April 2011

Qt 4.7 DPM Program | Product Marketing Stream Lead

Qt for Developers

Apps are at the heart of the smartphone

22Qt-powered Nokia

smartphones with Ovi Store

3Top smartphone

ecosystems

PUBLIC2| © Nokia 2011

Why build an app for Nokia?

New ways to create consumer excitement &demand for Ovi Store and apps

New simplified way to design, develop and distributeapps

Access to a global scale in local markets all over the world

Significantly improved revenue opportunities

PUBLIC3| © Nokia 2011

Ovi Store: the home of apps on Nokia

5+Million

downloads daily

190+Countries, of

which 90% in local language

36Markets with

billing from 112 operators

158Developers with

apps that achieved

>1m downloads

40k+Apps available

80%traffic converts to

a download

Data as at: 12 April 2011PUBLIC4| © Nokia 2011

New devices drive Ovi Store growth

New Symbian devices as % of total Ovi Store

downloads

16%

14%

12%

10%

8%

Nov/2010 Dec/2010

Ovi Store daily downloads

1m

2.3m

3m

3.5m

4m

5m

Feb10

Oct

10

Nov1

0

Dec1

0

Feb1

1

Apr1

1

PUBLIC5| © Nokia 2011

Qt powered devices get more exciting

PUBLIC6| © Nokia 2011

Global scale at all device segments & price points

600 millioninstalled base

150 millionfuture shipments

75 millioninstalled base

addressable market

Symbian Series 40

Java addressable market

PUBLIC7| © Nokia 2011

shippingH2 2011

MeeGo

Local apps and content are major download drivers.

Over 80% of these consumers can purchase from Ovi Store using their local currency.

PUBLIC8| © Nokia 2011

Beautiful & rich apps, with less

effort.A complete, easy to use toolset in a single, simple install.

Create beautiful, fluid UIs with Qt Quick

Richer mobile experiences with Qt Mobility APIs

More intuitive APIs mean ~70% less lines of code, compared to Symbian C++.

Future-proof with Smart Installer

PUBLIC9| © Nokia 2011

Qt product offering

Framework & SDK AppsA collection of libraries. Tools to develop on

the framework.Apps are apps.

Qt 4.xCore GUIOpenGL WebkitScripting MultimediaNetworking XMLDatabase Unit Testing

Qt Declarative*(includes QML*)

Qt Add-onsMobility 1.x

Other Add-onsEnablers

* Qt Quick is made up of 3 parts: a) Qt Quick incl. in Qt Creator, b) QML, and c) Qt declarative module in Qt libraries. Qt Quick components will be available in upcoming releases

Qt SDK 1.xQt Creator 2.x (IDE)

-> Qt Quick Tooling*SimulatorEmulatorTool ChainsPlug-ins

PUBLIC10| © Nokia 2011

Qt SDK + 1Qt SDK 1.1Qt SDK 1.0

First all-in-one SDK for Nokia devices up to 70% better productivitySmart InstallerAccess to 75M+ devices in Ovi Store

New mobility features in Qt

Qt Quick for amazing UIs Unleash creativityGlobal rolloutSmart Installer and device updates in 1H 2011

Additional mobility features | Camera, Location, Calendar.

Qt Quick ComponentsFull set of widgets in QML

Qt WebKit with HTML5 mediaVideo and Audio

Comprehensive mobility coverageBluetooth, NFC, …

What’s coming up in Qt?Available

wk18

PUBLIC11| © Nokia 2011

Qt Quick

• New UI Creation Kit for designers anddevelopers

• Rich and fluid touch-enabled UIs and lightweight apps with transitions and animations

• Rapid prototyping and pixel-perfect UI creation• Uses QML, a JavaScript-like declarative

language that is easy to learn• No C++ knowledge requiredAND SOON…• Pre-configured Qt Quick components will be

available

PUBLIC12| © Nokia 2011

Qt SDK

• Single, simple install• Qt Creator 2.1 IDE

• including Qt Quick tooling

• Simulator, emulator and tool chains

• C++ based Qt for mobile app development

PUBLIC13| © Nokia 2011

APIs on Qt SDK 1.1

Publish &Subscribe Contacts Doc

Gallery Versit Location LandmarksFeedback

System Information

Maps & Navigation

Bearer Management Organizer Camera Messagin

gMultimedia

SensorsQt Service Framework

Vibra Bluetooth NFCLocal Connectivity

In-app advertising AnalyticsIn-app

purchasing

Qt Mobility APIs availableQt Mobility APIs roadmappedService APIs availableService APIs roadmapped

Ovi Services

Calendar

Beta

PUBLIC14| © Nokia 2011

NotificationsHeartbeat

Beta

Beta

Beta

Improving revenue opportunities

PUBLIC15| © Nokia 2011

In-appPurchasing

In-appAdvertising

starting with S^3

starting with S^3

In-app purchasing betaMonetize from within the application• Additional components of the application or

content available for sale e.g. new game level, new city map

• Virtual goods or currency/credit acquired via sale and retained online for use in app

• Subscription or payment after use revenues

Great User Experience• Explicit purchase confirmation required for

each purchase• Nokia Account Required• Operator or CC billing notification upon

purchase

Leverages Nokia’s Billing Footprint• For credit card purchases, or operator billing

environments• Nokia offers Operator billing with 112 operators

in 36 markets• 2.5x increase in markets with Operator Billing

https://projects.forum.nokia.com/iap

PUBLIC16| © Nokia 2011

starting with S^3

In-app advertising beta

PUBLIC17| © Nokia 2011

Best solution to monetize location aware* apps

Centralized reporting and payments

Easy-to-use dashboard for publishers & advertisers

Easy integration of in-app display ads from multiple networks *in key markets

Soft launch week 24

Commercial availability

Q3

starting with S^3

Co-marketing

New ways to create consumer excitement &demand for Ovi Store and apps

PUBLIC18| © Nokia 2011

Co-marketing: local advertising

PUBLIC19| © Nokia 2011

The business opportunity with Nokia is getting better.

Operator billing and new revenue opportunities on a growing Ovi Store

Qt lowers the app creation effort for the vast Nokia smartphone market

Qt Quick and Qt Mobility enable richer apps and user experiences

New devices increase consumer excitement and demand for apps and content on Nokia

PUBLIC20| © Nokia 2011

Start now.

Develop with Qt SDK 1.1 on forum.nokia.com/qt

PUBLIC21| © Nokia 2011

Kiitos.Thank you.

Děkuji za pozornost.PUBLIC22| © Nokia 2011