Report January 2014 - Overall 117 Clippings

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Report January 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 99 (RBU) + 5 (both) Clippings D-A-CH (49% router backdoor issue)

• Coverage is focused on the CES Roundup PR, NTV300D and Router Backdoor Issue

• PR-Activities: • CES roundup press release sent out on Jan. 7th • 100ten wrote answers regarding “professionals private” (5 private questions addressed

at Danny Ullrich for Telecom Handel) • Sercomm router backdoor became public on Jan. 3rd (two weeks with a lot of questions

reg. the backdoor from the media, customers and official instances, no profound answer provided by Netgear at the end, only short statement sent to the media – overall negative coverage: 60 clippings)

• 100ten filled in a market overview of WiFi routers for Telecom Handel

• Review devices: RN312 (DIGITAL TESTED), PTV3000 (Capital), R7000 (GQ); R6200 (PC Welt); WN3000RP + WN3500RP (Rügheimer für connect), RN104 (c‘t)

Report January 2014 - NETGEAR Retail Business Unit

NETGEAR Amazon Summary

•100ten created a process description document to clarify the process for all internal instances and sent to Netgear.

• AMAZON DE: • Sent weekly reporting to HQ• 100ten was able to help unsatisfied customers so all in all 3 of them altered their

reviews afterwards to 5 stars• 100ten kept an eye on the R7000 reviews which started popping up and answered to

every NAS reviewer’s problems in time• As more and more negative reviews show up for the NAS line up due to a bad FW

release, 100ten adressed a summary for HQ and engineering seperately with Josua Braun.

• AMAZON UK: • 100ten again reported constant repeater problems to HQ• 100ten reported NAS problems to HQ• R7000 added to the reporting

NETGEAR RBU Coverage - Topics

Report January 2014 - NETGEAR Retail Business Unit

Report January 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report January 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

Report January 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 13 (CBU) + 5 (both) Clippings D-A-CH

• Coverage is focused on the RN716 and LearnTEC

• PR-Activities: • current Twitter topics (10GbE Copper Switches, NAS Systems, Partner programs,

partner announcements, webinars, special offers, Education news, Learntec, Route 66 Campaign + Webinar)

• 100ten wrote further quotes of customer success stories (education and hotel section) for a marketing brochure – ongoing (Status: 7 quotes written).

• Reviews: review of 10GbE Network for SMBs published in actual Admin Magazin issue, Netgear is part with the XS70TB, article published again in issue 02-2014

Report January 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary • Case Study L.I.T.: text approved by both sides, set into new layout; waiting for feedback from Netgear regarding layout, goes to customer for final approval afterwards.

• Case Study Krannich GmbH: draft written; approved by Netgear and sent to customer for text approval. Asked for feedback 3 times, no feedback; asked for support from Netgear to get text approval because customer is not providing feedback anymore.

• Case Study Pfälzer Pensionsanstalt: customer received basic questionaire to fill out basic information. Asked for feedback two times, no feedback so far.

• Newsroom: • PDF: Unterstützen – Verbinden – Schützen: IT-Netzwerke für Bildungseinrichtungen,

Schulen und Universitäten• Volle Mobilität, Skalierbarkeit und Flexibilität in Campus-Netzwerken – Netgear

präsentiert Netzwerklösungen für den Bildungssektor• Die Netgear Branchenkurzumfrage 2014• Get your kicks on Route 66

Report January 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

Report January 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report January 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP Media

Report January 2014 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown (Negative is from Sercomm issue)

Report January 2014 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report January 2014 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

AVM - AVM will present various new products at this year’s Cebit- AVM takes part in first vectoring-project with its FRITZ!Box- AVM is working on a FRITZ!Box for fibreglass

Belkin - Linksys by Belkin announces the WRT1900AC Router for early 2014- Belkin shows WeMo products at the CES in Las Vegas- Linksys by Belkin shows IP security cameras LCAD03FLN, LCAD03VLNOD, LCAM00360D, and

LCAB03VLNOD

Buffalo Technology - Buffalo Technology shows TeraStation 4200, 4400R (Rackmount) and 4800 - Testsieger.de awards Buffalo Technology as premium manufacturer

D-Link - D-Link launches PoE-Switches DGS-1210-08P and DGS-1210-24P

HP Networking - HP Networking and Ingram Micro start new special retailer program called “Mission Enterprise“

Lancom - Lancom presents Advanced VPN Client for Mac OS X 10.9 “Mavericks“ - Lancom offers WiFi metering services - Lancom will show new products for Gigabit-WLAN, LTE and security at the CeBIT this year

Report January 2014 - NETGEAR Competitor Monitoring