Pp Comité 6 Romana Istanbul (1)

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    Universitatea din Bucureti

    Romnia

    PROIECT

    SEMNE & SENS

    LECTURA O CERCETARE ACTIV A SENSULUI

    LECTURA IMAGINIIPUBLICITARE

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    Fia descriptiv a produciei

    Titlul secvenei: Lectura imagiii !u"#icitare $igura uma%Autor: a OBREPublic int: a'(#e)ce*i +tre ,- .,/ ai0 'i me'ii )(cia#e $a1(ri2ate 3i mi4#(cii0 e#e1iLimba int: $race2a0 ca #im"% )tr%i%Nivel de cunoatere a limbii: "u

    Tip de mesaj studiat: imagiea !u"#icitar%bstacole !ntlnite !n cursul lecturii i strate"ii de depire:.e#a"(rarea i!(te2e#(r 'e )e).!r("#ema uti#i2%rii cu(3ti*e#(r 'e4a '("5'ite.!r("#ema c(ere*ei g#("a#e

    #ompeten scris: 'i$icu#t%*i me'ii$uportul: P(6er P(it

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    Fi de pre%entare

    #ole"iul Naional Ion Creang&Bucureti 7c#a)a a 8I.a0 $i#(#(gie9Liceul George Clinescu , #onstana 7c#a)a a 8II.a "i#ig1%9LiceulDante Alighieri0 Bucure3ti 7c#a)a a 8I.a0 $i#(#(gie9

    Num%ru# e#e1i#(r: ,;,< ;, = >90 n contra-plonjeu 7!ri1irea )a

    e)te )ituata #a >)u" *it%90 frontal7aDa !ri1irii )e a$#% #a i1e#u# ("iectu#ui90 n plonjeu vertical7imagiea e #uat% !e aDa 1ertica#% a ("iectu#ui9F

    PUN#TUL ,. /.,.R.

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    S% a!r($u'%m:

    . Care e)te ugiu# )u" care a*i !ri1it !52e#e #ui Arcim"(#'(J. Cere*i e#e1i#(r )% c#a)i$ice u gru! 'e imagii + urm%t(are#e trei categ(rii a#e Q!ri2e#(r'e imagii: $r(ta#%0 + !#(4eu 3i + c(tra.!#(4eu. H(t(gra$ia*i c#a)a0 curtea 3c(#ii0 ( ma3i% 'i !er)!ecti1a uui c5ie )au a uei !i)iciF

    Re#ata*i cum a!ar ("iecte#e + (cii ace)t(r aima#eFFF. H(t(gra$ia*i $igura uuia 'itre c(#egii 1(3tri )u" 'i1er)e ugiuri 'e4a 'etermiate: +!#(4eu 1ertica#0 #a >0 $r(ta#F EDi)t% ce1a )im"(#ic )au i)(#it + ca're#e rea#i2ateJ

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    SCIMBARE E PERSPECTIVOrice )cim"are 'e !er)!ecti1% 'etermi% ( !erce!*ie ("iectua#% 'i$erit%FUe(ri0 m('i$ic5' (rietarea )!a*ia#% a )emi$icatu#ui0 !utem m("i#i2a u )emi$icat'i$erit 7'e #a Q1a)u# cu #egume #a Q$igura 'i #egume .!rcim"oldo3i i1er)9 :

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    ,escompunerea ima"inii !n uniti iconice constitutive

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    STRATEGIE PEAGOGIC 7c(ce!t !ri care +*e#egem at+t maiera 'e a"(r'are aactu#ui 'i'actic c5t 3i tra'ucerea !ractic% a !rici!ii#(r teici#e 'e +1%*are9

    .Se)i"i#i2area e#e1i#(r !ri ntre"ri dirijate0 7Din ce sunt fcute fi#urile acestor oameni$ Ce le#ume repre%int vara$ &umi'i fructele (i le#umele pe care le o"serva'i, etcF9

    .A#c%tuirea uui gra$ic a# teDtu#ui 'e)cri!ti1 ca 'e eDem!#u:

    $igura

    e#emete#e

    c()tituti1e

    actua#i2%ri

    ic(ice

    !%r

    )truguri

    a)

    !ar%

    ("ra4i

    cai)%

    (ci

    a$ie

    .Itr('ucerea 3i eD!#icarea 'i(t(miei c#a)ice: semnificant7materia#itatea )emu#ui0 a tu3ei9 1)F semnificat7)emi$ica*ia0 c(ce!tu#9 !utem a4uge #a ()cem% 'e ti!u#:

    $igur%

    !ar%)truguri

    cai)%

    VaraT(am%B#5'e*eu#cea*%Ar(m%

    Maturitate

    = )emi$icat

    = )emi$icat

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    CE CONSTATM

    E#e1ii )e 'e)curc% "ie recu()c

    3i i'eti$ic% cu u3uri*% $ructe#e 3i#egume#e 1er"a#i2area uit%*i#(ric(ice e)t + geera# c(rect%

    OBSTACLE :

    .1er"a#i2are ic(rect% a c5t(r1a )eme 'e c%treuii e#e1i 'i c#a)a a 8I.a

    .!r("#eme 'e (rt(gra$ie !etru cu1ite ca:usturoi0 morcov0 dovlecel

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    . !etru ame#i(rarea 1(ca"u#aru#ui: !r(!uem e#e1i#(r ()erie 'e cu1ite cer5'u.#e )% "i$e2e !e ace#ea care

    c(1i imagiii: usturoi sparan#)el #utuie spic de #ru coac%0 etcF

    . !etru a #e +t%ri a!titu'ii#e 'e a 'e)c(m!ue ("iectu#aa#i2at 3i mai a#e) capacitatea de o"serva'ie)u" $(rmacunoa(terii a ceea ce u e)te eD!rimat0 #e !r(!uem )%

    )tu'ie2e +c% trei imagii care e 1(r $aci#ita trecerea #aeta!e#e urm%t(are a#e !r(iectu#ui ()tru 'e #ectur% 3i+*e#egere a )e)u#ui:

    PROPUNERI PEAGOGICE

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    GFArcim"(#'( Maximilien ** en +ertemnusGFArcim"(#'( e i"liot)caire

    A#te eDerci*ii:

    . Aa#i2a*i0 'e a)emeea0 tr%)%turi#e $e*ei uui

    !er)(a4 #a a#egerea 1(a)tr% !reci2a*i: 15r)ta0)eDu#0 $i2i((mia0 !r($e)iuea0 caracteru#F Ce)emi$ic% eD!re)ia $e*ei #uiJ 7"#5'e*e0$ermitate0 igratitu'ie0 m('e)tie0 etcJ9. Putem cere e#e1i#(r )% $ac% 1er"a# !(rtretu#uui mem"ru a# $ami#ieiF Aumite tr%)%turi a#e$e*ei 1(r a1ea )emi$ica*ii 'i$eriteF Care )ut

    ace)teaJ

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    ..EDerci*iu 'e 'e)c(m!uereEDerci*iu 'e 'e)c(m!uereamu2a*i.1% 3i !ue*i.1%amu2a*i.1% 3i !ue*i.1%#a trea"% mem(ria#a trea"% mem(ria

    Ce e)te ace)t ("iectJCe )im"(#i2ea2% e# J

    Cie are 'at(ria )a.# !(arteJ ce circum)ta*e J

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    Ce $e# 'e +m"r%c%mite e)te acea)taJSe !(tri1e3te ea e3ar$ei tric(#(re 3i!er)(a4u#ui care ( !(art%J

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    Se !(tri1e)c !at($ii )ti#u#uie#emete#(r !rece'eteJ

    Pri ce 3(cea2% eiJ

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    Ce e#emete (i0 a#e *iutei0 remarca*iJCe ti! 'e !er)(a4 3i ce ti! 'e !er)!ecti1%a)u!ra )im"(#uri#(r Re!u"#icii i'uc e#eJ

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    Ce )em $ace cu m5ii#e

    !er)(a4u# ()truJe ce +# $ace i1er)J

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    Ace)t !er)(a4 1% amite3te u !(#iticia)au u act(r 'e c(me'ieJCie e)te ace)t mare act(r $race2JC%uta*i + "i"#i(gra$ia )a u e!i)(' care

    ar !utea )ta #a "a2a ace)tei imagii care ia+ 'er5'ere aumite 1a#(ri re!u"#icae#a s va ajutm 4 Din moment cesuntei considerai drept imbecili, votaiatunci cu-n imbecil!

    C(#uce

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    (ntroducerea conceptelor deparadigmi de sintagm

    ale ima"inii

    . Mai +t5i0 !r($e)(ru# 'e$ie3te ace)te c(ce!te a3a

    cum a!ar e#e + #ig1i)tic%0 +cerc5' )% #e a!#iceimagiiiF ce!em !ri a cere e#e1i#(r )% a#c%tuia)c%paradi#ma le#umelor care !(t rea#i2a a)u# :morcovul,vnta, ro(iaF Cu a4ut(ru# ntre"rilor dirijatee#e1ii(")er1% c% '(u% uit%*i u !(t (cu!a ace#a3i #(c)imu#ta + )cim"0 !(t rea#i2a u )i)tem 'e (!(2i*ii:morcov 1)F vntvs. ro(iecare )e )ituea2% !e ( aD%

    )ematic% !()i"i#% 'e ti!u#: dulce1)F nondulce,etc. . Sinta#mae)te ( c(m!(2i*ie0 ( )tructur% 'e tr%)%turi

    )emice )e 'e$ie3te ca $ii' nln'uirea liniar acuvintelor

    Morcov #al"en+nt alun#it (i violacee

    o(ii, ro(ii-cirea(

    )emi$icat =cate#oria /G0M/7e1etua# +!!9

    emarc: mai mu#te )itagme !(t )% !re2ite ace#a3i )emi$icat :

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    Recu(a3te*i ace)te cu1iteJ

    Cie e)te aut(ru# #(rJ

    ,ac omul ar 5i per5ect& ar 5i ,umne%eu

    ,ac nu eti bun dect pentru tine& !nseamn c nu eti bun de nimic

    Am judecat drept un duman nedrept

    2ntr6una din %ile& !ntr6o vale adnc&Un arpe6l muc pe 7ean Fr8ron)

    #e credei c se6ntmpl9:arpele& 5u cel ce crp)

    #omentariul unei ima"ini& utili%area conceptului de evocare 4

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    Ace)ta e)te aut(ru#JCie e)te ace)t !er)(a4J

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    Recu(a3te*i $igura !er)(a4u#ui + acea)t% !ictur% ce#e"r%J

    e)c(!eri*i $iguri 3i c(r!urri (mee3ti + urm%t(are#e 3a)e imagii4

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    e)c(!eri*i $iguri 3i c(r!urri (mee3ti + urm%t(are#e 3a)e imagii4

    ;S(urce 6e":tt!:WW666Fa1gFc(m9

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    Stu'ia*i $(rme#e 3i re!era*i e#emete#e care c(m!u imagiea 'e mai )u) :

    e)crie*i !er)(a4e#e Remarca*i mimica 3i ge)turi#e ace)t(ra: ce $ac e#eJ Ce 1(r )%

    )!u%J Regru!a*i.#e 'u!% criterii )ta"i#ite 'e 'umea1(a)tr%F .Au e#e aceea3i !re(cu!areJ Preci2a*i #(cu# !e care !er)(a4e#e (a)tre +# (cu!% + ca'ru#

    imagiii.Cum ace)te $iguri0 #a )c%ri 'i$erite0 )e +#(cuie)c e#e ue#e cu ce#e#a#teJ

    . Ace)te $iguri umae eD!rim% aceea3i atitu'ie ue#e $a*% 'e a#te#eJ . E ciar "u)tu# #ui V(#taire + imagieJ Xu)ti$ica*i.1% a$irma*ii#e . Ace)te !er)(a4e0 1i e#e (are 'i ta"#(uri#e #ui V#a)ue2J . Ce me)a40 cre'e*i0 a 1rut a#i )% e c(muiceJ

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    TIPUL E CONECTOR : im!#icit INICI E RELAKIE : $(rma0 cu#(area CE AM CONSTATAT

    I$ere*e#e

    .E#e1ii remarc faptul c% +tre uit%*i#e eumerate eDi)t% u ra!(rt 'e :.concatenare 1 (i

    .disjunc'ie : sau.loc 1 n 7"i"#i(tec%9.cau% 2 efect 1 pentru c, deoarece7!re4u'icii#e a'u)e $igurii umae'e trecerea tim!u#ui9

    .timp 1 nainte3dup7eD!rimat !ri c(ect(ri im!#ici*i9

    .La )u!ra$a*%0 ra!(rtu# 'itre uit%*i juxtapunerea

    .E#e1iio"serva!(i caracterul anaforica# uit%*i#(r ic(ice care reiau!ri form)i culoarec(m!(eta aat(mic% 7re$eretu#9

    PROCESE E INTEGRARE

    Ei % ' 7 # *ii9 t l t i i # it%*i# i i

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    . Ei remarc%0 'e a)emeea0 7cu ue#e eDce!*ii9 caracterul metonimica# uit%*i#(r ic(icecapr'i ale unui ntre#7)trugurii !etru 1ar%9FPr($e)(ru# 'e)eea2% #a ta"#% )cema re$ere*ia#% urm%t(are:

    a)

    ("ra2

    FFFFFFF

    7("iecte rea#e9a)

    ("ra2

    FFFFFFF

    $ruct

    #egum%

    Var%0 t(am% 7c(ce!t0 )e)9

    Sem ic(ictip

    Re$eretu# rea#ocuren'

    *nferen'e pra#matice

    7$u'ametate !e cu(3ti*e#e citit(ru#ui9

    *nferen'e lo#ice

    7$u'ametate !e teDt9

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    . Pr($e)(ru# iter1ie 3i !re2it% c(ce!tu# 'esistemra!(rtat #a c(ce!tu# 'eproces7= )uit%$iit% 'e e#emete care rea!ar + m(' c()tat +(i c(m"ia*ii9F Se i)i)t% a)u!ra re#a*ii#(r care)e i)ta#ea2% #a i1e#u# c(m!(ete#(r uui)i)temF R%)!u)uri#e 'ate i'eti$ic% ( re#a*ieierar)ic'e su"ordonare+tre ca! 3i re)tu#

    c(r!u#ui (mee)c 3i ( re#a*ie 'e coordonare+trece#e '(u% m5ii0 !ici(are0 etcF

    . Cu (ca2ia #ectur%rii !(rtrete#(r #ui Arcim"(#'(0 Maximilien ** en +ertemnus3i Lei"liot)caire0 cur)a*ii (")er1% c% $igura e)te ( !arte c(m!(et% a capului0 iar ace)ta0#a r5'u# )%u0 ( c(m!(et% a corpului uman a)t$e#0 $igura $ace !arte 'itr.u sistem.

    PROPUNERE PEAGOGIC !etru 'e21(#tarea ca!acit%*i#(r 'e re!era4 a i$ere*e#(r :

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    PROPUNERE PEAGOGIC !etru 'e21(#tarea ca!acit%*i#(r 'e re!era4 a i$ere*e#(r :

    Eta!a ,: EDem!#u# !r($e)(ru#ui:

    $ructe#e 3i #egume#e care caracteri2ea2% 1arai$er% c(ce!tu# 'e VAR i$ere*a rea#i2at%

    e)te aceea 'e: CATEGORIE 7a(tim!u#9

    Eta!a < :

    . Pr($e)(ru# e1i'e*ia2% i'icii:. c%r*i#e )ut ara4ate +tr.( aumit% (r'ie

    . a)u# e)te +#(cuit cu u ()

    . Pr($e)(ru# e1i'e*ia2% urm%t(are#e i$ere*e:

    . acea)ta e)te ( "i"#i(tec% 7LOC9

    . m(artea 7tim!u#9 7CAUY EHECT9

    . Pr($e)(ru# 4u)ti$ic% i$ere*e#e

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    Eta!a : e#e1ii !u ei +3i3i + e1i'e*% indicii:. cartea 'e)ci)% ca 3i cum ar $i $ru2%rit% 7!%ru# i"liotecarului9. ramuri#e 1er2i 7!%ru# !er)(a4u#ui !#a)at + 'rea!ta ta"#(u#ui

    #ui Dali9

    . !r($e)(ru# atrage ate*ia a)u!ra )emi$ica*ii#(rlectur

    3ivia'

    3ia)u!ra inferen'ei 4C. !r($e)(ru# 4u)ti$ic% i$ere*a

    Petru a a!r($u'a 1 inferen'ele creative1 -EDerci*iu !ri1i' !(#i)emia imagiii: !(ri' 'e #a eDem!#e#e 'e mai

    4()0 e#e1ii: tre"uie )% caute imagii )u)ce!ti"i#e 'e ce# !u*i ( 'u"#%iter!retare

    E)te ( !i)ic% )au ( ca$etier%J

    .H%c5' a!e# #a imagia*ie0 !utem recrea $igura cui1a $(#()i'u.e 'e imagii#e ue#te#(rme)eriei )a#e

    E)te ( !i)ica$etier%

    E#e1ii )ut i1ita*i )% imagie2e ei +3i3i ( c(m!(2i*ie a)em%%t(are

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    .E#e1ii )ut i1ita*i )% imagie2e ei +3i3i ( c(m!(2i*ie a)em%%t(areQ1a)u#ui cu #egume a# #ui Arcim"(#'(0 +#(cui' #egume#e cu $ructe#eFIat% uu# 'i 'e)ee#e ace)t(ra :

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    ACTIVITKI PREPARATORII,F Pr($e)(ru# $ace 'i)tic*ia Su"iect vs.*dee principal vs. e%umatF Se !#eac% 'e #a eDem!#e

    1er"a#i2ate: )tructura $ra2ei )im!#e: su"iect 5 predicat

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    OBSTACOLE. Aumi*i e#e1i u cu()c eDact

    'e$ii*ia !re'icatu#ui 3i r(#u#ace)tuia + ra!(rt cu )u"iectu#

    . i$icu#t%*i + a!#icarea regu#i#(rre2umatu#ui

    STRATEGII PEAGOGICE: . E$ectuarea 'e eDerci*ii )im!#e

    !ri1i' c()titue*ii !re'icatu#ui(mia# cu accet a)u!ra r(#u#uiace)t(ra

    . S% $ie amitite +c% ( 'at% 1er"e#ec(!u#ati1e 3i r(#u# 1er"u#ui a fi

    . S% )e a'(!te )trategiare2umatu#ui c((!erati1

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    E#e1ii emitpredic'ii0 +3i $(rmea2% ima#ini

    mentale, reac'ionea% emotiv, inte#rea% noileac)i%i'ii cuno(tin'elor anterioare STRATEGIE PEAGOGIC Se !r(!u e#e1i#(r a#te imagii $%r% ca ace3tia )a !(at% citi tit#uri#e 3i #i )e cere )% emit% i!(te2e !ri1i' )e)u#

    ace)t(r imagii 7cu 4u)ti$icare 3i 1a#i'are a!re)u!ueri#(r9

    at $ii' 'ime)iuea cvasi.!(#i)emic% 3i !uteric !(#i)emic% a imagii#(r + geera#0remarc%m cu u3uri*% r(#u# 'e ancraj al sensului!e care +# 4(ac% teDtu#F Acea)ta e)te (

    acti1itate !r('ucti1% 3i creati1% im!#ic5' t(ate acti1it%*i#e !e care #e !re)u!ue c(.ce!tu# 'e GESTIUNE MENTAL !recum 3i )trategii#e !ri1i' auto#estiunea n'ele#eriiFemarc : ace)t eDerci*iu !(ate $i +cercat cu (rice gru!% 'e e#e1i care u cu()c +!rea#a"i# 'emer)u# 'i'actic 'e mai )u)F C('i*ie sine 8ua non : u !rim 3i uic c(tactcu imagii#e !r(!u)e

    PROCESE E ELABORARE

    OBSTACOLE

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    OBSTACOLE . i$icu#t%*i + $(rmu#area tit#u#ui imagiii

    PROPUNERI PEAGOGICE:

    . Tre"uie )!(rit% catitatea 3i ca#itatea cu(3ti*e#(r 7c(#ec*ii 'e a#"ume0 1i2ite #a mu2ee0 etcF9 . S% $ie )timu#at% aci2i*ia (i#(r cu(3ti*e !ri teici a'ec1ate 7'e eDem!#u0 ntre"rile

    dirijate: Ce v aminte(te acest cuvnt c)eie$0 etcF9 . S% +*e#egem imagiea ca u )i)tem !urt%t(r 'e )emi$ica*ii rea#i2ate !ri iterme'iu#

    re#a*ii#(r )ta"i#ite +tre uit%*i#e c(m!(eteF Pr($e)(rii tre"uie )%justifice asocierile

    e$ectuate !(ri' 'e #a conceptul 2 c)eie!e care #.au )c() + e1i'e*% . S% e ra!(rt%m #a cu(3ti*e#e ateri(are teDtu#ui . Stu'ia*i eD!re)ia $igurii uui !er)(a4 7)au a mai mu#t(r $iguri9F Am !utea.( $(#()i +tr.u

    materia# !u"#icitarJ ac% 'a0 care ar $i 'u!% 'umea1(a)tr% !r('u)u# #a care ar !utea )%.i$ac% ce# mai "ie !u"#icitateJ

    . Imagia*i.1% ( c(1er)a*ie !()i"i#% +tre !er)(a4e#e 'e mai 4() 71er"a#i2area uei imagii9:

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    Augu)te Re(ir0 al au Moulin de la Galette,Montmartre

    TABUL /(U

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    Producie scris i oral colectiv4 scenariu pentru re"ie#ole"iul Naional '() #rean"* ;B)

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    CONTIENTIYAREA c(ce!te#(r uti#i2ate AUTOGESTIUNEA NKELEGERII SENSULUI

    . cu(a3terea ("iectu#ui actu#ui 'e +*e#egere : tipul de text, de mesaj, de ima#ine . )% cu(a3tem t(ate c(ce!te#e 'e care a1em e1(ie + 1e'erea +*e#egerii:construc'ia(i deconstruc'ia textului iconic, sistemul, denota'ia 3 conota'ia, opo%i'ia semnificant vs.semnificat, inferen'ele, sc)ema de func'ionare, etcF9

    STRATEGII PEAGOGICE :. "i"#i(gra$ie. 'i)cu*ii metac(giti1e 3i re'actarea uei fi(e de pre%entare a ima#inii : c(m!(2i*ie0)!a*iu0 mi3care0 $(rm%0 cu#(are0 )emi$icatW)emi$icat0 !ara'igmatic 3i )itagmatic0)(c\a'1erti)ig0 ti!uri 'e me)a4e0 !u"#ic.*it%0 e$ecte )c(tate 7)(ci(#(gice0!)i(#(gice0 c(mercia#e0 etcF90 )tere(ti!uri0 #ege'e FFF

    . eDerci*ii

    BILANKPROCESE METACOGNITIVE

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    ANAL(>A (

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    LECTURA UNEI IMAGINI PUBLICITAREScema +*e#egerii teDtu#ui

    Re+t(arcerea #a cu(3ti*e

    'e4a '("5'ite:.#ig1i)tice.cu#tura#e 3i 'e ci1i#i2a*ie0 #a)tere(ti!uri 3i mituri careitr% + c(m!(e*a teDtu#ui1er"a# 3i (1er"a#

    RECEPTORUL 7citit(ru#cu t(ate cu(3ti*e#e0cu#tura 3i !er)(a#itatea)a0 a3te!t%ri#e 3i ite*ia)a9

    Iterre#a*i(area

    c(m!(ete#(r.Re#a*ia imagieWteDt.Ra!(rturi #(gice0 tem!(ra#e3i )!a*ia#e

    E#a"(rarea i!(te2e#(r

    Parcur)uri#e'e #ectur%

    I$ere*e #(gice0!ragmatice 3icreati1e

    Pre#e1areai'icii#(r

    Perce!*ia)eme#(rc(m!(ete#e

    Ti!uri 'e me)a4e: i$(rmati10i#u)trati10 cu #ege'%0)im"(#ic 3i iterme'iar

    E#imiarea )aum('i$icareai!(te2e#(r

    Va#i'area ueii!(te2e

    C(tiuarea#ecturii

    He(meu# 'e)(c\1erti)ig

    Acra4u# )e)u#ui:.)#(ga0 #ege'%.teDtu# re'ac*i(a#0etcF

    Actu# 'e a cum!%ra!r('u)u#

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    .tapele procesului de !nvmnt4

    AF ia#(g !re!e'ag(gic !ri1i' )tere(ti!u# cu#tura# 3i ci1i#i2a*i(a#

    BF ED!#icitarea )trategiei a'(!tate 3i m(ti1a*ia ace)teia

    CF MICROPROCESE: I'eti$icarea 3i recu(a3terea uit%*i#(r ic(ice cu a4ut(ru# u(r i'ici

    )!eci$ici imagiii: !uctu# 'e 1e'ere0 !#auri#e 'e #umi%0 c(*iut0cu#(are0 c(m!(2i*ie0 teDt 1)F c(teDt ic(ic0 etcF

    e)c(m!uerea !r(!riu.2i)%: teme0 )itagme0 !r(!(2i*ii 71er"a#i2are9 Micr()e#ec*ia: e1i'e*ierea uit%*i#(r )emi$icati1e !(ri' 'e #ac((ta*ii#e 3i 'e(ta*ii#e 'e!i)tateF Ue#te: c5m!u#0c+m!u# eDteri(r0re$eret )(cia#0 ec((mic0 uma0 $uc*ii#e ra!(rtu#ui teDt 1)F c(teDt0e$ecte )ematice0 etcF

    F PROCESUL E INTEGRAREi$ere*e #(gice 7aut(ru#9i$ere*e !ragmatice 3i creati1e 7citit(ru#9

    EF MACROPROCESE!arcur)u# 'e #ectur%re!era4u# me)a4u#ui teDtua# g#("a#

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    REPERAXUL TEMATIC

    geera# !r('uc*ii#e !u"#icitare )e (rgai2ea2% !e teme:parfumuri, "uturi, 'i#ri,etc.

    STRATEGII PEAGOGICE:

    . !(ri' 'e #a imagii#e urm%t(are cerem e#e1i#(r )% i'ice !ritr.u e$(rt 'ec(cetrare teme#e !re2ete 3i )% e#imie intru(ii

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    Teici 'e #ucru:

    . +tre"%ri 'iri4ate 7Cte teme a'i reperat$ Care sunt acestea$ *ndica'i intru(ii,etc.:.. !ractici 'e 1i2i(are: inten'ia de comunicareF Cerem e#e1i#(r )% 1i2i(e2e ace)te

    me)a4e 'e mai mu#te (ri 3i )% r%)!u'% !etru $iecare 'itre imagii #a urm%t(are#e!r("#eme:aF Imagia*i u tit#u !etru $iecare 'i ace)te me)a4e ic(ice0 ce# mai "u !()i"i#bF Bi$a*i ua 'i ite*ii#e 'e c(muicare 'e mai 4() care c(re)!u' me)a4u#ui re)!ecti1: . )% 15'% !r('u)u# . )% )e)i"i#i2e2e !u"#icu# + )e)u# uei aumite (!*iui0 (riet%ri

    . )% !r(m(1e2e cutare )au cutare acti1itate i'u)tria#% . )% tre2ea)c% itere)u# !etru cu#tur% . )% !r(m(1e2e u aume )er1iciucF S!eci$ica*i ("iectu# 1i2at 7c(mercia#0 )(cia#0 turi)tic0 cu#tura#0 etc9dF I'ica*i mi4#(ace#e 'e)tiate !er)ua)iuii 7ret(rica ic(ic% 3i 1er"a#%0

    meta$(re#e0 met(imii#e0 )#(gau#0 re$eri*a #a aut(ritatea u(r

    !er)(a#it%*i cu()cute0 m%rturia uei !er)(ae cre'i"i#e0 etcF9eF Ite*ia 'e c(muicare e)te ea eD!#icit eD!rimat%J Argumeta*i.1% r%)!u)u#F 5F Pute*i re!era + ace)t a)am"#u 'e imagii0 !icturi0 (!ere 'e art%J ac% 'a0

    me*i(a*i tit#u# 3i aut(ru#F

    CE CONSTATM

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    CE CONSTATM E#e1ii remarc% aumi*i indici de senscare !reci2ea2% tema teDtu#ui ic(ic: ra!(rtu# iconic1)F ver"al0)!eci$icitatea ("iecti1u#ui 1i2at0 !r(ce'ee#e ret(rice0

    etcF ceea ce !ri1e3te rec#ama TAROM0 'e eDem!#u0 ei remarc% $a!tu# c% umai teDtu# 1er"a# 'etermi%)tatutu# 'e intrusa# imagiii re)!ecti1e

    Ei reu3e)c )% 'e!i)te2e cu u3uri*% ce#e trei teme + 4uru# c%r(ra )e (rgai2ea2% c(r!u)u# 'emai )u): tema fe'ei, a minii, a parfumului

    ]OBSTACOL

    E#e1ii u !(t !reci2a tit#u# 3i aut(ru# urm%t(are#(r '(u% !icturi: ;ace of Mae u"licitate referen'ial

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    ,F >u"licitate referen'ial

    Huc*ia 'e re!re2etare a #im"a4u#ui7)e 1(r"e3te 'e)!re c(m!aiaTAROM0 'e ai1er)area )a9

    Pu"#icitate e1eime*ia#%Pu"#icitate a'ec1at% Qrea#it%*ii7a ?.a ai1er)are a TAROM9

    u"licitate o"lic

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    Se)u# urmea2% )% $ie c()truitPu"#icitate !ara'(Da#% care )e (!ue c(1igeri#(r c(mue

    Citit(ru# e)te aut(ru#:.Uui act 'e iter!retare

    .Uei reac*ii 7cum!%r% !r('u)u#9.Uui act "ea1i(ri)t 7)timu# r%)!u)9

    F >u"licitate mitic

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    Ma3i% 'e $a"ricat $ericirea +truc5t ea $ace'i ("iect ALTCEVA 7!%r 3i 3am!( = mere

    1er2i9Se)u# c%utat )e reg%)e3te + $ata)mai'i1i'ua#% 3iW)au c(#ecti1%FEDem!#e: . u 1i'em !at($i0 1i'em!ici(are $ie

    . u 1i'em 3am!(0 1i'em

    mere

    F >u"licitate su"stan'ial

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    Se i)i)t% a)u!ra valorii n sine care1i2ea2% esen'a!r('u)u#uiFE)te Qgra'u# 2er( a# Q)criiturii !u"#icitare

    7re$u2% (rigia#itatea !re2et%rii 3i e1it%(rice c((ta*ie9FNegarea !u"#icit%*ii mitice 3i ("#ice

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    STRATEGIE PEAGOGICPetru $iDarea ace)t(r cu(3ti*e0e#e1ii )% re!ere2e ei +3i3i ace)te

    ti!uri 'e !u"#icitate !(ri' 'e #a c(r!u)u# 'e4a uti#i2at !etruc#a)i$icarea tematic%

    OBSTACOL Li!)a 'e eD!erie*% 3i 'e cu(3ti*e a!r($u'ate c('uce0 + ca2u#

    u(ra0 #a im!()i"i#itatea uei i'eti$ic%ri c(recte

    STRATEGIE PEAGOGIC. Ra!e# te(retic

    . e2"ateri a)u!ra aumit(r imagii !e care !r($e)(ru# #e a#ege 'i c(r!u)u# !r(!u)FCu a4ut(ru# +tre"%ri#(r 'iri4ate e#e1ii tre"uie )% (")er1e:

    aF ti!u# 'e 'emer) uti#i2at 7arati10 'e)cri!ti1.i$(rmati10 icitati10 imagiar0argumetati19

    bF !u"#icu#.*it% c%ruia +i e)te 'e)tiat $iecare me)a4 7c($(rm i'icat(ri#(r 'e )e)9cF e$ecte#e !)i(#(gice urm%rite ic#u)i1 'ime)iui#e cu#tura#% 3i ac*i(a#% a#e

    re)!ecti1ei imagiidF 'i)tic*ii#e: $a!t W(!iie0 1a#(are uti#itar%W1a#(are (uti#itar%eF ti!u# 'e 'i)cur) a# teDtu#ui5)re#a*ia teDt . imagie. E#e1ii )ut i1ita*i )% !r(!u% ei +3i3i aumite ti!uri 'e !u"#icitate $%c5' a!e# #a

    ra'ionament, compara'ie 3i reflexie

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    HIGUR SEMN RAPEL TEORETIC

    . Pr($e)(ru# eD!#ic% e#e1i#(r c% fi#urac()tituie re!re2etarea e)e*ia#% a imagiii0 a)emu#ui: )emu# 7(cure*a9 e)te Q+cararea $igurii

    . Ge)tu# meta# evocarea 7)cema a")tract% !r(!u)% ar tre"ui )% amitea)c%e#e1i#(r imagiea uei $iguri umae9

    MICROPROCESE

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    .A#te ge)turi meta#e uti#i2ate:*n'ele#erea, reflec'ia, ima#ina'ia7a'%ug%m ace)tei !rime )ceme re!re2etareae)e*ia#i2at% a uui !e3te 3i +i i1it%m !e e#e1i )% c(m!are0 )% re$#ecte2e0 )% +*e#eag% 3i0

    + $ia#0 )% imagie2e i'icat(ri 7(ci0 urece0 a)0 ari!i9 ca!a"i#i 'e a re'uce i1e#u#a")tract a# $igurii 3i 'eci 'e a ( $ace mai ite#igi"i#%

    STRATEGIE PEAGOGICPri 'ia#(g 3i +tre"%ri 'iri4ate !r($e)(ru# !ue imagia*ia e#e1i#(r #a #ucru: Ce ar putearepre%enta aceast prim sc)em n via'a cotidian$

    Dar a doua$ + su#erea% ele un anume lucru$

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    ]CE CONSTATM

    . Am"iguitate accetuat% a !rimei )ceme: 'i >< 'e r%)!u)uri0 umai - au *itit ("iectu# !r(!u):fi#ura uei !er)(aeF Ce#e mai $rec1ete r%)!u)uri: un "alon, o o#lind, o rac)et de tenis, de

    pin#-pon#, de "adminton,etcF.emarc : a")e*a i'icat(ri#(r 'i)crimia*i. a# '(i#ea ca20 i'eti$icarea fi#uriiuui !e3te a $()t mu#t mai u3(r 'e $%cut 'at $ii' gra'u# 'e!(#i)emie re'u) !ri !re2e*a u(r indici suplimentari 7c(a'a9

    CONCLUYII PEAGOGICE.ale#erea adecvata $iguri#(r !r(!u)e. )% c(3tieti2%m raportul analo#ic: $igur% 7t?pe9 )em 7to@en9 = ("iect a# rea#it%*ii

    . 'em()tra*ie !ractic% 3i itr('ucerea c(ce!te#(r 'e linii de for'3i 'epuncte tariF

    Petru a 'e)c(!eri #iii#e 'e $(r*% a#e uui ca'ru 'i1i2%m imagiea + trei )!a*ii(ri2(ta#e 3i 1ertica#eF Pucte#e tari )e )ituea2% #a iter)ec*ia ace)t(r #iiie#e c()tituie #(curi i'ea#e u'e )e !#a)ea2% ("iecte#e ic(ice a#e imagiii:

    CF Age#(ug#(u0 Xac\ Sc($ie#'0 ussir ses

    p)oto#rap)ies0 ^'iti() Cir)t(!e C(#(m"0 ,@/>

    Pri1i*i acea)t% imagie:

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    STRCTURA IMAGINII

    STRATEGIE PEAGOGIC

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    STRATEGIE PEAGOGIC,F Pri iterme'iu# +tre"%ri#(r 'iri4ate 7Care sunt elementele care compun aceast

    ima#ine$ Sunt ele, toate, de natur iconic$,etcF9 (!er%m 'i)tic*ii#e urm%t(are: codiconic 7imagie9 1)F cod lin#vistic71er"a#9F Primu# e)te i#u)trat 'e capul ace)tei $emei7$a*% ; !%r9 3i 'e !r('u)u# care $ace ("iectu# 152%rii pac@ s)ot.u# )ituat 'e ("icei +!artea 'e 4() a imagiii0 #atura 'rea!t%F TeDtu# 1er"a# c(*ie slo#anul de acro(aj7e#si'i n prul dumneavoastr prospe'imea parfumului merelor ver%i9 3i u textredac'ionalF T(ate ace)te e#emete )tructurea2% u macr()i)temF Re#a*ii 3i $uc*ii +trec(m!(ete:

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    OBSTACOL i$icu#t%*i + +*e#egerea $uc*iei 'e re#eu

    STRATEGIE PEAGOGIC Recurgem #a eDem!#u# #ui RF Barte) :

    U 're!tugi 3i u !uct !uteric% !(#i)emie + $uc*ie 'e 'i$erite#e '(meii 'ere$eri*%: matematic%0 )!(rt0 u ca# !e ( !%3ue0 u !er)(a4 !ier'ut + 'e3ert etcFar 'ac% 8 )!ue : Mi-e team, i$(rma*ia a'u)% 'e me)a4u# #ig1i)tic u

    caracteri2ea2% + ici u $e# me)a4u# ic(ic a c%rui !(#i)emie e)te a!r(a!e e#imitat%

    CE CONSTATM E#e1ii reu3e)c cu u3uri*% )% $ac% ace)te 'i)tic*ii $%r% )% cu(a)c% meta#im"a4u#)!eci$ic a# c(m!(ete#(r 'e mai )u)

    8

    STRATEGII PEAGOGICE

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    Petru a a!r($u'a:. !r($e)(ru# !r(!ue a#te imagii !e care#e 'i)cut% 'i acea)t% !er)!ecti1%:

    . taie + "uc%*i mai mu#te materia#e !u"#icitare + care ame)tec% intru(iF E#e1ii rec(m!uimagii#e ii*ia#e

    . e#e1ii 1(r i#u)tra cu 'i1er)e materia#e !u"#icitare $uc*ii#e 'i)cutate

    COMPONENTELE HIGURII UMANEMi i t i $ * i i % " i

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    Microsistemica$e*ei: a)0 (ci0 gur%0 "u2e0 ureciPri1i*i ace)t 'e)e a# #ui Magritte :

    OBSTACOL:

    Petru uii e#e1i re#a*ia titlu 2 ima#inee greu 'e )ta"i#itF A#*ii au remarcat )i)temica !ecare ace)te uit%*i ( c(m!u 3i au +*e#e) c% e#imiarea #(r !ar*ia#% )au t(ta#% ar c()titui( 1i(#are gra'ua#% a )e)u#ui ii*ia# a# imagiii merg5' !5% #a Q1i(#u# c(m!#et u#timaimagie

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    Ace)ta e)te u !rim i1e# a#+*e#egeriiF Se)u# cu15tu#uiQ1i(# )e c#ari$ic% 'ac% !ri1i*i (a#t% !52% a #ui Magritte:

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    Na)0 (ci0 gur%0 "u2e0 ureciF I1it%m e#e1ii )% $ac% (")er1a*ii !e imagii#e 'e mai 4():

    . Care e)te umit(ru# c(mu a#ace)t(r !atru imagii 7("iectu#ic(ic !rici!a#9J

    . Ce !arte a c(r!u#ui e mereu!re2et% + ce#e !atru ca'reJ

    . Ce #egum% 1% )ugerea2%a)u# !er)(a4u#ui 'e)eatJ0etcF

    N(t% : (!era*iue i1er)%

    i'uc*iei: 'e #a geera# #a$a!tu# !articu#ar0 c(cret

    Macrosistemicatru!u#ui : ca!0 g5t0 truci0 "ra*e0 !ici(areF ia#(g a)u!ra ace)t(r imagii:u!% ce a*i re!erat umit(ru# ic(ic c(mu c(m!ara*i 3i (")er1a*i + $iecare imagie

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    . u!% ce a*i re!erat umit(ru# ic(ic c(mu0 c(m!ara*i 3i (")er1a*i + $iecare imagie!%r*i#e c(r!u#ui care #i!)e)c. i'ica*i 'e $iecare 'at% macr()i)temu# ic(ic c()truit. caracteri2a*i !%r*i#e c()tituti1e a#e $e*ei

    OBSTACOL

    . Pr("#eme 'e #eDic !ri1i' 'i1er)e#e ti!uri 'e a) 7#recesc, drept, coroiat9, 'e (ciAde c)ine%oaic, mi#dala'i:,etcF

    STRATEGIE PEAGOGIC

    . Petru a reme'ia acea)t% !r("#em% !r($e)(ru# !r(!ue !etru $iecare c(m!(et% (#i)t% 'e cu1ite 3i )itagme a'ec1ateF e a)emeea0 e# !(ate i1ita e#e1ii )% c()u#te'ic*i(are#e

    SEMNIHICANT VS SEMNIHICAT

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    SEMNIHICANT VS SEMNIHICATSTRATEGIE PEAGOGIC:. P(ri' 'e #a ( +tre"are 'e ti!u#: Ce sentiment v inspir aceste ima#ini (i pe care l

    citim pe fa'a personajelor noastre$,!utem 'ia#(ga 'e)!re )emi$ica*ia ace)t(r )eme

    ic(ice0 'e)!re su"iectivitatea emi'torului+ ra!(rt cu !erce!*ia c(teDtua#i2at%7!)i(#(gic0 )(cia#0 !r($e)i(a#0 etc9 a citit(ru#uiFPr($e)(ru# 1(r"e3te e#e1i#(r 'e contractul intersu"iectivcare )e )ta"i.

    #e3te +tre !r(tag(i3tii c(muic%rii

    .aite 'e a trece #a aa#i2aparcursurilor

    Aintinerariilor: paradi#matice (i sinta#maticea#e)e)u#ui0 !r($e)(ru# cere e#e1i#(r )% )!u% ceea cei.a 3(cat + rec#ama Q3am!(u#ui 'e mere 1er2iFT(*i )ut 'e ac(r': mere#e 1er2i iau #(cu# !%ru#uiF ace)t m(met0 !r($e)(ru# iter1ie 3i 'e$ie3tec(ce!tu# 'e s)oc@vertisin#ca )trategie creati1%

    care 1i2ea2% +aite 'e t(ate c5' ace)ta u e)te)iguru# )%u ("iecti1 )% acr(3e2e trec%t(ru# )au#ect(ru# !ri actu# 'e !r(1(care a# ace)tuiaFPr(1(carea: distru#erea unui mit, a unei le#endeFPara'(Du#: !%r = mere0 3er!i: a t=te de Mduse'eCara1aggi( 7Mice#age#( Meri)i9

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    . Pri1i*i acea)t% #it(gra$ie: cere!re2it% eaJ

    . Ce )emi$ic% m%ru#J

    . Mrul ro(u3i(arpele: ce mit1% amite)cJ

    . Mrul verde0 !(ate $i e#

    c()i'erat ( a#u2ie "i"#ic%J. ac% u0 argumeta*i.1%!(2i*ia (")er15' cu ate*iet(ate e#emete#e imagiii

    Pr($e)(ru# !r(!ue u 'ia#(g 'e)!re mitu# "i"#ic 3i + ace)t c(teDt 'e)!re )emi$ica*ia

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    . Pr($e)(ru# !r(!ue u 'ia#(g 'e)!re mitu# "i"#ic 3i + ace)t c(teDt 'e)!re )emi$ica*iam%ru#ui 7r(3u 1)F 1er'e9F Rea#i2%m a)t$e# u PARCURS PARAIGMATIC ALSENSULUIF E#e1ii a#c%tuie)c urm%t(are#e !ara'igme a#e ce#(r '(u% cu#(ri :

    ROU

    'rag()te)5ge'i1iitate("#e*e

    "ucurie1ia*%!a)iue(!timi)m

    im!u#) )eDua#

    VERE

    regeerare $i2ic% 3i )!iritua#%eergie 1ita#%)!era*%

    !rim%1ar%mi#% 7+ cre3tii)m9

    Semi$ica*ia m%ru#ui : $ruct iter2i) 7ar"(re#e malus9 !%catu# (rigia#

    cu(a3tere iter2i)% 7Qcr(uer #a !(mme = actu# )eDua#9

    eci !u"#icitatea Z ISTRUGEREA UNEI CONVENKII MIT INTERICKII Petru a

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    eci0 !u"#icitatea Z ISTRUGEREA UNEI CONVENKII0 MIT0 INTERICKIIF Petru acu(a3te !r()!e*imea 3i !ar$umu# 3am!(u#ui 'e mere 1er2i0 )e )ta"i#e3te !arcur)u#!ara'igmatic urm%t(r:re#enerare 1)F nonre#enerare

    ener#ie vital 1)F ener#ie comunsperan' 1)Fdisperare

    primvar1)F iarnmil1)F de#radare moralSe )ta"i#e3te 3i ( #i)t% a )itagme#(r e)e*ia#e a#e imagiii: verde natur, ener#ie vital,re#enerare fi%ic (i spiritual, ten strlucitor, din'i al"i, etcF

    0nde sunt merele$ Pe ca!0 !r($e)(ru# +trea"% 'ac% !(2i*i(area u #e e1(c% 1re(#ege'% ce#e"r%F Ma4(ritatea +3i amite)c 'e

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    CE CONSTATM

    . E#e1ii )e 'e)curc% "ieF Cu c5te1a eDce!*ii0 ei cu()c )im"(#i)tica e#emete#(rre)!ecti1e 3i remarc% $uc*ia 'e ANCRAX 3i 'e RELEU a c(teDtu#ui #ig1i)tic 3i ic(ic7!ac\ )(t.u#9

    . aca Te## *itea m%ru# ca ("iect $i2ic0 creat(ru# 'e imagii0 $(#()i'u.)e 'e #ege'%0*ite3te u efect psi)olo#ic de tip stimul - rspuns7#a i1e#u# uui )egmet a# !u"#icu#ui9

    ca!a"i# )% 'ec#a3e2e actul de cumprare al produsului

    PROCESE E INTEGRARE

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    ,F INHERENKELE LOGICE I PRAGMATICE

    STRATEGII PEAGOGICE:Se)i"i#i2area e#e1i#(r:

    . >rin explicitare teoretic )% marc%m re#a*ii#e 'itre:

    . )ec1e*e#e 1er"a#e: !r(!(2i*ii0 $ra2e0 eu*uri

    . uit%*i#e 1er"a#e 3i ic(ice 7teDtu# 1er"(.ic(ic9

    . ce# !u*i '(u% uit%*i ic(ice

    I'icat(rii 'e c(e2iue:. Re$ere*ii 7r90 c(ect(rii 7c9F Re$eretu# )e !(ate g%)i + iteri(ru# )au + eDteri(ru# imagiii. EDem!#e1

    Petru teDtu# 1er"a#:. >entru a pre#ti viitorul, va intra n serviciu din noua #enera'ie de centrale nucleare />.

    c(ect(ru# :pentru 7eD!#icit9 i$ere*a : SCOP. /a Ar:,noul parfum cu caracter AcE: 7re#uarea aa$(ric% a re$eretu#ui !ri (!(2i*ie i$ere*%: ECIVALENK. >rotejare perfect a celulelor pentru o femeie cu pielea lon#eviv 7re#uare aa$(ric% !ritr.u terme i!er(imic9

    Petru teDtu# 1er"(.ic(ic 7)#(ga0 !a1e.u# re'ac*i(a#0 ume#e m%rcii0 ra!(rtate #a imagie:

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    . Ni1e#u# )ematic(.#ig1i)tic:

    . i1e#u# )emu#ui !#a)tic 7cu#(are9: 7aa#i2a*i ce#e '(u% i1e#e + ce#e trei

    imagii9

    etcF

    Remarc%: )#(gau# r(# me'iat(r +treimagie 3i !ac\ )(t

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    imagie 3i !ac\ )(t

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    Petru teDte#e ic(ice:. Pac\ )(t.u# 1)F teDtu# imagiii 7remarca*i $(rma0

    cu#(area0 am"ia*a a$ecti1%9

    E8ERCIKIUStu'ia*i i$ere*e#e: $a*% $#(are + rec#ama urm%t(are:

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    Stu'ia*i i$ere*e#e: $a*% $#(are + rec#ama urm%t(are:

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    P(2i*i(area re$eretu#ui:

    Re$eretu# + iteri(ru# imagiii !u"#icitare:Pri1irea !er)(a4e#(r a*itit% 'eictic a)u!ra re$eretu#ui u ("iect (arecare:

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    Re$eretu# + eDteri(ru# imagiii !u"#icitare:

    Pri1irea !er)(a4e#(r e)te a*itit% 'eictic

    a)u!ra re$eretu#ui . #ect(ru#:

    A#te ti!uri 'e re$ere*i:. cu#(area 71F e silence of t)e red do#s, Fen%oamour, etcF9

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    .$(rma 71F Fen%oamour : $(rma e$i#at% a !%)%rii $emeia.!a)%re )au $emeia.$#uture 3i $(rma $#ac(u#ui remarca*i ti!u# 'i$erit 'e triugi + care !(ate circum)crie ("iecte#e $emeia 3i $#ac(u# )utre'ucti"i#e #a fi#ura triun#)iului

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    Se)i"i#i2are te(retic% a e#e1i#(r !(ri' 'e #a teDtu# 1er"a#:C#a)i$icarea re$ere*i#(r

    Termeu# 'e+#(cuit

    Pri ce )e +#(cuie3te eDem!#e

    NUME AF U !r(ume

    ,F !er)(a# . )igu#ar : . !#ura# :

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    C#a)i$icarea c(ect(ri#(r:.c(4uc*ie: (i, de asemenea ....'i)4uc*ie: sau ....eDc#u2iue: cu excep'ia ....tim!: nainte, cnd....#(c: n fa', deasupra....cau2%: deoarece, din cau%a ....c(m!ara*ie: ca, a(a cum ...

    .c(tra)t: contrar, fa' de ...

    .(!(2i*ie:n ciuda ...

    .c(ce)ie: de(i ...

    .c()eci*%: astfel nct, pn ntr-acolo nct ...

    .)c(!: cu scopul s ...

    .c('i*ie1 dac, cu condi'ia s ...

    .m(': ca ...

    Sur)a:Ir6i7,@/9 et B#ai7,@//:, apud Gia))(1a compr)ension en lecture,JKKL, p.N

    C# i$i i $ * #

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    C#a)i$icarea i$ere*e#(r. L(c : Dup ce ne-am nscris, "iatul ne ajut s transportm "a#ajele n camera noastr. 0nde

    suntem noi$. Aget : Cu pieptenul ntr-o mn (i foarfecele ntr-alta, C)ristian se apropie de scaun. Cine este

    C)ristian$. Tim! : Cnd lampa porticului se stinse ntunericul deveni complet. Cnd se petrece scena$. Ac*iue : ernard (i arcui trupul (i tie impeca"il. Ce fcu ernard$. I)trumet : Cu o mn si#ur, Dr. Grenon mi introduse instrumentul %#omotos n #ur. Ce

    instrument folosi Dr. Grenon$. Categ(rie : 6o?ota (i +olvo se #seau n #araj, iar !udi afar. Despre ce cate#orie de o"iecte este

    vor"a$

    . O"iect :0ria(ul strlucitor cu cele optspre%ece ro'i de ale sale, se nl'a deasupra ve)iculelor mai micicare circulau pe autostrad. Ce este acest uria( strlucitor$

    . Cau2% e$ect :Diminea'a am constatat c mai mul'i ar"ori fuseser smul(i (i c al'ii aveau cren#ilerupte. Care este cau%a acestei situa'ii$ AOn acest exemplu cau%a este implicit, cteodat cau%a estemen'ionat, iar efectul este implicit:.

    . Pr("#em% . )(#u*ie 1 >ierre avea un maxilar umflat (i dintele l fcea s sufere #roa%nic. Cum ar puteas #seasc solu'ia pro"lemei Auneori solu'ia este men'ionat, iar pro"lema tre"uie implicitat.:

    . Setimet atitu'ie 1 On timp ce urcam pe estrad pntru a-mi primi diploma, tatl meu aplaud culacrimi n oc)i. Ce sentiment ncerca tata$

    Sur)a:X()( et X()(7,@/:,apud Gia))( : a compr)ension en lecture, JKKL, pp.LL-LP

    . Tra)#ata*ia c(ce!te#(r: 'e #a 1er"a# #a ic(icF A!#ica*ie 3i imagii +)(*ite 'e eD!#ica*ii#e

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    * ! ! * 3 g * ! *!r($e)(ru#ui

    . e)crie*i ace)t !er)(a4: e u "%r"at )au uaima#J Argumeta*i.1% (!*iuea

    . Ce e#emet a# imagiii e atrage !ri1ireaJ

    . Ce )etimete 1% )ugerea2% eD!re)ia $igurii )a#eJ

    . Care ar $i me)a4u# )%uJ V% a4ut% teDtu# re'ac*i(a#)%.# +*e#ege*iJ

    . Ce re#a*ie ar eDi)ta +tre $igura )a 3i: . re)tu# c(r!u#uiJ . teDtu# re'ac*i(a#J . c#%'irea eD!(2i*ieiJ

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    . O")er1a*i c(m!(ete#e ace)tei$iguri 3i c(teDtu#

    . Aa#i2a*i ra!(rtu# 'itre e#eF cec()t% creati1itatea aut(ru#uiJ

    ACTIVITKI N CLASI$ere*e !ragmatice 3i creati1e:

    Re!era*i re$ere*ii 3i c(ect(rii 'i imagii#e urm%t(are 7i1e#u# 1er"a# 3i ce# ic(ic9:

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    . Re!era*i re$ere*ii 3i c(ect(rii 'i imagii#e urm%t(are 7i1e#u# 1er"a# 3i ce# ic(ic9:

    . Citi*i )#(gau#: #a ce )itagm% trimitea'1er"u# mineJ

    . A)u!ra c%rui ("iect ce#e '(u% )tatui +3ia*ite)c !ri1irea 7!uctu# 'e 1e'ere9

    . Care )ut )emi$ica*ii#e !e careci!uri#e 3i !ri1iri#e #(r 1i #e i)!ir%J

    . Ce ti!uri 'e c(ect(ri 3i 'e i$ere*e a*i'e!i)tatJ ED!#ica*i

    . Imagia*i.1% $igura ace)tei $emei + $uc*ie 'e m5ii#e eiF Ce !er)(a4 a# #ui GF H#au"ert1% amite)c ace)te m5iiJ

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    Ru))e## Lee0 es mains dune fermiQre d*oRa

    . Remarca*i i$ere*e#e !ragmatice 3i creati1e 'i rec#ame#e 'e mai 4() 71F 'ea)emeea be2(am(ur9 :

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    .#(cui' ("iectu# care atrage !ri1irea !er)(a4e#(r 'e mai 4() cu u a#tu#0 1e*i rea#i2a (i$ere*% 'e ti! OBIECT care ar !utea crea ca e$ect )cim"area )etimetu#ui eD!rimat'e c%tre ce#e '(u% !er)(a4eF

    #(cui*i ("iectu# !ri1it cu a#te#e 3i c(meta*i )etimete#e0 atitu'ii#e care ).ar !utea citi!e $e*e#e #(r

    . A#ege*i $igura uui !er)(a4 marcat 'e uaume )etimet: team%0 me#ac(#ie0

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    "ucurie0etcF P#a)a*i.# +tr.u 'ec(r a'ec1at. u!% ce a*i remarcat #eg%tura care tre"uie

    )% eDi)te +tre eD!re)ia $e*ei 3i 'ec(r0)itua*i.( !e !rima + 'ec(ruri 'i$erite 3ic(meta*i )cim"%ri#e care tre"uie(!erate

    . Ce e#emete a'%uga*i )au e#imia*i uui!er)(a4 !u"#icitar a#e) 'e 'umea1(a)tr%$%r% )%.i )cim"a*i )etimetu# citit +!ri1ireJ

    . #(cui*i $igura 1u#turu#ui 'e a#%turi !ritr.(a#t% $igur% 'e aima# a# c%rei c(*iut)ematic )% )e !(tri1ea)c% cu ce#eD!rimat 'e imagie 3i )#(ga

    . C%uta*i $iguri 'e aima#e + materia#e !u"#icitare ce 3i !e cie !(t e#e )u")tituiJ C%rui!r('u) ar !utea $ace rec#am%JI t% # i " i $% t ' # i i C # i # i QI C %

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    Iat% ce#e mai "ue !r(!ueri $%cute 'e e#e1i ai C(#egiu#ui QIF Creag%:

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    . #(cui*i ca!u# 'e )tru* a# !er)(a4u#ui 'e mai 4()0 cu u a#t ca! 'e !a)%re )au 'e aima#care )% eD!rime aceea3i re#a*ie cu eD!(2i*ia RE1e N(ma'eF Aa#i2a*i e$ecte#e 'e )e)rea#i2ateF I1eta*i 'e $iecare 'at% c5te u )#(ga (ii imagii ("*iuteF Iat% ce e!r(! e # 'i e#e ii (3tri

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    !r(!ue uu# 'i e#e1ii (3tri:

    C(metariu# e#e1i#(r:. ac% )tru*u# +3i a)cu'e ca!u# + i)i!0+t(rc5' )!ate#e #umii0 gira$a !ri1e3te

    #umea 'e )u) a$i35' ( aumit% )u!eri(ritate $i2ic% 3i )!iritua#%F $(' am"e#e aima#e mai$e)t% ace#a3i 'i)!re* $a*% 'e #umeF

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    . E#imia*i ce#e '(u% $ii*e 2"ur%t(are 'i Fen%oamour: $emeia !a)%re 3i $emeia $#uture3i +#(cui*i.#e cu ("iecte care i$er% i'ea 'e mi4#(c 'e tra)!(rt . Imagia*i 7'e)ea*i9 ( rec#am% 7)au ce# !u*i ( )cem%9 u'e 1e*i uti#i2a c(ect(ri 3i

    1e*i rea#i2a mai mu#te ti!uri 'e i$ere*e . Rea#i2a*i i$ere*e !(ri' 'e #a ("iecte circum)cri)e + $(rme ge(metrice 71e2ieDerci*iu# i)!irat 'e Fen%oamour9 . Ace)t(r '(u% !er)(a4e #e#i!)e3te $a*a #e 1e*i c%uta ua'e "%r"at )au 'e $emeieF

    Argumeta*i a#egerea 'umea.1(a)tr%:

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    EHINIKIE: macr(!r(ce)e#e !ri1e)c Q+*e#egerea teDtu#ui + t(ta#itatea )a 7Gia))( XF0,@@0!F -9 COMPONENTE :

    . Su"iectu# = 'e)!re ceWcie 1(r"e3te teDtu# 1er"a# )au ic(ic

    . I'eea !rici!a#% = Qi$(rma*ia cea mai im!(rtat% !e care aut(ru# a $uri2at.( !etrueD!#icitarea )u"iectu#ui7Gia))(0 XF0,@@0 !F ->9

    Ea !(ate $i :. explicit : !a1e.u# re'ac*i(a#0 )#(gau#0 !rim !#auri#e0 cu#(area0 (rgai2areage(metric% a ("iecte#(r0 ge(metria #iii#(r 'e $(r*%0 etcF .implicit: re!erat% 'u!% #ecturarea 3i aa#i2a +tregu#ui teDt 1er"a# 3i ic(ic. Re2umatu# = Qre)crierea uui teDt ateri(r 'itr.( tri!#% !er)!ecti1%: me*ierea eci1a#e*ei

    i$(rmati1e0 rea#i2area uei ec((mii a )emi$ica*ii#(r 3i a'a!tarea #a ( )itua*ie (u% 'ec(muicare7Lauret0 ,@/0 apudGia))(0 !!F /,./

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    . Eta!a ,: )e #ucrea2% mai +t5i !e u teDt 1er"a# u'e )e e1i'e*ia2% ce#e '(u% c(m!(ete0 ic#u)i1 ideile secundare

    . Eta!a

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    . Uei ima#ini pu"licitare su#ernd mi(carea

    O")er1a*ii:. Su"iectu# = (ua te'i*% 1e)timetar%

    Cline. I'ea !rici!a#% = ru!tur% c(tractua#% 71ia*a

    'e cu!#u90 (!*iuea !er)(a#% a uui (u'rum + 1ia*%

    . I'ei )ecu'are: . $ermitatea 'eci2iei . 'i)!erarea "%r"atu#ui citite + eD!re)ia $e*e#(r #(r. E$ectu# mar\etig: $ace*i aceea3i (!*iue:

    cum!%ra*i Cline9

    . P(ri' 'e #a a#te imagii #uate 're!t )u!(rt0 !r($e)(ru# eD!#ic% e#e1i#(r c5te1a ti!uri 'emi3care:

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    71F LF0amm0 ire des ima#es0 ,@/0imagii#e + egru 3i a#"9

    $#(u 'e $ug% :$#(u 'e mi3care : $#(u cu Qurm%:

    t(at% imagiea e 1ag%0im!reci)% 7teDturi'i$erite9 :

    ACTIVITKI N CLAS

    Ver"a#i2area imagiii !ritr ( ara*iue )uccit%

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    . Ver"a#i2area imagiii !ritr.( ara*iue )uccit%

    . C(#ec*i(area 'e imagii + mi3care 7ma3ii0 a1i(ae0 "icic#ete0 etcF9F C#a)i$icareaace)t(ra 'u!% ti!u# 'e mi3care: $#(u0 ge)tic%0 etcF

    . Ace)te '(u% $iguri )ut e'e$iite: c(meta*i ti!u# 'e Q$#(u 3i 'e )!a*iu: a'5cimeac5m!u#ui 3i ce#e#a#te e#emete care itr% + 4(c: m("i#itate W $iDitate0 )eme !#a)tice0 !uct'e 1e'ere0 ret(ric%0 etc :

    . Rea#i2a*i u !a(u cu imagii e'e$iite

    CONCLUYIE TEORETICF Mai$e)tare !#a)tic% a )!a*iu#ui )u"iecti1Eta!a :

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    Pr(iect%m e#e1i#(r '(u% rec#ame: ua $iD% 3i cea#a#t% + mi3care 3i cua4ut(ru# +tre"%ri#(r 'iri4ate !r(ce'%m #a aa#i2a ace#(ra3i $a!te:m("i#itate0 cu#(are0 a'5cimea c5m!u#ui0 etcF

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    Eta!a >:Rec#ama cu i'ee !rici!a#% im!#icit% 3i!ara'(Da#%SOCbVERTISING = )trategie creati1% care1i2ea2% +aite 'e t(ate c5' u are 're!t)c(! 'ec5t ace)t #ucru )% atrag% ate*iatrec%t(ru#ui )au citit(ru#ui !r(1(c5'u.#E$ect mar\etig maDima# + ce#e mai mu#teca2uri

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    Pr($e)(ru# aa#i2ea2% acea)t% imagie + $a*a e#e1i#(r:. Pre2etarea !r('u)u#ui + c(teDtu# dimensiunii ludice!e care eD!re)ia $e*ei

    !er)(a4u#ui ( im!#ic%. O a!aret% ru!tur% a )emi$ica*ii#(r 7c5ra*i ma3i%9 Z !atru !ara'(Duri:

    P, : . )!a*iu# ic(ic $(arte re'u) ac(r'at ma3iii 1)F #(cu# !r(emiet ac(r'at + a#terec#ame

    . !re2etarea + !rim !#a a c5ra*i#(r . cei trei act(ri : COPIL CRNAKI MAIN 7/?9 )ut )itua*i !e ( 'iag(a#%care !#eac% 'i !artea 'e )u)0 c(#*u# )t5g a# imagiii 3i atige c(#*u# 're!t0 !artea 'e4() a ca'ru#ui 7= #iie 'e $(r*% = ara*iuea 9P< : . a)(cierea COPIL MAIN e)te rar% . !er)!ecti1a + care e )ituat c(!i#u# e amite3te 'e #umea a'u#t%

    P : . a)(cierea farfurie cu crna'i 2 ma(inc()truie3te (!(2i*ia $uc*i(a#%:PRACTIC7uti#9 1)FUTOPIC 7mitic9

    PARAIGMELE SEMNIHICANKILOR I A SEMNIHICAKILOR

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    Q1eicu# 7care 'uce 3i c(*ie

    met(imia $ami#iei9

    Semnifican'i

    C(!i#C5ra*iMa3i%

    Har$urie

    teDtic(ic

    SemnificatQ$ami#ie

    Q$ericire$ami#ia#%Qarm(ie

    Huc*i(a#itate ut(!ic% 7mitic%9

    S#(ga

    7!ara'(D #ig1i)ticamiti' 'e!ar((ma2%9:4pt crna'i /?

    A3a cum ( $ar$urie !(ate cu u3uri*% )% c(*i% (!t c5ra*i 'ac% )ut "ie ara4a*i0 t(t 3a/? !ermite uei +tregi $ami#ii )% c%#%t(rea)c% + ce#e mai "ue c('i*ii0 $ii' + ace#a3itim! u $act(r 'e arm(ie $ami#ia#%F

    P> : C(!iii u !(t $i c()i#ieri + materie 'e ma3ii 'ec5t 'ac%0 i'irect0 e)te 1(r"a 'e)ecuritatea 3i c($(rtu# #(rF i acea)t% cau2% acea)t% rec#am% !are )% )e a're)e2e uui!u"#ic re)tr5): $ami#ii#e umer(a)eFF

    Careu#

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    )emi(tic

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    . P(ri' 'e #a u !u22#e 'e t%ieturi 'e rec#ame0 rec()trui*i.#e + +tregime 7ate*ie #aitru3i9 Preci2a*i.#e i'ei#e !rici!a#e

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    PROCESELE E ELABORARE

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    Pre'ic*ii a)u!ra ara*iuii 7mi3c%rii ic(ice9F Ace)tea au ca $u'amet:. caracteru# !er)(a4e#(r 3i m(ti1a*ia. caracteri)tici#e )itua*iei. i'icii teDtua#i 7i#u)tra*ii0 tit#u9. cu(3ti*e !ri1i' gramatica ara*iuii 71F Diesel, Cline9

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    . !r($e)(ru# re#u5' imagii#e Diesel3i Clineamite3te e#e1i#(r i'icat(rii cu a4u.t(ru# c%r(ra c()truim )e)u#0 c(*iutu#0 $(rma0 mi3carea0 ge)tua#itatea0 )!a*iu#0!(2i*i(area !er)(a4e#(r0 etcF9

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    Formarea ima"inii mentale

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    Rspunsul a5ectiv

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    Aga4area a$ecti1% + #ecturarea imagiii !u"#icitare )!(re3te

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    Raionamentul

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    HAPT OPINIE

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    3 * ! ! . ca!acitatea citit(ru#ui 'e c(3tieti2are a (")tac(#e#(r . uti#i2area )trategii#(r 'i'actice care $aci#itea2% aci2i*ia

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    Sur)a 6e" a c#i!art.uri#(r

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