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Macedonia Airport Advertising Skopje "Alexander the Great" Airport
"Alexander the Great" Airport - Skopje
Who we are?
We are a leading marketing agency focused exclusively on the lease of advertising space on airports.
Founded in 1999 in Istanbul
Part of “ILBAK HOLDING” – marketing cluster
Present in several elite airports over the world
Since the beginning of 2012 also present in
Macedonia on Skopje ”ALEXANDER THE
GREAT” Airport
PORTLINE (Macedonia Airport Advertising)
"Alexander the Great" Airport - Skopje
Why Airport? Hardest Working Medium Airport advertisements are seen 365 days per year, 24 hours
per day
Has the Greatest Captivation of the Audience The ever increasing waiting time on airports offers the possibility
to reach your target audience on several strategic positions:
10 to 20 minutes on Check-in
45 to 65 minutes in the waiting lounges before the flight
15 to 25 minutes on Passport Control
25 to 35 minutes in the Baggage Reclaim Area
Target Audience With the Highest Income Airports offer an audience with high purchasing power. According
to the latest research in the field, these people are usually the early adopters of new technologies, and they also spend more money on
leisure and luxury items.
Medium With the Greatest Targeting Segmentation The possibility to target Managers – decision makers for their
respective companies.
Lowest Cost per Thousand A relatively low price per thousand persons of high quality audience in comparison with TV, radio or print media.
Medium With Fastest Growth Airport advertising along with internet advertising is the fastest growing
medium in the world.
"Alexander the Great" Airport - Skopje
Advertising on Standard and Mega
Sized Panels Backlit
Unlit
Special Solutions Branding of:
Moving staircases
Columns
Glass doors and windows
Walls We also offer the possibility of
setting up Promotional Stands on Strategic Locations and possibility
to perform Promotional Activities
Premium Opportunity of Recognition in a Totally Luxurious
Innovative and New Environment
Premium Opportunity of Recognition and Targeting Leaders
Important and Numerous Essential people
Portline Offers
What we offer
"Alexander the Great" Airport - Skopje
Some numbers A significant growth of passengers each month and each year.
"Alexander the Great" Airport - Skopje
Categorization Finance People with higher income
People who rely on financial services and products
Insurance Mature and active individuals Manage their own lifestyle Prepared to expect the unexpected
Automobile High income Tendency to buy expensive and
new cars is higher Most of them tend to buy new car in
the next 12 months Car promotion can give them
opportunity to look and feel the car from up close
Education A place where you can find lots of
academic oriented people Teenagers and students travel a lot Most of the passengers have high IQ
and can understand more easily an academic program which is offered
Premium Brands Influential and fashion oriented Always follow trends Pay great attention to their
appearance Spend a lot if they find a product
worth spending
Technology Early adopters of new technologies Use technology while traveling Recognize the benefits of new
technologies Buy “new ideas” as soon as they
appear
Consultancy High Executives can be reached Creators of public opinions Influential businessman who usually
use outcrossing services
Tourism Best possible reach of the people
who like to travel People who like to be comfortable
and have pleasure while traveling People who constantly spend
money for business travels Families and couples
Airport areas
"Alexander the Great" Airport - Skopje
Airport Garden
Garden located between the terminal building and parking lot.
For advertisers this is a very
attractive area because: A public area accessible by both
passengers and visitors.
Clear surrounding and high visibility
Large size panels
Double sided backlit panels with
possibility for extensions
Possibility for placing large size 3D
objects or promotional stands
Placed in an area accessible
by everyone, the large size of
the panel generates brand
prestige and transfers a
message of dominance and
power to the viewers.
Airport areas
"Alexander the Great" Airport - Skopje
Main Hall (first floor)
Public area accessible by both registered passengers and greeters.
The characteristics of this area are:
It covers 100% of the population
present on the airport
Highest target population in
comparison with other areas
An ideal place for all kinds of
promotions
The large target population is
ideal for advertisers who want
to create interest and
awareness and connect
directly to the high income earners present on the airport.
Airport areas
"Alexander the Great" Airport - Skopje
Departures Area (second floor)
The area where all departing passengers wait for their flights.
The characteristics of this area are:
Burger King and Duty Free Shop are
located in this area
Very good advertising area for big
international brands
High dwell time of 40-60 minutes
Sophisticated VIP lounge
This area with long waiting
time is a great option for
creating a lasting impact on your target audience
Airport areas
"Alexander the Great" Airport - Skopje
Baggage Claim Area (first floor)
The area where arriving passengers claim their
baggage after disembarking from the flight.
For advertisers this is the most attractive area because: All arriving passengers must pass through
The waiting time is 20-30 min
The panels are positioned strategically and cannot be
missed
All passengers must pass through this area presenting advertisers with a unique
opportunity to create a first and lasting
impression on them.
Email: [email protected] Web: www.portline.mk
Phone: +389 (0)2 32 32 116 Fax: +389 (0)2 32 32 177
MACEDONIA AIRPORT ADVERTISING Ltd. SKOPJE Pirinska 23, 4th floor 1000 Skopje, Macedonia
http://www.linkedin.com/company/portline-macedonia
www.flickr.com\portline
www.facebook.com/portlinemk?fref=ts
www.twitter.com/PortlineMK
http://www.youtube.com/user/portlinemacedonia
