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Every Breath Counts Purely

Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

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Page 1: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

Every Breath Counts

Purely

Page 2: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

随能科技版权所有

Function

功能

Fashion

时尚

9

Brand Positioning

We stand out from other brand by combining functionality and fashion together.

Page 3: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

随能科技版权所有

Product Features

The filtering material is composed of four layers. Relyingon the technology of nanoelectrets, it can significantlyresist particulates including pollens, allergens, second-hand smoke, and pollutants. It has a filtering efficiencylarger than 99% against PM2.5.

Exceptional filtering Capability

Deeply purified fresh air is injected into the mask by theminiaturized fresh air module with proprietary technology.Through air circulating channel, unhealthy and humid exhaledair is propelled out of the mask. Wearing mask is no longer asuffocated experience.

Healthy and Comfortable Experience

STYLE• Fashionable• Three-dimensional profile• Manual embroidering

SAFETY

• Resist PM0.3-PM2.5• Applicable to diverse uses• Healthy and hygienic• Washable (external cover)• Replaceable (internal filter)

SMART

COMFORT

• Smooth breathing• Keep face dry • Stay close to skin• Comfortable wearing

• Personalized fan speed • Low-battery alert

Page 4: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

随能科技版权所有

Product Features

Page 5: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

随能科技版权所有

Product Features

Anti-Bacteria

Material-Level Filtering Efficiency (GB2626-2006-KN95) Product-Level Filtering Efficiency (GB2626-2006-KN95)

Product-Level Environment Safety Battery Safety

CETIFICATES

Page 6: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

The crowd-funding was launched at Xiaomi on Nov. 8. 2016. The objective was achieved within three minutes. 10thousand pieces were sold within ten hours. 2.8 Million RMB was raised during the two-week crowd-funding, whichwas ranked top 4 among Xiaomi crowd-funding campaigns of all time.

随能科技版权所有

Crowd-funding

Page 7: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

随能科技版权所有

Crowd-funding

Page 8: Purely - Xiaomi Mi · Purely. 随能科技版权所有 Function 功能 Fashion 时尚 9 Brand Positioning We stand out from other brand by combining functionality and fashion together

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