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A SOCIAL LOTSocial Media Inspiration for R.A.M
Sunday, October 17, 2010
ME
Jess Sloss
@thattallguy
farmdigital.com
Sunday, October 17, 2010
A LOT HAS CHANGED
Sunday, October 17, 2010
TIME SPENT
Sunday, October 17, 2010
SOCIAL NETWORK VISITORS
Sunday, October 17, 2010
SOCIAL MEDIA = MASS MEDIA
Facebook - 500 Million Users
Twitter - 17 Million Users (but they’re connected)
Sunday, October 17, 2010
TIMES THEY ARE A CHANGIN’
Customers are:
Armed - http://www.truecar.com/index.html
Connected - search.twitter.com
Empowered
Sunday, October 17, 2010
IS IT REALLY THAT DIFFERENT?
4 p’s ?
Sales Process?
Customer Service?
Sunday, October 17, 2010
THINK BACK
How have things changed for you?
As Sales People?
As Customer Service Providers?
As Managers?
Support Workers?
Sunday, October 17, 2010
THE DIFFERENCES
Sunday, October 17, 2010
Sunday, October 17, 2010
BROADCAST VS DIALOGUE
Compare these two twitter accounts. Who would you rather be friends with?
http://www.twitter.com/japadog
http://www.twitter.com/dragontruck
Sunday, October 17, 2010
CUSTOMERS WANT MORE
70% of customers want access to company experts and support via Social Media
57% of customers feel company use of Social Media will improve their loyalty.
Companies should be monitoring Social Media for feedback. ( aka. Listening )
Sunday, October 17, 2010
PEOPLE WANT PEOPLE
Users prefer to connect with people
Connections with companies or brands usually involve a clear value exchange
but...
Sunday, October 17, 2010
CONTENT ISNT KINGContent isn’t King
Sunday, October 17, 2010
ANYONE LIKE WINE?
Meet Gary V
http://tv.winelibrary.com/
Sunday, October 17, 2010
BARRIERS
What’s standing in your way?
Sunday, October 17, 2010
6 OPPORTUNITIES
6 ways your dealership, or even you, can use Social Media to your advantage
Sunday, October 17, 2010
1. MANAGE YOUR REP.
People are talking online, whether you’re listening or not.
Why not start by listening?
Sunday, October 17, 2010
FREE LISTENING TOOLS
Google.com/alerts
search.twitter.com or tweetbeep.com
Collecta.com
Boardreader.com
paid options include Scout Labs, Radian 6 and many more.
Sunday, October 17, 2010
WHY SHOULD YOU LISTEN?
What sort of information is valuable to you?
Sunday, October 17, 2010
2. SERVICE YOUR CUSTOMERS
If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone?
Sunday, October 17, 2010
BENEFITS OF ONLINE C.S.
Can you think of any?
Sunday, October 17, 2010
UNFORTUNATE EXAMPLES
Dominoes Gross Out
Comcast Repair Man
Dell Hell.
Sunday, October 17, 2010
3. DIRECT PUBLIC RELATIONS
Access to consumers without a middle man
Easier access to reporters and/or bloggers
Leverage other audiences.
Sunday, October 17, 2010
DIRECT PUBLIC RELATIONS
is this good or bad?
HARO - Help a Reporter Out
Pitch Engine - New Press Releases
Blogs - Post, comment, share
Twitter - create a PR list
Sunday, October 17, 2010
4. BRAND COMMUNITIES
Join vs. Create
Actively engage and add value.
Build Loyalty
Sunday, October 17, 2010
5. INBOUND MARKETING
Use multiple channels to drive customers to your online assets.
Offer over value exchange for contact info
Begin dating process.
hubspot.com
Sunday, October 17, 2010
6. THOUGHT LEADERSHIP
Publish
Positive Networking
Educating not Selling
Adding value - don’t withdraw to early.
Search matters.
Sunday, October 17, 2010
QUESTION CHECK
How are we doing so far? Any burning questions?
Sunday, October 17, 2010
GROWING MY NETWORK
Everyone starts at Zero. Well almost everyone.
@aplusk
Sunday, October 17, 2010
WHERE IS THE VALUE
Is it # of followers that matter?
All about an audience ( that hopefully talks back )
Social Media Cocktail Party
Sunday, October 17, 2010
DEAL A DAY SITES
Groupon now valued at $1.4 B
Why?
www.groupon.com
www.teambuy.com
Sunday, October 17, 2010
USED CAR DEAL SITE?
now that could be fun.
Sunday, October 17, 2010
PROMOTIONS + CONTESTS
Great way to grow attention around brands
Offer based -
Experience based -
Co-creation based -
Sunday, October 17, 2010
CONTEST TIPS
Clearly define the action you want a user to take
Have a set timeline
Make it easy to share
Experiences outweigh discounts
http://www.islandreefjob.com/
Sunday, October 17, 2010
LEVERAGE OTHER AUDIENCES
Guest Post
PR Outreach
Build Ambassadors and friends
Be a good community member
Ads
Sunday, October 17, 2010
MEASUREMENT
How do you measure ROI of networking events?
of PR and branding?
Sunday, October 17, 2010
MEASUREMENT OPTIONS
Overall Brand Recall
Profit
RT’s, @’s, engaged discussions, links, who links
subjective.
Sunday, October 17, 2010
TIME TO START
Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media.
Scary? or a huge opportunity?
http://twitter.zappos.com/
Sunday, October 17, 2010
CONNECT AROUND PASSIONS
Cross Country Skiing made me $$$
People want to connect with people.
I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman.
Sunday, October 17, 2010
ENCOURAGE STAFF
To connect around their passions
Use social media in their free time
Talk about things that are interesting to them.
Sunday, October 17, 2010
CORP. ACCOUNTS
Have a clear strategy. Are we here to
Increase Loyalty?
Build Sales?
Learn?
Sunday, October 17, 2010
CORP. ACCOUNTS
Have a Social Media Policy. What is and isn’t appropriate?
Better to set the ground rules early.
4hourworkweekblog.com
Sunday, October 17, 2010
WHAT’S YOUR #1 THING
We all know and love features and benefits, but what’s the one thing that make your organization different from the rest?
to view a great worksheet visit farmdigital.com/ram
Sunday, October 17, 2010
TOOLS TO SPREAD YOUR THING
Blogs
Info Networks - twitter, RSS feeds
Social Networks - FB, LinkedIn
Social Bookmarks, Forums
Real Life
Sunday, October 17, 2010
BLOGGING
Personal World Wide Publishing Platform (RSS)
Choose wisely ( WP, Posterous, Tumblr )
Value in audience, links, SEO
Link out ( a great way to back pat )
Skin in the game.
Sunday, October 17, 2010
info network. only 22% of all connections are reciprocated
140 charachters
the professional network
Sunday, October 17, 2010
5 KEYS TO A POWERFUL TWITTER ACCOUNT
use your real name ( mine is gone, ouch! )
Use your real picture, and don’t change it often
Include a URL - more info
don’t protect your updates
Follow / Following Ration matters
Sunday, October 17, 2010
AWESOME TWITTER TOOLS
hootsuite.com
wefollow.com
tweetbeep.com
bit.ly - cool stats.
your smart phone
Custom Twitter Template visit - farmdigital.com/ram
Sunday, October 17, 2010
5 FACEBOOK TIPS
Your company should have a FB page
Use the tools provided
custom landing tab
link in info box
fill out profile completely
Ads are Awesome, but keep it local.
Sunday, October 17, 2010
AWESOME FB TOOLS
FBML
Involver or North Social
Wildfire Contest Platform
Sunday, October 17, 2010
LOCATION BASED APPS
4square.com
Facebook Places
Key is to offer some value in exchange for checking in.
( not quite mainstream yet, but on its way )
Sunday, October 17, 2010
OTHER POWERFUL TOOLS
Social Bookmarks - Digg.com, Delicious, Reddit.
Forums and Club pages - www.bcbimmers.co etc.
Flickr
YouTube
any we can add?
Sunday, October 17, 2010
WHAT’S NEXT?
The next big thing? Probably a lot of little things.
Sunday, October 17, 2010