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Rafael Riñón Sirera GRAPHIC DESIGNER, UX CONSULTANT & MARKETING STRATEGY Live in Shanghai since 2014. Born in Madrid, Spain in 1980. Have lived and worked in London, Ireland, Melbourne, Madrid and Valencia. +86 159 2163 2389 [email protected] http://www.linkedin.com/in/rafarinondesigner About Me I consider myself as a “chameleon designer”, where in the current age of technology and the new different ways to advertise, I as a designer have to use everything available and adapt to the new “trends-techniques-programs”. This to me means taking care of the clients and utilizing a top range of professional abilities. After working for years in the I+D sector as a user experience visual consultant for mobile and digital applications, and previously as a creative branding designer in Spain, Australia, and China, I´m now looking for new opportunities and challenges in the branding and marketing sector in China. Experienc e MAIJIN CHINA CO-FOUNDER AND CREATIVE ART DIRECTOR. 2014/16. SHANGHAI, CH. Maijin China is a startup company that I started to work with from Spain since 2013. In 2014, I decided to come to Shanghai to work face off with the CEO of the company who trust on my capabilities in marketing, user experience and getting the best impact from marketing campaigns. www.maijinchina.com THINKINGFOODS UX CONSULTANT AND APP TEAM MANAGER. 2013/14. BROOKLYN, NY. Creation of the brand and a new APP method for ordering in pizza and salad using an iPad which has in turn connects to the kitchen ovens which optimizes production time. APP visual design, branding design and web design. www.rapidoughpizzapies.com TELEFONICA I+D UX CONSULTANT & QUALITY ASSURANCE. 2011/2013. MADRID, SP. Working between the UX Team and Developers creating and designing different kinds of APP for smartphones, web and TV APP and doing research with users also in charge of the quality assurance until the commercial version for the market of all of those APP and projects in general. Graphic design, visual design, quality assurance, researching and packaging. www.tid.es CAF AUSTRALIA BRANDING, MARKETING AND TRAIN DESIGN. 2009/11. MELBOURNE, AU. Worked at the branding and marketing department during the implementation of the company in Austral-Asia. Submission of documentation for government projects, creation of the brands of every project and train and tram exterior design. Art director, branding, marketing strategies and design of trains and stands. www.caf.net ALLENDE BRANDING BRANDING DESIGN. 2003/06. MADRID, SP. Working at the branding department as graphic designer creating the ADN of the company and doing strategies of marketing below the line. Branding design, graphic designer and marketing strategy. www.allendebranding.com Education Universidad Politécnica de Valencia 2013. Valencia. Design and development APP for smartphones and tablet. GEOS University of Melbourne 2009/11. Melbourne. Advanced English course IELTS 6.0. and English for Business Level Medium. Master of Professional MARKETING WEB 2004/05. Madrid. Master in web design and e-commerce, HTML, JAVA and Flex. Istituto Europeo di Design (IED) 1998/02. Madrid. Technical degree in graphic design, visual art and digital environment. Language Spanish (Native) English (High level writing and speaking) Chinese (Basic level, Studying)

Rafael Riñón

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Rafael Riñón SireraGRAPHIC DESIGNER, UX CONSULTANT & MARKETING STRATEGYLive in Shanghai since 2014. Born in Madrid, Spain in 1980.Have lived and worked in London, Ireland, Melbourne, Madrid and Valencia.

+86 159 2163 2389 [email protected] http://www.linkedin.com/in/rafarinondesigner

About Me I consider myself as a “chameleon designer”, where in the current age of technology and the new different ways to advertise, I as a designer have to use everything available and adapt to the new “trends-techniques-programs”. This to me means taking care of the clients and utilizing a top range of professional abilities.

After working for years in the I+D sector as a user experience visual consultant for mobile and digital applications, and previously as a creative branding designer in Spain, Australia, and China, I´m now looking for new opportunities and challenges in the branding and marketing sector in China.

Experience MAIJIN CHINA CO-FOUNDER AND CREATIVE ART DIRECTOR. 2014/16. SHANGHAI, CH

Maijin China is a startup company that I started to work with from Spain since 2013. In 2014, I decided to come to Shanghai to work face off with the CEO of the company who trust on my capabilities in marketing, user experience and getting the best impact from marketing campaigns. HYPERLINK "http://www.maijinchina.com"www.maijinchina.com

THINKINGFOODS UX CONSULTANT AND APP TEAM MANAGER. 2013/14. BROOKLYN, NY.

Creation of the brand and a new APP method for ordering in pizza and salad using an iPad which has in turn connects to the kitchen ovens which optimizes production time. APP visual design, branding design and web design.HYPERLINK "http://www.rapidoughpizzapies.com"www.rapidoughpizzapies.com

TELEFONICA I+D UX CONSULTANT & QUALITY ASSURANCE. 2011/2013. MADRID, SP.

Working between the UX Team and Developers creating and designing different kinds of APP for smartphones, web and TV APP and doing research with users also in charge of the quality assurance until the commercial version for the market of all of those APP and projects in general.Graphic design, visual design, quality assurance, researching and packaging.HYPERLINK "http://www.tid.es"www.tid.es

CAF AUSTRALIA BRANDING, MARKETING AND TRAIN DESIGN. 2009/11. MELBOURNE, AU.Worked at the branding and marketing department during the implementation of the company in Austral-Asia. Submission of documentation for government projects, creation of the brands of every project and train and tram exterior design.Art director, branding, marketing strategies and design of trains and stands.www.caf.net

ALLENDE BRANDING BRANDING DESIGN. 2003/06. MADRID, SP.Working at the branding department as graphic designer creating the ADN of the company and doing strategies of marketing below the line. Branding design, graphic designer and marketing strategy.www.allendebranding.com

Education Universidad Politécnica de Valencia 2013. Valencia.

GEOS University of Melbourne 2009/11. Melbourne.Advanced English course IELTS 6.0. and English for Business Level Medium.

Master of Professional MARKETING WEB 2004/05. Madrid.Master in web design and e-commerce, HTML, JAVA and Flex.

Istituto Europeo di Design (IED) 1998/02. Madrid.Design and development APP for smartphones and tablet. Technical degree in graphic design, visual art and digital environment.

Language Spanish (Native) English (High level writing and speaking) Chinese (Basic level, Studying)

Skills

I worked as freelance since I start to work in 2002 improving my skills and the relation between client and designer developing a successful process methodology (See my personal