Leading solution for data exchange with distributors in Russia, Ukraine and CIS markets

«PRADATA» was founded in 2002. Our sales, marketing and IT experts operate successfully at CIS markets since 1994.

www.pradata.com

Modern SFA instrument for direct sales and

merchandising support, based on web-CRM/Android technology

90manufacturers

3.300+ distributors

We operate inRussia, Ukraine, Kazakhstan,

Belarus, Moldova, Latvia, Georgia, Armenia, Azerbaijan, Uzbekistan, Kyrgystan, Tajikistan, Turkmenistan, Mongolia, Bulgaria and more

Offices – Hong Kong, Moscow, Kiev,Warsaw, Tallinn

4.400+ users200.000+ reports per

month100% project

success rate1-3 months for implementation

Our clients are manufacturers, importers and distributors in following markets:

- body care; - household care;- pharmaceutical; - cosmetics, beauty care,

perfumery;- home appliances; - DIY & construction

materials;- milk and dairy products; - infant nutrition;- grocery products; - tea and coffee;- confectionery and snacks; - soft drinks.

SPOT 2D SPOT 2R

SOME OF OUR CLIENTS

1. Every manufacturer must know everything about how the product is moved to retail outlets.2. Every distributor collects data about secondary sales in ERP daily.3. We collect data about the product movement throughout all distribution chains and integrate it in a central database – we open the black box!

SPOT 2D IDEA

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SPOT 2D IMPLEMENTATION RESULTS

Sales increase from 20% via: distributors inventory optimization; attention to and focus on “weak points”; detailed daily sales analysis.

Improvement of financial results via: optimization and decrease of product inventory at all distribution levels; sales planning accuracy increase by up to 85-90%.

Improvement of relations with distributors via: common information space and usage of same data; setting realistic goals and adequate assessment of their execution; united achievement of higher business goals.

Reduction of internal costs for collecting and processing of information up to 100% with global improvement of its quality.

* Based on clients performance after 1 year of SPOT2D usage.

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SPOT 2D DATA FLOW

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Daily automatic data updateOn-line data access via web-site

Control of distributors sales-out & stocksControl of sales plan fulfillment, correct planningComplete actual list of clients and shopsExtended Sales analysis by:

- single shop, shops types & categories, banners, chains;- regions, areas, managers;- SKUs, product groups, brands;- distributors’ sales agents, etc

Control of the distributors sales agents, bonus calculationEffective communication tool with distributorsOn-line orders collection module

Recommended order by SKU to optimize the distributor’s warehouse – depending onsales history, current stock, seasonality, etc – no out-of-stocks and over-stocks!

SPOT 2D BENEFITS

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ON-LINE

Easy-to-use, intuitive interface High-speed reports with low traffic Different ways to get report – web-page, Excel, e-mail, database download Static, dynamic, comparison and special reports Reports constructor with criteria and filters:- Sales-out in pcs, cases, units, money (2 versions);- Number of delivered outlets;- Retail universe coverage, distribution, TOP-products distribution;Extended distributors stock analysis:- Stock volume by SKU and distributor;- Stock levels report (exclusive to SPOT2D);- Losses due to out-of-stock;- Daily stock monitoring.Non-delivered outlets listDistributors pricing policy controlReturns from retail reportDistribution of top-assortment / ABC-analysisUsers online and analytical activity monitoring

ON-LINE

SPOT 2D ANALYTICS

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Daily update of retail databaseExtension of retail outlet info with:- Geo data (city, area) – by Pradata;- Outlets types, categories, other classification – by the Client;- Chains information;- Other business data.Possibility to automatically close inactive outlets Possibility to connect additional data sources to retail database:- POS placement information;- Integration with SPOT2R system and sales team reports;- External data about retail outlets.Project «Ideal Retail Database» (2014-2015):- United, complete and correct retail database for Ukraine;- Connection of outlets between distributors’ and “ideal” database by Pradata;- Merging of duplicated retail outlets;- Access to the list of potential retail outlets.

ON-LINE

SPOT 2D RETAIL DATABASE

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Distributors order creation based on recommended order(based on actual stocks and sales forecast) – increasing of order’s qualitySystem of electronic signatures for ordering process

(distributor – regional manager – sales director – logistic) – system ordering business-process

Order and delivery schedule, logistic controlAutomatic order export to any ERP-system (1С, Navision, JD Edwards, SAP R3 and others)Import back from ERP delivery to distributor informationDistributors confirmation of order deliveryValuation of difference between order and delivery at all stages (service level)Calculation of distributors sale-out based on previous/actual stock and delivery

ON-LINE

SPOT 2D DISTRIBUTORS ORDERS

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SPOT2D – SaaS* software, constantly developing from 2005.

SPOT2D is based on open-source LAMP** suite:- Open-source;- Servers operational system – Linux;- Web-server – Apache;- Web-applications programming language – PHP 5;- Database – MySQL 5.0 (with replications).

SPOT2D has its own methodology for data collection, processing and analysis.

SPOT 2D TECHNOLOGY

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* SaaS (Software as a Service) - (http://en.wikipedia.org/wiki/SaaS).** LAMP (Linux Apache Mysql Php) – open-source suite for web-systems development (http://en.wikipedia.org/wiki/LAMP_%28software_bundle%29)

Constant access:- Our own servers are placed at the best hosting companies in Europe;- Every spot2d.com site has its mirror for constant access;- We provide constant support and upgrade of servers.

Data safety:- Manufacturer exclusively owns all data (legally and in fact), round the clock access to data;- We provide data backup on 10 days/5 weeks/5 months basis;- Communication between all parties via HTTPS-protocol.

Access security:- Users access is limited by:

- Roles (Super Admin, Administrator, Producer Manager, Distributor Manager);- Amount of Data (set of accessible distributors).

- Passwords storage in md5 format;- Logging of users activity in the system;- Logging and control of time and ip-address of every user entrance.

SPOT 2D SECURITY AND SAFETY

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We organize our technical and business processes to provide maximum safety and security for our customers

Stage 1. Start-up (from 3 to 10 days, without investments).- Access to system and documentation – free of charge- Initialization of the system – free of charge- Important – responsible manager from the clients side is required

Stage 2. Implementation (from 4 to 6 weeks, depends on distributors).- Connection of distributors – fee per 1 distributor.- Training for the manufacturer’s team(s) – free of charge

Stage 3. System usage, development & support.- Hosting and site maintenance – monthly fee. - Support and usage – monthly fee, including:

- System usage and updates.- System updates based on clients ideas.

- Hotline and consultations for the manufacturer- Hotline and consultations for all distributors.* Support via telephone, email, Skype, ICQ, on-line chat, personal meetings

HOW TO GET SPOT 2D

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Project demonstration and budget calculationare available during personal or on-line presentations!