Pmp-canada Infolettre Jan 2011

8/8/2019 Pmp-canada Infolettre Jan 2011

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Linfolettre

2(1), Hiver 20112(1), Winter 2011

Political Marketing Politique-Canada


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Table of contentsTable des matires

Note from the editor /Mot de lditeur 3-4

-The Tea Party at Tim Hortons 6

- Thesis and dissertations /Mmoires et thsesOlivier Turbide 8

- Thesis and dissertations /Mmoires et thsesmilie Foster.. 10

- New Canadian publicationsDernires publications canadiennes.. 12-13

- Upcoming academic conferenceCongrs universitaire venirCentre pour ltude de lacitoyennet dmocratique (CCD) 14

Interna

tional

section

- How to Communicate Politics Conference 20

- Call for papersAppel darticles 23

- New publications

Nouvelles publicationsInternational 24

PMP-CanadaContact information / Pour nous joindre 25

Canada

section

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Note from the editor

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As the New Year rolls in, here is the first issue of Political Marketing-CanadaLInfolettre for 2011. Let us take this occasion to wish you all a successful andproductive year!

This issue of our newsletter offers yet again fascinating contributions and updateson new political marketing research in Canada and around the world. In theCanadian section, Susan Delacourt, the Toronto Star's Senior Writer in Ottawa,presents an article dealing with the intersection of politics and consumerism. Thesection also presents the conclusions of Olivier Turbides PhD dissertation onpolitical leaders media performance, along with summary of milie Fosters MAthesis on the use of political marketing by interest groups in Qubec. Furthermore,you will see paper abstracts relating to political marketing to be presented at theStudent Colloquium of Center for the Study of Democratic Citizenship next Marchin Qubec City.

In the international section, Anna Matuskova presents a summary of theactivities carried during the How to Communicate Politics conference sheorganized last November at Brno, in the Czech Republic. Several prominentpolitical marketing academics attended the conference including Jennifer Lees-Marshment, Margaret Scammell, Dominic Wring and Philippe J. Maarek. Thesection also presents a new publication from Theodoros Koutroubas and MarcLits on political marketing and lobbying. Finally, calls for papers for upcominginternational conferences are listed.

PM-Canada is a network of political marketing scholars, professionals, students

and observers in Canada. Feel free to send us your personal contributions [email protected]. We will circulate them here, on our Facebook pageand via our listserv!

The next issue is scheduled for the beginning of May. All contribution must befiled by April 25th. They can be presented in both French and English and will bepublished in their original language.

Have a great read!

milie Foster


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Mot de lditeur

Nous entamons dj lanne 2011. Nous en profitons pour vous souhaiter une

anne fructueuse et enrichissante! Cest avec grand plaisir que nous vousprsentons le tout premier numro de 2011 de Linfolettre du rseau MarketingPolitique-Canada.

Dans la section canadienne, vous trouverez tout dabord un article fort intressantcrit par Susan Delacourt. Journaliste au Toronto Star, Susan Delacourt est base Ottawa et couvre la politique fdrale depuis plus de deux dcennies. Son articletraite de lintersection entre politique et consumrisme. Vous pourrez galementlire les conclusions de la thse doctorale dOlivier Turbide portant sur laperformance mdiatique des chefs politiques, ainsi que les conclusions du

mmoire de matrise dmilie Foster sur lutilisation du marketing politique par lesgroupes dintrt. La section canadienne prsente galement les rsums descommunications touchant le marketing politique qui seront prsentes au colloquetudiant du Centre pour ltude de la Citoyennet Dmocratique en mars prochain Qubec.

La section internationale prsente un rsum de la confrence How to

Communicate Politics , tenue Brno, en Rpublique Tchque, en novembredernier. Plusieurs auteurs internationaux y taient, dont Jennifer Lees-Marshment, Margaret Scammell, Dominic Wring et Philippe J. Maarek. Nous vousprsentons galement une nouvelle publication qui paratra en 2011 aux ditionsde Boeck. Cet ouvrage crit par Theodoros Koutroubas et Marc Lits porte sur lemarketing politique et le lobbying. Finalement, comme lhabitude, la sectioninternationale prsente des appels de propositions pour des confrences venir linternational.

MP-Canada se veut un lieu de rseautage et de partage de linformation entre

les chercheurs, praticiens, tudiants et observateurs intresss au marketingpolitique. Nhsitez pas nous faire part de vos contributions diverses ladresse suivante : [email protected]. Nous les diffuserons dansLInfolettre, via notre liste denvoi courriel et sur notre page Facebook.

Le prochain numro est prvu au dbut mai. La date de tombe de voscontributions est le 25 avril. Les textes peuvent tre soumis en franais ou enanglais et ils seront publis dans leur langue dorigine.

Bonne lecture!

milie Foster4


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CANADA


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The United States has its Tea Party; Canada has its Tim Hortons voters.How did politics, north and south of the Canada-U.S. border, get soconsumed with hot beverages?

In September, 2010, the Toronto Star tried to tackle this question, and others,through a three-part series that delved into some of the issues surrounding

political marketing. The first part compared and contrasted Tims-versus-Tea-Party brands of populism, as well as the ways in which all Canadianpoliticians are eager to be seen as Tims patrons. The second part tookreaders into some of the history behind the politics that sees voters asconsumers. The third part raised some of the implications for the citizen-consumer model of politics.

During the series, Star readers were introduced to ideas very familiar to thosewho have been studying political marketing in this country. These included:the Conservatives hyper-segmentation of the electorate, as demonstratedin work by Carleton University professor Andre Turcotte, as well as PatriciaCormacks examination of how Tim Hortons became a Canadian nationalicon. (Cormack is a professor at St. Francis Xavier University).

One of the objectives of the series was to get political reporters and punditslooking more closely into political marketing -- as it is being devised in thebackrooms and how it is being played out in the competitive, partisan field.Though this is still a relatively new concept in Canadian political reporting,voters are aware that much of their politics involves advertising and

marketing, the series argued. Reg McGregor, a retired teacher from the St.Catherines area, told the Star that some of the political rhetoric he saw in thesummer of 2010 reminded him of McDonalds advertising.

The Tea Party at Tim Hortons

By Susan Delacourt


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Thierry Giasson spoke to the Star about this voter awareness. Peopleunderstand whats going on. They might not know its called politicalmarketing, but they know whats going on, Giasson was quoted as saying inpart three of the series. Giasson warned that politicians, like merchants, cant just sell people wares voters, like customers, want good, intelligent,service and some guarantees of delivery on programs and policies.

Response to the series was impressive, drawing tens of thousands of online

readers -- well over the usual readership for political stories, especially on aweekend. The stories were much circulated and discussed on Twitter,Facebook and in the online-comments section of the Star. A subsequentpiece in Policy Options magazine, putting the voter-consumer issue in thecontext of the Rob Ford mayoralty victory in Toronto, attracted more readersthan any other article in the year-end edition, according to web statistics.What this probably indicates is a hunger for more reporting and analysis onpolitical marketing -- a hunger that this author will try to sate in the TorontoStars ongoing coverage of politics in 2011. Stay tuned.

Susan Delacourt is the Star's Senior Writerin Ottawa and has covered federal politicsfor more than two decades as a reporter,columnist and bureau chief. She is currentlydoing an M.A. in Canadian Studies atCarleton University, as well as working on abook about the intersection betweenconsumerism and politics.

Links to the series:

Part One: http://www.thestar.com/news/canada/article/859479

Part Two: http://www.thestar.com/news/canada/article/859935

Part Three: http://www.thestar.com/news/canada/article/860075--double-double-

with-a-splash-of-populism

Policy Options Magazine:

http://www.irpp.org/po/archive/dec10/delacourt.pdf

The Tea Party at Tim Hortons

By Susan Delacourt
http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.irpp.org/po/archive/dec10/delacourt.pdfhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/860075--double-double-with-a-splash-of-populismhttp://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859935http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479http://www.thestar.com/news/canada/article/859479


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Thesis and dissertationsMmoires et thses

La performance mdiatique des chefs politiques lors de lacampagne lectorale de 2003 au Qubec. Description etvaluation des images construites en situation de dbat

tlvis, dentrevue daffaires publiques et de talk show.

Par Olivier Turbide

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La thse de Olivier Turbide sinscrit en droite ligne avec lintrt renouvel encommunication politique pour ce qui fonde le charisme et la prestance deschefs politiques. Parce que limage mdiatique laisse par un politicienconstitue une construction discursive et interactionnelle qui renvoie autant

ce quil dit qu la faon dont il se comporte avec autrui, cette recherchedoctorale propose de dcrire et dvaluer les stratgies dimages laborespar les chefs politiques pour laisser une impression favorable deux-mmes.Au final, des outils thoriques et analytiques sont proposs pour mieuxcomprendre les micros phnomnes communicationnels qui permettent aupoliticien: 1) de sadapter aux alas de linteraction mdiatique, largementimprvisible; 2) de construire des images de lui-mme cohrentes et qui nemettent pas en pril limage pralable que les tlspectateurs ont de lui; 3) derpondre adquatement aux attentes associes son rle de chef politique etcelles associes au genre mdiatique auquel il participe.Suite la page 9


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La mise au jour des configurations de formes de dsignation de soi et dautrui,

de procds nonciatifs et rhtoriques et de dynamiques interactionnelles quiconcourent la formation dimages rvle que certaines dentre elles, parce queplus pertinentes et interactionnellement adaptes, se prtent mieux desgenres mdiatiques de divertissement qu des genres dinformation, desactivits de confidence qu des activits de confrontation, et inversement. Ence sens, loriginalit de cette recherche tient la fois lidentification deparamtres sociodiscursifs contribuant lefficacit communicationnelle desperformances mdiatiques qu la perspective comparative adopte o troisgenres sont tudis (dbat, mission daffaires publiques, talk show), rvlant

des stratgies dimages spcifiques pour chacun deux.

Olivier TurbideThse de doctoratUniversit Laval2009

Olivier Turbide est chercheur postdoctoral au LaboratoireICAR de lUniversit Lyon 2 et au CIRAL de lUniversit Laval.Sa thse sest mrit le premier prix de la Fondation Jean-Charles-Bonenfant. Olivier est lauteurde plusieurs ouvrageset articles scientifiques sur les discours politiques mdiatiqueset sur la gestion de la confrontation.

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Entre idologie et pragmatisme. L'utilisation du marketing politiquepar les groupes d'intrt au Qubec

Par milie Foster

Depuis un peu plus dune dcennie, le marketing politique est devenu un champ dtudefructueux en science politique et en marketing (Henneberg, 2008: 155). Toutefois, lesconcepts et techniques du marketing politique ont surtout t appliqus au domainelectoral et aux partis politiques. Par consquent, les recherches portant sur lutilisationdu marketing politique par dautres acteurs du monde politique ont t ngliges(McGrath, 2006: 106). Pourtant, la spectaculaire multiplication des groupes dintrt en

Amrique (Associations Canada, 2008; Baumgartner & Leech, 1998; Berry & Wilcox2007; Berry 1999), incluant la province de Qubec (Associations Qubec, 2008), amne considrer les groupes au cur des mutations qui affectent les pratiquesdmocratiques actuelles (Hudon, 2009: 255).

Le mmoire de milie Foster porte sur lutilisation du marketing politique par les groupesdintrt au Qubec. En examinant les activits stratgiques des groupes sous cet angleparticulier, tout en tenant compte de leur nature politique, le mmoire se veut unecontribution une meilleure comprhension de lapport de ce type dacteurau processus

dmocratique. Lapproche thorique prconise est adapte dun modle dvelopp parLees-Marshment, originalement conu pour analyser les diffrentes orientationsmarketing que peuvent prendre les partis politiques (2001; 2003; 2004).Suite la page 11

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milie FosterMmoire de matriseUniversit Laval2010

milie Foster est tudiante au doctorat en communicationpublique lUniversit Laval Qubec. Ses intrts derecherche se dirigent vers lutilisation du marketing politiquepar les groupes dintrt et les politiciens, ainsi que lesperceptions du grand public sur le marketing politique et leseffets sur lengagement civique et la dmocratie.

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Lanalyse de milie Foster est base sur dix entrevues semi-diriges ralises avec desprofessionnels de la communication de diffrents groupes dintrt. Elle poselhypothse que lutilisation du marketing politique par les groupes dintrt diffre selonle type dintrt dfendu par lorganisation. Les rsultats dmontrent que les groupesoccupationnels, traditionnellement associs la dfense des besoins matriels de leurs

membres, semblent intgrer une dmarche marketing lgrement plus marque que lesgroupes citoyens, gnralement associs aux valeurs dites postmatrialistes, quipromeuvent des intrts plus inclusifs. Toutefois, les deux types de groupes sontorients vers la persuasion: ils utilisent tout lventail des moyens possibles pouraccrotre leur notorit et influencer les politiques publiques en leur faveur.

Au final, les organisations citoyennes et occupationnelles adoptent donc une position sesituant mi-chemin entre lidologie et le pragmatisme. En effet, les groupes dintrtdsirent prendre les moyens ncessaires pour tre efficaces dans linfluence sur les

politiques publiques et le marketing politique est un outil qui leur permet daccrotre leurefficacit. Toutefois, lutilisation quils en font est modre, ce qui leur permet deconserver lessentiel de lidologie qui constitue le curde leur organisation.


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New Canadian publications

Dernires publications universitaires

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" The Branding of States:The Uneasy Marriage of Marketing to Politics"

By Jonathan Rose(2010) Journal of Political Marketing, 9(4): 254-275

This article reviews the growing literature on state branding and argues thatany attempt to understand the impact of advertising and marketing on politicscannot be divorced from the larger phenomenon of privatization of the state.The article examines the way in which states have marketed themselvesdrawing on examples from Canada, the US, the UK, and other nations. Itargues that the practice of state marketing is a pernicious one, and the abilityof states to change their public perception through branding exercises iscalled into question.

Jonathan Rose was educated atthe University of Toronto andQueensUniversity (M.A. and Ph.D), and hastaught at Queens, Kwansei GakuinUniversity in Osaka, Japan and CharlesUniversity in Prague. His research areas

are political communications and themass media. He is the author of a bookon government advertising called MakingPictures in our Heads, GovernmentAdvertising in Canada (New York: Praeger Press, 2000) andnumerous articles on political advertising.
http://www.informaworld.com/smpp/title~db=all~content=t792306945~tab=issueslist~branches=9


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"Issue-Based Strategies in Election Campaigns: The Case ofHealth Care in the 2000 Canadian Federal Election"By Richard Nadeaua, Franois Ptryb, et ric Blangerc

(2010) Political Communication, 27 (4): 367-388.

This article contributes to the emerging literature on election campaignstrategies by studying the strategy adopted by the Liberal government in the2000 Canadian federal election. Two questions are addressed: Why did theLiberal government choose in that election to focus its campaign on healthcare in spite of its poor record with regard to this issue? And, even moresurprisingly, how did the Liberals manage to win this election and get aparliamentary majority using such a seemingly counterintuitive strategy? Thiscase study suggests that an incumbent with a bad record on an importantissue not only can redirect voters' attention toward other topics but can also

define the debate about that issue in a more advantageous way. These ideasare tested with qualitative and quantitative data from the 2000 Canadianelection. Content analysis of party campaign material and media coveragedemonstrates how the incumbent Liberals successfully framed the debateabout the health care issue so as to undermine the credibility of the officialopposition. Statistical analyses of individual vote choice show that the Liberalcampaign strategy had a significant impact on the election outcome.

a Richard Nadeau is professor in the Political Science Department at

Universit de Montral.b Franois Ptry is professor in the Political Science Department at UniversitLaval.c ric Blanger is an associate professor in the Political Science Departmentat McGill University.

New Canadian publications

Dernires publications universitaires


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Upcoming academic conferenceConfrence universitaire venirCentre pour ltude de la citoyennet

dmocratique (CCD)

Les 25 et 26 mars prochains aura lieu le colloque tudiant du Centre pourltude de la Citoyennet Dmocratique (CCD). Les tudiants affilis auCCD auront loccasion dchangersur leurs travaux et de connatre dautrescollgues dautres dpartements qui partagent les mmes intrts derecherche.

Les axes de recherche du CCD sont les suivants :

Les lections et les comportements lectoraux : les institutionslectorales, les dterminants du vote, la communication politique.

Lengagement politique : le malaise dmocratique, les modes mergentsde participation politique, lusage des technologies de linformation danslengagement dmocratique, la participation politique des jeunes, lducationcivique, et la dlibration et les politiques publiques.

La diversit citoyenne : diversit et cohsion sociale, diversit et politiquesde redistribution de la richesse, limmigration et la participation politique, lesdfis de lintgration aux nouvelles cultures.

***************Dans les pages suivantes, nous vous prsentons les rsums descommunications touchant au marketing politique qui ont t accepts par lecomit organisateur.


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Le Parti qubcois et le marketing de la confiancePar Martin Quirion, Universit Laval

La fluctuation du niveau de confiance des citoyens canadiens envers lesacteurs et les institutions politiques que rvlent de nombreuses tudes

dopinion sexprime entre autres par une monte du dsengagement ou del'indiffrence envers le processus lectoral. Les partis politiques sont ainsi lespremiers concerns par ce dsaveu des citoyens. En outre, la thorie dumarketing politique pose que la confiance du citoyen envers un parti est unfacteur dterminant dans la conclusion de la transaction lectorale. Les partisdoivent donc laborer des stratgies permettant dalimenteret de maintenir laconfiance des citoyens en leur offre : leurs ides, leurs projets, leurs leaders.Lexercice de marketing politique devient alors un exercice de marketing de laconfiance. Au Qubec, le Parti qubcois (PQ), doit faire la promotion dunprojet politique, la souverainet du Qubec, qui est constamment prsent etdcrit par ses opposants comme porteur d'incertitude. Notre recherche tentedidentifierquelles sont les stratgies de communication mises en forme parce parti afin de contrer ce discours dincertitude et de relever la place quyoccupe la notion de confiance. Par le biais dune srie dentrevues ralisesauprs de stratges pquistes ayant particip llaboration des campagneslectorales du parti depuis 1995, ltude permet de cerner les mcanismestactiques mis en place par le parti souverainiste afin dtabliret de maintenirune relation de confiance avec les lecteurs qubcois. Ltude permettra decontribuer lavancement des connaissances sur la pratique du marketing

politique au Qubec et au Canada.

Upcoming academic conferencesConfrences universitaires venir

Centre pour ltude de la citoyennet

dmocratique (CCD)


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Flash Mobs: Networked Participationand Non-hegemonic Political PracticeBy Cayley Sorochan, McGill University

When the first flash mobs emerged in 2003, many commentators wereintrigued by what they saw as a potential for new forms of political

organization. The use of online networks to gather crowds in public spacesprovoked comparisons between flash mobs and the overt actions orunderlying principles of contemporary activism as exemplified by the tacticsof the alter-globalization movement. In this presentation I explore the waysthat flash mobs are informed by the organizational logic that was developedby more overtly politicized groups such as Reclaim the Streets. However,rather than argue that the underlying similarities between activist practicesand flash mobs reflects the political nature of the latter, I contend that flashmobs can be understood as a symptom of a crisis of political thought thatderives in part from the logic of non-hegemonic political practice.

While I present flash mobs as highly mediated events, the general thrust ofthis article is to counter dominant assumptions about the inherentlydemocratic and empowering nature of Internet technologies. Flash mobs, Iargue, are an example of the depoliticizing effects of online consumption andparticipation. While participation on the part of the general population iscommonly perceived to be a fundamental requirement of democraticsocieties, in the context of the online media environment and the rhetoric ofnetworked interactivity, this concept has become fetishized to the point where

it no longer refers to meaningful involvement in a community or politicalproject. Rather than understand this seemingly spontaneous participation assubversive I argue that the irrationality touted by flash mobbers is anindication of a collapse of belief in the critical public sphere under latecapitalism.

Upcoming CongressCongrs venir

Centre pour ltude de la citoyennet

dmocratique (CCD)


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INTERNATIONAL


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The third international conference How to Communicate Politics aboutpolitical marketing and communication took place on November, 22 and23, 2010 in Brno, Czech Republic. The conference was divided into threemajor parts an academic conference with leading scholars; workshopswith experienced practitioners; and a part for students of political marketingand communication consisting of PhD colloquium and special lectures.Conference hosted speakers from the US, the UK, Italy, New Zealand,France, Portugal and Serbia, while the program attracted more than 130guests.

The main conference part was built around the two thematic panels and thekey-note speech by Philippe J. Maarek, who spoke in details about the

recent trends and changes of political communication, which he seesdeveloping from personalization to what he calls peopolization. The firstpanel was opened by Jennifer Lees-Marshment, who focused herpresentation on pursuing marketing democratically, analyzed majordifficulties and suggested some possible solutions. Margaret Scammelldelivered speech that helped guests to understand branding and re-branding of political parties. Her theoretical framework was grounded onexamples from the UK, the US and Germany. Rita Figueiras presented apaper, on which she collaborated with Barbora Petrova, and which

reflected two election campaigns in Portugal and Slovakia, where thefemale candidate stood against the male counterpart for the first time.

How to Communicate PoliticsConference

Report from the conference at theMasaryk University, Brno, Czech Republic

By Anna Matuskova


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The next panel, chaired by Margaret Scammell, was focused on Politicsand Popular Culture. Gianpietro Mazzoleni discussed the popular culture

elements affecting current politics and their media coverage speakingabout mediatization of politics and politicians. Dominic Wring in hisspeech Call me Dave, the spin doctor, who made it to No. 10 DowningStreet talked about symbolic and emotional levels of political campaignsgiving examples from the latest election campaign in the UK. The academicpart was closed with the contribution of sociologist John Sumser TellingStories, Giving Explanations: Narrative Differences in Political Discourse.

The second part was oriented on the practical and hands-on experience.The first workshop was conducted by media trainer Borislav Spasojevicand its main aim was to improve the TV and public speaking andcommunicating skills of the participants. James Fisfis, the successfulpollster and campaign strategist from San Francisco, led the workshopfocused on the campaign strategy and prepared very interesting activitiesusing real data from surveys and polls. Aaron E. Ringel drew on his recentexperience when he was managing a successful campaign for MichaelGrimm in Brooklyn, NYC running for the US Congress. He sharedexperience mainly about the GOTV (Get Out The Vote) techniques and themanagement of the campaign team and volunteers.



By Anna Matuskova


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The second day of the conference continued with students colloquiumchaired by Gianpietro Mazzoleni from the University of Milano. PhD andMA students discussed methodological difficulties with their theses anddissertations and were given very useful advices for improvement. On thesame day, students of the major study specialization Electoral Studies &

Political Marketing of the home Faculty of Social Studies had a chance tolisten to interesting lectures by Jennifer Lees-Marshment and DominicWring.

For more information on conference www.marketingpolitics.org(www.facebook.com/marketingpolitics ). As part of the conference waslaunched student organization Political Marketing Group in Central andEastern Europe.

Main Conference organizer: Dr. Anna Matuskova, [email protected]

Programme Organizer: Barbora Petrova, [email protected]

Political Marketing Group CEE: Milos Gregor, [email protected]



By Anna Matuskova

Anna Matuskova

Anna Matuskova is professor in the Political SciencesDepartment at Masaryk University in Brno, CzechRepublic. Her work currently focuses on politicalmarketing, US presidential elections and electoralstrategies.
http://www.marketingpolitics.org/http://www.facebook.com/marketingpoliticsmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.facebook.com/marketingpoliticshttp://www.facebook.com/marketingpoliticshttp://www.facebook.com/marketingpoliticshttp://www.facebook.com/marketingpoliticshttp://www.facebook.com/marketingpoliticshttp://www.marketingpolitics.org/http://www.marketingpolitics.org/http://www.marketingpolitics.org/http://www.marketingpolitics.org/http://www.marketingpolitics.org/


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Call for papersAppel darticles

International

Deadline for papers: 31 January 2011

Track Chairs: Paul Baines (Cranfield University) and Phil Harris(University of Chester)

You can submit papers on Political Campaigning, MarketingManagement and its application in Election and ReferendumCampaigns, Pressure and Interest group activity, Lobbying, Policyand Information Networks and Networking, as well as thosepresenting findings from international comparative studies into theapplication of marketing techniques in electoral campaigning.

For more details and the formal call for papers see:http://www.academyofmarketing.org/index.php?option=com_content&view=category&layout=blog&id=52&Itemid=262

United Kingdom Academy ofMarketing Conference

Liverpool5-7 July 2011

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https://artsmail.auckland.ac.nz/owa/redir.aspx?C=b58a635e70d349a58b15b22777f79291&URL=http://www.academyofmarketing.org/index.php?option=com_content&view=category&layout=blog&id=52&Itemid=262https://artsmail.auckland.ac.nz/owa/redir.aspx?C=b58a635e70d349a58b15b22777f79291&URL=http://www.academyofmarketing.org/index.php?option=com_content&view=category&layout=blog&id=52&Itemid=262https://artsmail.auckland.ac.nz/owa/redir.aspx?C=b58a635e70d349a58b15b22777f79291&URL=http://www.academyofmarketing.org/index.php?option=com_content&view=category&layout=blog&id=52&Itemid=262https://artsmail.auckland.ac.nz/owa/redir.aspx?C=b58a635e70d349a58b15b22777f79291&URL=http://www.academyofmarketing.org/index.php?option=com_content&view=category&layout=blog&id=52&Itemid=262


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New International Publications

Prochaines publications internationales

Le discours politique sest radicalement transform, linstigation deprofessionnels de la communication et grce au rle dterminant desmdias audiovisuels et des nouvelles technologies de lacommunication. Il sagit de saisir les nouvelles manires utilises parles politiques pour communiquer, afin de comprendre comment celachange radicalement le rapport des citoyens la politique et la placede la politique dans lespace public.

En outre, de nombreux groupes de pression, des ONG auxentreprises multinationales, ont aussi professionnalis leurs contactsavec les instances politiques de dcision et interviennent dans tousles processus de choix politiques. Cest une dimension qui na jamaist analyse dans son ensemble, et qui est complmentaire aupremier axe, afin dassurer une comprhension globale de lactionpolitique dans un monde global et hypermdiatis.

a Theodros Koutroubas est professeur au Dpartement de science politique lUniversit catholique de Louvainb Marc Lits est Doyen du Dpartement de science politique de lUniversit catholiquede Louvain

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Communication, Marketing Politiqueet Lobbying

Theodoros Koutroubasa et Marc Litsb

paratre en 2011 aux ditions De Boeck, Bruxelles


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milie Fostercoordonnatrice au contenu/content coordinator PMP-Canada

Thierry Giassondirecteur/director, PMP-Canada

Courriel/Email:[email protected]

Facebook Groupe/Groups:Political Marketing Politique-Canada

Poste/Mail:

Political Marketing Politique-CanadaBureau 6433Dpartement dinformation et de communicationUniversit LavalPavillon Louis-Jacques-Casault1055, avenue du SminaireQubec, QCG1V 0A6CANADA

milie Fostermilie Foster is a PhD student in public

communication at Universit Laval, in QubecCity. Her research interests include the use of

political marketing by interest groups andpoliticians, general public perceptions about

political marketing and the effects on civicengagement and democracy.

Thierry GiassonThierry Giasson is an assistant professor in theInformation and Communication Department at UniversitLaval, in Qubec City. Dr. Giasson is the lead investigatorof the Research Lab on Political Communication (GRCP)at Universit Laval. His work currently focuses on newforms of political communication on the web and on theeffects of political communication and marketing practiceson electoral campaigns, political participation and civicengagement in Qubec and Canada.

PMP-CanadaContact information / Pour nous joindre

Documents

Pmp-canada Infolettre Jan 2011