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Phadia. Uppsala 2011-01-26. What is social media?. How it used to be. News created by set structures To be producer of media you had to belong to a company or organization Reader / viewer defined pre-production - PowerPoint PPT Presentation
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Phadia
Uppsala 2011-01-26
What is social media?
How it used to be
• News created by set structures• To be producer of media you had to belong to a company or
organization• Reader / viewer defined pre-production• Only exchange of information was through ”Letter to the editor”
Today
Who am I?
This is me
But this defines who I am to the world around me
Talking to clients in their own language
Talking to clients in their own language
Social media – what can you achieve?
11.00-11.30 Analys av Semper i SM
11.30-12.00 Semper och andra bloggar
12.00-12.30 Lunch
12.30-13.00 Semper och egna bloggar
13.00-13.30 Semper och Facebook
13.30-14.00 Semper och Twitter
14.00-14.30 Semper och iPhone
14.30-15.00 Summering
You’re doing great!
• Giving the employes your trust to help out with the change
• An environment of trust – not rules & regulations
New site
• Easy accesible• One click only• Looks fantastic on mobile devices• Fast
Metatags
• Still, the metatags need to be adjusted
Competitors - Siemens
• Flash?• Not user friendly
Johnson & Johnson
• Nothing for the press• One way communication
• Awesome!
Improve interaction
• Start a blog. English for all local sites to implement.• Add Disqus to allow commenting and sharing
Reach your customers
Parents talk, discuss and act on recommendations
• How do you listen?
• How do you inform?
• How do you start and / or initiate the discussions that leads to parents becoming customers?
Communication is key
• Publish information
• Publish movies on the subject
Share what you can
• I want to write about Phadia – where do I find information?
• I want to illustrate a blogpost – where do I find pictures?
• I want to show a film about Phadia – where do I look?
• Distribute your content
• Share your pictures with Creative Commons
• Upload movies to YouTube and create a Phadia channel
Don’t go high-tec when oldschool will serve your purposes
• Twitter and Facebook may be all the hype but might not be best choice for your purposes.
• Mailing-list aimed at professional users. Once a month.
• Don’t expect people to come to you – provide THEM with information
Open up!
• You want to gain more attention?
• You want to look more proactive?
• Open up all social networks for all employes
• Deploy ”Phadia Code of Conducts” with a lot of tips HOW TO behave and only a few actual regulations.
• The more they talk, the more people will know.
• Have the staff take a survey to find out how THEY would like to act
Find your ambassadors!
• You have staff that live and die for Phadia
• Find them, nurture them, make them feel special
• Give them the necessary tools for being Ambassadors- Let them blog- Let them tweet if they like to
Global vs local
• Create a global flowing structure – everything that Global says have to be reprinted locally -> Not unique
• Global decides on big issues and Local has to follow -> Not unique
• Global creates Code of Conduct-document
All your domains
• Highly ranked in Google?
• Do a standardized page, post on all domains and link to Phadia.com or local sites.
• Analyze all om them – keep the ones with high value, drop the rest.
Future
• Do an in-depth analysis of your competitors - How do they communicate?- What tools do they use?- How visible are they?- How much press / blogposts / tweets are they getting?
Thanks for listening!
Johan Hedberg
Twitter: @johanhedberg
Telefon: 0703 – 40 17 40
Mail: [email protected]
People influence people