The Tate Modern Project

Frankie Kenward Irfaan Saheb Leila Maidane

Objectives

Increase visitor numbers to the Tate Modern Museum.

Raise the profile of the museum

The Tate Modern Museum

4.7 million visitors per year

Sir Giles Gilbert Scott Future Tate Modern

Artist and Work

Roy Lichtenstein27th October 1923- 29th September 1997Prominent American pop artist

Influenced from comic books

“Whaam!” (1963)Adapted from a comic book panel from DC Comics.

We chose this because after the results of our questionnaire it proved most favourite.

Also it’s a well known picture.

Product and Price

“Over a quarter of adults in the UK and nearly half of teenagers now own a smartphone. “

“37% of adults and 60% of teenagers are ‘highly addicted’”

Our ProductThere is a selection for iPhones, BlackBerrys and Androids, and one for the iPad as well. This is the maximise sale and make the product widely available for all smartphones/products.

We intend to retail this at a price of £7.99 based on the sales of other smartphone cases. We got in touch with Dongguan Hongcai Screen Printing Co (a company based in china) to manufacture a skin like this with the colour costs approximately £5-£6 to make, so whether sold in bulk or not, a profit will be made.

Promotion

Embossing of “Tate Modern” on case

Tate Modern “shouts” on front

of packaging

PlaceWe hope to sell our product in phone retail stores. This makes it available when purchasing smart phones.

We also had the idea of tourist shops to sell the product. During the Olympics a huge number of tourists will be around to boost sales.

Supermarkets can stock out items also.Apple store will be available to sell as well as it is for iPhones and iPad’s too

Thank youPlease feel free to ask any

questions

Targets (watermarked) – Slide 2http://www.scabenga.co.uk/2011/03/smashing-targets-scabenga-style.html“ It is the most-visited modern art gallery in the world, with around 4.7 million visitors per year.” - Slide 3"The startling success of Tate Modern". The Times. 24 April 2010Industrial Britain Image – Slide 3http://apworldhistorywiki.wikispaces.comSir Giles Gilbert Scott – Slide 3http://www.nickelinthemachine.com/2009/05/the-cathedral-of-electrons-in-battersea/Future Tate Modern – Slide 3http://www.archicentral.com/the-tate-modern-london-uk-herzog-de-meuron-7293/Roy Lichtenstein – Slide 4http://en.wikipedia.org/wiki/File:Roy_Lichtenstein.jpgWhaam! (1963) – Slide 4http://en.wikipedia.org/wiki/File:Roy_Lichtenstein_Whaam.jpg“Over a quarter of adults in the UK and nearly half of teenagers now own a smartphone.” – Slide 5“37% of adults and 60% of teenagers are ‘highly addicted’”http://media.ofcom.org.uk/2011/08/04/a-nation-addicted-to-smartphones/Gartner Smartphone OS Sales to end users information and table created using the information: - Slide 5http://www.guardian.co.uk/technology/appsblog/2011/aug/01/smartphone-stats-2011

Dongguan Hongcai Screen Printing Co.http://hongcai.en.alibaba.com/contactinfo.html?mseq=200206190http://www.hongcai.com.cn/Carphone Warehouse Store Sign – Slide 8http://www.mobilephone-expert.co.uk/mobile-phone-news/mobile-news/carphone-warehouse-sales-hit-by-uk-trends__id-111944Fonesplus Store Sign – Slide 8http://www.wilnecote-guides.co.uk/celebration.htmlPhones 4 u Store Sign – Slide 8http://www.mobiletoday.co.uk/News/11138/BC_Partners_to_buy_Phones_4u.aspxT-Mobile Store Sign – Slide 8http://www.cellphonespedia.com/t-mobile/what-do-you-need-to-know-about-tmobile-locations.htmlO2 Store Sign – Slide 8http://upload.wikimedia.org/wikipedia/en/e/e5/O2_Store.jpegOrange Store Sign – Slide 8http://www.thisismoney.co.uk/money/markets/article-1680103/Orange-and-T-Mobile-set-for-UK-tie-up.html“Souvenirs Of London” Store Sign – Slide 8http://www.superstock.co.uk/stock-photos-images/1848-228449London Tourist Shop (Soho) – Slide 8http://www.fotolibra.com/gallery/512359/london-tourist-shop/

Sources