-
7/25/2019 RM Presentation 1
1/20
HOTELS AND
RESTAURANT SECTOR
TO STUDY PRICE SENSITIVITYIN SERVICE SECTOR
-
7/25/2019 RM Presentation 1
2/20
INTRODUCTION
-
7/25/2019 RM Presentation 1
3/20
Objectives
To Study Price efficiency to chane consu!er"reference#
To study service satisfaction a!on consu!er at
avai$ab$e "rice#To study cause and effect re$ationshi"
bet%een
Consu!er &ehavior and Price#
-
7/25/2019 RM Presentation 1
4/20
Sco"e ' Sinificance
(e rou" bet%een )* years and above#
($$ ty"es of inco!e $eve$#
No +ocation s"ecific#
Survey !ade to co$$ect ra% data for ana$y,in andinter"retative
the objectives#
-
7/25/2019 RM Presentation 1
5/20
-y"othesis
-. / Price Sensitivity -ote$ Industry affects theServices
offered by the! and Consu!er behaviorto%ards it#
-) / Price Sensitivity -ote$ Industry does not affectthe
Services offered by the! and Consu!er behaviorto%ards it#
-
7/25/2019 RM Presentation 1
6/20
Secondary Data (na$ysis and Inter"retation
(e (na$ysis
0.1
2.1
3.1
Age
)* / 02
0* / 32
3* and (bove
-
7/25/2019 RM Presentation 1
7/20
4ender (na$ysis
221521
Gender
6a$e
7e!a$e
-
7/25/2019 RM Presentation 1
8/20
(nnua$ Inco!e (na$ysis
).1)21
521
3.1
In INR
&e$o% )#2. +ac 8 3#..+ac
)#2. +ac 8 3#.. +ac
3#.. +ac 8 2#.. +ac
2#.. +ac and above
-
7/25/2019 RM Presentation 1
9/20
(nnua$ S"endin on Vacation (na$ysis
21
0.1
3.1
521
Sales
NI+
)#.. +ac / 3#.. +ac3#.. +ac 8 2#..+ac
2#.. +ac and above
-
7/25/2019 RM Presentation 1
10/20
Pri!ary Data (na$ysis for -os"ita$ity (s"ect
Ty"e of -ote$ Chosen
21
521
0.1
3.1
Star
0
3
5
2
-
7/25/2019 RM Presentation 1
11/20
(ttributes $oo9ed for
)21
3.1321
0.1
Attributes
(!bianceRevie%s
Per Roo! Cost
($$ of the (bove
-
7/25/2019 RM Presentation 1
12/20
Price !atter %hen it co!es to -os"ita$ity Services
*.1
5.1
Price
Yes
No
-
7/25/2019 RM Presentation 1
13/20
(s "er recent chanes in Service Ta: %hich is $eadin tochanes in
Prices; sti$$ %i$$ you o for &etter -os"ita$ityo"tion
