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Project Feasibility Study andEvaluation

CarCare…คุ�ณ by Pongsakorn Udomyos

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Preface

Project Feasibility study and evaluation course is studying the feasibility in business. This project shows about feasibility of carcare in Chaing rai. This project included with carcare and coffee shop management in term of business, competition analysis, technique of process, the financial and risks in this business.

The project provides information to everyone who wants to invest about carcare and coffee shop business. It shows about the process, the operation, the benefit and profit to investment in the carcare business. i hope this project can help any investor to make decision before investment.

We expect the project will provide the benefit to people who interests in the project. If there is any mistake in this project, my group has to apologize for those of it.

Carcare…คุ�ณ

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ContentChapter 1: Introduction 41.1 Background and Significance of the project 51.2 Project Objective(s) 61.3 Benefits of Project 71.4 Activities / Time Frame 8Chapter 2: Industry Profile 92.1 Nature of Industry 102.2 Situation of Industry 112.3 Product / Service (in general) 122.4 Vision of organization 132.5 Mission 142.6 Strategy 15- Corporate Level 16- Business Level 17- Functional Level 18Chapter 3: Market Feasibility Study 193.1 Market Analysis 203.2 Competition Analysis (3C Analysis) 213.3 STP Analysis 223.4 Marketing Mix Strategy 233.5 Sale Forecast / Profit Estimation 243.6 Marketing Expenses (Sales Incentive) 253.8 Conclusion 26Chapter 4: Technical Feasibility Study 274.1 Product Characteristics (in detail) 284.2 Specification, Feathers, Dimension, Life Time, etc 294.3 Production/services Process 354.4 Location 364.5 Facility Layout 374.6 Facility Management 384.7 Machine/Tools/Equipments 394.8 Pre-operating cost 404.9 Investment cost 414.10 Operating cost 41Chapter 5: Financial Analysis 425.1 Profit / Loss Statement 435.2 Balance sheet 455.3 Cash Flow 47Chapter 6: Risk Management 49Chapter 7: Summary 51Appendix 53

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Chapter 1

Introduction

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Chapter 1: Introduction

Background andSignificance of the Project

I’m selected this project because it is very interested for me.and my project is the business about car wash with a little coffee shop for customers. Nowadays all of people in Thailand not only teenage group or working age group but also senior citizen divert to use the car wash shop.The Car Wash Business is booming right now with low operating expenses and a very pleasing net profit.the car wash business offers an opportunity to earn an excellent income.but the disadvantage of car washing is the customers they waiting their’s car for long times.So I will solve this problem because I will plus the little coffee shop and internet café in my shop for customers.

Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.

My shop washing a car by hand and my shop will be providing customers with three services: exterior car washing, interior cleaning, and detailing.my shop offer a high quality service for a reasonable rate. The main factor my shop will be working on will be improving the time to complete the whole process of washing a car, while keeping customers satisfied. I hope to achieve a 50% increase in throughput along with keeping quality and customer satisfaction as our number one goal.

And the advantage of “Carcare..koon” shop is the little coffee shop and internet café for customer.my customer can relax their’s body and their’s mind in coffee shop and internet café.for waiting their’s car.

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Project objective

1. To stimulate commerce for the carcare directly or indirectly through carcare and acknowledging the high level of spend this industry provides to the region.

2. Provides an opportunity to showcase a carcare service.

3. To provide networking opportunities and introduce new businesses to the industry who prior to the association would have trouble promoting their business to the region.

4. To apply this knowledge with the business in the future.

5. Providing resources to the caracre industry.

Benefits of Project

1. Can know about to set up the planning of the business and to do the business successful.

2. To get a lot of profit from the structure of service and product.

3. To know about the group of customer demand in the area

4. Can apply this knowledge with the business in the future.

5. To understand to know market condition

6. To create new business

7. To understand the customer what they want and need how to do the customer satisfy in my business

8. Can analyze the market in the future and analyze the business feasibility.

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Activities and time frame

1. Prepare Step Search and studies of information in car wash and coffee shop business.

2. Operate Step Plan to operate my project and search about the equipment and the land cost after that bring the information to arrangement and do report.

3. Conclusion Step —> Conclusion of my project and Prepare to Presentation and send final report.

Time Frame

Calendar of work

April May June July Activities /Weeks 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1. Prepare Step ---------

2. Operate step ---------- ------------

3. Conclusion step ---------

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Chapter 2Industry profile

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Chapter 2: Industry Profile

Nature of industry

In last 10 years, the population of cars has increased many folds. In today’s context most cars are driven by the owners themselves and would any day prefer to have a quick car wash, rather than leaving the car the whole day at service station. The Car Wash industry has grown from as simple as hand wash to sophisticated high impact pressure jet wash technology. Owning and running a car wash these days, is not just a mere business but it’s one of the most lucrative and respected business.

The car wash business is big business. With millions a year spent at the nations thousands of car washes owning a car wash business can be a lucrative endeavor and a sound investment. With relatively small overhead costs and a generally limited employee base it can appear, on the surface, that this business is a simple one and headache free.

The reality is, like any other business, the car wash business has its fair share of headaches, troubles and problems. To the casual observer it may appear to be something of a hands off business and yet nothing could be further from the truth. They may feel that all that really needs to be done is build a couple of self service bays, stick a sign on the side of the building and the money will simply pour in. Even those looking at more complicated car wash systems, such as a full service car wash or a Tunnel system, could believe that with a few employees to run the vacuums and make sure customers drive into the automatic car wash from the right end the business would run itself.

History

1940’s

The dawn of the car wash era has begun.By the mid-1940s, there were approximately 32 drive-through car washes nationwide. In 1946, a semiautomatic car wash system was developed with a conveyor belt that hooked to the bumper of automobiles. It had an overhead water sprinkler with three sets of manually operated brushes and a 50 HP air blower to help dry the car. All of these elements would become an important part of the car wash industry in the future.

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1950’s

In 1955, while on vacation in Mexico, Dan Hanna, Sr., stayed in a motel located across the street from a car wash. The mechanically-minded Hanna became very interested. He studied the car wash’s operation and visited extensively with the owner/operator. He returned to his home town of Portland, Oregon, and with money his mother obtained by mortgaging their home, Hanna opened his first Rub-A-Dub car wash in Milwaukie, Oregon. This led to the creation of Hanna Enterprises. Two years later, he opened his second wash and ultimately had 31 successful Rub-A-Dub car washes operating in the Portland area. As his business grew, Hanna recognized the need for faster and more efficient car wash equipment … so he invented it.

In 1959, Hanna tinkered with and tested his wash rack until he had a working model of the first mechanized car washing system. Word spread about Hanna’s machine, and he began to put them in other people’s car washes.

1960’s

By the mid-1960s, Hanna Enterprises had clearly established itself as the premier innovator and manufacturer of car wash equipment. Hanna made and patented several inventions that revolutionized the car wash industry, including Wraparound Brush, Roller-On-Demand Conveyor, Soft Cloth Friction Wash, Triple Approach to Tire Washing, and Recirculating Water System. As a result, Hanna Enterprises became the world’s largest conveyorized vehicle wash equipment manufacturer.

Hanna launched an aggressive marketing campaign in 1966 to expand its international business and installed its first international car wash in Japan in 1967.

In 1968, Hanna Enterprises became Hanna Industries and began an extensive acquisition effort acquiring Lark, Reuter Sons Manufacturing and Flaming Equipment Company. In addition, Hanna expanded its distribution capabilities in a contract with Country Club Carwash, Inc.

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1970’s

As with many industries, the 1970s were difficult times for the car washing business. The U.S. recession had a devastating affect on the vehicle wash industry as the price of gasoline increased rapidly. Shrinking profits for car wash operators slowed production and development of the industry.

Hanna Industries made two important inventions in 1975 — the automatic wheel cleaner and a polish ‘n wax application. These innovations made it possible for many car wash operations with Hanna equipment to stay in business because they had a “competitive edge” with services their competitors did not have.

1980’s

By the early 1980s, the U.S. economy had rebounded with strong sustained growth in all sectors. The car wash industry recovered from the recession and car wash development was at an all time high. The automobile industry was having record sales, and in 1985 there were reportedly 162 million cars in the U.S.

As the numbers of cars and car washes grew exponentially in the 1980s, Hanna Industries again brought innovations to the market. Recognizing the need for consistent car wash quality, Hanna began franchising. In 1981, Entrepreneur’s magazine named Hanna the #2 franchiser in the world (just behind McDonald’s) and in 1982 named Hanna #1. Hanna’s success continued throughout the 1980s with the creation of more vehicle wash and marketing innovations.

By 1988, Hanna Industries was servicing more than 18,000 vehicle washes in 56 countries. Annual sales reached in excess of $30 million. In 1989, Hanna ranked #1 worldwide for installed conveyorized car washes.

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1990’s

In 1993, a Texas venture capital group brought about the merger of two industry giants — Hanna Industries and Sherman Carwash Company. The merged companies became Hanna-Sherman International, Inc. and had a large focus on international markets. Hanna first expanded in the Far East (Korea and Thailand) and emerging markets (including China, Russia and Eastern Europe). Hanna also increased activity in Germany, Ireland, Latin America and Southeast Asia. International growth flourished throughout the 1990s, making Hanna the most global car wash manufacturer in the industry.

2000’s

In 2001, a prominent group of Northwest investors purchased the assets of Hanna-Sherman International, Inc. and formed today’s Hanna Car Wash Systems International, LLC. Shareholders of the new company include The Aspen Group (based in Portland, Oregon) and Roy P. Disney, owner of The Apogee Company (based in Burbank, California). The Aspen Group is an investment group formed in 1989 that has participated in over 200 diverse projects including Warner Bros. Channel 32 in Salem, Oregon, the Westin Hotel in downtown Portland, and the Gregory Lofts in Portland’s Pearl District. The Apogee Group is a private investment organization owned by Roy P. Disney.

The financial strength of the shareholders permit Hanna to expand its business by placing added emphasis on Research & Development and focusing on continued innovation in the fine Hanna product line.

Today, Hanna Car Wash Systems International has more patents and trademarks than any other conveyorized system manufacturer. With over 30,000 installations in 90 countries and more than 650 million vehicles on the road worldwide, the future for Hanna and its customers is unlimited.

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Situation of industry

Carcare..Koon is entering the first year of operation. I’m believes that comprehensive marketing strategy will be key to the success of the business. Carcare..Koon offers a premium hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the traditional automatic car washes.My shop was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.Carcare.koon is dedicated to providing its customers the ultimate car wash & care experience.focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward.

Product and Service

Carcare..Koon will provide three services to its customers:

1. Car washing (exterior) is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim Cleaner, Clearcoat Protectant.

2. Car cleaning (interior) is Exterior Wash,Chassis Bath,Rust Inhibitor,Rim

Cleaner,Triple Foam Polish,Clearcoat Protectant,Whitewall Cleaner,Complete Vacuum Of Interior,Including Those Hard To Reach Places

3. Car detailing is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim Cleaner,Triple Foam Polish, Clearcoat Protectant, Whitewall Cleaner, Complete Vacuum Of Interior,Including Those Hard To Reach Places,Protectant Applied To Dash,Door Panels and Console Area,All Windows Washed.

 

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Vision of organization

- To be the leader of car washing industry in Chiang Rai.

Mission

- To provide the quality of hand washing and make the satisfaction for customer.

Strategy

Business level

Our business focused on satisfying customer needs. The differentiation strategy that will create value for the customer beyond that available from existing competition.Carcare..Koon will focus on providing a modern, professional, high quality car washing, and chill for waiting their car. Start up business designed to fill a service and quality.

Corporate level

We are dedicated to establishing and maintaining the finest car wash operation in the area, specifically known for the quality of service provided and the management's commitment to the betterment of the community.

Functional level

The sales and marketing focus will be on a one-to-one basis, with the emphasis on gaining loyal and repeat customers as "friends" of the business.Carcare..Koon will depend on word-of-mouth advertising for the immediate community.

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Chapter 3Market Feasibility study

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Chapter 3: Market Feasibility Study

Market analysis

Our target market is the most densely populated area in the city and is comprised of a diverse mixture of ethnic and economic groups. This diverse economic and ethnic make-up supports our view that there is a strong demand in our market area for a complete car wash facility that possesses both full-service and self-service facilities. Industry surveys reveal that young people between the ages of 18-25 (11% of the target market), blue collar workers of all ages, and those with little disposable income will patronize a self-service facility. Individuals over 25 (72% of the target market), white collar workers, and those with disposal incomes will patronize full-service facilities.my shop

extremely fortunate my service is not limited to a specific segment or group of the market.

SWOT analysis

Strengths

- Well trained employees, Good relationships with customer, have a coffee shop and internet.good quality, and located near super hi way road in chiang rai.

Weakness

- Non experience about the car wash shop

Opportunity

- Hight customer rate for car wash industry and coffee shop.

Treat

- A slump in the economy, reducing discretionary spending.- The perception that there is not a difference in quality between a hand and

machine wash.

General Environment Analysis

Political- Thailand have a problem about political because people have disagree of opinion.- The business in Thai cannot growth.- Investor decelerate in Thai

Economic- From the office of the national economy and social development board said that

the estimate of economy 2010 will have the expand 0.3-0.4% follow recovering of world economic and the reliable of private company.and the growth rate of car selling in thai.

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Social- Most people go to car wash shop more than the past because the selling car rate in

Thai are increase.

Technology

- The technology which we use for promoting our store is radio. We use theradio advertising as a communication channel because the customers in Banhongareas always listen to the radio. Moreover, we contact to the customers and vendor by telephone because it’s fast, easy, and suit with customer behavior.

Competition Analysis

1. Competitor Analysis

Nowadays have a lot of competitors of car wash shop in Chaing rai ex. Wash and spa, pang mai, Mister clean. Their’s open in down town Chaing rai.

2. Customer Analysis

The aim of marketing is to understand consumer needs, desires and motivations. and satistify the quality of Carcare..Koon.and the average of customer age about 25-55 years

3. Company Analysis

Nationally, the car wash industry experienced a downturn in sales volume and an upturn in gross profit per car washed in 1990 and 1991. Specifically, between 1990 and 1991, sales volume declined 3.1 percent and gross profit per car increased by 7.9 percent. Thus, on the average, car washes experienced a small increase in gross profit. Industry experts blame the sluggish economy and unusual national weather patterns for the decrease in sales volume and predict volume will rebound to pre-1990 levels as the economy improves.

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Market Segmentation

Carcare..Koon Segments its customers by type of car ownership. I believe that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements.

1. New car owners

2. Older luxury car owners

3. Sports car owners

4. Lifetime owners

5. Dealerships

6. Local businesses

Target Market

Our target market area i have no direct competition. There are cases where car wash owners have built their business in an area which put them into direct competition with another car wash operation. Business logic dictates that unnecessary competition benefits neither operation.focus in this service-dependent business is to provide the highest quality service, at the fairest price, to the largest percentage of the target market population as possible. This will foster a repeat customer base.

Positioning High

Carcare..Koon

Wash and spa High Mr.Clean

Pang mai

From picture above, you can see that my store provide high quality of service.

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Marketing Mix Strategy

The Marketing mix is generally accepted as the use and specification of the4Ps describing the strategic position of a product in the marketplace. It is the divisionof groups to make a particular product, by pricing, product, branding, place, andquality. The fundamental of marketing typically identifies the four P's of themarketing mix as referring to:

Product The product about the car washing, wax, or sponge and chamois cloth my shop used

the best brand

PriceAs part of our marketing strategy, i will at various times offer discounts on selected wash

packages. Discounts will vary from a 150฿ to 250฿ reduction of the standard price.

PlaceMy shop stay near the super hi way road in the town I choose this place because this

place a lot of car. And easy to see my shop

PromotionDuring our first month of business, i plan to conduct a drawing to giveaway a big screen TV

and two plane tickets to the Phuket.Radi o It’s will cost approximately 4,500฿ a week for twenty radio spots per radio

station.Direct mail will cost 3500฿ per 10,000 pieces sent. It is the most effective means to

reach specific target market patrons, as it offers the most bang for the buck.Cross-Promotion The cost of cross-promotion is minimal, and it will allow us to tap

into an established customer base.

Cost of marketing

describtion Per Month Per Year

Radio 14,000 164,000

Direct mail 3,500 42,000

Cross-Promotion - -

Total 17,500 206,000

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Sales Forecast/Profit Estimation

Sales Forecast of Carcare..Koon are forecast with amount of the tourists come to travel in Chiang rai, especially in high seasons or winter have a lot of customer in Chiang rai and Moreover in special festival such as New Year Day, Valentine Day, Songkarn Day, Mother’s Day, Father’s Day and Christmas Day

Month Profit

* From the table above, i analyze that the profit of each month is different because seasoning.And I think in the rainny my shop will be increase the net income more than another month And I think my shop will be grown more than the first year.

January 52050

February 54500

March 58020

April 66800

May 53150

June 71070

July 79800

August 72090

September 66700

October 74900

November 58400

December 66570

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Marketing Expense (sale incentive)

List/year 1 2 3 4 5 TotalInternet 1200 1200 1200 1200 1200 6000

Member Card 5800 5100 6100 5200 4800 27,000Discount sale 20% 4100 3720 4580 4360 5480 22,240

Total 11,100 10,020 11,880 10,760 11,480 55,240

The Marketing Expense withthin 5 years of Carcare..Koon

internet member card discuont sale 20% total0

5000

10000

15000

12345

This Chart is the market expense within 5 years of Carcare..Koon

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Conclusion

Carcare..Koon Company is new entrepreneur so i try to plan the market to achieve the goal.i think will be successful within 5 years. Because i produce the quality to satisfy the customer.And have good service and goods products.my shop in the good of location and easy to find.i expect that my business will grow well as customer’s tree and sale volume will increase every year.

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Chapter4Technical Feasibility StudyProduction and Operations

Analysis

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Product and Operations Analysis Product Characteristic (Detail)

Carcare..Koon Company provides three services for customers and coffee, internet for waiting customers.

1. Car washing (exterior ) 180 – 230 บาท

Is Exterior Wash, Chassis Bath, Rust Inhibitor, Rims Cleaner, Clearcoat Protectant.

2. Car cleaning (interior) 250 - 330 บาท

is Exterior Wash,Chassis Bath,Rust Inhibitor,Rim Cleaner,Triple Foam Polish,Clearcoat Protectant,Whitewall Cleaner,Complete Vacuum Of Interior,Including Those Hard To Reach Places

3. Car detailing 350 – 500 บาท

is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim Cleaner,Triple Foam Polish, Clearcoat Protectant, Whitewall Cleaner, Complete Vacuum Of Interior,Including Those Hard To Reach Places,Protectant Applied To Dash,Door Panels and Console Area,All Windows Washed.

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Production/Services Process

Car washing (exterior)

1. Step 1

Gather your materials and put them within easy reach of your car. Make sure the water hose reaches around the entire car.

2. Step 2

Add soap to the bucket and fill it with water. Rinse the entire car with water, but don't spray the car with a strong stream. Hold the hose toward the top of the car and let the water run down the surface.

3. Step 3

Dip the sponge into the soapy water and wash one panel at a time. Rinse each panel after washing to prevent soap from drying on the car. Start at the top of the car and work down, rinsing the sponge frequently. Use a brush on tires and wheels.

4. Step 4

Rinse the entire car again after washing it. Keeping the car wet until you are done helps keep the soap from forming a film on the car.

5. Step 5

Dry the car with a clean towel or chamois. Extra steps, like adding tire shine or a wax protectant.

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Washing advance (Interior&Detail)

1. Step 1

Set up in a location that has given permission to hold the hand car wash and use their water supply. Use signage to advertise the car wash. This will attract customers. Advertise the price. A good car wash for an affordable price is what car owners are looking for when they want their car washed.

2. Step 2

Select four people to wash the cars. There should be one person in the back, one in the front and one on each side of the car. These people will fill their buckets with car washing soap, wash the car with a sponge and soapy water.

3. Step 3

Select one person to operate the water hose. This person will get the car wet for the washers and then rinse the car off after it has been soaped. This person will set the pace for how many cars can be washed in an hour.

4. Step 4

Select the last four people for drying the car. There will be one in the back, one in the front and one on each side of the car. These people will use the car shams to dry the car. The windows will need to be dried and clean with window cleaner if they were not clean enough for the car washing soap. Use paper towel to clean the windows.

5. Step 5

Continue steps 2 through 4 for each car. You should be able to get two cars washed in one hour with this type of conveyor system.

6. Step 6

Adding tire shine and wax protectant.

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Car wash equipment

Vacuum pump 60 litre.Price 55,000 ฿

Foam maker 3.2 mm Price 20,000฿

Air Pump 220/380V Price 28,000฿

Capet washing machine Price 35,000฿

Hydrolic press 150 ton Price 210,000฿

Sponge for car wash and wax Price 700฿

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Car wash Equipment

Chamois cloth * 10 Price 7000฿

Mob *2 Price 4,000฿

Micro fiber cloth * 10 Price 3,000

Brush * 5 Price 495

Washing, Cleaning, Preparing, Waxing, Maintenance Price 7,800฿

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Coffee Product

Coffee Machine Price 45,000฿

Coffee Grinder Price 7,500฿

Smoothy Blender Price 2,500

Ceramic Glass *20 Price 1,800฿

Plastic Glass * 500 Price 1,000฿

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Coffee Product

coffee Price 600/Kg.

Wipping maker Price 1,000฿

Smoothy suace Price *3 750฿

Coffee Process

1. BUYING AND STORING COFFEE: 

Buy best quality coffee beans or ground coffee from small specialist retailers rather than supermarkets.  If you have a coffee grinder buy your coffee as beans and grind them yourself, that way you can always be certain of fresh product. If you don't have a grinder a vacuum packed blend is the perfect choice, vacuum packing seals in the wonderful aromas and flavours of freshly ground coffee.

Here are a few tip's on the best way to keep your beans and ground coffee fresh for as long as possible:

Although 'Air' is indispensable to us humans, it's ground coffee's "public enemy no 1" as it deteriorates rapidly once exposed to air. So only grind beans or open a vacuum pack when you are ready to use it, transfer leftover coffee to an airtight container (preferably glass or crockery)  immediately. 

Store in a cool dark place, preferably not in the fridge.  Do not store near strongly aromatic foods as both ground coffee and coffee beans are

easily tainted.  Consume stored coffee within within days to enjoy it at it's very best or 2 weeks at

most if you must.

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If you wish to store ground coffee or beans for longer periods, freezing in an air tight container protects both the flavour and aroma for up to 3 months for ground coffee & 6 months or so for beans. Tip: frozen ground coffee can be used straight from the freezer.

2. COFFEE MAKERS: 

Everyone has their own preferences when it comes coffee makers, however for simplicity of use and the quality of the coffee it produces, a good Cafetiere is difficult to beat. Our blend is ideal for cafetieres and many other methods.

3. WATER FOR COFFEE

Coffee connoisseurs recommend using refrigerated bottled spring water for coffee making, but if you are using water from the tap or faucet, run the water for a few minutes until it runs cold, the colder the water the more Oxygen it contains and the more Oxygen in the water the better the Coffee (or Tea). DO NOT use tap or faucet water with an odor or pronounced taste, some  (in parts of London, New York and other cities for instance) are highly chlorinated with a very distinct taste and odor. If you are unfortunate enough to live in one of these areas it's well worth doing as the connoisseurs do and using a good bottled still spring water (not mineral or carbonated water), you will be amazed at the difference.

4. COFFEE TO WATER RATIO

I recommend 1 level tablespoon of ground coffee per cup capacity of the coffee maker. This measure will give a strongish brew, for even stronger coffee use rounded or heaped tablespoon measures, for weaker coffee use dessert spoon measures or reduce the measure by 1 cup at a time i.e. 4 tablespoons in a 5 cup capacity coffee maker. Experiment to learn your preference but note that ratios will vary for different coffees and remember, although not ideal, you can always add more fresh boiled water if it's too strong, but you can't make a weak brew stronger.

Note: A 1-cup measure is generally taken to mean 5 fluid ounces (150ml), if your not sure of your coffee makers capacity, use a measuring jug to measure water into it to about 1" (2 cm) below the lip. 

5. BREWING YOUR COFFEE

This method is for a Cafetiere but will suite other types of coffee maker.

Fill the kettle with fresh drawn water and put it on to heat, while it heats up warm the Cafetiere, our Cafetiere has a glass container so I do this by putting the container (without the metal bits) in the microwave for a minute or two, for metal containers or if you don't have a micro-wave you can use a warm oven or hot water but remember to dry the container before the next step.

Measure the coffee into the container using the above formula in para 4. When the kettle boils remove it from the heat and leave it for about 15 seconds or so,

unlike tea, for best results coffee should be brewed with water that's just off the boil. Fill the Cafetiere to within about 1" (2cm) of the top with the boiled water. Stir and let it brew.

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When the coffee grounds start to settle, replace the plunger and push it down smoothly until fully depressed. If you feel resistance don't try to force it just wait a few seconds and the pressure will dissipate.

If you've done it correctly the coffee is now brewed to perfection with a lovely thick, creamy aromatic ' espresso like' froth on the surface, it smells wonderful and is now ready to pour. 

TIP: Did you know that you can also use a Cafetiere for making excellent loose leaf tea?

6. SERVING YOUR GOURMET COFFEE

 Unlike commercial coffee which is deliberately served scalding hot to mask the bitterness of low grade blends, the subtle flavours of good coffee improve and mellow as it cools. I recommend Using a tea towel or tea cozy to keep coffee warm and ensure it cools gently. If the coffee is too cold, try warming your cup (in the micro-wave or hot water?) not the coffee. It's far better to have the coffee go cold and gently reheat it than use a hotplate. If you must use a hot plate, leave the coffee on it for no longer than 15 minutes or so, or it will start to burn and turn bitter.

7. FLAVOURING COFFEE

The flavoring of coffee is an ancient tradition dating back to nomadic Arab tribesmen who added a pinch of ground Green Cardamom (not Brown Cardamom) or other spice to coffee before brewing. You can experiment with spices like cinnamon, nutmeg, allspice etc (the fresher the spices the better) and flavourings like vanilla (pods not flavouring drops) or Liqueurs & Spirits like Amaretto etc. But remember, the idea is to add just enough to compliment the flavour of the coffee, not destroy it.

8. FINALLY

Clean your Cafetiere or other coffee maker thoroughly in fresh hot water after every use, old coffee residues or highly perfumed washing up liquid can taint the flavour. The care you take will only increase the ultimate pleasure of your coffee drinking experience.

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Location Analysis

My shop located in the downtown on the main road near the super hi way road so easier to see and contact of customer.The location of company are surrounding in the community.and opposite the api-square mall

Facility Lay Out

------------------------------ Office&Coffee

Shop&Internet

------------------------- Bay for car wash

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UP

Facility Management

Facility Management is an important that we consideration and try to manage cause a lot of efficiency or other facilities that we set to service the customer for differentiation from others company such as

Internet : my company has internet service the customer for relax and the customer don’t lost time that mean the customer who want to work, they can use internet or wireless from coffee shop while eating.

All kinds of books: my shop has books corner service for the customer all styles such as knowledge, cartoon, magazine, etc… for support Thai people see the important of reading more and use the time for benefit.

Toilet : My shop interest and special focus because the toilet like the important of my shop so i set housewife stand at the toilet and other area for clean all the time because when the toilet clean lead to impression of the customer.

Machine Tools and Equipment

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File cabinet Price 3,000฿

Table Price 4,500฿

Chair Price 2,500฿

Table&chair for customer Price 7,500฿

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Computer * 3 Price 45,000฿

Cash register Price 6,500฿

Counter Bar Price 12,500฿

Table and Chair Price 3,500฿

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Air Conditioner 17,500฿

TV 42” 32,000฿

Speaker Price 2,500฿

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Pre-operating cost

Pre-operation cost Total priceLand and building cost 2,500,000Register for company limiter’s establishment 5,000Registered capital of no more than 1,000,000 Baht

5,000

Total 2,510,000

Cost of Investment

Building

I will buy the building in city road because this road is center of Chiang Rai and tourist and customer are easy to meet and contact, but the land and building in City road are expansive because it is surrounding with the community such as market, department store, school, famous temple.

Equipment 431145Decoration 137000Total 568135

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Income Statement

40

Income Statement

41

Balance Sheet

42

Balance Sheet

43

Balance Sheet

44

Cash Flow Statement

45

Cash Flow Statement

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Chapter 6Risk Management

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Risk analysis of projects

Risk of Carcare..Koon Company it may be to occurs in future and to be problem to company .The risk included internal and external ,some risk can avoid and some risk it occur certain and don’t avoid .So my company need to awareness result when occur risk and our company can manage about all of risk .

External factor riskGeneral environment risk includes:

Politic factor Nowadays the political it uncertain. So when the politic Thai occur the problem it effect to decrease of customer and uncertain of taxation in business.

Economic factor Thai economic not too much stable but for the new business can investment because the government give important part of capital and decreases interest rate for starting new business .

Social factor Thai people easy to accept new thing more such as culture , tradition ,value, way of life from other country and the present Thai people don’t enough time for them-self ,so our business have several way and easy to reach the consumer more .

Technology factor Technology important part of everyday life in recent such as internet , communication , IT system , it effect the business change all of time especially the new business have to follow technology all the time and use appropriate technology to market target more.

Competitive factor

For new business hard to accept from consumer in part of reputation, brand, quality, product, price etc because many competitors, they influence into negotiate in price, produce, material resource, marketing with competitor together.

External factor it hard to control because external factor change all time and hard to avoid , so my business have to face and accept with the risk that will happen but our business have plan for prevent the business and our plan can use surely .

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Internal factor risk

Inside Carcare..Koon company have many risk that occur from it self but it is low level and my company can control and prevent the risk. Important in all of risk my company can avoid. Part of internal risk includes

Strategic risk the risk occur from planning and use strategic that not appropriate and less of benefit.So, my company has good planning before such as

Predict situation in future and bring to use in planning about strategic of my company for prevent the problem that will occur.

Improve and develop the new strategic that can rival the competitor

Know the strange point of my company and know the weakness point of the competitor and bring to use in planning strategies of my company by efficiency.

Marketing risk Now a day the marketing not stable and changing all the time effect to business is un know consumer need , uncertain target market , positioning of produce .So, my business has management and plan about marketing risk include;

My business finds certain positioning of produce for distribute the produce to target market that appropriate both product and consumer.

My business reduces the risk of marketing by survey market all the time.

My business always set the promotion for attracts the customer.

Operation risk Inside the business maybe have the mistake in part of operation such as; operation of human resource , production , transportation , service , communication , and system .

So, my company have management in part of operation risk include

My business put the right man in the right job for potential of human resource.

My business always training the employee for add the skill in working and the employee can bring the skill use for service, production etc.

For the technology system, my business have staff care and advise the other employees, when the technology system have the problem they can solve the problem right now because my company training employee all the time.

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Financial risk

It very important because my business may be loss the profit when don’t good manage such as; occur from corruption of insider , loss of profit from selling , lack of skill or knowledge of accountant .

So, my business can provide about finance risk include;

Prevent the corruption by inspection account from every department in every day and do the report in every month.

There is the system for security in every department.

In part of account department need the accountant that can reliable and honest in part responsibility.

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Chapter 7Conclusion

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Conclusion

An extremely important feature of my business is its location. Without the proper location, the chances of succeeding are drastically reduced, although not impossible. It is interesting to note that, for the last five years, a regional car wash corporation with eight locations in the tri-state area has actively pursued the property owner to sell so they could establish a car wash on it. For personal reasons, the land owner refused to sell. Such a successful company would not have so vigorously pursued the site if they did not feel the land had enormous potential. We share their enthusiasm.

My operation will incorporate the newest and most technologically advanced wash equipment in the industry. This will enable us to provide our customers with the best possible service at the best possible price. It will also allow us to ensure that the environmental concerns of the community are respected and acted upon. Additionally, we believe the strongest point in my business is our management team. Both owners possess vast knowledge, gained from operational, budgetary,and personnel experience, from which to direct the business and provide for outstanding customer service.

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Appendix

53

Income Statement

54

Income Statement

55

Balance Sheet

56

Balance Sheet

57

Balance Sheet

58

Cash Flow Statement

59

Cash Flow Statement

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Personal Details

Name: Mr. Pongsakorn UdomyosID: 4831205091Date of Birth: 26/5/1986Age: 24 yearsMarital Status: SingleBloods Type: BNationality: ThaiReligion: BuddhismPermanent Address: 67 Moo.6 Tambon Wiang nue, Amphur Wiang chai, ChiangRaiTelephone Number: 084-3652388E-mail address: And_annant@hotmail.comProgram: Tourism Managemant