Revista Contagio

8/11/2019 Revista Contagio

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For todays smartphone-wielding ur-banite, wandering aimlessly aroundthe city streets is something of ararity. Theres Google Maps for whenwe dont know where to turn, ATMlocators for when we need cash and

then countless apps to tell us whereto spend it. Looking to draw our eyesaway from our smartphone screen andonto the world around us is DhairyaDand, whose SuperShoes insoles usetickling patterns to communicate these

typical smartphone functions to yourfeet. The silicone insoles developed by

Dand are exible and can be placed insidea regular pair of shoes. Each sole sportsan onboard microcontroller, a Bluetoothlow-energy chip, a capacitive pad under

the big toe, and three vibrotactile motorsplaced underneath the smaller toes.


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After a rigorous design and testing process, the trio founda manufacturer willing to produce the sunglasses and set towork raising money via crowd-funding platform Indiegogo.We didnt want to launch until the lens was 100pc right,then nally we created the product we always wanted, butthe minimum order quantities were too high so we turnedto the internet, Mr Welsh, a lm-maker, told The Telegraph.Its a safer way to launch business nowadays. You can test

the market to see if they are interested.Funders can pre-order a pair of the glasses, which thecompany plans to start shipping in June, on Indiegogo for36 in either black, navy, red, or blue.Right enough, people were interested. After launching thefunding campaign with an initial target of 9,000, the do-nations started ooding in from around the world. It seemsthere are thousands of people that want these sunglasses.We launched the campaign last Thursday morning, and nowthe total stands at over 100,000, Welsh explains.

We set the target low, just to cover bare costs. We thoughtthat if we made 10,000 it would be enough to start a busi-ness to ll our spare time, then after the rst day wed madenearly triple that.A couple of weeks ago we all moved into a at togetheto put our heads into the same space. We set our livingroom up as an office, and at the moment we all just sit aour desks and look at every so often in disbelief at the total

amount of funding.Now, with over 1000% of the original planned total fundinthe trio is re-evaluating their next steps, and what to do withthe brand. But Mr Welsh said that all the orders will s till shon time. We currently have 2,400 customers, and whilthe funding onslaught will die down eventually, weve stgot 26 days to go.Thats the challenge: what the hell do we do next?! Buwere denitely not taking our foot off the gas now.

THE REAL LIFEPHOTO FILTER


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I naugurated on Saturday, May 11th, Expo Gate fea-tures a great open space, a central square between

two booth-like pavilions: the gate to EXPO 2015.The central square is conceived as a fascinating

void, an empty space which can host different kindof events. This openness represents a vibrant ex-change that will be peculiar of the city of Milanbefore and during EXPO 2015. The new Info point,

expression of lightness, will showcase the oncom-ing events, without becoming the main character

itself. The external structures of the pavilionshave been expressly designed in order to host dif-

ferent kinds of communications media. Images,banners, flags and lighting graphics can be re-

placed from time to time, and changed accordingto the needs. The project has been realized follow-ing the principles of lightness, transparency and

modularity. These aesthetics evoke impressive arealframeworks such as Eiffels structures and other

researches on the meaning and power of light-ness. The purpose of the project is indeed in the

range of these reference points, connected to sus-

tainability and low-impact building strategies. It isa complex combination of simple elements, using

basic technologies and fully recyclable materials. Easy to build, easy to reconvert.


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After a rigorous design and testing process, the trio foundThough it is still one year away, Milan got its rst taste hosting the World Expo this past weekend when the citysExpo Gate officially opened. Conceived as a link betweethe historic centre and the Universal Exhibition that takeplace 20 minutes outside of the city, Expo Gate is a 19mmetal structure situated in front of Milans imposing 15century Castello Sforzesco.

Designed by Italian architect Alessandro Scandurra of Scandurrastudio, the structure is composed of two booth-likepavilions around a central square. Its modular, transparency-based design was inspired by other areal frameworks

such as the Eiffel tower. But unlike that historic structure, thGate imparts its power with a low-impact building strategthat allows for an easy build and reconversion, as well as aconstruction composed entirely from recyclable materials

The Expo gate will serve as an info point as well as a stagefor multimedia interdisciplinary events connected to Exp2015 over an 18 month period. The entire program of activityincluding this weekends inaugural kick off party, has beenconceived by artistic curator Caroline Corbetta.

The action kicked off on Saturday with a marching ban

parade that originated in Piazza San Babila, complete withhighschool students wearing eyemaks made by the work-shop #CheFacciaHaMilano and 2000 balloons designed byMatteo Cibic. The mob made its way to Expo Gate wherit was met with a DJ set by Italian songwriter Dente ana video installation by Vanessa Beecroft. Projected ontothe gates massive walls were Beecrofts VB52 and VB65organized in collaboration with Milans Lia Rumma Galle

With the Expos theme Feeding the Planet, Energy for Lifefood was, of course, on the inauguration menu. Top Italiachefs including Davide Oldani, Carlo Cracko and AndreBerton riffed on the stuffy risotto Milanese by transforminit into casual street food fed to thousands of happy ItaliansEntitled Risata Colorata the traditionally yellow rice was shwith shockingly ethnic touches including dates, daikon andcurry and offered for 5 euro a plate, the proceeds of whichwill go to Gustolab Buoni Come il Pane charity.

Milans gateway

to the Expo


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Do What You Love

Catalina Guirado was discovered as a model by Vogue at the age of 15, became a televiappearing on Channel 4s cult hit show TFI Friday, hosted by Chris Evans, and has since acareer has taken many turns, but most recently she launched design label Guirado Design

scarves, fabrics and bespoke wallpapers.1. How are you leading a life doing what you love?Before I became a model and TV host I actually studied artand textile design. I grew up surrounded by art and attended

gallery openings since I was a baby, as my father was anartist. Since his sad death, my life has come full circle andI have returned to what I originally loved and have alwayswanted to do. I love fashion and design and the creativityof my life. I am extremely grateful that I am able to do thisand mean to excel!2. What did you do before this?I started modelling at 15. I was obsessed by fashion, pho-tography and glamour. I was a working fashion model foryears and lived all over the world. Modelling meant I couldchoose where I wanted to visit and then live there for awhile as I was successful enough to always be working. was interested in the music industry too and was aboutto change direction when I landed the role of Chris Evanssidekick Gorgeous Girl on the 90s cult TV show TFI Friday.My life changed pretty much overnight with no warning. Isuddenly became a celebrity model which meant that Ididnt get booked so much for high end fashion shoots butas a personality. The good news was that my day rate wentup to thousands of pounds a day!I then started hosting TV shows and doing guest appear-ances as well as being one of the rst to do reality TV. Iwas part of the whole 90s Cool Britannia scene and was

friends with the likes of the Prodigy, Oasis, Republica, ASaints and TV stars like Sara Cox and Donna Air. Fun timeI moved to LA in 2001 and was signed to Universal Mus

publishing for 5 years. I then got a job in A&R and was one othe founding directors of a music web TV site called LP33.tthat promoted emerging artists very much like MTV and VHback when they had music. It was there I learnt to becomea businesswoman as I was the head of artists and mediadevelopment and ran the department as well as writing andpresenting some of the music TV shows we produced. Thatwas super fun too as I had the creative freedom to interviewthe bands I loved, how I wanted. Unfortunately the markecrash brought an end to that so I ran my own boutiquePR company Brit Chicks PR for a year or so representinphotographers, directors and bands and producing eventsuntil my father got sick and I had to return to Europe for while. Thats when I threw myself back into art.4. Since establishing Guirado Design what is the biggestchallenge you have encountered and how did you overcome it?We are still so early in the development that I think we arstill on a major learning curve! My initial challenge wnding the right scarf production company to work witIts really hard to nd a good silk HD printing company bon top of that you then have to source cutters etc. I insiston hand-rolled hems as they are a sign of class and quality.


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Kari Chapin is a writer, teacher, mentor, and consultant. She also runs a popular subscripmakers, artists, and business owners. Kari writes books about starting and living with a bcreatives of all types, helping them to navigate their dreams that encompass freedom, wr

1 How are you leading a life doing what you love?I am constantly learning, which I love. I am always discoveringmore about myself, which enhances all areas of my life. I can

make sure that I love my life and all the details of it by stayingin good touch with how Im feeling. I also did a lot of self-study,beginning about ve years ago, (and am still in process ofdoing so I dont believe this kind of work ever ends!) andcame to realise what my main emotional motivators are. Forme, I need to feel that I have a lot of freedom and that Immaking a positive impact on others lives. I also need to reallylike what Im doing. Staying connected to these core feelingshelps me to make decisions, both personal and work related,and to choose the best people for me to work with and for.And honestly, viewing the choices I need to make throughthese lters of what feels best to me helps to ensure that I amhappy almost all of the time.2 What did you do before this?I have had more jobs than I can count! When I look back, I seea lot of the professional jobs I had before I owned my ownbusiness had some basic qualities in common. I was a publicistand marketer, a long time volunteer for arts organisations, aspecial events planner, a buyer for a boutique store, and fora while I was a working artist. Along the way Ive also had myfair share of nanny gigs, coffee shop work, and I spent manyyears (when I was an artist) supplementing my art income withwaitress and bartending jobs. All of these various jobs allowed

me to work directly with people, share news and informationand be in creative spaces. In some ways I was always helpingothers even if I was just serving them dinner and a cocktail

3 Why do you do what you do?I do what I do because it makes me the happiest. I really wantto support and lift people up. I love watching peoples faceslight up when they have condence or feel supported. I am inmy element when I am teaching and guiding people, but beinga school teacher was not the right path for me. I had to look atthe core of what I do best, which is what makes me feel best,and then reframe that into a business model that would workfor me. So for me to be a teacher that guides and inspires, Ineed to reach people through my writing and that leads themto other opportunities to work with me. I do this work becauseI cannot imagine spending one day of my life intentionallunhappy, and I would be unhappy doing anything else. 4 You have helped thousands of people create a handmadebusiness through your bestselling books. Why do you thinkthis has become such a popular way for women to generateincome?This is a really great and deep question. I think there are lotsof surface reasons why making money through creativity hasbecome more popular. For starters, its easier than ever. Awoman wouldnt need to know a lick of code or anything aboutwebsites really to have a shop online, thanks to the manyonline marketplaces. So its easier to do now.


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I paint and write stories, and most of them are true. I believe in helpburied stories. I like to picture one red string connecting all o

1 How are you leading a life doing what you love?I am constantly learning, which I love. I am always discoveringmore about myself, which enhances all areas of my life. I can

make sure that I love my life and all the details of it by stayingin good touch with how Im feeling. I also did a lot of self-study,beginning about ve years ago, (and am still in process ofdoing so I dont believe this kind of work ever ends!) andcame to realise what my main emotional motivators are. Forme, I need to feel that I have a lot of freedom and that Immaking a positive impact on others lives. I also need to reallylike what Im doing. Staying connected to these core feelingshelps me to make decisions, both personal and work related,and to choose the best people for me to work with and for.And honestly, viewing the choices I need to make throughthese lters of what feels best to me helps to ensure that I amhappy almost all of the time.2 What did you do before this?I have had more jobs than I can count! When I look back, I seea lot of the professional jobs I had before I owned my ownbusiness had some basic qualities in common. I was a publicistand marketer, a long time volunteer for arts organisations, aspecial events planner, a buyer for a boutique store, and fora while I was a working artist. Along the way Ive also had myfair share of nanny gigs, coffee shop work, and I spent manyyears (when I was an artist) supplementing my art income withwaitress and bartending jobs. All of these various jobs allowed

me to work directly with people, share news and informationand be in creative spaces. In some ways I was always helpingothers even if I was just serving them dinner and a cocktail

3 Why do you do what you do?I do what I do because it makes me the happiest. I really wantto support and lift people up. I love watching peoples faceslight up when they have condence or feel supported. I am inmy element when I am teaching and guiding people, but beinga school teacher was not the right path for me. I had to look atthe core of what I do best, which is what makes me feel best,and then reframe that into a business model that would workfor me. So for me to be a teacher that guides and inspires, Ineed to reach people through my writing and that leads themto other opportunities to work with me. I do this work becauseI cannot imagine spending one day of my life intentionallunhappy, and I would be unhappy doing anything else. 4 You have helped thousands of people create a handmadebusiness through your bestselling books. Why do you thinkthis has become such a popular way for women to generateincome?This is a really great and deep question. I think there are lotsof surface reasons why making money through creativity hasbecome more popular. For starters, its easier than ever. Awoman wouldnt need to know a lick of code or anything aboutwebsites really to have a shop online, thanks to the manyonline marketplaces. So its easier to do now.


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Revista Contagio