Schneider Marketing Solutions G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING

Schneider Marketing SolutionsG.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING

Build a G.R.E.A.T. Medical Business

Do you want bigger profits, but don’t want to compromise your specialty?

Do you want more quality patient referrals?

Do you want a highly trained, inspired and motivated staff?

Do you want an effective and trackable marketing plan?

Do you need a trusted medical marketing advisor?

You Need A G.R.E.A.T. Marketing & Business Development Program

Schneider Marketing Solutions

Knowledge Experience Credibility

“Julianna’s knowledge and expertise gained from years of analyzing our industry, educated my staff about best practices, organizational changes and the development of new strategies. Even my more tenured staff members were receptive to Julianna’s ideas.” – Elizabeth VanderVeer, M.D., President, VanderVeer Center

"Julianna, you are an amazing consultant and person! You have your finger on the pulse of the health care market and your suggestions have been invaluable!”- John Young, MD, Silver Falls Dermatology & Aesthetics

"Julianna is hard working, focused on practical implementation of strategic directives and has demonstrated her ability to “get things done.” She is an outstanding communicator, who creates easy-to-understand messaging. She is a team player who understands the importance of win/win scenarios and is easy to collaborate with. Thank you, Julianna." – Craig Bushnell, Int'l Sales Director, Ulthera, Inc.

"Julianna is constantly willing to think beyond the “norm,” knows how to build effective, multi-platform marketing strategies that distinguishes from competitors and most importantly, generates results." - Charles Stover, Account Executive, Comcast Spotlight

“Julianna is easily one of the smartest, most effective and articulate people in the business. She has incredible instincts and knows exactly what she wants to accomplish, gracefully managing each creative endeavor from inception of an idea to the flawless execution of a successful event/campaign.” - Amy Linford, Marketing Manager, Entercom Radio

SMS: Focused on G.R.E.A.T. Solutions

GROW

• Profits• Patient

Base

Retain

• Quality Patients

Enhance

• Reputation• Referrals

Achieve

• Financial & Professional Goals

Transform

• Staff into a motivated team

This Program and all collateral is Copyright 2015 Schneider Marketing Solutions

The G.R.E.A.T. Program:

• Owner Vision• Staff Roles• Strengths &

Opportunities

Step 1Assess

• Marketing Plan• Reputation

Management• Referral

Development

Step 2Design • Staff Training

• Task Out• Monitor• Report

Step 3Implement

• 30/60/90 Day Follow up Coaching

Step 4 Follow Up


SMS G.R.E.A.T. Program Schedule:

Day 1: Monday

9am: Meet with Physician Owner: Identify personal and financial goals11am: Meet with Manager: Identify challenges, opportunities1pm: Staff Lunch Training: Identifying our strengths and opportunities2pm: Meet with Marketing: Identify challenges & opportunities

Day 2: Tuesday

9am: Meet with Manager: Profit goal planning & implementation12pm: Staff Lunch Training: Teambuilding1pm: Meet with Marketing: Profit-focused implementation3pm: Clinical Staff Training: Educating vs. Selling, Review-Connect-Review Training

Day 3: Wednesday

9am: Meet with Physician Owner: Reputation management and referrals10pm: Meet with Marketing: Reputation and referral planning & implementation12pm: Luncheon with Manager & Marketing1pm: Front Office Training: Call-to-Consult3pm: Consult Training: Consult-to-Close Day 4

Day 4: Thursday

9am: Meet with Physician/Owner: Implementation & insights10am: Meet with Marketing: Annual marketing plan1pm: Staff Lunch & Learn: “The One Thing” & Announcements of any changes/goals/contest2pm: Meet with Manager & Marketing: implementing goals, training, follow-up

Day 30/60/90:

Coaching Calls to review implementation successes and make adjustments, if needed.


GROW: Profits & Patient BaseV

ISIO

N Why – The DreamWhat Is Your Passion?Why Are You Doing This?Do You Love What You Do?

IMA

GE What is “YOUR”

Brand?Unique Selling PositionWhat Problem Do You Solve?How do you contribute to the community?What kind of leader are you?

PLA

N Who Is Your Ideal Customer/Client/Patient?Who, What, Where?Resources / BudgetHow Do You Want To Reach Them?

SYS

TEM

S Tools – TimeHow Are You Getting To Your Goals?Too Much DIY?Are You Documenting?Outsourcing Options?

IMPLE

MEN

T In The Trenches: Daily Focus on GoalsTasking OutMonitor: Are Tasks Contributing To Goals?Working “On” The Business


RETAIN: Patient Clientele

STAFF TRAINING- Call-To-Consult

- Consult-To-Close- Educating vs. Selling

VIP PROGRAMS- Exclusivity

- Apps & Social Media- Events

CREATING PATIENTS FOR LIFE

- Retention Programs- Following Up

- Review, Connect, Review


ENHANCE: Reputation & Referrals

Target businesses, promote

services

Referral Development

Drive More

Business To YOU

WIN the

Business

Training & Education

Call-to-Consult Training,

Consult-to-Close Training, Team

Training, Objection handling,

Competitive updates

Social Media, PR,

Client Reviews

Reputation Enhancement

Keep the

Business


ACHIEVE: Key Marketing Initiatives

Learn how to “execute to the vision”

Plan and implement an annual marketing plan that supports the vision and profit goals

Learn how to create “Brand Ambassadors” that attract new, quality patient referrals

Learn how to retain patients and create “patients for life”

Learn how to advertise and promote with trackable success

Learn how to manage the brand’s reputation effectively


TRANSFORM: Build A Motivated, Inspired Staff

•Planning, Strategizing

•Executing•Training•Reporting

•Know What’s expected

•Earn MVP Awards•Act as an inter-dependent Team

•Set Up Staff For Success

•Leading vs. Managing

•Set Standards•Hire Quality•Engage, train, monitor

•Service Confidence•Build Relationships•Set Standards•Build Incentives, Reward/Admonish

•Community Giving

Owner(s) Managers

Outside PartnersStaffDefinin

g Role

s


MONEY-BACK GUARANTEE!- Make back your investment or we’ll refund your money!

PROGRAM IS $4800

• MARKETING WRITE-OFF

• MONEY-BACK GUARANTEE*

• 5% CASH DISCOUNT

INCLUDES:

• 4-DAY ONSITE PROGRAM

• ALL COLLATERAL

• ALL TRAINING

• ALL FOLLOW-UP COACHING

SCHEDULE YOUR G.R.E.A.T. WEEK NOW!*CERTAIN RULES APPLY, PLEASE ASK FOR DETAILS


Additional Solution Menu:Designed to GROW Your Business

Busi

ness

D

evelo

pm

ent• Referral

Programs• Branding,

Collateral Review

• Profitability Assessment

• Sales Strategies• Internal

“science” make-overs

Mark

eti

ng • Annual Marketing

Planning• Press Releases &

PR Marketing• Media Planning and

AOR• Brand Ambassador

Programs• Event &

Tradeshows• Reputation

Management• Social Media

Planning, Implementation

Enhanci

ng • Retention

Programs• Organizational

Development• Staff Training• Video


Documents

Schneider Marketing Solutions G.R.E.A.T. MEDICAL MARKETING & BUSINESS DEVELOPMENT CONSULTING