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RUMAH SAKIT HALALPROSPEK DAN TANTANGAN
Jakarta, 14 November 2019
Ardhi Ridwansyah, SE, M.Si, CPM (Asia)Associate Dean, MarkPlus Institute
COMPETITOR CUSTOMER
4C
Technology
Economy
Market
Politic
-legal
Socio-
Culture
COMPANY
CHANGE
HALAL LIFE STYLE: THE NEW DISRUPTION?
INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS
HALAL HOSPITAL CHALLENGE: CROSSING THE CHASM
PROMOTe
Halal
Activist
Active
Customers
Passive
Customers
PROMOTE PROTECT
AdvocateAppeal Ask ActAware
Appeal Ask ActAware
Appeal ActAware
CUSTOMER MANAGEMENT
PROMOTe
TOTAL GET
VALUE = TOTAL GIVE
FUNCTIONAL + EMOTIONAL + SPIRITUAL BENEFIT
VALUE =PRICE + OTHER EXPENSES
VALUE
PRODUCT MANAGEMENT