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A name that works in some languages may be totally inappropriate in others. From an English speaker’s perspective, a Bimbo Sandwich, Frog’s Piss Red Wine or Aftertaste Perfume do not appear to be winners!
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© origin brand consultants 1
A few scary names
UK Office: Bridge House, 72 Bridge Road, East Molesey, KT8 9HF Tel: +44 (0) 208 941 5811 US Office: 200 Elm Street, Birmingham, Michigan 48009 Tel: 1 248 723 7833 www.originbranding.com
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Origin capabilities
Brand naming
Brand name generation
Tagline development
Brand name testing (linguistic, legal)
Brand design
Visual development
Visual guidelines
Visual assessment & validation
Brand research
Brand assessment
Brand health & tracking
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The objective is to avoid names with negative associations or translations
Linguistic screening
Our name development process includes an in-depth linguistic screening stage. We can assess name candidates in any language against evaluation categories:
Direct semantic translation
Pronunciation – pronunciation rating
Negative connotations
Associations – name composition, contextual associations, existing brands
Overall rating
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Selected clients
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Selected clients
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UK Office Bridge House, 72 Bridge Road
East Molesey, KT8 9HF
Tel: +44 (0)20 8941 5811
US Office 200 Elm Street
Birmingham, MI 48009
Tel: +1 248 728 7833
