quiz1

12-1-21 上午7:33Review Test Submission: Post-Class Activity 1

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Spring 2012-BADM 320-Principles of Marketing-Section 1 AssessmentsReview Test Submission: Post-Class Activity 1

Review Test Submission: Post-Class Activity 1

User Xi GaoCourse Spring 2012-BADM 320-Principles of Marketing-Section 1Test Post-Class Activity 1Started 1/21/12 7:24 AMSubmitted 1/21/12 7:33 AMStatus CompletedScore Grade not available. Time Elapsed 8 minutes.Instructions This is a quiz on Chapter 1 from the textbook.

Question 1

When preparing for and engaging in a job interview, potential employees engage inmarketing most closely associated with _______________ marketing.

Selected Answer: e. professional services

Question 2

Which of the following is NOT true about marketing ideas?

Selected Answer: b. Marketing ideas does not involve real exchange of value.

Question 3

When referring to "exchange," marketers are focusing on:

Selected Answer: e. the trading of things of value.

Question 4

Christie has just started with a travel agency, and she has been offering clients andprospective clients a range of pre-packaged tours. She is concerned, because she is notmaking the kinds of commissions she'd like. She has seen that her colleague Peter, who hasbeen with the agency for quite a while, is having a great deal of success by working with theclients, taking their suggestions and building unique tour packages. Peter's approach isbased on:

Selected Answer: e. value co-creation.

Question 5

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Saturday, January 21, 2012 7:33:16 AM CST

Marketing enriches society by:

SelectedAnswer:

b. encouraging employees to participate and invest in socially responsibleactivities and charities.

Question 6

Four Winds Art Gallery recently began offering appraisals of customers' art collections. FourWinds is:

Selected Answer: e. increasing customer value through inflated appraisal evaluations.

Question 7

Many small retail and restaurant owners are moderately successful in their original locationsand their original concept. They have seen new threats to their business, and they strugglewith the problem of considering marketing as:

Selected Answer: a. an afterthought.

Question 8

Tanya has created a distinctive line of jams, fruit butters and preserves using local,organically grown fruits. She sells these to specialty stores, whose upscale customersappreciate the products and can afford the premium price needed to cover the costs. Theapproach means Tanya must be concerned about creating value across the entire supplychain. Which of the following is NOT one of her concerns?

Selected Answer: e. The average shopping bill customers ring up at the specialty shops.

Question 9

The idea that a good product will sell itself is associated with the _______________ era ofmarketing.

Selected Answer: a. production

Question 10

As use of the Internet took off, car manufacturers were tempted to sell directly to consumersbut decided to maintain their existing dealer networks. The car manufacturers consideredswitching from __________ to ____________ marketing.

Selected Answer: c. B2B; B2C

OK






Question 1

Imagine a country where an anti-marketing dictator orders all marketing efforts to bestopped. Producers are still allowed to produce, and consumers are allowed to consume butno marketing is allowed. In such a situation:

SelectedAnswer:

e. there will be no advertising making it difficult to learn aboutproducer's offerings.

Question 2

Even though they operate from out of the way airports and offer no food service, newdiscount airlines like Ryanair and EasyJet have been successful. As would be expected,successful value driven airline marketing strategies resulted in:

Selected Answer: a. conventional airlines creating no frill/low cost competitors.

Question 3

The discussion of Zappos in the Power of Internet Marketing 1.1 demonstrates:

SelectedAnswer:

c. How the third P - Place - is becoming irrelevant is the emerging worldof Internet commerce.

Question 4

While on vacation in Ecuador Leah, marketing manager for an electronics company, can'thelp herself and visits the electronics stores in the major malls in Quito. She sees most ofher company's products available but no personal digital assistants (PDAs) being marketed.When she gets back to work, she mentions this observation to her international salesmanager. Leah was providing the important marketing function of:

Selected Answer: d. identifying opportunities to expand.






Question 5

Many catalog companies create special-run issues based on what customers have purchasedin the past. For example, customers who frequently order from the bedding items receive alarger section of bedding items than customers who order kitchen items. This is an exampleof:

Selected Answer: b. customer relationship management.

Question 6

The idea that a good product will sell itself is associated with the _______________ era ofmarketing.


Question 7

Which of the following is NOT one of the key questions which must be asked when makingmarketing decisions?

SelectedAnswer:

e. Whose responsibility is it to ensure customer service representativeshandle returned merchandise properly?

Question 8

The time involved in making a purchasing decision, the actual money to be spent, the effortinvolved, and any sacrifice the buy makes are all elements of:

Selected Answer: e. price.

Question 9

Effective promotion enhances a product's or service's:

Selected Answer: c. perceived value.

Question 10

When preparing for and engaging in a job interview, potential employees engage inmarketing most closely associated with _______________ marketing.

Selected Answer: a. consumer to business

OK

12-1-21 上午6:52Blackboard Learn

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Question 1

Fiona has developed a new software application that automatically reconfigures accountinginformation based on the standards used in each country. Her product is superior toanything that exists on the market. Which of the following decisions is NOT one of the keymarketing decisions she will have to make?

Selected Answer: d. Where to introduce the software?

Question 2

In most supermarkets there are numerous almost identical products, some with brand namesand others with store or generic labels. In terms of creating product value for the consumer,which of the following does not create a difference in value between branded and genericproducts?

Selected Answer: c. Price

Question 3

Marketing traditionally has been divided into a set of four interrelated decisions known asthe marketing mix, or four Ps, including all of the following EXCEPT:

Selected Answer: c. performance.

Question 4

Deborah works for a small manufacturing company. Her boss founded the company toproduce a valve he had invented. While the valve was revolutionary when it was first made,her boss is constantly improving their products. Unfortunately, he doesn't pay the same kindof attention to customers or the internal operations of the firm. Her boss is probably stuckin the _____________ era of marketing.



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Question 5

UPS provides many services beyond package delivery including insurance, supply chainmanagement, e-commerce, and financing. In the process UPS is building:

Selected Answer: d. strategic alliances.

Question 6

Your roommate, a non-business major, sees you reading your marketing text. He or sheasks, "Why is marketing important?" You respond by saying all of the following EXCEPT:

Selected Answer: e. Marketers are the most important profit-center in any organization.

Question 7

Christie has just started with a travel agency, and she has been offering clients andprospective clients a range of pre-packaged tours. She is concerned, because she is notmaking the kinds of commissions she'd like. She has seen that her colleague Peter, who hasbeen with the agency for quite a while, is having a great deal of success by working with theclients, taking their suggestions and building unique tour packages. Peter's approach isbased on:

Selected Answer: e. value co-creation.

Question 8

Thoughts, opinions, and philosophies fit the concepts of neither goods nor services, andthey cannot really be marketed.

Selected Answer: b. False

Question 9

The importance of supply chain management is often overlooked because:

Selected Answer: d. many of the activities take place behind the scenes.

Question 10

At many universities there are separate departments of admissions, advisement,development, and recruiting while pricing is determined in the administrative chambers.These universities are missing the important marketing function of:

Selected Answer: d. situation supply chain management.

OK

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