Project on Ethical values followed by Amul

Submitted to : Prof. Kamata Upadhaya

Introduction to Amul

Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd.

Managed by Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF) Amul is the biggest brand in the pouched milk sector in the world and in India

it is the biggest food brand.

Amul Structure

Members:13 district cooperative milk producers' Union No. of Producer Members:2.79 million No. of Village Societies:13,328 Total Milk handling capacity:11.22 million litres per day Milk collection (Total - 2008-09):3.05 billion litres Milk collection (Daily Average 2008-09):8.4 million litres Cattle feed manufacturing Capacity :3500 Mts per day

Awards

GCMMF bags APEDA AWARD for 11th year in a row Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit Ramkrishna Bajaj National Quality Award-2003 International CIO 100 Award For Resourcefulness Rajiv Gandhi National Quality Award – 1999

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The Achievements of the Dairy Co-operatives

Reach The dairy cooperative network is owned by nearly 12 million farmer members. These producers are grouped in nearly 1,08,574 village-level dairy cooperative

societies. The societies are grouped in 170 district-level unions spanning 338 districts. The unions make up 22 state-level marketing federations.

Milk production India’s milk production increased from 21.2 million metric tons in 1968–69 to

88.1 million metric tons in 2003–04. Per capita availability of milk increased from 112 grams per day in 1968–69 to

231 grams per day in 2003–04. India’s 3.8 percent annual growth of milk production surpasses the 2 per cent

growth in population; the net increase in availability is around 2 per cent per year.

Innovation Bulk vending saves money and conserves the environment. Milk travels as far as 2,200 kilometers to areas of shortage, carried by

rail and road milk tankers. India produces 95 per cent of its own dairy equipment, saving valuable

foreign exchange. Macro impact The annual value of India’s milk production amounts to about Rs.880

billion. Dairy cooperatives generate employment opportunities for about 12

million farm families.

Empowerment Elements

1. Social Empowerment

2. Economic Empowerment

3. Political Empowerment

Comments / Conclusion

1. Recognition of cooperatives as a distinct sector of economy

2. Creating obligation for private trade including multi-national companies operating in dairy business

3. Abolishing deputation of Government employees in dairy cooperatives

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