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G.E. SOCIETYS

SMRK-BK-AK-MAHILA MAHAVIDYALAYA

NASHIK-05

COMPANY: PROCTER GAMBLE(P G)PROJECT GUIDE: Ms. RUPAL GUJRATHI

MADE BY:KIRAN UMARANIBMS-I, SEM II

01

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PROCTER & GAMBLE

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INDEX INTRODUCTION EARLY LIFE

HEADQUATERS

A COMPANY BUILT ON INNOVATION PRODUCT HISTORY

ACQUIRED COMPANIES

SEGMENTATION

CHANGE IN LOGOAWARDS

HELPING HAND

VISION & MISSION

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INTRODUCTION

The company got its name formWilliam PROCTERandJames GAMBLE.

The Procter & Gamble Companyalso known as P&G,is anAmerican multinational consumer goodscompany headquartered in Downtown Cincinnati,Ohio, USA.

Its products include pet foods, cleaning agents andpersonal care products.

Prior to the sale of Pringles to Kellogg Company, itsproduct line included foods and beverages.

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William Procter, a candle maker, and James Gamble, asoap maker, emigrated from England and Irelandrespectively.

They settled in Cincinnati initially and met when they

married sisters, Olivia and Elizabeth Norris.

Alexander Norris, their father-in-law, called a meetingin which he persuaded his new sons-in-law to becomebusiness partners.

On October 31, 1837, as a result of the suggestion,Procter & Gamble was created.

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HEADQUATERS Procter & Gamble headquartersin Downtown

Cincinnati, Ohio

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A Company Built on

InnovationBy 1890, P&G was selling more than 30 different types ofsoap, including Ivory. Fueled by full-color print ads innational magazines, consumer demand for P&G soaps

continued to grow.To meet this increasing demand, the Company expanded its

operations outside Cincinnati, with a plant in Kansas City,Kansas, followed by a plant in Ontario, Canada.

As each new plant opened,

P&G would embark on plans for another.

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The research labs were as busy as the plants. Innovative

new products rolled out one after another Ivory Flakes,a soap in flake form for washing clothes and dishes.

Chipso,the first soap designed for washing machines.

Dreft,the first synthetic house-hold detergent.

Crisco, the first all-vegetable shortening

that changed the way consumers cooked.

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Each of these new products came from P&Gs in-depth

understanding of consumer needs and pioneeringapproach to market research.

And they were marketed through equally innovativetechniques, including radio soap operas,

product sampling and promotional premiums.

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PRODUCT HISTORY The company introduced :Tide laundry detergentPrell shampooToothpaste Crest

Toilet paper and paper productsDowny fabric softenerPampersOlestra

PanteneHead & shouldersVicksBounce fabric softener sheets

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ACQUIRED PRODUCT COMPANY

Procter & Gamble acquired a number of othercompanies that diversifiedits product line andsignificantly increased profits.

These acquisitions included Folgers Coffee, NorwichEaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema),Shelton's Old Spice, Max Factor, and the IamsCompany, among others.

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SEGMENTATIONSAs of July 1, 2011, the company structure got categorized

into two "Global Business Units" with each one furtherdivided into "Business Segments"

Beauty segment Grooming segment

Health Care segment

Snacks & Pet Care segment

Fabric Care & Home Care segment

Baby Care & Family Home Care segment

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CHANGE IN LOGO

http://en.wikipedia.org/wiki/File:P&G_logo.jpg

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AWARDS In 2012, P&G recorded $83.68 billion dollars in sales.

Fortunemagazine awarded P&G a top spot on its listof "Global Top Companies for Leaders", and ranked

the company at fifth place of the "World's MostAdmired Companies" list.

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HELPING HANDAdvertisements of social awareness through their

product.

Contribution to society in setting up schools, colleges,hospitals and much more.

A well known institute SHIKSHA is started by P&G.

Which says live learn and thrive and padhegaIndia tabhi toh badhega India

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GROWTH THROUGH VISION

PROCTER & GAMBLE : Between my past, the present and thefuture, there is one common factor: Relationship and Trust.This is the foundation of our growth.

They desired to create environmental friendly products whichcould even be afforded by the social middle class society.

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MISSION

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THANK YOU