Person Wide Web 및 응용 소개

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Person Wide Web . . Person Wide Web . PWW . Web 2.0 . World Wide Web (WWW) Web 1.0 , , Web 2.0 . - PowerPoint PPT Presentation

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  • Person Wide Web

    Person Wide Web

    Person Wide Web PWW Web 2.0World Wide Web (WWW) Web 1.0 , , Web 2.0 . , .Where am I?Who/What is near here?What is this?Location-AwarenessResource DiscoveryContent Provider

    Person Wide Web

    Mobile Web . GPS , .

    Person Wide Web

    Context Awareness , , , . , GPS, , (Active Badge, , ), RFID . . Key-Value Models, Markup Scheme Models, Graphical Models, Logic Based Models, Object Oriented Models, Ontology Based Models , , SOUPA (Standard Ontology for Ubiquitous and Pervasive Applications) .

    Person Wide Web

    Context Awareness (Cont.) , . , , . Kristian [2007] , , - .Environment: Infrastructure, StandaloneStorage: Context, DataReflection: Context, Middleware, Application (Self, Rules)Quality: Resources, ContextAdaption: Application, Middleware (Rules, Profile, Transparent)MigrationComposition

    Person Wide Web

    Context Awareness?

    Person Wide Web

    Context Declaration PWW Context Awareness Context Declaration .PWW () .[User][Advertiser]

    Person Wide Web

    Context Declaration SK OuterNetOuterNetOuterNet ZigBee++ Chip 2Mbps PHY, MAC Layer Narrow Casting Sicasting , Network Layer Web PAL .PHYMACUser DefineIEEE802.15.4ZigBeeNetworkZigBee ApplicationMACWIBEEMNetworkWiBEEMMAC ZigBee AllianceIEEE 802.15.4ISO/IEC JTC 1 SC 25ZigBee++ PHYPHYNetworkZigBeeApplicationPALOuterNetApplicationSicastingPHYMACZigBee++ PHY[IEEE 802.15.4][ZigBee][OuterNet]IEEE 802.15.4 PHY+MAC Layer Layer: PHY+MAC Layer: IEEE 802.15.4 Network + Application Layer: ZigBee Alliance PHY Layer: IEEE 802.15.4 Mac Layer: IEEE 802.15.4+SicastingNetwork Layer: ZigBee NWK + PALApp. Lauer: ZigBee Application + OuterNet Application

    Person Wide Web

    Context Declaration (Cont.)Bluetooth BlueCastingBluetooth , , .Bluetooth , 1 . ( ) . , 2 8 7,000 Bluetooth , 17% . Bluetooth . 27% .

    Person Wide Web

    Context Declaration (Cont.)Social Network ServiceP2P Mynameise.com Connector .RFID , , USB , PC USB . RFID USB .[Mynameise.com Connector][]

    Person Wide Web

    Person Wide Web PWW Embedded Links in All Objects , (: , , ) . , . PWW Vs. WWWPWW , WWW .PWW 1) , 2) TCP/IP WPAN WWW .

    Person Wide Web

    Person Wide Web (Cont.)PWW WWW .PWW , WPAN (Broadcasting) . , WPAN .WWW: http://203.247.41.38/~loginPWW: pttp://82.42.627.8886/~loginWPAN , .WWW Internet .PWW InterPAN . WPAN PWW

    Person Wide Web

    WWW ANCHORLINKClick

    Person Wide Web

    (Cont.)PWW : TouchANCHORID = http://kr.msi.comLINKTouchRFID RFID RFID (Touch) , WWW ., RFID , .

    Person Wide Web

    (Cont.)PWW : Tune (Tune) , WWW , PWW Touch . , , .TuneANCHORID = pttp://82.42.627.8886/loginLINK

    Person Wide Web

    Person Wide Web (Cont.)PWW ArchitectureRFIDZigBeeBluetoothWLANInterpan Layerpttp LayerPWW PWW PWW Interpan

    Person Wide Web

    Person Wide Web Where am I?post 10% to ANABwho to ANwho_reply with PWW IDsend WML to PWW IDOOO, 10 . XXX .

    Person Wide Web

    Person Wide Web (Cont.)Who/What is near here?join ?: to ANjoin-reply from Vidsend 6 to Vidsend_reply from Vid_0send_reply from Vid_nAB

    Person Wide Web

    Person Wide Web (Cont.)What is this?post Coffee World to ANget URL_n from Vid_0get_reply to Vid_0ABpost Fashion CoCo to AN

    Person Wide Web

    Definition of u-CommerceOne of the Biggest Offline Bookstores in KoreaOne of the Biggest Online Shopping Mall in KoreaA Precursor to Integration of Online & Offline Marketplace, , , (Seamless) [Lee et al. 2006]

    Person Wide Web

    Definition of u-Media , u-Media [Lee and Ju 2007]

    , u-Media .

    Person Wide Web

    Commerce-Media Integrated Space . (Product), (Place), (People), (Media) , , , , . - .Media-EmbeddedProductMedia-EmbeddedPlaceMedia-EmbeddedPeopleCommerce-EmbeddedMedia

    Person Wide Web

    Media-Embedded Product: 1 . RFID . RFID . . / . PWW . / , .

    Person Wide Web

    Media-Embedded Place: Job Fair , Job Fair (: , e-Mail , , , ID ) (: , , , , , ) . Job Fair 2010 Job Fair 2010 . ? . . , . Enterprise Social Network Management . , . . , . Enterprise Social Network Management Job Fair , , .PWW . PWW .

    Person Wide Web

    Media-Embedded People: , . . . , RFID , . , RFID . RFID , ? . Yes , . u-PEMS (Ubiquitous Personal Experience Management System) . u-PEMS , . , , , 10% . PWW .

    Person Wide Web

    Commerce-Embedded Media: u-Display . . , , PWW .

    Person Wide Web

    Person Wide Web PWW , . 1) . 2) . 3) . , 10% , 4) , . 5) ? , 5 6) . . , 7) . 8) , 9) .

    Person Wide Web

    Person Wide Web PWW . , , . 10) , 11) , . . , . , 12) , . , . . , 13) , ? . , , . , 14) 10 . .

    Person Wide Web

    Added Economic Value using PWW PWW

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