4
[Año] Universidad Anahuac perfil [ESCRIBA EL TÍTULO DEL DOCUMENTO] [Escriba aquí una descripción breve del documento. Una descripción breve es un resumen corto del contenido del documento. Escriba aquí una descripción breve del documento. Una descripción breve es un resumen corto del contenido del documento.]

revista |

Embed Size (px)

DESCRIPTION

informacion Lambo present

Citation preview

[Año]

Universidad Anahuac perfil

[ESCRIBA EL TÍTULO DEL DOCUMENTO] [Escriba aquí una descripción breve del documento. Una descripción breve es un resumen corto del contenido del documento. Escriba aquí una descripción breve del documento. Una descripción breve es un resumen corto del contenido del documento.]

1998–present

The financial crisis that gripped Asia in July of that year set the stage for another ownership change. The new chairman of Volkswagen AG, Ferdinand Piëch, grandson of Volkswagen's founder, Ferdinand Porsche, went on a buying spree through 1998, which included the acquisition of Lamborghini for around $110 million. Lamborghini was purchased through Volkswagen's luxury car division, AUDI AG. Audi spokesman Juergen de Graeve told the Wall Street Journal that Lamborghini "could strengthen Audi's sporty profile, and on the other hand Lamborghini could benefit from our technical expertise."[1]

Only five years after leaving American ownership, Lamborghini was now under German control. Yet again, the troubled Italian automaker was reorganized, becoming restructured into a holding company, Lamborghini Holding S.p.A., with Audi president Franz-Josef Paefgen as its chairman. Automobili Lamborghini S.p.A. became a subsidiary of the holding company, allowing it to focus specifically on designing and building cars while separate interests took care of the company's licensing deals and marine engine manufacturing. Vittorio Di Capua originally remained in charge, but eventually resigned in June 1999. He was replaced by Giuseppe Greco, another industry veteran with experience at Fiat, Alfa Romeo, and Ferrari. The Diablo's final evolution, the GT, was released, but not exported to the U.S., its low-volume production making it uneconomical to go through the process of gaining emissions and crashworthiness approval.

In much the same way that American ownership had influenced the design of the Diablo, Lamborghini's new German parent played a large role in the creation of the Diablo's replacement. The first new Lamborghini in more than a decade, known internally as Project L140, represented the rebirth of Lamborghini, and was named, fittingly, for the bull that originally sired the Miura line that had inspired Ferruccio Lamborghini almost 40 years before: Murciélago.

The new flagship car was styled by Belgian Luc Donckerwolke, Lamborghini's new head of design.

The "Baby Lambo", envisioned in 1997, was introduced in 2003 as the Gallardo.

Under German ownership, Lamborghini found stability that it had not seen in many years. In 2003, Lamborghini followed up the Murciélago with the smaller, V10-equipped Gallardo, intended to be a more accessible and more livable than the Murciélago. In 2007, Wolfgang Egger was appointed as the new head of design of Audi and Lamborghini, replacing Walter de'Silva, who was responsible for the design of only one car during his appointment, the Miura Concept of 2006.

2008 saw the release of the Murciélago-derived, stealth fighter-inspired Reventón, an extremely limited-edition supercar that carried the distinction of being the most powerful and expensive Lamborghini ever sold. The most recent models released are the 2009 Murciélago LP 670-4 SV, a SuperVeloce version of Lamborghini's halo supercar, and the 2009 Reventón Roadster. The automaker has recently seen sales begin to decrease from a high of 2,580 units in 2007; the slide in sales, attributed to the effects of the world financial crisis, led CEO Stephan Winkelmann to predict poor sales for supercars through 2011.[52] In 2010, the automaker produced the 4,000th Murciélago, an LP 670-4 SV, destined for

delivery in China. At the time, the growing Asia-Pacific vehicle market represented 25 percent of Lamborghini's sales.[53]