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May 5–6, 2014World Forum Convention CenterThe Hague, The Netherlands
SAP Retail SummitFor Partners and SAP ColleaguesExhibitor and Sponsor Information
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Welcome
Dear Retail Partners,
It is our pleasure to invite you to the SAP Retail Summit for partners and SAP colleagues, May 5–6, 2014, in The Hague, The Netherlands.
The SAP Retail Summit is the first annual event of its kind – an unprecedented opportunity for the SAP retail community of SAP colleagues and partners to meet, learn, and align on retail solutions from SAP, including industry strategy and go-to-market priorities. At the summit, you will find everything you need to build, expand, and recharge your retail practice. The World Forum in The Hague will provide an unbeatable venue for networking and learning about the latest trends and strategies.
Take advantage of a series of keynotes and breakout sessions, enablement opportunities, best-practice sharing, networking, and industry thought leadership.
The agenda covers SAP’s corporate strategy as well as its strategy for the retail industry, views from the outside, key success factors, and value drivers. It also offers solution-oriented presentations and customer successes that allow you to see solutions in action, exchange ideas, and get answers to your questions. This summit will present an unmatched opportunity to network with colleagues and peers from across the global retail community as well as the sales regions.
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At SAP, we recognize the vital role our partners play in our ecosystem – a community of organizations and individuals focused on a common goal: customer success. Together with you, our partners, we offer an outstanding, comprehensive, and consistent retail approach that enables customers to accelerate innovation and improve ROI.
At this 2014 inaugural event, SAP will offer partners the opportunity to participate as attendees or showcase their solutions and services for the retail industry in the exhibition area as well as in the Live Demo Theater through sponsorship packages. Look for details within this exhibitor and sponsor information kit. We created the packages for you at this year’s SAP Retail Summit to suit your needs and give you the ideal platform to accelerate your growth and elevate your exposure within SAP.
Let’s team up for continued success. Mark your calendar for the SAP Retail Summit for partners and SAP colleagues.We look forward to welcoming you – together with our broad and diverse retail teams from around the world – to this high-impact event.
Pat Bakey,
Global General Manager, Retail
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Who Should Attend?The SAP Retail Summit is a global event designed for partners and SAP colleagues to engage in business networking and learn about the latest trends, strategies, and innovations for the retail industry.
More than 600 SAP colleagues from 50 countries, together with 200 representatives from more than 100 partner companies, are being targeted to attend the 2014 summit. Attendees represent a wide range of areas including sales and services, solution management and development, active global support, ecosystem, marketing, communications, and operations.
SAP participation is by invitation only. All nominated SAP employees will receive an invitation from central event management containing a unique link for registration.
Partners may register online at www.delegate.com/sap/global/retail/summit/2014 (Web site will go live late February)
Why Should You Attend? The SAP Retail Summit offers an exclusive opportunity for you to learn about the SAP corporate strategy and retail priorities for 2014, receive insight into new programs and tactics to ac-celerate your business growth in 2014, meet your industry peers, and network with SAP executives.
It’s the one event where you can: • Receive visionary updates directly from industry thought leaders, the SAP Retail leadership team, and speakers from leading retail organizations and our customers
• Receive a firsthand look at the latest trends in the retail industry • Discover retail solutions – from SAP and partners – that sup-port best practices, benefit from in-memory computing, drive customer centricity, accelerate new business models, and, ultimately, support your growth strategies
• Present and learn from innovative retail demos in the Live Demo Theater
• Network with peers and leaders in your industry and get to know the global team
• Engage with SAP partners to discuss the latest technologies that support SAP® software
• Explore best practices and approaches from the retail community
• Build relationships, generate new business opportunities, and strengthen the collaboration between you and your peers globally and across all regions.
The global SAP Retail Summit is SAP’s largest enable-ment and community meeting, where SAP colleagues and partners from across the world gather to gain and exchange information that will drive success in 2014.
General InformationTarget Group
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General InformationThe Conference at a Glance
8:00 a.m. Registration/Exhibition Opens
9:00 a.m. Keynote: Welcome Partners and SAP
10:00 a.m. Keynote: SAP Executive or Board Address
11:00 a.m. Keynote: Solution Innovation Update
12:00 p.m. Lunch/Exhibition is Open
Breakouts
1:00 p.m.–3:30 p.m.
Go to Market Customer Success Solution Overview Live Demo Theater
3:35 p.m. Coffee and Tea Break/Exhibition Is Open
4:00 p.m. Keynote: External Speaker (analyst or influencer)
5:00 p.m. Shuttle Transfer to Hotels
6:00 p.m. Evening Event
Agenda Monday, May 5, 2014
Possible internal meetings before and after the event
For the most current version of the agenda, please visit the event Web site at www.delegate.com/sap/global/retail/summit/2014.(Web site will go live late February)
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General InformationThe Conference at a Glance
Agenda Tuesday, May 6, 2014
8:00 a.m. Registration/Exhibition Opens
9:00 a.m. Welcome and introduction to Day 2
9:15 a.m. Keynote: Customer
10:00 a.m. Coffee and Tea Break/Exhibition Is Open
Breakouts
10:20 a.m.–12:55 p.m.
Go to Market Customer Success Solution Overview Live Demo Theater
12:55 p.m. Lunch/Exhibition Is Open
Breakouts
2:45 p.m. –4:25 p.m.
Go to Market Customer Success Solution Overview Live Demo Theater
4:25 p.m. Coffee and Tea Break/Exhibition Is Open
4:45 p.m. Closing Keynote
5:30 p.m. Shuttle Transfer to Hotels
6:30 p.m. Evening Event
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General InformationThe Venue
Breakout Sessions
Breakout Sessions
Breakout Sessions
Keynote
World ForumChurchillplein 10 2517 JW The HagueThe Netherlandswww.worldforum.nl
Main Conference Floor with Exhibition, Live Demo Theater, and Presentation Rooms
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Exhibition by Invitation OnlyEligibility to exhibit and sponsor is generally limited to compa- nies that offer a solution that has certified integration with an SAP application or to companies that have an equivalent signed partner agreement.
All exhibitors must be in good credit standing with no past-due amounts.
Exhibit OpportunityPartners invited to exhibit at the SAP Retail Summit can choose one of two packages, depending on their needs. Package A in-cludes a seating area and the option to speak in the Live Demo Theater; Package B includes only a demo pod. For details, please see the next page.
Live Demo TheaterWe offer our exhibition partners (package A) the opportunity to present innovative demos in the Live Demo Theater. Each slot is 20 minutes and runs in parallel with the main agenda (except keynotes). The Live Demo Theater is located within the exhibi- tion area
Sponsorship OpportunitySeveral sponsorship options are available. If you are interested in sponsorships, please take a look at page 10.
Conference TicketsPartner companies may purchase an unlimited number of confer- ence tickets, subject to availability. The price of a full conference ticket is €850 plus Dutch VAT (21%). This covers participation in the summit and includes keynotes, breakout sessions, SAP and partner exhibits, meals, and evening events. To register, please use the online registration form at www.delegate.com/sap/global/retail/summit/2014.(Web site will go live late February)Note: This link is only for delegate registration; it is not for exhibition or sponsorship application.
How to ApplyApplication for exhibition and sponsorship can be made only with the official registration form (see pages 13–14). Please fax your signed application no later than March 14, 2014, to +49 (0)69 97501 4207
If you are applying for the exhibition package A and would like to present in the Live Demo Theater, please send your proposal using the form at the end of this brochure. SAP representatives will review and decide on the inclusion of your proposal in the agenda.
Note: Each company can apply for only one exhibition package. Booth space is limited and will be allocated on a first-come, first-served basis. Please keep the application deadline in mind to avoid losing out on the package you want.
SettlementThe invoice for your participation will be sent by Grass Roots Meetings and Events after confirmation by SAP and, at the latest, four weeks prior to the start of the summit. You must settle this invoice by the given date (prior to the first day of the conference). The invoice includes Dutch VAT of 21%.
Key ContactsSAP is using the services of Change Communication GmbH to support the participation of SAP partners at this conference. Cornelia Sitte-Losse, the exhibit manager, is your main contact. You can send all correspondence and direct any questions to [email protected] or at +49 (0) 69 97501 4207.
For registration and housing, SAP is using the services of Grass Roots Meetings and Events. For questions about registration, please contact the registration office via [email protected] or at +44 (0) 1252 77 10 31. Please direct any housing-re-lated questions to [email protected].
Available Participation Options Overview and Key Contacts
We hope that the packages we have created for you at the SAP Retail Summit will suit your needs and give you the ideal platform to expand your business.
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Available Participation Options Exhibition Opportunities
Package A
Booth Specifications and Costs • Booth size: 10 m² (demo pod and seating area) • €6,000 plus Dutch VAT (21%)
Booth Package InformationThe booth package includes:
• Booth in standard SAP design, graphic panel with company logo, one literature rack, one stool, electricity, and cleaning
• Internet connection • TFT monitor, keyboard, and mouse • 2 full conference tickets • Company logo and profile written in English (maximum of 1,500 characters) on the event Web site and in the on-site guide (mandatory content review by SAP)
• Comfortable seating for discussion (seating area) • Option to speak in the Live Demo Theater (depending on availability of slots and approval by SAP)
• Welcome reception starts from 7:00 p.m. on Sunday evening and will take place in the partner exhibition area
Example Booth
Please note that: • Exhibitors must provide their own laptops (Wi-Fi capability). • The Internet connection is not a connection to the SAP network.
• An unlimited number of additional conference tickets may be purchased at any time (until sold out) through the normal registration process.
Package B
Booth Specifications and Costs • Booth size: 6 m² (demo pod without seating area) • €4,500 plus Dutch VAT (21%)
Booth Package InformationThe booth package includes:
• Booth in standard SAP design, graphic panel with company logo, one literature rack, one stool, electricity, and cleaning
• Internet connection • TFT monitor, keyboard, and mouse • 1 full conference ticket • Company logo and profile written in English (maximum of 1,500 characters) on the event Web site and in the on-site guide (mandatory content review by SAP)
• Welcome reception starts from 7:00 p.m. on Sunday evening and will take place in the partner exhibition area
Example Booth
Please note that: • Exhibitors must provide their own laptops (Wi-Fi capability). • The Internet connection is not a connection to the SAP network.
• An unlimited number of additional conference tickets may be purchased at any time (until sold out) through the normal registration process.
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Available Participation Options Sponsorships
Sponsorship Tool Description Cost
Barista bar A barista bar offering coffee specialties will be placed in the exhibition area. Your company logo will be printed on the coffee bar menu and in the on-site guide.
€6,000
Vitamin bar A fresh fruit juice bar will be placed in the exhibition area. Your company logo will be printed on the vitamin bar menu and in the on-site guide.
€6,000
Cohosting the evening reception
Cohosting the evening event; for example, cocktail bar, photo booth, Wii stations, or band (to be determined in discussions with partner)
Elements of sponsoring: • Placement of company logo in the on-site guide • Prominent placement of company logo at evening
event venue
€15,000 minimum
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Essential to KnowImportant Deadlines and Details
Must arrive on or before At
Application for exhibition package March 14, 2014 Change CommunicationFax form to +49 (0) 69 97501 4207
Application for sponsorship opportunities March 14, 2014 Change CommunicationFax form to +49 (0) 69 97501 4207
Application for presentation in Live Demo Theater March 14, 2014 Change CommunicationFax form to +49 (0) 69 97501 4207
Company logo for the SAP Retail Summit Web site and on-site guide
March 14, 2014 Change [email protected]
Company profile (in English, maximum of 1,500 characters) for the SAP Retail Summit Web site and on-site guide
March 14, 2014 Change [email protected]
Input for graphic panel at booth March 28, 2014 Change [email protected]
For Live Demo Theater presentations: deliver final presentation for content and design check by SAP
April 16, 2014 Change [email protected]
Registration of booth personnel (tickets included in package)
April 16, 2014 Grass Roots Meetings and [email protected]
Registration of additional delegates April 16, 2014 Grass Roots Meetings and Eventswww.delegate.com/sap/global/ retail/summit/2014(Web site will go live late February)
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Essential to KnowImportant Deadlines and Details
Company LogoSend your company logo as a vector EPS (CMYK) and as a JPG file. TIF, GIF, BMP, and RGB files are not acceptable. Please send screen and printer fonts, if required.
Graphic PanelA graphic panel will be attached to the side wall of your demo pod, including your logo and a short description. The panel is included in the package and will be produced by SAP, according to SAP design guidelines.
The maximum number of characters, including spaces, is: • Headline below logo either 100 characters for 2 lines or 50 characters per line
• Three bullet points: 55 characters per bullet point • all numbers including space characters
either 100 characters for 2 lines or 50 characters per line Headline Headline Headline Headline Headline Headline Headline Headline
Logo placeholder
• 55 characters per bullet point Bullet point Bullet point Bullet• 3 bullets in total Bullet point Bullet point Bullet point • All numbers including space characters Bullet point Bullet
Exhibitor ManualThe exhibitor manual will be available by mid-April. Carefully review this manual, as it gives you detailed information on the location of your booth and all other matters related to the booth, such as telecommunication, shipment, and so forth. It also includes the detailed show schedule as well as exhibitor move-in and move-out times. A PDF file of this manual will be sent to you by e-mail.
Event RegistrationEveryone who attends the SAP Retail Summit must register. Depending on the package, one or two complimentary registra-tions for your booth staff are included and will be distributed on-site at the registration counter.
Note: Once you have registered for an exhibition package, you will receive an e-mail from the registration agency (Grass Roots Meetings and Events). You will be asked to submit the names of your booth personnel to Grass Roots Meetings and Events no later than than April 16, 2014.
HousingGrass Roots Meetings and Events is the official housing man-agement company for the SAP Retail Summit. You can book your hotel when you register for the conference. Please direct any questions to [email protected]
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Application FormSAP Retail Summit May 5–6, 2014, The Hague, The Netherlands Exhibition and Sponsoring
CONTACT
Send your purchase order (if required) to:
Change Communication GmbHCornelia Sitte-LosseSolmsstrasse 460486 Frankfurt am MainGermanyT +49 69 97501 4207E [email protected]
Copy and fax to Change Communication GmbH at +49 (0) 69 97501 4207.
Company
Contact
Contact Address
E-mail Phone
Finance Contact
E-mail Phone
Invoice Address VAT Number
Date and Signature
Please sign and fax this form no later than March 14, 2014, to Change Communication GmbH at +49 (0) 69 97501 4207.
We hereby register our firm intent to exhibit at the SAP Financial Services Summit, to be held in The Hague, with:
Package A (includes seating area and option to give a presentation in the Live Demo Theater) at a charge of €6,000 plus Dutch VAT (21%)
We will apply to give a presentation in the Live Demo Theater
Package B (demo pod only) at a charge of €4,500 plus Dutch VAT (21%)
(Inclusions are described on page 10)
Sponsorship tool: Barista bar at a charge of €6.000 plus Dutch VAT (21%)
Sponsorship tool: Vitamin bar at a charge of €6.000 plus Dutch VAT (21%)
Sponsorship tool: Cohosting the welcome reception on Day 1 at a charge of € plus Dutch VAT (21%) (please enter amount; €15,000 minimum)
We agree to the rules and regulations as described in the exhibitor information.
We will be invoiced for the booth by Grass Roots Meetings and Events before the event. We note that payment of this invoice is essential for participation.
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Proposed session title, as it should appear in the agenda
First bullet point
Second bullet point
Third bullet point
Speaker (full name and title as it should appear in the agenda)
Phone
Company
Contact
Phone
Application FormSAP Retail SummitMay 5–6, 2014, The Hague, The Netherlands Live Demo Theater
We offer our exhibition partners (package A) the opportunity to present innovative demos within the Live Demo Theater. Each slot is 20 minutes and runs in parallel to the main agenda (except keynotes). The Live Demo Theater is located within the exhibition area.
Please fill in all details, sign the form, and fax it no later than March 14, 2014, to Change Communication GmbH at +49 (0) 69 97501 4207.
We propose the following innovative topic for a presentation in the Live Demo Theater as part of the SAP Retail Summit in The Hague:
The inclusion of your topic is not final until you receive confirmation from SAP.
Copy and fax to Change Communication GmbH at +49 (0) 69 97501 4207.
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Essential to KnowRules and Regulations
1. SAP. This conference is managed by SAP AG (“SAP”). SAP used herein shall mean SAP AG and agents acting on its behalf regarding the conference.
2. Qualifications. Eligibility is generally limited to companies that have a channel or SAP partnership agreement or represent complementary software products with a certi-fied or validated integration.
3. SAP reserves the right to reject any applicant for exhibition space for any reason.
4. Use of Space. The space contracted for is to be used solely for the Exhibitor whose name appears on the agree-ment, and it is agreed that the Exhibitor will not sublet or assign any portion of same without the written consent of SAP. Use of the exhibition space is subject to the terms and conditions of these Rules and Regulations. Only one booth per partner will be allowed without a written invita-tion from SAP to sponsor multiple booths. All demonstra-tions or other promotional activities must be confined to your exhibit space. Booth personnel, including models, hostesses, and any hired help, are not permitted to distribute any literature or promotional items of any kind outside the confines of the contracted exhibit.
5. Space. The distribution of any article that interferes with the activities in or obstructs access to neighboring booths or otherwise impedes aisles is prohibited. Any Exhibitor handing out literature or promotional items outside of their contract space may have their booth shut down immediately. This includes all World Forum, The Hague, property. No animals, glitter, or helium balloons may be offered or displayed as part of the exhibit. SAP reserves the right to restrict exhibits, which because of noise, method of operation, materials, or for any other reason become objectionable. All sound systems must point inward, and cannot point toward the aisles. SAP will also remove any exhibit which, in its opinion, may detract from the general character of the conference as a whole, or consists of products or services inconsistent with the purpose of the conference. The Exhibitor agrees that his/her exhibit shall be admitted and shall remain from day to day solely in strict compliance with the rules herein established. Management reserves the right to reject, eject, or prohibit any exhibition, in whole or in part, or Exhibitor or his/her representatives with or without giving cause.
6. Use of Aisles and Common Areas. The aisles, passage-ways, and overhead spaces remain strictly under the control of SAP. No signs, decorations, banners, advertising matter, or special exhibits will be permitted in these areas, except by special written permission of SAP. Exhibitors will not be allowed to display signs in any of the common areas of the World Forum, The Hague, unless they are participating in a program sponsored by SAP.
7. Cancellation. A penalty of 50% of the total cost shall be assessed in the event of a cancellation before March 30. No refunds are available for cancellations after March 30. All cancellation notices must be received in writing by Change Communication.
8. Limitation of Liability. The Exhibitor shall release and indemnify SAP and its parent and subsidiary companies from and against all claims, losses, or damages of any kind against SAP and its parent and subsidiary companies arising out of or attributable to: any loss, theft, or destruction of hardware and other tangible goods; or for any injury, including death, to employees, agents, or representatives; or for any damage of any nature, including damage to its business for failure to provide exhibition space; or for failure to hold the exposition as scheduled; or for any action or omission of SAP. The Exhibitor is solely responsible for its own exhibition material and products, and should insure exhibits and products from loss or damage from any cause whatsoever. It is understood that all property of an Exhibitor is in its care, custody, and control in transit to, or from, or within the confines of the exhibition hall. SAP shall bear no responsibility for the safety of the Exhibitor, its personnel, employees, agents, representatives, or personal property.
9. Installation and Dismantling. Hours and dates for installing, exhibiting, and dismantling shall be those speci-fied by SAP and will be included in the Exhibitor Manual. Exhibitors shall be liable for all storage and handling charges resulting from failure to remove exhibition mate-rial from the exhibition hall before the specified conclusion of the dismantling period set by SAP.
10. Early Tear Down. Exhibits must remain open and intact until the official closing of each show day. Early tear down is not permitted.
11. Damage to Property. Exhibitor is liable for any damage caused to building floors, walls, or columns, or to standard
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booth equipment, or to other Exhibitors’ property. The Exhibitor may not apply paint, lacquer, adhesive, or any other coating or material to building columns, floors, walls, or to standard booth equipment.
12. Insurance and Hold Harmless Clause. The Exhibitor is responsible for obtaining exhibition insurance covering its personnel, exhibition material, and equipment for the duration of move-in, show days, and move-out, including public liability, property damage, fire, theft, and so on.
13. Flammable Materials. No flammable fluids or materials of any nature, including decorative materials, the use of which is prohibited by applicable national, state, or city fire regulations, may be used in any booth.
14. Noise. No noisy or obstructive work will be permitted during opening hours of the conference, nor will noisily operating displays be allowed. SAP shall have sole dis -cretion in determining what is noisy, obstructive, and objectionable.
15. Booth Personnel. Full conference registration will be offered by SAP, which allows entrance to the conference, exhibition, and evening events. SAP reserves the right to restrict or limit the number of booth representatives.
16. Relocation and Floor Plan Revisions. SAP retains the exclusive right to revise the exhibition hall floor plan and/or move assigned Exhibitors as necessary.
17. Exhibit Setup. Exhibitor setup staff are allowed on the show floor only during the published setup and teardown schedule.
18. Refreshments, Gifts, Contests, and So On. SAP reserves the right to prohibit, limit, or discontinue the distribution of gifts, giveaways, hospitality suites, or similar promotions. Tests, raffles, and drawings, if permitted under state or local laws, will be subject to written approval from SAP. SAP must receive advance written notice advising of all contests, raffles, and drawings. No announcements of an Exhibitor’s contest, drawing, or raffle winner will be permitted during the conference.
19. Conference Agenda. The Exhibitor shall not plan any activities that would conflict with the conference program. This includes breakfasts, receptions, hospitality suites, or other events starting Monday, May 5, 2014, through Tuesday, May 6, 2014.
20. Booth Space. Please note that only one booth per Exhibitor will be allowed.
21. Booth Design. All booths provided are a specifically designed shell scheme for the SAP Retail Summit. All Exhibitors must use the booth structure provided by SAP. No pop-up stands are allowed.
22. Advertising. No advertisement is allowed on the proper-ties of World Forum, The Hague, unless the Exhibitor is participating in a program sponsored by SAP.
23. General. All matters and questions not covered by the General Information, Rules and Regulations – or disputes concerning these rules and regulations – shall be determined by SAP at its sole discretion. The General Information, Rules and Regulations may be amended or supple mented at any time by SAP, and all such amend-ments or additions shall, upon reasonable notice, be as equally binding on all parties affected as the original General Information, Rules and Regulations.
24. Payment. Payment of the invoice for the booth prior to the event is essential for participation. Companies that do not pay the invoice by the given date will not be allocated a booth.
CMP30175 (14/02) © 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. These materials are provided for information only and are subject to change without notice. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
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