Alexandra Espinoza alexandra.edr@gmail.com | +1 (954) 294-9750 | Boulder, Colorado

EXPERIENCE

Vibrant Yoga & Radiant Retreats — Founder & Yoga Teacher May 2016 - Current

● Self-developed our websites radiantretreats.yoga & vibrantyoga.life

● Business development and launch of yoga & meditation retreats in Bali.

DesignCrowd.com, Remote work — Online Mktg Consultant Feb 2015 - June 2016

● Develop new testing strategies for Facebook campaigns to be able to

grow customer registrations and sales. – First campaign generated over

500 registrations in 2 weeks.

● Optimize the customer journey through the site and help create new

landing pages and ad images for testing

● Manage online campaigns through Affiliate networks, Facebook Ads,

Twitter, Gmail, and Retargeting.

● Trained marketing staff on how to use Facebook Ad Platforms

● Created a social media content strategy to increase customer

engagement.

OpenTop, Sydney, Australia — Digital Mktg Manager Oct 2014 - Jan 2015

● Organisation and implementation of marketing strategies across the

various Opentop brands.

● Traffic & Audience management, Optimisation of user’s journey, Source

new affiliates and partners & manage current ones

Vistaprint, Sydney, Australia — Sr. Digital Mktg Executive March 2012 - Oct 2014

● Social media content creation and management – Lead Facebook’s fan

base growth from 15k in Sep 2012 to 125k fans in Oct 2014.

● Constant collaboration with global team to align marketing strategies and

improve the overall customer experience.

● Planning & management of multiple digital campaigns through Social

Media, Display and Affiliate Networks with a direct response focus.

SKILLS Online Marketing Expert

10+ years Strategic Planning

Strong Communication Skills

200+ Hours of Teaching Experience. Yoga CV here

Solid Global Perspective from living in 6 different countries across 4 continents.

Microsoft Office, Google AdWords, Facebook Power Editor and Ads Manager, Google Analytics, Wordpress, HTML, Basic SEO, Adobe Lightroom LANGUAGES English, Spanish & conversational French REVIEWS ‘Alex is a calm, creative professional with insights into tailoring incentives for display campaigns, building strong performance partnerships.’ Grant West, Senior Digital Acct Manager, worked with Alexandra at Clixgalore

● Developed close relationships with some of the top online networks:

Facebook, Google Display Network, Yahoo, MCN, Mi9, Clixgalore,

Commission Junction, DGM, ROKT, Google Retargeting, FBX.

● Daily campaign analysis and optimization by monitoring metrics such as

CTR, CR, AOV, GM%, ROI, etc.

● Challenge existing campaigns and develop testing strategies to improve

performance & cost efficiency.

Ampersand Executive, Sydney, Australia — Team Manager Sept 2011 - Mar 2012

● Plan and coordinate quarterly marketing campaigns and marketing

events. Manage office budget & reconcile monthly expenses.

● Resource potential strong candidates for current roles on our portfolio &

manage candidate survey process.

Living Social Adventures, Miami, FL — Event Coordinator Apr - Aug 2011

● Ensured the execution of our events was smooth and well-coordinated,

from logistics to safety. Also I had to engage with participants and make

sure everyone was satisfied and having a great time.

OTHER EXPERIENCE: (happy to talk more about these in person or phone)

OMD - Omnicom Media Group, Miami, FL — Account Coordinator & Media Planner for Mercedes-Benz, Scotiabank & Bridgestone (Apr 2009 - Aug 2011)

Yahoo! Miami, FL - Marketing Intern (May 2008 – Dec 2008)

Chevrolet, General Motors. Miami, FL - Campaign Strategy & Implementation Coordinator (Jan 2008 – May 2008)

Fisher-Price, Mattel. Buffalo, NY - Mktg Intern (May – Aug 2007)

EDUCATION

Florida International University, Miami, FL — Double Bachelor’s in Marketing and International Business August 2006 - May 2009

MORE REVIEWS

"I had the pleasure of working with Alexandra at Omnicom Media Group for the past year and a half. Alex is a hard working individual, focused on satisfying the client's needs and going the extra mile. She is a team player, always ready to learn and challenge herself and her colleagues.

‘I worked with Alexandra during my product marketing role in Vistaprint’s Sydney office. As a channel manager, Alexandra has been a role model, working cross-functionally to optimize her channels. She has actively worked with product marketing to identify new offers to efficiently drive growth while maintaining an outstanding customer experience. She is a passionate individual who takes pride in working to keep offers fresh to deliver sustainable revenue and margin growth. It was a pleasure to work with such a highly-motivated and talented individual as Alexandra.’ Spencer Abraham, Sr Marketing Manager at Vistaprint ‘Alex - always positive and also praiseworthy where she believes credit is due - says I am great with words. Ironically enough, it is hard to find adequate ones to give a proper recommendation for Alexandra. She is top class in and out of the workplace. She runs marathons and goes the same distance for work. Alex is the kind who everyone wants on their team; a contributor in any environment. Quick and upbeat, she is already making an impact in her community...and Alex is a world citizen! I not only highly recommended Alex as a professional, but I endorse her as a true friend.’ - Alison Blair Stiegler, Omnicom Media Group.

She is also a very happy, enthusiastic and passionate person to be around!!"

Ana Maria Certain, Omnicom Media Group