasarkan ataspermintaan atau pesanan, dimana kegiatanpermintaan atau pesanan, dimana kegiatanpemrosesan menyesuaikan dengan spesifikasipesanan (tidak standar) dengan waktu yang disepakati.

    Produksi persediaan dengan garis produksi yang distandarisasi, guna memenuhi permintaan yang tidak pasti dan merencanakan kebutuhan kapasitas.

  • KarakteriKarakteriKarakteriKarakteristikstikstikstik ProduksiProduksiProduksiProduksi PesananPesananPesananPesanan ProduksiProduksiProduksiProduksi PersediaanPersediaanPersediaanPersediaan

    Produk Spesifikasi ditentukanpelanggan

    Tidak distandarisasikan Volume kecil

    Spesifikasi ditentukanperusahaan

    Distandarisasikan Volume besar

    Produksi Pesanan VS Produksi Persediaan

    Volume kecil Variasi besar Relatif mahal

    Volume besar Variasi kecil Relatif murah

    Sasaran Pemenuhan waktupenyelesaian danpengelolaan kapasitas

    Keseimbangan persediaan,kapasitas dan pelayanan

    Masalah-masalahoperasiutama

    Ketepatan pengiriman. Pengawasan pengiriman

    Forecasting Perencanaan produksi Pengendalian persediaan

  • ProduksiProduksiProduksiProduksiPersediaanPersediaanPersediaanPersediaan

    ProduksiProduksiProduksiProduksi PesananPesananPesananPesanan

    AliranAliranAliranAliran GarisGarisGarisGaris

    IIIIPenggilingan tepungpabrik manakandalam kaleng

    IIIIIIIIPerusahaan telepon.Perusahaan listrik

    Matrik Karakteristik Proses

    AliranAliranAliranAliran intermitenintermitenintermitenintermitenIIIIIIIIIIII

    Produksi perabotrumah tangga

    IVIVIVIVBengkel mesin.RestauranRumah Sakit

    ProyekProyekProyekProyekVVVV

    Perusahaan spekulasi.Lukisan komersial

    VIVIVIVIProduksi kapalBangunan

  • Faktor-faktor yang perlu dipertimbangkandalam pembuatan keputusan seleksi proses

    1. Kebutuhan modal.2. Kondisi pasar3. Tenaga kerja4. Bahan mentah5. Teknologi5. Teknologi6. Ketrampilan manajemen

  • Bagan yang digunakan dalam perencanaan danpengelolaan proses

    Bagan-bagan perakitan (assembly charts)Untuk membantu menggambarkan aliran bahan danhubungan masing-masing komponenBagan-bagan aliran proses (flow-process charts)Memerinci proses ke dalam unsur-unsur dan simbol-simbol.Memerinci proses ke dalam unsur-unsur dan simbol-simbol.

  • OutlineGOODS AND SERVICES SELECTION

    Product Strategy Options Support Competitive AdvantageProduct Life CyclesLife Cycle and StrategyProduct-by-value AnalysisProduct-by-value Analysis

    GENERATING NEW PRODUCTSNew Product OpportunitiesImportance of New Products

    20

  • Pemilihan Teknologi

    Adalah aplikasi ilmu pengetahuan untukmemecahkan masalah-masalah manusia.

    Adalah sekumpulan proses, peralatan, metoda, prosedur dan perkakas yang digunakan untukmemproduksi barang atau jasa.

    Batasan-batasan Batasan-batasan

    Disain pekerjaanyang feasibel darisudut pandangan

    teknologi

    Disain pekerjaanyang feasibel darisudut pandangan

    sosial

    Disainsosioteknikal

    Batasan-batasanteknologi

    Batasan-batasansosial

    Disain sistemsosioteknikal

  • Teknologi yang tersedia :1. Teknologi Pabrik :

    Pekerjaan Tangan (hand-made)Pekerjaan Mesin (machine-made)Otomatisasi

    2. Teknologi Perkantoran :Proses transformasi : penanganan surat menyurat pengetikan dan pengetikan kembali kertas kerja pengarsipan penggandaan barang-barang cetakan

    3. Teknologi Jasa :

  • Dasar Pemilihan Teknologi

    a. Penganggaran modalb. Apakah teknologi baru sesuai dengan

    kebutuhan-kebutuhan tenaga kerja danlingkungan.

    c. Melibatkan manajemen operasi, manajemenpuncak dan keuangan.

    d. Bukan merupakan suatu kegiatan tunggald. Bukan merupakan suatu kegiatan tunggaltetapi lebih sebagai suatu proses yang diorganisasikan dengan baik dan mencakuppenjajagan teknologi kontinyu.

  • Perencanaan Proses

    Perancangan dan implementasi sistem kerja yang akan memproduksi produk yang diinginkan dalamkuantitas yang diperlukan.

    Perancangan proses memerlukan pemahamantentang operasi-operasi sebagai suatu sistemproduktif. Langkah-langkah yang perlu diambil:tentang operasi-operasi sebagai suatu sistemproduktif. Langkah-langkah yang perlu diambil:1. Memutuskan tujuan-tujuan perencanaan, yaitu

    untuk meningkatkan efisiensi, efektivitas, kapasitas atau semangat kerja karyawan.

    2. Memilih proses/sistem produktif yang relevan, yaitu operasi keseluruhan atau beberapabagian operasi.

  • 3. Menggambarkan proses transformasi yang adasekarang dengan bantuan bagan-bagan prosesdan pengukuran efisiensi.

    4. Mengembangkan desain proses yang diperbaiki melalui perbaikan aliran-aliranproses dan atau masukan-masukan yang digunakan.

    4. Mendapatkan persetujuan manajemen untuk4. Mendapatkan persetujuan manajemen untukdisain proses yang telah direvisi.

    5. Mengimplementasikan disain proses baru.

  • Macam bagan yang digunakan dalamperencanaan dan pengelolaan proses

    Bagan Perakitan (assembly charts):Menunjukkan kebutuhan-kebutuhan bahandan urutan perakitan komponen-komponenyang merupakan suatu perakitan mekanikan.

    Bagan Aliran Proses (flow process charts):Bagan Aliran Proses (flow process charts):Memerinci proses ke dalam unsur-unsur dansimbol-simbol. Bagan aliran proses adalahperalatan pokok perbaikan aliran bahan-bahan.

  • Bagan Proses Operasi (operating process chart)Mencakup spesifikasi-spesifikasi untukbagian-bagian dan waktu-waktupengoperasian dan pemeriksaan.

    Routing Sheet adalah lebih terperinci daripadabagan perakitan, karena menunjukkan operasi-operasi dan routing yang diperlukan untuk suatubagian proses individual.bagian proses individual.

    Bagan Operasi (operating charts):Menunjukkan spesifikasi bagian-bagianpengoperasian dan pemeriksaan secaralebih terperinci

  • Bagan Mesin-mesin (man machine charts):Menunjukkan hubungan antara operator danmesin. Menunjukkan kegiatan-kegiatan satukaryawan dan satu mesin.

    Bagan Simo (simo charts):Bagan gerak simultan, menunjukkangerakan-gerakan tangan kiri dan kanan, gerakan-gerakan tangan kiri dan kanan, mencakup waktu setiap gerakan.

  • Bagan manusia - mesin

  • soalSeorang operator akan memerlukan waktu 2 menit untukmengisi dan 1 menit untuk mengosongkan mesin cetak, waktu setiap mesin berjalan secara otomatik adalah selama4 menit. Biaya-biaya relevan Rp. 8.000,- per jam untukkaryawan dan Rp. 20.000,- per jam untuk setiap mesin.

    a. Susun bagan manusia mesin untuk situasib satukaryawan, dua mesin yang paling efisien.

    b. Berapa waktu siklusb. Berapa waktu siklus

    c. Berapa waktu menganggur karyawan per siklus

    d. Berapa waktu menganggur total per siklus untuk duamesin

    e. Berapa biaya total per jam

    f. Berapa biaya total per siklus

    g. Berapa biaya waktu menganggur per jam

  • Silabus:

    T. Hani Handoko, dasar-dasar manajemenproduksi dan operasi, BPFE, UGM, Yogyakarta

  • Outline - continued

    PRODUCT DEVELOPMENTPRODUCT DEVELOPMENTPRODUCT DEVELOPMENTPRODUCT DEVELOPMENTProduct Development SystemProduct Development SystemProduct Development SystemProduct Development SystemQuality Function Deployment (QFD)Quality Function Deployment (QFD)Quality Function Deployment (QFD)Quality Function Deployment (QFD)Organizing for Product DevelopmentOrganizing for Product DevelopmentOrganizing for Product DevelopmentOrganizing for Product DevelopmentManufacturability and Value EngineeringManufacturability and Value EngineeringManufacturability and Value EngineeringManufacturability and Value Engineering

    ISSUES FOR PRODUCT DESIGNISSUES FOR PRODUCT DESIGNISSUES FOR PRODUCT DESIGNISSUES FOR PRODUCT DESIGNRobust DesignRobust DesignRobust DesignRobust DesignModular DesignModular DesignModular DesignModular DesignComputerComputerComputerComputer----Aided Design (CAD)Aided Design (CAD)Aided Design (CAD)Aided Design (CAD)ComputerComputerComputerComputer----Aided ManufacturingAided ManufacturingAided ManufacturingAided ManufacturingVirtual Reality TechnologyVirtual Reality TechnologyVirtual Reality TechnologyVirtual Reality TechnologyValue AnalysisValue AnalysisValue AnalysisValue AnalysisEnvironmentally Friendly DesignEnvironmentally Friendly DesignEnvironmentally Friendly DesignEnvironmentally Friendly Design

    40

  • Outline - continued

    TimeTimeTimeTime----Based CompetitionBased CompetitionBased CompetitionBased CompetitionPurchase of Technology by Acquiring FirmPurchase of Technology by Acquiring FirmPurchase of Technology by Acquiring FirmPurchase of Technology by Acquiring FirmJoint VenturesJoint VenturesJoint VenturesJoint VenturesAlliances Alliances Alliances Alliances

    Defining the ProductDefining the ProductDefining the ProductDefining the ProductMakeMakeMakeMake----orororor----buy Decisionsbuy Decisionsbuy Decisionsbuy DecisionsGroup Group Group Group TechnologyTechnologyTechnologyTechnologyGroup Group Group Group TechnologyTechnologyTechnologyTechnology

    DOCUMENTS FOR DOCUMENTS FOR DOCUMENTS FOR DOCUMENTS FOR PRODUCTIONPRODUCTIONPRODUCTIONPRODUCTIONSERVICE DESIGNSERVICE DESIGNSERVICE DESIGNSERVICE DESIGN

    Documents for Documents for Documents for Documents for ServiceServiceServiceServiceApplication of Decision Trees to Product Application of Decision Trees to Product Application of Decision Trees to Product Application of Decision Trees to Product DesignDesignDesignDesignTransition to ProductionTransition to ProductionTransition to ProductionTransition to Production

    41

  • Identify or Define:Product life cycleProduct development team Manufacturabililty and value engineeringRobust designRobust designTime-based competitionModular designComputer aided designValue analysisGroup technologyConfiguration management

    42

  • Humor in Product Design

    As Marketing

    interpreted it.

    As the customer

    wanted it.

    43

    As Engineering

    designed it.

    1984-1994 T/Maker Co.

    As Operations made it.

    1984-1994 T/Maker Co.

    1984-1994 T/Maker Co. 1984-1994 T/Maker Co.

  • What is a Product?

    Need-satisfying offering of an organization

    Example

    P&G does not sell laundry detergent

    P&G sells the benefit of clean clothes

    Customers buy satisfaction, not parts

    Charles Revson says Revlon sells hope, not cosmetics.

    May be a good or a service

    44

  • Product Strategy Options

    Product differentiation Strategies

    Low cost

    45

    Rapid response/High Quality Service

    Best Technology

  • Causes Generating New Product Opportunities

    Economic change

    Sociological and demographic change

    Technological change

    46

    Technological change

    Political/legal change

    Changes in market practice professional standards suppliers and distributors

  • Legislation/ Implementation Date

    Stated Purpose Industry Criticism

    Electrical-Waste directive (2006)

    Makes electrical equipment easier to recycle in part by banning some hazardous substances

    Bans some common flame retardants, raising the likelihood of fires

    Telecom-data-protection directive (mid-2003)

    Protects privacy on e-mail and the internet

    Makes surfing more onerous by restricting use of cookies to remember peoples preferences

    Biotech-Labeling laws Strengthens existing food- Encourages food processors

    47

    Biotech-Labeling laws (2003)

    Strengthens existing food-label laws and introduces labeling for animal feed containing genetically modified content

    Encourages food processors and supermarkets to avoid using genetically modified ingredients, and farmers could stop growing them

    Pedestrian-protection initiative (2001-2012) (when all new cars sold in Europe must comply)

    Reduces injuries and casualties in road accidents

    Raises costs of cars and restricts automakers design freedom

    Chemicals review (staggered through 2012)

    Eliminates health hazards due to chemicals

    Restricts even minute use of dangerous substances, such as ethanol, in products such as cosmetics and detergents

    Warning

  • Product Components

    ProductProductProductProduct

    ProductProductProductProductBrandBrandBrandBrand

    48

    ProductProductProductProductIdeaIdeaIdeaIdea

    PackagePackagePackagePackage

    PhysicalPhysicalPhysicalPhysicalGoodGoodGoodGood

    FeaturesFeaturesFeaturesFeaturesQualityQualityQualityQualityLevelLevelLevelLevel

    ServiceServiceServiceService(Warranty)(Warranty)(Warranty)(Warranty)

    BrandBrandBrandBrand(Name)(Name)(Name)(Name)

  • Product Life Cycle

    Introduction

    GrowthGrowth

    Maturity

    Decline

    49

  • Product Life CycleIntroduction

    Fine tuning

    researchresearch

    product development

    process modification and enhancement

    supplier development

    50

  • Product Life CycleGrowth

    Product design begins to stabilizestabilize

    Effective forecasting of capacity becomes necessary

    Adding or enhancing capacity may be necessary

    51

  • Product Life CycleMaturity

    Competitors now established

    High volume, innovative High volume, innovative production may be needed

    Improved cost control, reduction in options, paring down of product line

    52

  • Product Life CycleDecline

    Unless product makes a special contribution, must plan to terminate offering

    Harvards 4 squares of product development:

    53

    4/3/2009

  • Product Life Cycle, Sales, Cost, and Profit

    Sales, C

    ost & Profit .

    Cost of

    Development

    & ManufactureSales Revenue

    54

    Sales, C

    ost & Profit .

    Introduction Maturity DeclineGrowth

    Time

    Cash flowLoss

    Profit

  • Percent of Sales From New Product

    25%

    30%

    35%

    40%

    45%

    50%

    Industry Leader

    Top

    55

    0%

    5%

    10%

    15%

    20%

    25%

    Position of Firm in Its Industry

    Industry Leader

    Top

    Third Middle

    ThirdBottom

    Third

    3M wants 25% of its sales from products less than 5 years old3M wants 25% of its sales from products less than 5 years old3M wants 25% of its sales from products less than 5 years old3M wants 25% of its sales from products less than 5 years old

  • Products in Various Stages of Life Cycle

    GrowthDecline

    Sales

    Roller

    Blades Jet SkiIntroduction

    Maturity

    56

    Time

    Virtual

    Reality

    Boeing

    727

  • Few SuccessesFew Successes

    1500

    2000

    Number

    Market requirement

    Design review,

    Testing, Introduction

    Ideas

    1750

    57

    0

    500

    1000

    1500

    Development Stage

    1000

    25

    Product specification

    100

    Functional

    specifications

    One

    success!

    500

  • Product-by-Value Analysis

    Lists products in descending order of their individual dollar dollar dollar dollar order of their individual dollar dollar dollar dollar contributioncontributioncontributioncontribution to the firm.

    Helps management evaluate alternative strategies.

    58

  • Product Development Stages

    Idea generationAssessment of firms ability to carry outCustomer RequirementsFunctional Specification

    Sco

    pe of product developmen

    t team

    Functional SpecificationProduct SpecificationsDesign ReviewTest MarketIntroduction to MarketEvaluation

    59

    Sco

    pe of product developmen

    t team

    Scope of design for

    manufacturability and

    value engineering teams

  • Quality Function DeploymentIdentify customer wants

    Identify how the good/service will satisfy customer wants

    Relate customer wants to product hows

    Identify relationships between the firms hows

    Develop importance ratings

    Evaluate competing products

    60

  • Idea Generation Stage

    Provides basis for entry into market

    Sources of ideas

    Market need (60-80%); engineering & operations Market need (60-80%); engineering & operations (20%); technology; competitors; inventions; employees

    Follows from marketing strategy

    Identifies, defines, & selects best market opportunities

    61

  • Customer Requirements StageIdentifies & positions key product benefits

    Stated in core benefits proposition (CBP)

    Example: Long lasting with more power (Sears Die Hard Battery)

    Identifies detailed list of product attributes desired by customer

    Focus groups or 1-on-1 interviews

    62

    House of Quality

    Customer Customer Customer Customer RequirementsRequirementsRequirementsRequirements

    Product Characteristics

  • Functional Specification StageDefines product in terms of how the product would meet desired attributes

    Identifies products engineering characteristics

    Example: printer noise (dB)Example: printer noise (dB)

    Prioritizes engineering characteristics

    May rate product compared

    to competitors

    63

    House of QualityHouse of Quality

    Customer Customer Customer Customer RequirementsRequirementsRequirementsRequirements

    Product Characteristics

  • Product Specification Stage

    Determines how product will be made

    Gives products physical specifications

    Example: Dimensions, material etc.

    Defined by engineering drawingdrawing

    Done often on computer

    Computer-Aided

    Design (CAD)

    64

    House of QualityHouse of Quality

    ProductProductProductProductCharacteristicsCharacteristicsCharacteristicsCharacteristics

    Component Specifications

  • Quality Function Deployment

    Product design process using cross-functional teams

    Marketing, engineering, manufacturing

    Translates customer preferences into specific product characteristicsTranslates customer preferences into specific product characteristics

    Involves creating 4 tabular Matrices or Houses

    Breakdown product design into increasing levels of detail

    65

  • House of Quality Example

    Youve been assigned temporarily to a QFD team. The goal of the team is to develop a new team is to develop a new camera design. Build a House of Quality.

    66

    1984-1994 T/Maker Co.

    4/3/2009

  • House of Quality Example

    Customer Customer

    67

    High relationship Medium relationship Low Relationship

    CustomerRequirements

    CustomerImportance

    Target Values

    4/3/2009

  • House of Quality Example

    What the customer desires

    (wall)

    Aluminum Auto AutoCustomer Customer

    68

    High relationship Medium relationship Low Relationship

    Target Values

    Light weight

    Easy to use

    Reliable

    Aluminum

    Parts

    Auto

    Focus

    Auto

    ExposureCustomer

    RequirementsCustomerImportance

    4/3/2009

  • House of Quality Example

    Customer Customer Aluminum Auto Auto

    Average customer

    importance rating

    69

    High relationship Medium relationship Low Relationship

    CustomerRequirements

    CustomerImportance

    Target Values

    Light weight

    Easy to use

    Reliable

    Aluminum

    Parts

    Auto

    Focus

    Auto

    Exposure

    3

    1

    2

    4/3/2009

  • House of Quality Example

    Customer Customer Aluminum Auto Auto

    Relationship between customer

    attributes & engineering

    characteristics (rooms)

    70

    High relationship Medium relationship Low Relationship

    CustomerRequirements

    CustomerImportance

    Light weight

    Easy to use

    Reliable

    Aluminum

    Parts

    Auto

    FocusAuto

    Exposure

    3

    21

    4/3/2009

  • House of Quality Example

    Customer Customer Aluminum Auto Auto

    Target values for engineering

    characteristics (basement);

    key output

    71

    High relationship Medium relationship Low Relationship

    CustomerRequirements

    CustomerImportance

    Target Values

    Light weight

    Easy to use

    Reliable

    Aluminum

    Parts

    Auto

    Focus

    Auto

    Exposure

    3

    21

    5 1 1

    4/3/2009

  • Organizing for Product Development

    Historically distinct departments

    Duties and responsibilities are defined

    Difficult to foster forward thinking

    Today team approachToday team approach

    Representatives from all disciplines or functions

    Concurrent engineering cross functional team

    72

  • Manufacturability andValue Engineering

    Benefits:

    reduced complexity of products

    additional standardization of products

    improved functional aspects of product

    improved job design and job safety

    improved maintainability of the product

    robust design

    73

  • Issues for Product Development

    Robust design

    Time-based competition

    Modular designModular design

    Computer-aided design

    Value analysis

    Environmentally friendly design

    74

  • Robust Design

    Product is designed so that small variations in production small variations in production or assembly do not adversely affect the product

    75

  • Modular Design

    Products designed in easily segmented components.segmented components.

    Adds flexibility to both production and marketing

    76

  • Computer Aided Design (CAD)Designing products at a computer terminal or work station

    Design engineer develops rough sketch of product

    Uses computer to draw product

    Often used with CAM

    77

    1995 Corel Corp.

  • Benefits of CAD/CAM

    Shorter design time

    Database availability

    New capabilities New capabilities

    Example: Focus more on product ideas

    Improved product quality

    Reduced production costs

    78

  • Virtual Reality

    Computer technology used to develop an interactive, 3-D develop an interactive, 3-D model of a product.

    Especially helpful in design of layouts (factory, store, home, office)

    79

  • Value Analysis

    Focuses on design improvement during productionduring production

    Seeks improvements leading either to a better product or a product which can be more economically produced.

    80

  • Environmentally Friendly Designs

    Benefits

    Safe and environmentally sound products

    Minimum raw material and energy waste

    Product differentiationProduct differentiation

    Environmental liability reduction

    Cost-effective compliance with environmental regulations

    Recognition as good corporate citizen

    81

  • Green Manufacturing

    Make products recyclable

    Use recycled materialsUse recycled materials

    Use less harmful ingredients

    Use lighter components

    Use less energy

    Use less material

    82

  • Time-based Competition

    Product life cycles are becoming shorter.shorter.

    Faster developers of new products gain on slower developers and obtain a competitive advantage

    83

  • Product Documents

    Engineering drawing

    Shows dimensions, tolerances, & materials

    Shows codes for Group Shows codes for Group Technology

    Bill of Material

    Lists components, quantities & where used

    Shows product structure

    84

    1984-1994 T/Maker C

  • Monterey Jack(a) U.S. grade AA. Monterey cheese shall conform to the following

    requirements:

    (1)Flavor. Is fine and highly pleasing, free from undesirable flavors and odors. May possess a very slight acid or feed flavor.

    (2)Body and texture. A plug drawn from the cheese shall be reasonably firm. It shall have numerous small reasonably firm. It shall have numerous small mechanical openings evenly distributed throughout the plug. It shall not possess sweet holes, yeast holes, or other gas holes

    (3)Color. Shall have a natural, uniform, bright and attractive appearance.

    (4)Finish and appearance - bandaged and paraffin-dipped.The rind shall be sound, firm, and smooth providing a good protection to the cheese

    85

  • Bill of Material for a Panel Weldment Hard Rock Cafs Hickory BBQ Bacon

    Cheeseburger

    Number Description Qty

    Description Qty

    A60-71 Panel Weldmt 1 Bun

    Hamburger Patty

    Cheddar Cheese

    Bacon

    1

    8 oz.

    2 slices

    2 stripsA 60-7 Lower Roller Assembly 1

    Bill of Materials Bill of Materials Manufacturing Plant Manufacturing Plant

    and Fastand Fast--Food RestaurantFood Restaurant

    86

    Bacon

    BBQ Onions

    Hickory BBQ Sauce

    Burger Set

    Lettuce

    Tomato

    Red Onion

    Pickle

    French Fries

    Seasoned Salt

    11-inch Plate

    HRC Flag

    2 strips

    cup

    1 oz.

    1 leaf

    1 slice

    4 rings

    1 slice

    5 oz.

    1 tsp

    1

    1

    R 60-17

    R 60-428

    P 60-2

    Roller

    Pin

    Locknet

    1

    1

    1

    60-72

    R 60-57-1

    A 60-4

    02-50-1150

    Guide Assem. Rear

    Support Angle

    Roller Assem.

    Bolt

    1

    1

    1

    1

    A 60-73

    A 60-74

    R 60-99

    02-50-1150

    Guide Assm, Front

    Support Weldmt

    Wear Plate

    Bolt

    1

    1

    1

    14/3/2009

  • Make-or-Buy Decisions

    Decide whether or not you want (or need) to produce an item(or need) to produce an item

    May be able to purchase the item as a standard item from another manufacturer

    87

  • Production Documents

    Assembly Drawing

    Assembly chart

    Route sheetRoute sheet

    Work order

    88

  • Assembly DrawingShows exploded view of product

    HeadHeadHeadHead NeckNeckNeckNeck

    89

    HandleHandleHandleHandle

    End End End End CapCapCapCap

    1984-1994 T/Maker Co.

  • Assembly Chart for A Tuna Sandwich

    1111

    2222

    SA1SA1SA1SA1 A1A1A1A1

    Tuna FishTuna FishTuna FishTuna Fish

    TunaTunaTunaTuna

    AssyAssyAssyAssySandwichSandwichSandwichSandwich

    90

    2222

    3333 A2A2A2A2

    MayonnaiseMayonnaiseMayonnaiseMayonnaise

    BreadBreadBreadBread

    FGFGFGFG

    SandwichSandwichSandwichSandwich

    Toasted Cheese Story

  • Route Sheet

    Lists all operations

    91

    le n g th

    2 S h e a r # 3 S h e a r 4 5 c o rn e rs

    8 .0 5 0

    3 D rillp re s s

    D rill b o thh o le s

    1 5 3 .0 0 0

    4 B ra k e

    p re s s

    B e n d 9 0 1 0 .0 2 5

  • Engineering Change Notice

    (ECN)

    A correction or modification of an engineering drawing or bill of materialengineering drawing or bill of material

    92

  • Configuration Management

    A system by which a products planned and changing planned and changing components are accurately identified and for which control and accountability of change are maintained

    Revisions to Drawings and Assembly Instructions (E.G. Rev

    93

  • Service Design -Nature of Customer Participation

    Ford Taurus

    94

  • Application of Decision Trees to Product Design

    Particularly useful when there are a series of decisions and outcomes which lead to other decisions and outcomes.

    Considerations:Include all possible alternatives and states of nature - including doing nothing

    Enter payoffs at end of branch

    Approach determining expected values by pruning tree

    95

  • Transition to Production

    First issue: knowing when to move to production!

    Second: must view product development as evolutionary, not responsibility of single individual/department

    Third: expect to need a trial production period to Third: expect to need a trial production period to work the bugs out

    Fourth: recognize that responsibility must also transition

    96

  • Operations Management, Flexible, 7th Ed. By Heizer and Render, Prentice Hall 2005Howard, William G., Jr. and Guile, Bruce R., Editors; Profiting From Innovation, Editors; Profiting From Innovation, Macmillan Free Press, 1992; IBSN: 0-02-922385-7 {Book discusses how technology effects business development and service strategies}

    Rohwer, Jim; Asia Rising, Touchstone Books, IBSN-0684825481 (paperback) {Book discusses the causes and global implications of the economic rise of Asia China, Japan, South Korea, Indonesia- since the 1970s}