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TATA MOTORS STRATEGIC ANALYSIS
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Krishna Tavvala
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TATA MOTORS STRATEGIC ANALYSIS - September 4th, 2009
This is most comprehensive analysis you will find.
Attached Files
File Type: pdf Tata Motors Limited Comprehensive Strategic Analysis.pdf
(1.68 MB, 210 views)
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Re: TATA MOTORS STRATEGIC ANALYSIS - September 13th, 2009
hey thnx alot for the effort... am lukin fr the hr policies followed in tata
motors but not able to find it... anyways thnx
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Re: TATA MOTORS STRATEGIC ANALYSIS - February 16th, 2010
TATA Motors SWOT Analysis
TATA motors is the market leader in Indian Industry with high market share.
TATA motors began in 1945 since then it produced more than 3 million
vehicles. TATA motors employed around 23000 employees and it is
expanding with pace.
Strengths
TATA motors is market leader in Automobile Industry with high market
share.
TATA Motors Company have huge employee base.
TATA motors employee productivity percentage is higher.
TATA motors produce low price car with low fuel consumption.
TATA motors is the reputable brand in Indian Industry.
Tata Motors Limited is Indias largest automobile company, with revenues
of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08.
The companys dealership, sales, services and spare parts network
comprises over 3500 touch points.
Tata Motors has been aggressively acquiring foreign brands to increase its
global presence.
The research and development department of TATA motors is very strong.
TATA motors posses High corporate responsibility.
Weakness
Return on Investment on TATA motors shares in low.
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TATA motors is not able to meet safety standards in their vehicles.
The domestic sales of the company are not up to the mark.
Tata has not got a foothold in the luxury car segment in its domestic
market.
Opportunities
TATA motors can take the advantage of their low cost car by entering into
third world countries where people have low purchasing power.
TATA motors should focus in developing luxury cars.
TATA motors can introduce more safety features in vehicles to gain more
customer satisfaction.
Joint ventures in other countries allow TATA motors to easily enter into new
market.
Threats
TATA motors have low cost advantage over its competitors, once the
competitors find out the low cost production methodology then there will no
competitive advantage.
Other companies are starting to compete for some of this market share. In
fact, the Pakistans Transmission Motor Company has built a basic four-
wheeler for only $2,100. This car is considerably cheap and the Pakistan
Transmission Motor company started exporting them to Sudan, Qatar, and
Chile. This is going to be the beginning of new emerging car manufactures
that will be producing low priced cars.
The major challenge for TATA motors is the rising prices of steel, Aluminum
and plastic which is heavily used in vehicle manufacturing.
The low safety standards can impact the sales.
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Re: TATA MOTORS STRATEGIC ANALYSIS - March 7th, 2010
TATA motors is the market leader in Indian Industry with high market share.
TATA motors began in 1945 since then it produced more than 3 million
vehicles. TATA motors employed around 23000 employees and it is
expanding with pace.
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Thumbs up Re: TATA MOTORS STRATEGIC ANALYSIS - December 23rd, 2010
thanx alot..I hope this analysis gives me enuff info about my assignment.
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Arrow Re: TATA MOTORS STRATEGIC ANALYSIS - December 24th, 2010
The strength of TATA's is based in the their OLD strong BRAND. The rand has
got amazing loyalty.
One of the leading company in automobile industry with more than 70 years
of experience. During this period it had produced more than 3 million vehicles
which is huge achievement for the company.
TATA motors has been expanding its business which is obviously require
more workforce. Currently TATA motors employee base is 23,000 Approx.
One of the strengths which is very visible in the industry and also beneficial
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for TATA motors revenue are low price vehicles and low fuel consumption.
Due to TATA motors strong brand and quality vehicles it has good reputation
in the industry.
It is India largest automobile company with revenues of Rs. 35651.48 crores
(USD 8.8 billion) in 2007-08.
TATA motors is expanding its network in International market by aggressively
acquiring foreign companies.
TATA motors has been famous to introduce new vehicles, this is possible just
because of the strong research and development.
TATA motors also play active role in corporate and social responsibility.
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Re: TATA MOTORS STRATEGIC ANALYSIS - March 9th, 2011
it is the most useful and comprehensive article ever come across. thank you
for the help.
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Re: TATA MOTORS STRATEGIC ANALYSIS - October 23rd, 2011
This looks great, thanks heaps.
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Re: TATA MOTORS STRATEGIC ANALYSIS - October 29th, 2011
Thanks for posting this
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