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8/4/2019 Prapti Bhatt Pharma Company
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PHARMACEUTICALPHARMACEUTICAL
INDUSTRYINDUSTRY
Prepared by:
Prapti Bhatt
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IntroductionIntroduction
The industry plays an important role in promoting and
sustaining development in the field of global medicine.
India was expected to be US$ 10.76 billion and this is likely to
increase at a compound annual growth rate of 9.9 per centuntil 2010 and subsequently at 9.5 per cent till the year
2015.
Globally, India ranks third in terms of manufacturing pharma
products by volume. Weighted tax reduction at 150% for the R&D expenditure
obtained.
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yp e o f B u sin e ssyp e o f B u sin e ss
Non-prescription drug wholesalers over the counterproduct (OTC).
Perl Ltd. company manufactures and sell their
premier launched product Pain Away Cream.Cream by nature used for relief from any type ofmuscular pain.
FDA-approved homeopathic ingredients developed
for simple purpose of relieving pain.
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o m p a n y M issio no m p a n y M issio n
To manufacture quick pain relief cream thatwould reduce the skin irritation.
o m p a n y V isio no m p a n y V isio n
To become an entrepreneurial leader in thedevelopment of natural products for varioussegments of the health care market.
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o m p a n y Lo ca tio no m p a n y Lo ca tio n
Company will be located at Changodar GIDCAhmedabad.
..h y A h m e d a b a d ??..h y A h m e d a b a d ?? Availability of raw materials.
Support institutions. Financial institutions.
Industrial associations.
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Market AnalysisMarket Analysis
a rg e t M a rke ta rg e t M a rke t Company has established their main unit at
Ahmedabad in Gujarat. So that demographicallycompanys target market will be all the villages and
districts within Gujarat.
Male and Female.
A larger percentage of people will be over 50 in age.
Economically conscious of good deals.
Handful customers like some professionals, physicaltherapists, medical doctors,
Sports trainers, athletes.
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Marketing strategyMarketing strategy
Advertising include pop display,advertised in news papers andhealth magazines, direct mail.
More focusing on R&D.
So at initial stages only free samplesand Word Of Mouth (WOM).
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Sales FunctionSales Function
Retail Company depot/C&F sends stocks to
authorized stockiest as per the requirement.
Retail chemists buy medicines on daily orweekly basis from authorized stockiest as perdemand. Patients visit chemists for buyingmedicines.
Patients are end customers and doctors aredirect customers.
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u llu llstra tetra teg yy
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All About ProductAll About Product Companys mission is to develop a greaseless,
odorless, topical cream which is measurably more
effective at relieving pain than any other OTC
(over the counter) topical product.
It stimulates improved circulation in the micro-
capillary system the ligaments and tendons, where
most pain is felt. It also can be applied several
times a day because it is odorless and greaseless.
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Government RegulationsGovernment Regulations
Patent and New Drug Approval:
Organization of Pharmaceutical Produces of India(OPPI) and
Indian Pharmaceutical Industry(IPI)- provide patents for
products or manufacturing process of pharmaceutical industry.
Pharma company undertakes patent registration to protect its
own interests. To protect the interests of the consumers, it is
necessary that the product be approved by the drug authorities
in that country.
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R RS tru ctu rtru ctu re
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SWOT AnalysisSWOT AnalysisStrengthsStrengths WeaknessWeakness
Modern infrastructurefacilities.Backward linkages with raw
material suppliers.Established pharma industry.Established mindset.Well-developed alliedindustries.
Low level of R&D spend.Relatively inadequatetechnical manpower and
skilled workforce.Limited internationalexposure for most small tomedium scale companies.
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OpportunitiesOpportunities ThreatsThreats
SEZ-led significant exportopportunities.
High growth segments such asCRAMS, R&D and generics.
Announcement of taxholidays from governments ofother Indian states.Emergence of otheralternative pharmadestinations abroad.
ontionti
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tim a te d F in a n cia l In fo rm a titim a te d F in a n cia l In fo rm a ti
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THANK YOU!!THANK YOU!!