Revista Diseño Floral - n.3/2012

Revista “Diseño Floral” 03/2012 p. 1(c) Revista Diseño Floral Online n.3/2012

DIRECTORIO:Directores:

Roxana Barrientos y Alberto ZaverioDiseño y Diagramación:

Alberto ZaverioTextos, Traducción y Revisión:

Marianna MartínezAlberto Zaverio

Roxana BarrientosFotografía:

Alberto ZaverioRoxana BarrientosColaboradores:

Gregor LerschDaniel SantamariaLlum Benedicto

Chang Sung WonNatalia ZhizhkoPavel Chernyak

Asesoria Legal:Sandra Matos Ron

[email protected] y Publicidad:

AlyroInternational Floral Eventswww.alyrofloralevents.com

[email protected]@gmail.com

+39 338 1349974R.B. Producciones

[email protected]+58 412 7487153

Reproducción parcial o completa con previaautorización de AlyroInternational FloralEvents y R.B. Producciones.

Revista “Diseño Floral” 03/2012 p. 3

Revista “Diseño Floral”,una editorial devanguardia que recopilalos más importanteseventos del arte floral deAmérica Latina y elmundo, con más de 8 añosde trayectoria se haposicionado como unareferencia importante quereúne culturas, tendenciasde diseño floral,memorables encuentros ymucho más,convirtiéndola de estemodo, incluso, como unagran inversión en materiapublicitaria para aquellasmarcas y servicios quequieren traspasarfronteras. Este año 2012“Diseño Floral” llega porprimera vez en versióndigital para llegar a máspersonas alrededor delmundo y satisfacer lademanda de sus lectores.Un gran paso en esta eradigital pero la mismaesencia de calidad ycompromiso.Roxana Barrientos yAlberto Zaverio

“Diseño Floral” magazine,a leading publishing thatcollects the mostimportant events of floralart from Latin Americaand the world, with over 8years of experience haspositioned itself as animportant reference thatbrings together cultures,floral design trends, andmore memorableencounters, making iteven as a large investmentin advertising for thosebrands and services thatwant to cross borders.This year 2012 "FloralDesign" comes for thefirst time in digital formatto reach more peoplearound the world andmeet the demand of itsreaders. A major step inthis digital age but thevery essence of qualityand commitment.Roxana Barrientos andAlberto Zaverio

Rivista“Diseño Floral” , ilprodotto editoriale chepresenta al lettore i piu'interessanti appuntamentidi arte florealedell'America Latina e delmondo, una pubblicazioneche vanta più di 8 anni dipresenza sul mercatoeditoriale, un punto diriferimento che si proponedi riunire culture etendenze dell'arte floreale,fornire il resoconto deipiu' significativi momentidi incontro nel campo delfiore e del verde, uninvestimento pubblicitariogarantito ed unostrumento di promozionedi aziende, imprese efornitori che voglianosuperare le frontierenazionali per proiettarsinel mercato globale. Inquesto 2012 la rivista“Diseño Floral” sitraforma in formatodigitale con l'obiettivo diraggiungere vette didiffusione ancora piu'interessanti e venireincontro alle esigenze diun numero sempremaggiore di lettori. Unpasso nel mondo diInternet, un formato facileda consultare, con laqualità e l'attenzione disempre.Roxana Barrientos eAlberto Zaverio

INDEX 03/2012cover by (c) Luciano Lessio

p.4 , Revista “Diseño Floral” n.03/2012

GREGOR LERSCH'SDEMONSTRATIONSGUATEMALApag. 38-57

2012 WORLD FAIRSpag. 58-63

IBERIADA ARGENTINA2012BUENOS AIRESpag. 9-37



Revista “Diseño Floral” 03/2012 p. 9p.9 , Revista “Diseño Floral” n.03/2012

Volvemos aquí a losdías de IberiadaArgentina 2012presentando el trabajorealizado por losdiseñadores floralesinvitados a la 29 ªedición del CongresoIberoAmericano deFloristas, DanielSantamaría, España,Natalia Zhizhko yPavel Chernyak,Rusia y Chang SungWon, Corea del Sur,con el apoyo de loscolegas argentinos einternacionales de laEscuela

Let's go back to thebeautiful days ofIberiada Argentina2012 presenting you afull reportage of thefloral arrangementsrealized by the invitedguests during the pastXXIX edition of theCongress of thelberoamerican florists.Daniel Santamaria,from Spain, NataliaZhizhko and PavelChernyak, fromRussia, and ChangSugng Won, fromSouth Korea, assistedby argentinian and

Torniamo qui allegiornate di IberiadaArgentina 2012presentandovi i lavorirealizzati dai floraldesigner invitati alla29° edizione delCongressoIberoamericano deiFioristi. DanielSantamaria, Spagna,Natalia Zhizhko ePavel Chernyak,Russia, e ChangSugng Won, Corea delSud, assistiti daicolleghi argentini edinternazionali dellaEscuela

IBERIADAARGENTINA 2012BUENOS AIRES

Cada uno de ellos ha llevado a Buenos Aires, unpoco de su país de origen, la sensibilidad y lascaracterísticas, estilos y modas de su naciones, enuna combinación de técnicas, colores yprofesionalismo demostrado facilmentementecuál es el objetivo del arte floral: unir a la gente, alos profesionales del arte floral, cada unoaportando un poco de sí mismos, de su propiacultura, contribuyendo a la creación de arte floralsin límites. Una semana muy ocupada, donde laflor y el arte fueron los protagonistas, donde laelaboración floral despertó el asombro y laadmiración de los participantes quienes secomprometieron a aprovechar al máximo laoportunidad de capacitación que EIAF y ADEFIofrecen cada año a los floristas de América Latinahaciendo de Iberiada gran evento. Volvemos aquía los días de Iberiada Argentina 2012 presentandoel trabajo realizado por los diseñadores floralesinvitados a la 29 ª edición del Congreso IberoAmericano de Floristas, Daniel Santamaría,España, Natalia Zhizhko y Pavel Chernyak, Rusiay Chang Sung Won, Corea del Sur, con el apoyode los colegas argentinos e internacionales de laEscuela Iberoamericana de Arte FloralEIAF,quienes brindaron a los 120 participantes de 21países del mundo una clase de arte al más altonivel floral. Una fórmula que parece funcionarperfectamente, incluyendo talleres,demostraciones y oportunidades para lasocialización entre los participantes. Una formade compartir, crecer, aprender nuevas técnicas ynuevas tendencias para estar a la par con laevolución del mundo floral, en un clima deamistad y de compañerismo. Iberiada Argentina2012 resultó ser el encuentro adecuado dediseñadores florales de Europa y Asia y yamantes de este hermoso arte, todos reunidospara dar vida a un espectáculo inolvidable. Elmundo está cambiando, todas las ediciones deIberiada tienen su propia singularidad y poder deatracción, el próximo año Iberiada 2013 seguirádesarrollandose en el nombre de las novedades ycon cambios importantes en el programa: todavíahay mucho por descubrir en el arte floral. .. y elpróximo año ¿Qué país será el afortunado?

Let's go back to the beautiful days of IberiadaArgentina 2012 presenting you a full reportage ofthe floral arrangements realized by the invitedguests during the past XXIX edition of theCongress of the lberoamerican florists.DanielSantamaria, from Spain, Natalia Zhizhko andPavel Chernyak, from Russia, and Chang SuNgWon, from South Korea, assisted by argentinianand international florists of the EIAF, gave 120partecipants from 21 Countries, a special top levelmaster class in floral art. Each of them bringingsome of the country of origin, sensibility,characteristics, styles and habits, in a mix oftecniques, colours and professionalism. This isthe final aim of floral art: to join people andculture, to meet together professionals andflowers lover, with no borders, speaking the somelanguage of beauty. An eventful week we spentin Buenos Aires, flowers and floral art were theprotagonist of this great event, the annualopportunity that EIAF And ADEFI give alllatinamerican colleague to improve theirprofessionalism. Interesting workshop,expectacular demonstrations, time to spenttogether with international colleagues, tourism:this is the winning formula of Iberiadas. A way toshare experiences, to learn new tecniques andtrends, to be abreast with the times, in a changingworld. Iberiada achieved its goal, next Iberiadawill take you important news too...


Let's go back to the beautiful days of IberiadaArgentina 2012 presenting you a full reportage ofthe floral arrangements realized by the invitedguests during the past XXIX edition of theCongress of the lberoamerican florists.DanielSantamaria, from Spain, Natalia Zhizhko andPavel Chernyak, from Russia, and Chang SuNgWon, from South Korea, assisted by argentinianand international florists of the EIAF, gave 120partecipants from 21 Countries, a special top levelmaster class in floral art. Each of them bringingsome of the country of origin, sensibility,characteristics, styles and habits, in a mix oftecniques, colours and professionalism. This isthe final aim of floral art: to join people andculture, to meet together professionals andflowers lover, with no borders, speaking the somelanguage of beauty. An eventful week we spentin Buenos Aires, flowers and floral art were theprotagonist of this great event, the annualopportunity that EIAF And ADEFI give alllatinamerican colleague to improve theirprofessionalism. Interesting workshop,expectacular demonstrations, time to spenttogether with international colleagues, tourism:this is the winning formula of Iberiadas. A way toshare experiences, to learn new tecniques andtrends, to be abreast with the times, in a changingworld. Iberiada achieved its goal, next Iberiadawill take you important news too...

Torniamo qui alle giornate di Iberiada Argentina2012 presentandovi i lavori realizzati dai floraldesigner invitati alla 29° edizione del CongressoIberoamericano dei Fioristi. Daniel Santamaria,Spagna, Natalia Zhizhko e Pavel Chernyak,Russia, e Chang Sung Won, Corea del Sud,assistiti dai colleghi argentini ed internazionalidella Escuela Iberoamericana de Arte FloralEIAF, hanno regalato ai 120 partecipanti,provenienti da 21 Paesi del mondo, una lezione diarte floerale ad altissimo livello. Ciascuno di loroha portato a Buenos Aires un po' del Paese diprovenienza, la sensibilità e le caratteristiche, glistili e le mode del proprio Paese, in un mix ditecniche, di colori e di professionalità chedimostrato in maniera incontrovertibile qual èl'obiettivo dell'arte floreale: unire le genti, ilpopolo dei professionisti dell'arte floreale,ciascuno apportando un poco di sé, della propriacultura contribuendo alla creazione di un'artefloreale senza confini.Una settimana intensa, dove il fiore e l'artefloreale sono stati i protagonisti indiscussi, dovegli elaborati floreali hanno suscitato lo stupore el'ammirazione de partecipanti, impegnati asfruttare al massimo l'opportunità formativa cheEIAF e ADEFI offrono ogni anno ai fioristilatinoamericani in occasione del grande eventoIberiada.Una formula che sembra funzionare allaperfezione, tra workshop, dimostrazioni emomenti di socializzazione tra i partecipanti. Unmodo per confrontarsi, per crescere, perapprendere nuove tecniche e nuove tendenze, perrimanere al passo con l'evoluzione del mondofloreale, in un clima di amicizia e condivisione.Iberiada Argentina 2012 si è rivelata il contenitoreadatto, i floral designer invitati il meglio dell'artefloreale internazionale, tutti insieme riuniti perdar vita ad uno spettacolo indimenticabile.Il mondo cambia e Iberiada cavalca ilcambiamento, tutte le edizioni hanno una propriaparticolarità e forza di attrazione, la prossimaIberiada 2013 sarà ancora all'insegna della novitàe con importanti cambiamenti nel programma: viè ancora molto da scoprire nell'arte floreale...ed ilprossimo anno ne vedremo delle belle!

Quédate con nosotros, siguenos desde las páginasde nuestra revista, del sitio Web de AlyroInternational Floral Eventswww.alyrofloralevents.com y la página de laEscuela Iberoamericana www.eiaf.net, el portalADEFI www.adefi.org.ve y por Twitter yFacebook, páginas Alyro. En las siguientesimágenes te ofrecemos lo mejor de IberiadaArgentina 2012, un evento pensado paraapasionarnos cada día más por el mundo floral,para dar una oportunidad más para aumentar lacapacidad para hacer frente a un mercado detrabajo dimánico y estimular la propuesta deDaniel Santamaría, con obras inspiradas en labúsqueda de la creatividad y la originalidad, lapropuesta Chang Sung Won, donde se encuentrala fusión de la cultura asiática con las tradicionesdel país de acogida, donde la atención al detallees un equilibrio con sus flores y colores deAmérica Latina, las propuestas de los diseñadoresrusos Natalia floral Zhizkho y Chernyak Paveldonde se refleja el estilo europeo encomposiciones vigentes y de vanguardia, paraimpresionar al cliente y para ofrecer nuevassoluciones bajo la novedad y singularidad.Todo el trabajo presente es el resultado de unacuidadosa investigación, de un diseño nacido enla tabla, una hoja de papel, un diseño dinámicoque ha sido capaz de adaptarse a los materiales ylas hermosas flores las cuales contribuyen al éxitode Iberiada Argentina 2012. El '"Homenaje aBuenos Aires" con la construcción de la Catedrala pocos pasos del 5 de mayo, emblema de lahistoria reciente de la Argentina, sella esta XXIXedición y ofrece a los fieles, visitantes yextranjeros una visión diferente del monumento,una simbiosis perfecta entre la perfección delinterior y la minuciosidad de los arreglos floralesdonde la flor blanca se convierte en laprotagonista absoluta del arte floral que quieresalir del estrecho círculo de los profesionales paraconseguir un golpe e inspirar al público engeneral.

Stay tuned, have a look at our websiteswww.alyrofloralevents.com, www.eiaf.net,www.adefi.org.ve and at Alyro Facebook fanpage and Twitter.In the next pages we offer youthe best of Iberiada Argentina 2012, an eventyoung florists tailormade, to approach newcolleagues giving them the tools to face newmarkets and clients: starting with the proposal ofDaniel Santamaria, focused on creativity, to theproposal of the south Korean Chang Sung Won, afusion between asiatic and latinamerican habits, aright balance between asiatic details andlatinamerican colours and flowers, to theextraordinary arrangements of Natalia Zhizkho ePavel Chernyak, an european style redisgned intrend and new compositions, with the preciseidea to astonish the client and the public. Allworks that we present here are of course theresult of careful researches, of a design born in asheet of paper, but of a dynamic design that hasbeen able to adapt it to the materials and thebeautiful flowers at disposasalThe “Iberiada2012's Tribute to Buenos Aires” with thedecoration of the Cathedral just a few steps from5th May Square 5, symbol of the recent history ofArgentina, closed this XXIX Iberiada offering adifferent view of the monument , in a perfectsymbiosis between the perfection of the interiorand the minuteness of the floral arrangementswhere the white flower became the absoluteprotagonist.



Stay tuned, have a look at our websiteswww.alyrofloralevents.com, www.eiaf.net,www.adefi.org.ve and at Alyro Facebook fanpage and Twitter.In the next pages we offer youthe best of Iberiada Argentina 2012, an eventyoung florists tailormade, to approach newcolleagues giving them the tools to face newmarkets and clients: starting with the proposal ofDaniel Santamaria, focused on creativity, to theproposal of the south Korean Chang Sung Won, afusion between asiatic and latinamerican habits, aright balance between asiatic details andlatinamerican colours and flowers, to theextraordinary arrangements of Natalia Zhizkho ePavel Chernyak, an european style redisgned intrend and new compositions, with the preciseidea to astonish the client and the public. Allworks that we present here are of course theresult of careful researches, of a design born in asheet of paper, but of a dynamic design that hasbeen able to adapt it to the materials and thebeautiful flowers at disposasalThe “Iberiada2012's Tribute to Buenos Aires” with thedecoration of the Cathedral just a few steps from5th May Square 5, symbol of the recent history ofArgentina, closed this XXIX Iberiada offering adifferent view of the monument , in a perfectsymbiosis between the perfection of the interiorand the minuteness of the floral arrangementswhere the white flower became the absoluteprotagonist.

State con noi, seguiteci dalle pagine della nostrarivista, dal sito internet di AlyroInternationalFloral Events www.alyrofloralevents.com e dallapagina della Escuela Iberoamericanawww.eiaf.net, dal portale di Adefiwww.adefi.org.ve nonché dalle pagine Twitter eFacebook di Alyro.Nelle immagini seguenti vi offriamo il meglio diIberiada Argentina 2012, un'evento pensato sullegiovani leve, per avvicinare nuovi colleghi, perappassionarli al mondo floreale, per dare loroun'opportunità in più per accrescere la propriacapacità di affrontare un mercato del lavorodimanico e stimolante: dalla proposta di DanielSantamaria, con lavori inspirati alla ricerca dellacreatività e dell'originalità, alla proposta diChang Sung Won, dove si registra la fusione dellacultura asiatica con le tradizioni del Paeseospitante, dove l'attenzione e la cura delparticolare trova un proprio equilibrio con i fioried i colori dell'America Latina, alle proposte deifloral designer russi Natalia Zhizkho e PavelChernyak dove il tocco europeo si riflette incomposizioni d'effetto e di avanguardia, perstupire il cliente e per farlo innamorare dell'artefloreale, per offrire nuove soluzioni all'insegnadella novità e dell'unicità.Tutti i lavori che vi presentiamo sononaturalmente il frutto di un'accurata ricerca, sonoil risultato di una progettazione nata a tavolino,da un foglio di carta, ma di una progettazionedinamica che ha saputo ben adattarsi ai materialied agli splendidi fiori che hanno contribuito alsuccesso anche di Iberiada Argentina 2012.L'”Omaggio a Buenos Aires”, con l'allestimentodella Cattedrale a pochi passi da Piazza 5 maggio,emblema della storia recente dell'Argentina,suggella questa XXIX edizione ed offre ai fedelied ai visitatori argentini e stranieri una visionediversa del monumento, una simbiosi perfetta trala perfezione degli interni e la minuziosità degliallestimenti floreali dove il fiore bianco divental'assoluto protagonista di un'arte floreale chevuole uscire dalle ristretta cerchia deiprofessionisti di settore per arrivare a colpire edentusiasmare il grande pubblico.


Cuenco texturalTextural bowlCiotola testurizzata


DANIEL

SANTAM

ARIA



Revista “Diseño Floral” 03/2012 p. 17DANIEL SANTAMARIA

Corona con magnolia y crisantemoWreath with magnolia leaves and chrysanthemumCorona con foglie di magnolia e crisantemi

CHANG

SUNGW

ONEstructura de mimbre con trabajo texturalWicker structure with a textural workStruttura di vimini con un lavoro texturale


Estructura de mimbre con trabajo texturalWicker structure with a textural workStruttura di vimini con un lavoro texturale


Estructura floral Floral structure Struttura floreale

Revista “Diseño Floral” 03/2012 p. 21CHANG SUNG WONEstructura floral Floral structure Struttura floreale


Esfera de EucaliptusEucaliptus sphereSfera di Eucaliptus


NATAL

IAZHIZ

HKO

NATALIA ZHIZHKO


Centro de mesaCentrepieceCentro tavola

PAVEL

CHERN

YAK


Bouquet de manoHand tied bouquetBouquet

PAVEL CHERNYAK


NATALIA ZHIZHKO

Escultura floralFloral sculptureScultura floreale


NATALIA ZHIZHKO

Escultura floralFloral sculptureScultura floreale


PAVEL

CHERN

YAKEsfera con 3 puntos floralesSphere with three floral spotsSfera con tre punti di fiori

NATAL

IAZHIZ

HKO


Estructura con acento floralStructure with floral accentStruttura con accento floreale

Esfera con 3 puntos floralesSphere with three floral spotsSfera con tre punti di fiori

Bouquet con estructuraStructure bouquetBouquet con struttura


En la Catedral Metropolitana de Buenos Aires


En la Catedral Metropolitana de Buenos Aires


In the Metropolitan Cathedral of Buenos Aires


In the Metropolitan Cathedral of Buenos Aires

Nella Cattedrale Metropolitana di Buenos Aires


Nella Cattedrale Metropolitana di Buenos Aires

GREGOR LERSCH's demonstrationsGUATEMALA, March 2012



GREGOR LERSCH's demonstrationsGUATEMALA, March 2012

Horizontal texturalHorizontal textureTexture orizzontale

Cientos de personas asistieron a estasdemostraciones del Maestro Lersch en ambasciudades, en Ciudad de Guatemala el escenariofue el hermoso Gran Hotel Futura, el cual seconvirtió posteriormente en una impresionantegalería para todos los diseños del maestroinvitado, esta presentación fue todo un éxitotanto en taquilla como el show en sí, aflorandocomo siempre el talento innovador y diferente deGregor Lersch, a esta exposición asistieronincluso personas de Honduras y El Salvador. Susegunda presentación, se realizó el día 26 de abriljunto con el Club de Jardinería de Guatemala enAntigua, un lugar lleno de historia y belleza lacual se fusionó perfectamente con la propuestaartística que trajo Lersch a la ciudad. De estasactividades se obtuvieron grandes logros, entrelos cuales resalta, la incorporación de nuevosalumnos a la Escuela Iberoamericana de ArteFloral. EIAF, los cuales inspirados por estasdemostraciones, decidieron iniciar sus estudiosprofesionales, y formar parte de nuestra granfamilia EIAF.

Past April, on the initiative of the EscuelaIberoamericana de Arte Floral, Guatemala hostedtwo big interesting demonstrations masterfullyconducted by Gregor Lersch, undisputedprotagonist of floral art in the world. Under thedirection of EIAF Guatemala, its students and theorganizing committee composed of Olga deCasellas, Clara de Falla, Lisbeth Casiano andEIAF teacher Adolfo Cujulun, Guatemala'sEvents gave the public an extraordinary show ofquality and elegance.Hundreds of people attended the twodemonstrations of the German master, inGuatemala City the hall of Grand Hotel Futurawas the scenario of a big floral display ofinnovative and breathtaking arrangements,admired by many partecipants from Guatemala,Honduras and El Salvador too.The second presentation took place, incooperation with the Garden Club of Guatemala,in the beautiful setting of Antigua Guatemala, aplace full of history and charm that perfectlywelcomed the artistic proposal of the Germanmaster.Two activities from which sprang importantresults, first of all the approach of new colleaguesat the Escuela Iberoamericana that from thesedemonstrations found the incentive for furtherstudy in floral art.

Bouquet lineal con plataforma redondaLinear bouquet on a round baseBouquet lineare su base rotonda


Past April, on the initiative of the EscuelaIberoamericana de Arte Floral, Guatemala hostedtwo big interesting demonstrations masterfullyconducted by Gregor Lersch, undisputedprotagonist of floral art in the world. Under thedirection of EIAF Guatemala, its students and theorganizing committee composed of Olga deCasellas, Clara de Falla, Lisbeth Casiano andEIAF teacher Adolfo Cujulun, Guatemala'sEvents gave the public an extraordinary show ofquality and elegance.Hundreds of people attended the twodemonstrations of the German master, inGuatemala City the hall of Grand Hotel Futurawas the scenario of a big floral display ofinnovative and breathtaking arrangements,admired by many partecipants from Guatemala,Honduras and El Salvador too.The second presentation took place, incooperation with the Garden Club of Guatemala,in the beautiful setting of Antigua Guatemala, aplace full of history and charm that perfectlywelcomed the artistic proposal of the Germanmaster.Two activities from which sprang importantresults, first of all the approach of new colleaguesat the Escuela Iberoamericana that from thesedemonstrations found the incentive for furtherstudy in floral art.

Lo scorso mese di aprile, per iniziativa dellaEscuela Iberoamericana de Arte Floral, inGuatemala si sono realizzate due grandidimostrazioni magistralmente condotte daGregor Lersch, indiscusso protagonista dell'artefloreale a livello mondiale. La regia impeccabiledel Coordinamento EIAf Guatemala e dei suoialunni, il lavoro organizzativo e pratico di Olgade Casellas, Clara de Falla, Lisbeth Casiano e delProf. EIAF Adolfo Cujulun hanno regalato alpubblico uno spettacolo di qualità ed eleganza.Centinaia di persone hanno assistito alledimostrazioni del maestro tedesco, a Città delGuatemala lo scenario è stato il prestigioso GranHotel Futura, i cui spazi si sono trasformati nellaquinta di un'installazione di arte floreale datogliere il fiato dove il talento innovatore e laricerca di Gregor Lersch hanno dato vita ad unospettacolo entusiasmante per i tanti partecipantiprovenienti dall'intero Guatemala ed anche daivicini Honduras e El Salvador. La secondapresentazione si è realizzata, insieme al Club deJardineria d Guatemala, nell'incantevole cornicedi Antigua Guatemala, luogo pieno di storia e difascino che ha accolto perfettamente la propostaartistica del maestro tedesco. Due attività dallequali scaturirono importanti risultati, primo fratutti l'avvicinamento di nuovo colleghi allaEscuela Iberoamericana che proprio da questedimostrazioni hanno trovato lo stimolo perproseguire nello studio e nell'aggiornamentodell'arte floreale.




Bouquet textural con plataforma cuadradaTextural bouquet on a square baseBouquet su struttura a base quadrata



Copa de mimbre con acento floralWicker cup with a floral accentCoppa in vimini con un accento floreale


Escultura floralfloral sculpturescultura floreale


Escultura floralfloral sculpturescultura floreale

Estructura con punto focal Structure with a focal point Struttura con punto focale


Estructura con punto focal Structure with a focal point Struttura con punto focale

Gregor Lersch y Roxana Barrientos, Directora EIAF, junto a Enrique Vita, GerenteGeneral y Beatriz López, Gerente de Ventas de Arte y Diseño de Guatemala,Representantes de Smither Oasis para su pais y Patrocinantes de los eventos.Gregor Lersch and Roxana Barrientos, EIAF Director, together with Enrique Vita, GeneralManager and Beatriz López, Sales Director of Arte y Diseño de Guatemala, representativesof Smither Oasis for Guatemala and sponsor of the Events.

Gregor Lersch e Roxana Barrientos, Direttrice EIAF, assieme a Enrique Vita, DirettoreGenerale e Beatriz López, Direttore Vendite di Arte y Diseño de Guatemala,rappresentanti di Smither Oasis in Guatemala e sponsor degli Eventi.

Gregor Lersch y Roxana Barrientos junto al grupo de Coordinadores EIAF Guatemala,Organizadores del evento: Clara de Falla, Olga de Casellas, Lisbeth Casiano, Adolfo Cujulun y elEquipo de Colegas EIAF que apoyo al Maestro en la preparacion de su Demostracion en Ciudad deGuatemala.Gregor Lersch and Roxana Barrientos together with the Coordinators EIAF Guatemala, organizersof the Event: Clara de Falla, Olga de Casellas, Lisbeth Casiano, Adolfo Cujulun and the team ofEIAF's colleagues that assisted Gregor Lersch during preparation and demonstration inGuatemala City.Gregor Lersch e Roxana Barrientos insieme ai Coordinatori EIAF Guatemala, organizzatoridell'Evento: Clara de Falla, Olga de Casellas, Lisbeth Casiano, Adolfo Cujulun ed il team deicolleghi Eiaf assistenti del maestro nella preparazione e nella dimostrazione a Città del Guatemala.

Gregor Lersch y Roxana Barrientos junto al Equipo EIAF de apoyo para la Demostracion en Ciudad de Antigua.Gregor Lersch and Roxana Barrientos together with Eiaf's team that helped during Antigua's demonstration.Gregor Lersch e Roxana Barrientos assieme al team EIAF che ha assistito il Maestro durante la dimostrazione ad Antigua.


Estructura con texturalen el bordeStructure with textureborderStruttura con bordo intexture

Gregor Lersch y Roxana Barrientos junto al Equipo EIAF de apoyo para la Demostracion en Ciudad de Antigua.Gregor Lersch and Roxana Barrientos together with Eiaf's team that helped during Antigua's demonstration.Gregor Lersch e Roxana Barrientos assieme al team EIAF che ha assistito il Maestro durante la dimostrazione ad Antigua.

Valla textural Textural fence Cortina texturale


Valla textural Textural fence Cortina texturale


Autoestable verticalAutostable vertical arrangementComposizione autostabile verticale

Autoestable verticalAutostable vertical arrangementComposizione autostabile verticale


2123 september HUNGARYHortus Hungaricus International HorticulturalExhibition and Trade Fair

This event is the most prestigious expo of the Hungarianhorticultural sector where the novelties of all important

groups of horticultural products and service providers arepresented year after year. The Expo means an important

meeting point for the Hungarian and foreignprofessionals of the sector. In addition to the products andservices, the prevailing trends of flower arrangement and

landscape architecture are also presented at HortusHungaricus. This expo provides a wide variety of trendsand supply of ornamental cultivation in Hungary as wellas of the market of ancillary products related to the green

sector.Besides the business success of every singlecompany exhibiting at Hortus Hungaricus, the expo alsoaims at encouraging the purchase of gardening productsby the public, educating to their taste, and giving advice

on the products and their use.Groups of productsexhibited at Hortus Hungaricus: cut flowers, potted

ornamentals, nursery products, propagating materials,landscaping and greenery design, gardening technique,

dried flowers, herbs and medicinal plants, fresh andprocessed fruits and vegetables, fertilisation, plant

protection, packaging and decoration. Hortus Hungaricus2012 – meeting point for cultivators, distributors andtechnicians of horticultural products and backend

professionals of Central EuropeThis event with a greatpast is a unique expo due to the international interest

increasing year by year.Location:Flora Hungaria Nagybani Virágpiac

H2310 Szigetszentmiklós, Leshegy út 1/AWebsite:http://www.hortushungaricus.hu/index.php/en/Email: [email protected]

2124 September (BELGIUM)Fleuramour – PASSION FOR FLOOWERS

The 17th edition of the international Flower ArrangementEventFleuramour, Passion for Flowers will take place inthe National Commandery of Alden Biesen from Friday

the 21st until Monday the 24th of September2012. Numerous varieties of new plants and flowers, the

latest floral trends and decoration tendencies, originalbridal bouqets on the catwalk and so on.

Thousands of flowers will be part of all sorts of trendyand nostalgic floral designs on top level. Lovers of flowerarrangements and professional florists from all over the

world will gather here again to admire the uniquemasterpieces of floral art.Location: National Commandery Alden Biesen (Bilzen)Web: http://www.happenings.be/en/events/fleur

amour/homeBuy tickets presale:http://www.happenings.be/en/catalog/products/fleura

mourE.mail: [email protected]

23 25 September (BELGIUM)GREEN EXPO

Green Expo has grown into the Benelux green platformwhere green professionals come to spot the latest trends

to make gardens and public green spaces moreattractive with a contemporary look.

Green Expo is not only a professional fair. It’s a platformwhere more than 200 exhibitors are there to provide all

necessary explanations about their products and services.Location: Flanders Expo, Gent (Hal 1) + outer

expositionsMaaltekouter 1 9051 GentWebsite: www.greenexpo.beFree entrance ticket: http://www.green

expo.be/en/Visitors/RegistratieE.mail: [email protected]

2012 World Exhibitions:WHEN WHERE WHAT & INFOS



2124 September (BELGIUM)Fleuramour – PASSION FOR FLOOWERS

The 17th edition of the international Flower ArrangementEventFleuramour, Passion for Flowers will take place inthe National Commandery of Alden Biesen from Friday

the 21st until Monday the 24th of September2012. Numerous varieties of new plants and flowers, the

latest floral trends and decoration tendencies, originalbridal bouqets on the catwalk and so on.

Thousands of flowers will be part of all sorts of trendyand nostalgic floral designs on top level. Lovers of flowerarrangements and professional florists from all over the

world will gather here again to admire the uniquemasterpieces of floral art.Location: National Commandery Alden Biesen (Bilzen)Web: http://www.happenings.be/en/events/fleur

amour/homeBuy tickets presale:http://www.happenings.be/en/catalog/products/fleura

mourE.mail: [email protected]

23 25 September (BELGIUM)GREEN EXPO

Green Expo has grown into the Benelux green platformwhere green professionals come to spot the latest trends

to make gardens and public green spaces moreattractive with a contemporary look.

Green Expo is not only a professional fair. It’s a platformwhere more than 200 exhibitors are there to provide all

necessary explanations about their products and services.Location: Flanders Expo, Gent (Hal 1) + outer

expositionsMaaltekouter 1 9051 GentWebsite: www.greenexpo.beFree entrance ticket: http://www.green

expo.be/en/Visitors/RegistratieE.mail: [email protected]

26 29 September (TURKEY)FLORPLANT Ornamental Plants and LandscapeArchitecture Exhibition

Antalya has taken the right to organize the World BotanicExpo in 2016!

For the World Expo 2016 a big garden, a big landscapearea of 900 hectares will be constructed. It is expected thatmore than 90 countries will participate in the Expo, that

will last 6 months and it is expected that it will be visitedby more than 10 million tourists.

We are organizing FLORPLANT Exhibition in Antalya,before the preparations of Expo 2016, in order to create anenvironment, that the ornamental plants sector will meetwith its national and international partners, will enhancethe exports, imports, trade and production and increase

the cooperations in between them.We are inviting all landscape designers, project

implementers, producers, importers, exporters, toparticipate to our exhibition as exhibitiors in order to

meet the parks and garden administrators of themunicipalities, owners and managers of the hotels

industry, construction industry's parks and landscapeexecutives, foreign trade executives coming from Europe,

Middle East, North Africa and Turkic Republic.Location: Antalya Cam Piramit, Antalya

Website: www.agoras.com.tr; www.florplant.org/enE.mail: [email protected]

2012 World Exhibitions:WHEN WHERE WHAT & INFOS


3 5 October (THE NERHERLANDS)GROOTGROENPLUS The international treenursery stock trade fair

About 280 participants will welcome you during theInternational tree nursery trade fair GrootGroenPlus 2012

in Zundert. At this innovating fair nurseries, dealers,manufacturers and subcontractors from machinery and

working equipment and many suppliers from TheNetherlands and Belgium will bring you up to date withthe latest developments in the branch. GrootGroenPlusoffers the visitor a huge number of suppliers and other

participants. Moreover, GrootGroenPlus offers excellentnetworking opportunities.

GrootGroenPlus focuses on:Decision makers, advisors or executors at governments,institutions, housing corporations, developers, etc. in the

business of construction and maintenance ofpublic/institutional green.

Retailers, i.e. garden centres and other sales channelsGardeners

And of course the:Tree nurseries and dealers of tree nursery products

Location: Zundert, Meirseweg 48.Website: www.grootgroenplus.nlRegistration for ticket (free access):

http://grootgroenplus.nl/index.php?page=voorregistratietoegangsbewijs&hl=en_USE.mail: [email protected]

3 5 October (SPAIN)IBERFLORAFAIR FOR PLANTS AND FLOWERS,TECHNOLOGY AND GARDEN

Location: Feria Valencia, Av. de las Ferias s.n., ValenciaWebsite: http://iberflora.feriavalencia.com/E.mail: [email protected]

3 6 OttobreECUADORFLORECUADOR AGRIFLOR

Ecuador is one of the major flower producers in the worldand has hosted before successful editions of the Expo

"FlorEcuador • Agriflor" in 1992, 1993, 1994, 1996, 1998,2000, 2001, 2002, 2003, 2004, 2006, 2008 and 2010. In 2012the next edition will take place and can be considered as

the most important trade exhibition of its kind.Reach the largest collection of worldwide flower buyers

and decision makers in one place.Showcase your newest, most innovative products.

Build stronger, more profitable relationships with yourexisting customers and suppliers.

Network with the Industry's leading buyers and sellers.Take advantage of yearround opportunities to reach your

buyers.See what your competition is up to and what's new in the

industry.Join the Growers & Breeders Quality Competition judged

by an international jury.Location: Cemexpo, QuitoWebsite:

http://www.hppexhibitions.com/floriculture/2012/ecuador/, www.agriflor.com. You can also Email:[email protected]; [email protected]


3 5 October (SPAIN)IBERFLORAFAIR FOR PLANTS AND FLOWERS,TECHNOLOGY AND GARDEN

Location: Feria Valencia, Av. de las Ferias s.n., ValenciaWebsite: http://iberflora.feriavalencia.com/E.mail: [email protected]

3 6 OttobreECUADORFLORECUADOR AGRIFLOR

Ecuador is one of the major flower producers in the worldand has hosted before successful editions of the Expo

"FlorEcuador • Agriflor" in 1992, 1993, 1994, 1996, 1998,2000, 2001, 2002, 2003, 2004, 2006, 2008 and 2010. In 2012the next edition will take place and can be considered as

the most important trade exhibition of its kind.Reach the largest collection of worldwide flower buyers

and decision makers in one place.Showcase your newest, most innovative products.

Build stronger, more profitable relationships with yourexisting customers and suppliers.

Network with the Industry's leading buyers and sellers.Take advantage of yearround opportunities to reach your

buyers.See what your competition is up to and what's new in the

industry.Join the Growers & Breeders Quality Competition judged

by an international jury.Location: Cemexpo, QuitoWebsite:

http://www.hppexhibitions.com/floriculture/2012/ecuador/, www.agriflor.com. You can also Email:[email protected]; [email protected]

5 7 October (ITALY)ORTICOLARIOThe 4th edition of Italy's top home and garden show.Location: Villa Erba, Cernobbio (CO)Website: www.orticolario.itEmail: [email protected]

10 12 October (JAPAN)IFEX 9th International Flower ExpoIFEX is Asia's largest and most significant business

generating trade venue in the industry.Exhibitors who deal with cut flowers, artificial flowers,wrapping papers, vases, and many more gather all at

once.Japan is the center of Asia’s flower consuming market and

you can see the latest trend here at IFEX.Visit IFEX – the perfect place to source and meet suppliers

face to face!Location: Tokyo, Makuhari Messe, Tokio.Website: www.ifex.jpInvitation Ticket Request:

https://contact.reedexpo.co.jp/expo/FGEX/?lg=en&tp=inv&ec=IFEXEmail: ifex[email protected]

30 October 2 November (THE NETHERLANDS)HORTI FAIRThe Horti Fair is the biggest international trade fair for

Technology, Innovation and Inspiration in Horticulture.The Horti Fair has 600 exhibitors from 32 countries,seminars, the International HortiCongress, network

gatherings and high profile events.The Horti Fair is the horticultural trade show with the

most innovations in the fields of plant breeding,greenhouse technique and cultivation technique. All of

this makes the Horti Fair the main event for theprofessional international producer of fresh vegetables,

flowers and plants. Location: RAI Congress Center, AmsterdamaWebsites: www.hortifair.comRegister for free admission:

https://form.n200.com/?s=1w69ho3lkt7k1&check=1Email: [email protected] 2012W

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31 October 2 November ( THE NERHERLANDIFTF INTERNATIONAL FLOWER TRADEFAIR

The third edition of the International Floriculture TradeFair (IFTF Expo) will be held next year in 2012 from

Wednesday October 31st to Friday November 2nd. It willbe the industry wide event serving all segments of the

floriculture industry chain: from breeders, propagators,technical & service suppliers and growers, to importers,

wholesalers and retailers. It is all about buying andselling within the floriculture chain.

IFTF has found an excellent home base in ExpoHaarlemmermeer, a former Floriade Hall designed andbuilt as a state of the art green house. It is situated in the

town of Vijfhuizen near Aalsmeer, where theFloraHolland Flower Auction is located which hosts a

trade show for their members only at the same dates asthe IFTF is being held.

A beautiful venue that currently has 13.000 m² exhibitionspace with an extension possibility of another 10.000 m²,

making it a total of 23.000 m² available exhibition space. Itis now being planned to make an extra 5.000 extra m²

available, du to the high demand for exhibit space for thethird edition in 2012.

Location: Expo Haarlemmermeer, Stelling 1, 2141 SBVijfhuizenWebsite: www.iftf.nl

31 October 2 November (THE NETHERLANDS)FLORAHOLLAND TRADE FAIR AALSMEERThe FloraHolland Trade Fair Aalsmeer is one of the mostimportant fairs of the year for exporters, wholesalers, andtheir clients. As growerentrepreneur you cannot actually

be absent from the fair.For three days the FloraHollandTrade Fair Aalsmeer will be the place to do business.National and international trade professionals will

discover a complete overview of the supply of flowers,plants, product concepts, trend presentations, and newproducts. The trade fair will have in total more than 500

growers' stands and a number of themed plazas.Location: FloraHolland Trade Fair, AalsmeerWebsite: www.aalsmeer.com; www.floraholland.com

19 21 November (UAE)IPM DUBAI

IPM 2012 is the ideal platform that allows you to meet theprofessionals of the plants and flowers industry not only

the local or regional ones but also the international inorder to maximize the opportunity to grow your businessand get updated with the latest market technologies and

trends.Location: Dubai World Trade Center, Hall 5 & 6, Dubai

(UAE)Website: www.ipmdubai.netVisitor registration: http://www.ipm

dubai.net/visitors/registration.html

23 25 November (ITALY)FLORA XVII International Floriculture Expo

Location: Nuovo Mercato dei Fiori di Ercolano (NA)Website: www.mercatofiori.comEmail: [email protected]


19 21 November (UAE)IPM DUBAI

IPM 2012 is the ideal platform that allows you to meet theprofessionals of the plants and flowers industry not only

the local or regional ones but also the international inorder to maximize the opportunity to grow your businessand get updated with the latest market technologies and

trends.Location: Dubai World Trade Center, Hall 5 & 6, Dubai

(UAE)Website: www.ipmdubai.netVisitor registration: http://www.ipm

dubai.net/visitors/registration.html

23 25 November (ITALY)FLORA XVII International Floriculture Expo

Location: Nuovo Mercato dei Fiori di Ercolano (NA)Website: www.mercatofiori.comEmail: [email protected]

28 30 November (UZBEKISTAN)UZAGROEXPOTHE 8th INTERNATIONAL SPECIALIZEDEXHIBITION FOR AGRICULTURE

Agriculture development takes the priority place ineconomic of the Republic of Uzbekistan.

It makes for increased interest of companies to theexhibition and Uzbekistan market as well.

Uzbekistan is agrarian, specialists from CIS and fromforeign countries show interest and the most active

participation with the framework of exhibition. They arerepresentatives of trade companies and branches, finance

structures, embassies and business circles. Leadingproducers of agricultural machinery and technics has

become regular exhibitors.Location: 1st Pavilion, Uzexpocentre, TashkentWebsite: www.ieguzexpo.comInvitation ticket:

http://www.ieguzexpo.com/page/on_line_registration

13 16 Dicember (TURKEY)FLOWER SHOW TURKEYIstanbul Plants, Landscape and Subindustries

Specialization FairFlower Show Istanbul is the largest trade fair in this field

in Turkey. Flower Show Istanbul will be a realcommercial platform where the representatives of plant

sector and the related sectors will have the opportunity toestablish business contacts, to strengthen the current

connections and to access to new markets. Besidesfollowing the innovations and developments in the sector,Flower Show Istanbul will also create the opportunity to

increase the exportation potentials of the producers in ourcountry and will have an important role in breaking the

foreign companies into the Turkish market.Location: Istanbul Fair Centre / Yesilkoy Istanbul ( 9 –

10 – 11 Halls )Website: www.flowershow.com.tr

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DANIEL SANTAMARIA

en Septiembre...EN PUERTO RICO Y COLOMBIA


DANIEL SANTAMARIA

en Septiembre...EN PUERTO RICO Y COLOMBIA

ROXANA BARRIENTOS

en Octubre...EN HONDURAS


Estimados Señores,Les invitamos a participar activamente de este proyecto yanunciarse en nuestra revista, la cual se ha caracterizado desdesu creacion en mantener actualizado a sus seguidores en lasultimas tendencias y estilos en el arte floral de la mano dereconocidos maestros mundiales, asi como la informacion denuestros suplidores.Esperando contar con ustedes en este selecto grupo, nosdespedimos con un cordial saludo.

Gentile Signore,la invitiamo a partecipare attivamente alnostro progetto ed a prendere contatto con lanostra rivista, una pubblicazione che si èsempre contraddistinta per l'obbiettivo dimantenere aggiornati i colleghi fioristi sulleultime tendenze a livello mondiale e sulleattività dei più importanti floral designerinternazionali, nonché di offrire una vetrinadelle eccellenze delle aziende che operano nelcampo floreale.Con la speranza che Lei voglia far parte diquesto gruppo selezuionato ci congediamo coni più cordiali saluti.

WWW.ALYROFLORALEVENTS.COM

Dear Sir,we invite you to be part in this project and tocontact our review, a magazine that, from thefirst issue, is working to give all internationalcolleagues informations about new trends andmost recognized floral designers' activities infloral art, offering a special windows for thebest suppliers in the floral field too.Join this special group of selected sponsors!Our best regards.


Estimados Señores,Les invitamos a participar activamente de este proyecto yanunciarse en nuestra revista, la cual se ha caracterizado desdesu creacion en mantener actualizado a sus seguidores en lasultimas tendencias y estilos en el arte floral de la mano dereconocidos maestros mundiales, asi como la informacion denuestros suplidores.Esperando contar con ustedes en este selecto grupo, nosdespedimos con un cordial saludo.

Gentile Signore,la invitiamo a partecipare attivamente alnostro progetto ed a prendere contatto con lanostra rivista, una pubblicazione che si èsempre contraddistinta per l'obbiettivo dimantenere aggiornati i colleghi fioristi sulleultime tendenze a livello mondiale e sulleattività dei più importanti floral designerinternazionali, nonché di offrire una vetrinadelle eccellenze delle aziende che operano nelcampo floreale.Con la speranza che Lei voglia far parte diquesto gruppo selezuionato ci congediamo coni più cordiali saluti.

Roxana Barrientos Alberto ZaverioAlyro International Floral Events

[email protected]

Documents

Revista Diseño Floral - n.3/2012