SUMMARY

AREASOFEXPERTISE

SECTORS

Banking and Finance

Automotive

Personal Care

Alcoholic Drinks

Non-alcoholic Drinks

Home Electronics

Food

Confectionary and Snacks

Culture and Leisure

Local and international awards winner, advertising

professional, ideawriter, creative strategy digger,

fun coordinator.

I have expanded businesses, won awards, achieved client and

agency targets, and now willing to contribute to your agency.

I have never limited my thoughts on script-writing and coming

up with print ideas, but rather expand to experimenting on

guerilla activities, mobile, web, and even product ideas,

according to what the client might be in need of. I have

delivered exceptional results at agencies willing to hire this

understanding of being an all-around thinker. So, if you are an

agency wanting to provide this environment, I am the one to

deliver results. Some of my work has been published in various

countries, Argentine, Brazil, Europe, South Africa, and EMEA

Region that gave me the opportunity to work on international

and cross cultural ideas. Most recently, I contributed largely on

becoming Warc Report 35. Ad agency of the World with points

mostly gathered from my work. The majority of the work that

I’ve done is with a team, so both experientially and willingly

I can operate in a team, use feedbacks for reinforcing the

idea, and carry out the production phase. I’m in strong belief

that my way of thinking and problem solving could contribute

to diversifying the thought cloud of the agency.

Copywriting

Project coordination

Video-print-ooh-event production

Script writing

Creative strategy

Marketing

Digital marketing

New business development

Content marketing

Branded entertainment

SANLI KAYABÖLENSr. COPYWRITER

EXPERIENCE

BOMONT İ · Due to Turkish regulatory system, it ’s forbidden to advertise or even show the logo of the brand.Therefore, added dark marketing to skills. With the sub brand created won various awards and elevated the brandto a most sold second beer, with an increasing brand awareness from %44 to %84, and doubling the market share.

ELİDOR (SUNSILK) · Responsible for developing creative strategy and all around creative work. The commercialshave been published under Sedal and Sunsilk brand names in South America and Europe. Increased market share from17.3 to 20.7. Market share in hair category increased from 30.3 to 34.1, gaining category leadership over the rivals.Scaled the brand up from a Classic Brand to an Olympic Brand, the highest a brand can rise in the Unilever world.

AXE · Won through a pitch. Responsible for adaptation of the global work. And authentic digital, traditional creative executions inline with the global strategy. Exceeded targeted ‘most sold Axe product ’ by ‘the most sold deodorant ’.Has been winning some local and global awards. Silent Window created for Axe is chosenas Warc Report ’s world’s 87. most effective campaign.

GNÇTRKCLL · The youth brand of Turkcell, largest mobile phone operator in Turkey. Responsible for creative strategyto developing executions on both digital and traditional advertising leading to a Gold Effie.

JWT/İSTANBUL 2014-PRESENT

ALAMETİFARİKA 2013-2014

TBWA/İSTANBUL 2011-2013

GREY WORLDWIDE / İSTANBUL 2007-2011

TEKNOSA · (THE BEST BUY OF TURKEY) Won the client through a pitch and was responsiblefor the creative strategy to ideation and completion of two Effie winner campaigns of the brand. ISTANBUL MODERN · The largest modern art museum in Turkey. Copywriting and creative strategy for the exhibition ads.

TEB - BNP PARIBAS · Responsible for the creative strategy and copywriting of the Effie winner campaigns.

42 MASLAK · A large development project. Responsible for the brand identity creation and all around creative work,which led to %80 of the project being sold during construction phase as well as local and international awards & shortlists.

BMW – MINI · Local adaptations of global work as well as print ad campaigns.Met the sales targets for 2 full years winning local awards.

TURKCELL · Largest mobile phone operator in Turkey. Developed creative strategy and executions for the brand.

YANDEX · Won through pitch.

NIKE · Content creation for Nike social media accounts, which is all Nike/Turkey is authorized to do. The target was to raise followers from 50.000 to 250.000. Exceeded the target by %400, reaching 1.000.000 by the end of 1.5 years. Won local awards. GREENPEACE · Developed creative strategy and executions for the non-profit organization. Campaigns against global warming and nuclear power, winning local and global awards.

PANTENE / FAIRY / ACE · P&G experience for 2 years, copywriting for the creative work of the brands.

HSBC · Local adaptations of global work as well as creative strategy and all around creative work of local campaigns.

USKUDAR AMERICAN ACADEMY ’02 ALUMNI

EDUCATION

CONTACT

WARC BEST CAMPAIGNSTop 100 ads of the year GOLDEN DRUM Grand Prix1 Gold OUT OF HOME AWARDS1 Grand Prix3 Gold CANNES LIONS3 Shortlists EFFIES3 Gold Effies1 Bronze Effie NEW YORK FESTIVALShortlist

MIXX AWARDS2 Gold2 Silver MMA SMARTIES GLOBAL1 Gold1 Silver1 Bronze MMA SMARTIES EMEA1 Silver1 Bronze ADWEEK PROJECT ISAAC AWARDS1 Gold

CRYSTAL APPLE9 Gold4 Silver1 Bronze MEDIA CAT FELIS AWARDS1 Grand Prix14 Gold11 Silver MMA SMARTIES TURKEYAgency of the year - 20163 Gold2 Silver2 Bronze

EUROBESTShortlist A AWARDSJury Special Award2 Gold1 Silver

TBWA GLOBALDisruption Prize

UNILEVER /Winner

CRAFTING BRANDS FOR LIFE

ACCOMPLISHMENTSAWARDS

SABANCI UNIVERSITY

FACULTY OF ARTS AND SOCIAL SCIENCES

SOCIAL AND POLITICAL SCIENCES MAJOR.

VISUAL ARTS MINOR.

sanlikayabolen@gmail .com

415-250-5033

436 Compass DriveRedwood Shores, California 94065

www.sanlikayabolen.com

SANLI KAYABÖLENCOPYWRITER - IDEAWRITER - PROVACATEUR