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QUIZ Pengantar Manajemen Pemasaran. Nomor #1. Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya ? Jelaskan apa yang dimaksud dengan marketing mix! - PowerPoint PPT Presentation
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QUIZPengantar Manajemen Pemasaran
Nomor #1
• Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya?
• Jelaskan apa yang dimaksud dengan marketing mix!
• Buatlah diagram yang menjelaskan bagaimana hubungan antara needs & wants, STP, dan marketing mix dalam rangka menciptakan profit melalui kepuasan pelanggan! Berilah penjelasan singkat tentang diagram yang Anda buat!
Nomor #2
• Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya!
• Sebutkan faktor-faktor apa saja yang mempengaruhi perilaku konsumen tersebut!
• Jelaskan apa saja 5 tahapan dalam proses keputusan pembelian konsumen!
• Ada 5 peran dalam proses keputusan pembelian, yaitu: [1] initiator, [2] influencer, [3] decider, [4] buyer, dan [5] user. Jelaskan apa saja perbedaannya! Berikan contoh!
Nomor #3
• Apa perbedaan antara Segmenting dan Targeting dalam STP?
• Apa saja variabel yang biasanya digunakan dalam proses Segmenting? Uraikan!
• Ada 5 kriteria yang biasa digunakan untuk menentukan segmentasi yang efektif, yaitu: Measurable, Accessible, Substantial, Differentiable, dan Actionable, atau biasa disingkat menjadi MASDA. Jelaskan apa perbedaannya dan berikan contoh!
• Buatlah STP untuk mobil Daihatsu Ayla!
Created by: [email protected]
Marketing Mix is the set of tools (four Ps) the firm uses to implement its marketing strategy.
7P 7V 7CProduct Variety Customer Solution/
SatisfactionPrice Value CostPromotion Voice CommunicationPlace Venue ConveniencePeople Vocation ContactPhysical Evidence Visibility CoreProcess Variability Complexity
Marketing Strategyand the Marketing Mix
Created by: [email protected]
Five Stages in the Buyer Decision Process
1. Need recognition: internal, external stimuli2. Information search: personal sources, family
sources, public sources, experiential sources3. Evaluation of alternatives4. Purchase decision5. Post-purchase behavior
Created by: [email protected]
Created by: [email protected]
Requirements for Effective Segmentation: MASDA
[M]easurable: size, purchasing power, and profiles of the segments
[A]ccessible: refers to the fact that the market can be effectively reached and served
[S]ubstantial: refers to the fact that the markets are large and profitable enough to serve
[D]ifferentiable: refers to the fact that the markets are conceptually distinguishable and respond differently to marketing mix elements and programs
[A]ctionable: refers to the fact that effective programs can be designed for attracting and serving the segments
