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HONG KONG BAPTIST UNIVERSITYIssue No.27, Oct 2012第27期,2012年10月

School of Business confers Honorary Professorship on

Mr. Anthony Nightingale

Beta Gamma Sigma societyHKBU Chapter honours

Mr. Adrian Li

School of Business receives

AMBA accreditation

HONG KONG BAPTIST UNIVERSITYIssue No.27, Oct 2012第27期,2012年10月

School of Business confers Honorary Professorship on


Beta Gamma Sigma societyHKBU Chapter honours

Mr. Adrian Li

School of Business receives

AMBA accreditation

Business Bridge is published by the School of Business of Hong

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this publication, please contact the School at 3411 7855.

Vision, Mission and Core Values

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and a centre of excellence in business research in selected

strategic areas, with a view to inspiring business practice,

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Our MissionThrough internationally recognised business education

programmes and research achievements, our School seeks

to nurture visionary and ethical business leaders who make

a difference to their organisations and industry, and to the

evolving needs of Hong Kong, mainland China and the global

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Our Core Values• Quality

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Issue No. 27 October 2012

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1-3 | Feature SchoolofBusinessconfersHonoraryProfessorshipon


4-5 | School News School of Business receives AMBA accreditation

BetaGammaSigmasocietyHKBUChapterhonoursMr.AdrianLi

School of Business Advisory Committee 2012/13

6-9 | Programme News

10-12 | Research

13-15 | Community Linkage and Internationalisation

16 | Alumni Corner

School of Business confers Honorary Professorshipon Mr. Anthony Nightingale

The School of Business welcomed more than 400 postgraduate students and appointed Mr. Anthony Nightingale, CMG, SBS, JP, Director of Jardine Matheson Holdings Limited,

as an Honorary Professor of the School at its Postgraduate Programmes Welcome Banquet on September 12. The honour was conferred to Mr. Nightingale in recognition to his significant contribution to the business sector and the community at large.

Business Bridge Issue No.27 Oct 2012

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Mr. Anthony Nightingale (centre) receives the Honorary Professorship from Mr. Cheng Yan-kee (left) and Prof. Albert Chan

Inhiswelcoming speech, Prof.AlbertChan, President andVice-Chancellor of HKBU, emphasised that since 2010, the School of Business has become one of the 5% of business schools worldwide that have received the accreditation from AACSB – the Association to Advance Collegiate Schools of Business International. “Recently, the School’sMaster ofBusiness Administration and Master of Science in Business

Management programmes have also been accredited by AMBA–theAssociationofMBAs.Inaddition,theSchoolisintheprocessofacquiringtheEQUISaccreditation,whichisawardedbytheinternationallyrecognisedEuropeanQualityImprovementSystem.AlltheseachievementsdemonstratetheSchool’sstrongcommitmenttoqualityandcontinuousimprovementovertheyears,”Prof.Chanadded.

Mr. Nightingale joined the Board in 1994 and was Managing Director of the Company from 2006 to 2012. He held a number of senior positions since first joining the Group in 1969 until his retirement from executive office in March 2012. He is also a director of Dairy Farm, Hongkong Land, Jardine Cycle & Carriage, Jardine Strategic and Mandarin Oriental, and a commissioner of Astra. Mr. Nightingale is a member of the Commission on Strategic Development, a member of the Committee on Strategic Enhancement of Hong Kong as an International Financial Centre, a vice president of The Real Estate Developers Association of Hong Kong, a council member of the Employers’ Federation of Hong Kong, a Hong Kong representative to the APEC Business Advisory Council, a member of Chongqing Mayor’s International Economic Advisory Council and a member of the UK ASEAN Business Council Advisory Panel. He is also chairman of The Sailors Home and Missions to Seamen in Hong Kong.

The Profile of Mr. Anthony Nightingale


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Mr. Anthony Nightingale (right) shares insights with new postgraduate students at a dialogue session convened by Prof. Stephen Cheung

Mr.ChengYan-kee,JP,DeputyCouncilandCourtChairman of HKBU, introduced Mr. Nightingale and commended him for his in-depth expertise and wide-ranging experience in global business. “As a leading businessman, Mr. Nightingale hasmade profound contributions to the economic development of Hong Kong, mainland China and theAsia-Pacificregionovertheyears,”hesaid.

DuringadialoguesessionchairedbyProf.StephenCheung, Dean of Business, Mr. Nightingalediscussed with students a range of topics of interest such as the future of Hong Kong as an international financial centre, the competitionfromothercitiesintheAsia-Pacificregion,andthetraitsthatoneneedsinordertosucceedintoday’sbusiness world.

“There is no doubt that Hong Kong is facing intense competition fromShanghai,Singaporeandothercitiesintheregion.Despitethis,HongKongstill has a number of advantages that make it unparalleled as an international financialmarket.Forexample,HongKong’sbankingsystemisoneofthebestin the world,” said Mr. Nightingale.

(Fromleft)Prof.AllanChan,Prof.EdwardSnape,Prof.FranklinLuk,Mr.ChengYan-kee,Mr.AnthonyNightingale,Prof.AlbertChan,Prof.RickWong,Prof.StephenCheungandDr.PeterLau


Feature 3

Recipients of postgraduate programme awardsTorewardoutstandingstudentsandgraduates,anumberofacademicawards were presented at the banquet.

MBA Distinction AwardMissNorbergMariaHelena HongKongClass2012Graduate

MBA Outstanding Achievement AwardMr.ChanDennisAlexander HongKongClass2011Graduate

Mr.DengWeilong HongKongClass2011Graduate

MissJiangQin GuangzhouClass2011Graduate

MissKongWen ShenzhenClass2011Graduate

Mr.LeungWingEddie HongKongClass2011Graduate

MissWangRen ShenzhenClass2011Graduate

Mr.ZhangFengyuan GuangzhouClass2011Graduate

MSc in Business Management Entrance AwardMissTongMengMeng 2012Student

Mr.QiaoYa 2012Student

MSc in Applied Accounting & Finance ScholarshipMr.HeJinhui 2012Graduate

Mr.HoShunWa 2012Graduate

Mr.SongJiaze 2012Graduate

Mr.YangYajing 2012Graduate

MSc in Applied Economics Entrance Scholarship Mr. An Hangyi 2012 Student

Miss Xie Suirong 2012 Student

Miss Yan Yahui 2012 Student

MSc in Applied Economics Distinction ScholarshipMr.CenHui 2012Graduate

Mr.LiXiaolong 2012Graduate

Mr.TsangChunKei 2012Graduate

ECON84 Outstanding Scholarship MissGuoBing 2012Student

Master of Human Resources Management Alumni Entrance AwardMissHuiKaPui 2012Student

MSc in Strategic Human Resources Management Alumni Entrance AwardMiss Yeung Erica Hoi Ki 2012 Student

Postgraduate Diploma in Professional Accounting ScholarshipMr.ChanSuiChun 2012Graduate

Mr.ChinKanFung 2012Graduate

Mr.LauWaiKin 2012Graduate

MissLiPikYu 2012Graduate

MissLuiCheukYi 2012Graduate

Beta Gamma Sigma society HKBU Chapter honours Mr. Adrian Li

The School of Business has achieved accreditation by the Association of MBAs (AMBA) for its Master of Business Administration (MBA) and Master of Science in Business Management (MScBM) programmes, affirming that these programmes have attained the highest standard for business schools worldwide.

“The AMBA’s rigorous and independentassessment criteria ensure that only the highest calibre of MBA programmes achieve our accreditation, and we The School welcomes the AMBA accreditation


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School NewsSchool of Business receives AMBA accreditation

OnMarch28,theHKBUChapteroftheBetaGammaSigma(BGS)societyheldtheSecondInductionCeremonyfor70newmembers. At the ceremony, Mr. Adrian Li, JP, Deputy ChiefExecutiveofTheBankofEastAsia,Limited,wasalsoinductedas a chapter honoree in recognition of his outstanding contributiontothefinancialservicessector.

Prof. RickWong, Vice-President (Research andDevelopment)ofHKBU,explainedinhisopeningremarks:“Asoneofthetopfivepercentofbusinessschoolsworldwidethathavereceivedfull accreditation from the Association to Advance Collegiate Schools of Business International, the School of Business hasestablishedtheHKBUChapteroftheBGSsocietytorecognisethe high academic achievement of our top students.”

Prof. Stephen Cheung, Dean of Business, introduced Mr. Li and then chaired a dialogue session in which Mr. Liengaged with students over such popular topics as the future development of e-banking, the integration of the local economy with that of the mainland, and the internationalisationoftheRenminbi.

Mr. Li also encouraged the students toprepare themselveswell for the job market. “As globalisation advances,candidates who speak more languages and those who are more conscious of cultural differences will definitely bemore competitive in the workplace. We should also keep a close eye on how technology may affect the way that our economy operates,” he said.

Mr.AdrianLi(right)sharesinsightswithstudentsatadialoguesessionchairedbyProf.StephenCheung

The ceremony welcomes more than 70 students as new members of theHKBUChapteroftheBetaGammaSigmasociety

Prof.RickWong(right)andProf.StephenCheung(left)congratulateMr.AdrianLionbeinginductedasanhonoreeoftheHKBUChapteroftheBetaGammaSigmasociety

Beta Gamma Sigma society HKBU Chapter honours Mr. Adrian Li

School News


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Mr.LibeganhiscareeratTheBankofEastAsia,Limited(BEA)in2000asGeneralManagerandHeadofCorporateBanking.In2009,hewaspromotedtoDeputyChief Executive, and in this position, he is responsible for the overall management ofBEA’sbusinessactivitiesinHongKong,includingcorporatebanking,personalbanking,wealthmanagement,andinsuranceandretirementbenefits.HeisalsoadirectorofvariousmembersoftheBEAGroup.

Mr. Li currently serves as an Independent Non-executive Director of Sino LandCompanyLimited,TsimShaTsuiPropertiesLimited,SinoHotels(Holdings)Limited,andChinaStateConstructionInternationalHoldingsLimited,andasanAlternateDirectorofSanMiguelBreweryHongKongLimited,allofwhicharecompanieslistedinHongKong.Inaddition,heisanAlternateDirectorofAFFINHoldings Berhad, a company listed in Malaysia.

Mr.Li iscommittedtopublicandcommunity service.Heholdsanumberofpublic positions in Hong Kong and mainland China, including a member of the GuangdongProvincialCommitteeoftheChinesePeople’sPoliticalConsultativeConference, amember of theAll-China Youth Federation,DeputyChairmanof the Beijing Youth Federation, a Counsellor of the Hong Kong United Youth Association, a Board Member of The Community Chest of Hong Kong, Chairman oftheVocationalTrainingCouncil’sBankingandFinanceIndustryTrainingBoard,amemberoftheMPFIndustrySchemesCommitteeoftheMandatoryProvidentFund Schemes Authority, and a member of the Election Committee responsible for electing the Chief Executive of the Hong Kong Special Administrative

Region.Mr.LiwasformerlyaCouncilMemberoftheVocationalTrainingCouncil,andaBoardMember of theOcean ParkCorporation.HewasappointedasJusticeofthePeacein2009.

Mr.LiholdsaMaster’sdegreeinManagementfrom the Kellogg School of Management, Northwestern University in the US and a Bachelor of Arts degree and a Master of Arts degreeinLawfromtheUniversityofCambridgeintheUK.HeisamemberofTheLawSocietyofEnglandandWales,andTheLawSocietyofHong Kong.

congratulate HKBU’s School of Business on the high standards of their MBAprogrammes’ faculty, students and curriculum,” said Ms. Vanessa Harwood-Whitcher, Chief Executive of the Association of MBAs.

Prof.StephenCheung,DeanoftheSchoolofBusiness,welcomestheaccreditationbecause“itisaninternationaltestimonyofourMBAandMScBMprogrammesthat sharply emphasise business ethics, corporate social responsibility and corporate governance to better serve our community, our economy and our environment.”

The AMBA is an international impartial authority on postgraduate management education.Establishedin1967,itsetstheglobalstandardforaccreditingMBA,DoctorofBusinessAdministration(DBA)andMasterofBusinessManagement(MBM)programmes. It currentlyaccreditsmore than700MBAprogrammesin 198 schools in more than 70 countries worldwide. The AMBA is also aprofessional membership association connecting MBA students and graduates, accredited business schools and MBA employers in more than 110 countries.

The Profile of Mr. Adrian Li

School of Business Advisory Committee 2012/13 External members of the Business Advisory Committee 2012/13 :

Mr. James S. Tsien (Chairman)GroupExecutiveDirector,HutchisonPortHoldingsLimited

Dr. John C. T. Chan Chairman,ChaifaHoldingsLimited

Dr. Michael ChanExecutiveChairman,CafédeCoralHoldingsLimited

Mr. William ChanHumanResourcesDirector,MTRCorporationLimited

Mr. Oscar V. T. Chow ManagingDirector,ChevalierPacificHoldingsLimited

Mr. Michael N. M. Choi, JP Chairman,LandPowerInternationalHoldingsLimited

Mr. Herman S. M. Hu, BBS, JP Chairman,RyodenDevelopmentLimited

Mr. William Hui DirectorandManager,SzeCheongInvestmentCo.Limited

Mr. David Lee Chairman,LeeKumKeeCo.Limited

Mr. William W. C. Leung, BBS, JPChiefExecutiveOfficer,SunHungKaiFinancialLimited

Mr. Rico LeungSeniorDirector,SupervisionofMarkets,SecuritiesandFutures

Commission

Mr. Adrian M. K. Li, JPDeputyChiefExecutive,TheBankofEastAsia,Limited

Dr. Kim K. W. Mak, BBS, JP ExecutiveDirector,CorporateAffairs,TheHongKongJockeyClub

Mr. Philip Tsai AuditPartner,DeloitteToucheTohmatsu

Dr. Kennedy Y. H. Wong, BBS, JPManagingPartner,PhilipKHWong,KennedyYHWong&Co.

Mr. Bernard T. L. Wu ManagingDirector,ABCInternationalHoldingsLimited

Ms. Amy Y. T. Yip, BBS, JPFormerChiefExecutiveOfficer,DBSBank(HongKong)Limited

MBA students establish tripartite relationship with Government and social enterprises The School of Business has formed a tripartite relationship with the Home Affairs Department of the Hong Kong SAR Government andvarious social enterprises to provide more opportunities for students to apply classroom knowledge in real-world settings.

YuLizhong,whoreceivedhisMasterofBusinessAdministration(MBA)last year, says that he learnt a great deal from working with Hong Kong TransLingualServices(HKTS)forhisMBAProjectbecausethisgavehiman opportunity to work in a small team on a client-based consultancy report for a social enterprise.

“HKTS isasocialenterprisespecialising intranslationservicesmainlyfor ethnic minorities in Hong Kong,” Lizhong explains. “We spenta few months collecting data from observations, interviews and questionnaires, and in the end came up with some concrete business proposals to improve the enterprise’s overall effectiveness andefficiency,” he recalls.

Lizhong says that the experience was both rewarding and inspiring.“Socialenterprisesexistprimarily forasocialgood,butasopposedtocommercialorganisationswhoseultimategoalistoearnasmuchprofit

as possible, social enterprises remain relatively less studied and researched. The experiencehasopenedupmyeyestosociallyresponsiblebusinesses,whichIamsure will be useful in my future career,” he adds.

Mr. Ryan Choi, OperationManager of HKTS, says that the team’s performanceexceededhis expectations.He comments: “Theydid a thorough analysis of ourenterprise and offered some really useful strategies for improvement in marketing and many other areas of our business. Their professionalism and efficiency impressed us throughout the partnership.”

Anothergraduate,JamesAu,workedwithImage21.“Image21isasocialenterprisewhich provides multimedia production services for non-profit organisations,educational institutions and small- to medium-sized enterprises. My team’sobjective was to help it survive in keen competition and sustain its social mission to create employment opportunities for the youth and foster in them a sense of entrepreneurship,” says James.

Along with HKTS, Image21 is among a list of social enterprises funded by theEnhancingSelf-ReliancethroughDistrictPartnershipProgramme(theProgramme)establishedundertheHomeAffairsDepartment.TheProgrammeaimstoincreasethe skills and capacities of the employable and provide opportunities for the disadvantaged to upgrade themselves and to be effectively integrated into the community.

James admits that his team encountered loads of difficulties throughout the nine-monthconsultancyperiod.“Oneofthebiggestchallengeswasthattheteamhaddifferent ways of approaching the project, and it took a lot of communication and compromise every time before we came to a decision that everybody was happy with,” he reveals.

Apart from communication skills, James says that he has acquired a clearer picture ofhowsocialenterprises runtheirbusiness. “Thepeople factorplaysan integralrole in the success of a social enterprise, and so does the money factor, because both are requisite for the execution of any business plans,” he stresses.

YuLizhong (first fromright) isgrateful for theSchoolofBusiness forgivinghimtheopportunitytopartnerwithHongKongTransLingualthroughtheMBAProjectReport

Mr.RyanChoi(left)saysthatcollaboratingwiththeSchoolofBusinesshasempoweredHongKongTransLingualServicestoimproveinmanyaspectsas a social enterprise

James Au (front row, centre) says that through the collaboration with Image21,hehasgainedabetterunderstandingofhowsocialenterprisesrun their business

Programme News

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“mindXchange” student forum on corporate sustainability

7Programme News


The winning team selected by audience vote

Inauguration dinner for BComHRM mentoring programme

Closeto100mentors,mentees,guestsfromtheHongKongPeopleManagementAssociationandstafffromtheDepartmentofManagementattendtheinaugurationdinner

Ms. Pauline Chung (left), HR Director of Chiaphua IndustriesLimited,presentsachequeonbehalfofMr.HerbertS.ChengJr.,CEOofChiaphuaIndustriesLimited,toDr.FelixYip

Participantsinthe“mindXchange”student forum

On November 23, more than 60 students participated in the“mindXchange” student forum.Launched by the School in 2010,“mindXchange” is an initiativethat promotes students’ activeparticipation and the free exchange of ideas on timely topics related to sustainability, corporate social responsibility and business ethics.

The fate of the panelists ultimately lay in the hands of the audience, as the winning team was determined by an audience vote. The panel which argued for the motion won and

was presented a cash prize of H K $ 4 , 0 0 0 , while the other panel received a HK$2,000 consolationprize.

The Bachelor of Commerce in Human Resources Management (BComHRM)programme held an inauguration dinner for its mentoring programme on February 28. The event was attended by about 100 mentoring participants,guests from the Hong Kong People Management Association and staff fromtheDepartmentofManagement. Itprovidedanopportunity formentees togetacquainted with their mentors and other human resources professionals.

As every year, the mentoring programme garnered a lot of positive feedback from the participants. At the dinner, two pairs of mentors and mentees shared their

experiences and offered advice. A cheque presentation ceremony was also held to announce the establishment ofthe“ChengFoundationScholarships” forthementoringprogramme and to recognise the generous donation from Mr. Herbert S. Cheng Jr., CEO of Chiaphua IndustriesLimited. Prof. Randy Chiu, Director of the BComHRMprogramme,andDr.FelixYip,AssociateDirector,expressedtheir gratitude to Mr. Cheng for his pledge of HK$15,000 per annum to support the mentoring programme for a total of five years.

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Economics student crowned Outstanding Winner in Mathematics Contest in Modeling Li Qingran (BBA Applied Economics, Year Three), together with Liang Jin(Physics,YearThree)andWuXiaotian(Physics,YearThree),wasnamedtheOutstanding Winner in the 2012 Mathematical Contest in Modeling. Their jointeffortsolvedtheproblem:“Howmuchdotheleavesonatreeweigh?”The HKBU group was one of 10 teams chosen for the award from among the 3,697participatingteamsfrominstitutionsaroundtheworld,anditwastheonly team from Hong Kong to win this year.

TheMathematicalContest inModeling isprimarily anonlinecontest. It isorganisedbytheConsortiumforMathematicsandItsApplications,anon-profitmakingorganisationintheUS.Participatingstudentsworkedinteamsto solve real-world problems using mathematical tools. Only 10 teams were selected as winners of the honour this year.

BBA students win championship in business case analysis competition Three Year One students in the Bachelor of Business Administration(Hons) (BBA)programme–LiZhuoyi,HuangYiyi andZhangYuyao–won the Championship in the 18th Content National Collegial Business CaseAnalysisCompetitionheld inWuhan,PRConApril 27.Theybeatmore than 200 teams in four rounds of competitions to win the top award. TheiropponentsinthefinalswereteamsfromtheCentralUniversityofFinanceandEconomics,PekingUniversity,ShandongUniversity,SichuanUniversity,TianjinUniversity,WuhanUniversityandXiamenUniversity.

OurBBAteamwastheonlyteamfromHongKong,MacaoandTaiwanto reach the semi-finals of eight teams. The twohighest-scoring teamshad to debate on a designated case before the panel of judges decided on the winner.

“Thechampionshipreallysurprisedusbecauseallourcompetitorsweresoprofessionalandhardworking.Ibelievethatourteamspiritandsensibledivision of labour were what made us stand out in the competition. Support from the School also contributed a lot to our success,” says Zhuoyi.

TheContentNationalCollegialBusinessCaseAnalysisCompetitionisheldannuallytopromoteasenseofcreativityandentrepreneurshipamong the university students of Greater China. It is authorised by the China Economics Annual Conference, and co-organised by theCommunistYouthLeagueCommitteeofWuhanUniversity,andtheEconomicsandManagementSchoolofWuhanUniversity.

(Fromsecondfromleft)HuangYiyi,ZhangYuyaoandLiZhuoyi

(From left) Wu Xiaotian, Li Qingran and Liang Jin named theOutstanding Winner in the 2012 Mathematical Contest in Modeling

BBA students shine at Asian International Model United Nations Conference For the third consecutive year, the HKBU student delegation clinched several major awards at the Asian International Model United Nations Conference organised byPekingUniversity.Twoofthedelegation’s10studentswerefromtheSchoolofBusiness.

NicholasChen (BBA,YearTwo) andKimXie (BBA,YearOne),won theOutstandingDelegate award in the Social, Humanitarian and Cultural Committee. The HKBUdelegationwasalsooneofsixdelegationstowintheBestDelegationaward.

The conference convened in Beijing from March 22 to 25, and attracted more than 450 students from 100 universities in 20 countries and regions worldwide. The HKBU delegation pretended to represent Brazil, Korea, Egypt, India, Italy and South Africain four simulated committees, discussing issues such as domestic violence, energy efficiency, gender inequality, and the Libyan crisis. Apart from intense discussions anddynamic negotiations,HKBU studentsdemonstrated outstanding diplomatic skills through their speeches and the ability to make tough compromises with delegates from around the world.

Mr. Nicholas Chen and Mr. Kim Xie with their team members at the AsianInternationalModelUnitedNationsConference

Joint master programme with University of Sheffield

Postgraduate Admission 2013

• DoctorofBusinessAdministration

• MasterofBusinessAdministration

• MasterofScienceinAppliedAccountingandFinance

• MasterofScienceinAppliedEconomics

• MasterofScienceinBusinessManagement

• MasterofScienceinCorporateGovernanceandDirectorship

• MasterofScienceinGlobalMarketingManagement

• MasterofScienceinStrategicHumanResourcesManagement

• MasterofHumanResourcesManagement

• MasterofAccountancy

• PostgraduateDiplomainProfessionalAccounting

9Programme News

“ATeam” of native English speakersThisyear,theSchoolhaspartneredagainwiththe“ATeam”toprovidebusinessundergraduates with opportunities to advance their communication skills through tutorials, workshops and interactions with native speakers of English. The“ATeam”isformedwithagroupofrecentgraduatesfromuniversitiesfromdifferent parts of the world: Ms. Monica Hrubcin from Carleton University, Canada;Mr.TarekSafwat fromtheGermanUniversity inCairo, Egypt;Ms.Nadiyka Pyzik from Carleton University; Mr. Tadas Preišegolavičius fromVilniusUniversity,Lithuania,Ms.CarisseEusebiofromtheAteneodeManilaUniversity, the Philippines; andMs. Joan Florentino from theUniversity ofthePhilippines.

TheSchoolofBusinesswilllaunchaMasterofScienceinGlobalMarketingManagement (MScGMM)programme in the 2013/14 academic year. Itis a jointaward tobeofferedbyHKBU’sDepartmentofMarketingandtheMarketingDivisionof theManagementSchool at theUniversityofSheffield on a full-time study basis.

TheMScGMMprogramme is designed for relatively recent graduates inany discipline with an interest in working in the marketing function for multinational organisations. It will also benefit those in general and linemanagement who seek a thorough education in the principles and practice of global marketing management. Applicants from any country will be considered.

The curriculum is thoughtfully designed to completely embrace a global view with global case studies embedded in courses and the dissertation addressing the principles and practices of international marketing management. More importantly, by having students spend one semester in the UK and one semester in Hong Kong, the programme utilises the synergies of having two partnering institutions located in different regions of the world – bringing global exposure to students.

This and all other postgraduate programmes are now open for applications. For more information, please visit www.hkbu.edu.hk/buspg.


General Education courses ToalignwithHKBU’sGeneralEducation(GE)curriculumthataimstoprovideafoundationforeachstudent’sdevelopmentasaWholePerson,theSchoolofBusinessoffersthefollowingGEcoursesstartingfromthe2012/13academicyear.

Core Requirement – Numeracy Department of Finance & Decision Sciences

• Business Numeracy

Distribution Requirement – Business Category Department of Accountancy and Law

• AccountingforBusinessDecisions• FinancialAccounting:Information

GenerationandUses

Department of Economics

• BusinessEconomics• ChinaandtheNewWorld

Economy• EconomicIndicatorsandthe

Business World

• LawforHongKongBusiness• ManagementAccounting:ATool

forPlanningandControl

• GlobalisationandTradeLiberalization

• MacroeconomicPoliciesandtheEconomy

Department of Finance & Decision Sciences

• ITandSociety• BusinessOperationsandLogistics

Management• ExploringEntrepreneurship

Department of Management

• AppliedNegotiationSkills• Cross-CulturalManagement• DevelopingaSuccessfulBusiness

Department of Marketing

• DoingBusinessinChina• MarketingandSociety• MarketingYourself• InternationalBusinessEtiquette

• PersonalFinancialPlanning• UnderstandingFinance

• DevelopingEffectiveLeadershipSkills

• EthicsinBusiness

• SocialEntrepreneurship:Opportunities to Change the World

• UnderstandingChineseCustomers• UnderstandingtheWorldofBusiness

The“ATeam”offersanarrayofEnglishactivitiesthataimtoenhancestudents’communication skills

General Research Fund 2012/13 funding results TheSchoolhasseenexcellentresultsinattractingfundingfromtheResearchGrantsCouncil(RGC),intermsofboththeGeneralResearchFund(GRF)andthenewlylaunchedEarlyCareerSchemeformorejuniorresearchers.Nine faculty members have received grants for their research projects:

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Research

Prof. C. K. Woo joins Department of Economics Prof. C. K. Woo, new Acting Head of the Department of Economics, has recentlybeen selected as a recipient of the 2012 United States Association for Energy Economics (USAEE) Senior Fellow Award. The honour is awarded to individuals who have exemplified distinguished service in the field of energy economics. In addition,Prof.Woo’stestimoniessubmittedearlierthisyearhelpedtheMissouriPublicServiceCommission determine that Kansas City Power and Light’s (KCPL) management ofwholesale electricity price risk was prudent, thereby unanimously denying the US$14M disallowancerecommendedbytheCommission’sownstaff.TofurthertheDepartment’steaching,thisKCPLcasewillbepartofProfessorWoo’s“EnergyEconomics”coursetobe offered in Semester 2.

“I amveryhappyandexcited to join theDepartmentofEconomics,” saysProf.Woo,whohas20 yearsof experience as SeniorPartner in anenergyeconomics consultingfirminSanFrancisco.“Nearlyallmypublicationscomefromresearchfundedbyenergycompaniesandgovernmentagencies.Thus, Ibelievethatmy industryexperiencewillsharpen the Department’s applied economics agenda, one that is based on soundreasoning, convincing data, and real-world relevance.”

Dr. Cheng Yuk-shingAssociateProfessor,DepartmentofEconomicsChina’s Growth-Energy Nexus - Aggregate and Disaggregate Analyses

Dr. Wan Shui-ki AssistantProfessor,DepartmentofEconomicsRobust Bayesian Forecast Combination with Application to Forecasting Stock Index Return

Dr. Weng WeiweiAssistantProfessor,DepartmentofEconomicsDoes School Popularity Distribution Matter?

Dr. Li Gang,AssistantProfessor,DepartmentofFinanceandDecisionSciencesCredit Risk and Option Pricing

Dr. Cheung Siu-yinResearchAssistantProfessor,DepartmentofManagementWhen and How Does Functional Diversity Benefit Team Innovation? Examining Support for Innovation as the Moderator and Knowledge Sharing as the Mediator

Prof. Flora ChiangProfessor,DepartmentofManagementThe Effects of Job Characteristics on Job Stress and Service Performance: The Moderating Role of Content- and Context- Resources in the Hong Kong Hospitality Industry

Dr. Shirley ChengAssistantProfessor,DepartmentofMarketingPredicting Changes in Consumers’ Self-Brand Connection: A Goal-System Perspective

Dr. Tsang Sze-lung AssociateProfessor,DepartmentofMarketingResolving Group Service Failures: Insights from Social Impact Theory

Dr. Danny WangAssistantProfessor,DepartmentofMarketingManaging Opportunism in a Distribution Network: The Observer Effect of Punishment

11Research


Faculty and PhD student win Best Paper award at marketing conference

Thepaper “The Impact ofNew Relationship Tactics and Customer Valueon Commitment” jointly written by Dr. Noel Siu, Associate Professor ofthe Department of Marketing; Dr. Tracy Zhang, Assistant Professor; and Ms.YanKwan,PhDcandidate;was awarded theBestPaper inTrackprizeat the Academy of Marketing Conference 2012 held in the UK in July. This year’sconferencefocusedonthetheme“Marketing:catchingthetechnology wave” and was hosted by the University of Southampton’s School ofManagement.

Duringtheconference,Ms.Kwandeliveredapaperpresentation.Twootherstudentsfromthesamedepartment,Ms.ConnieLi(PhD)andMr.VincentWang(MPhil),alsopresentedtheirworksonthesameoccasion.

(Fromleft)Ms.YanKwan,Dr.NoelSiuandDr.TracyZhangarerecognisedwiththeBestPaperinTrackprizeattheAcademyofMarketing Conference in UK

ArchimedesDavidGuerrareceivestheBestPosterawardinthe8thFamilyEnterpriseResearchConference

MPhil student wins Distinguished Paper award at e-CASE & e-Tech 2012 ZachLee,MPhilcandidateintheDepartmentofFinanceandDecisionSciences,and Dr. Christy Cheung, Associate Professor, won a Distinguished Paper awardfor their paper entitled “ProblematicUse of SocialNetworking Sites: How Self-EsteemAssociatedwith ItsDevelopment” at the2012 InternationalConferenceone-Commerce,e-Administration,e-Society,e-Education,ande-Technologyheldin Hong Kong during March and April. This year, the conference received 520paper submissions, and only 18 of them were selected as the award winners.

ZachLee(right)andDr.ChristyCheungwinaDistinguishedPaperaward

PhD student wins Best Poster award at Family Enterprise Research Conference

ArchimedesDavidGuerra,PhDcandidateintheDepartmentofFinanceandDecisionSciences,wontheBestPosterawardforhispresentationonhispaperentitled“SomeFamilyBusinessesAreBetterThanOthers:AreConfucianValues theMissingPieceof the Family Firm Performance Puzzle?” at the 8th Family Enterprise ResearchConference(FERC)inMontreal,CanadainMay.HewasgivenacertificateandacashprizeofUS$2,000.

Delightedtoreceivetheaward,Archimedessays:“IamimmenselygratefulforbeingabletoattendtheFERC,whichisarguablythemostimportantintheareaoffamilybusinessresearch.Itprovidedmewithavenuetoexchangeideaswithfellowdoctoralstudents from all over the world and an opportunity to receive feedback about my researchfromleadingscholarsinmyfield.”

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Research seminars Department of Accountancy and LawDate Topic Speaker

June 2012 Audit Adjustment and Audit Partner Rotation: Evidence on the “Loss of Knowledge” Effect and the “Fresh Eyes” Effect

Prof.ZhangTianyuChinese University of Hong Kong

March 2012 The Non-market Transfer of Control Rights Prof.LiuFengXiamen University and Sun Yat-sen University

Department of EconomicsDate Topic Speaker

October 2012 Bailing Outsourcing Dr.TravisNgChinese University of Hong Kong

September 2012 Did a Mid-west Utility Prudently Manage Its Electricity Price Risk? A US$14M Question

Prof.Chi-keungWooHKBU

September 2012 Why Electricity Price Reform is Critical to the Future of Renewable Energy in China

Dr.FredrichKahrlEnergyandEnvironmentalEconomics,Inc.

March 2012 Assessing the Economic Value of Transmission in Alberta’s Restructured Electricity Market

Dr.WooChi-keungEnergyandEnvironmentalEconomics,Inc.

Department of Finance and Decision SciencesDate Topic Speaker

July 2012 Is Firm-specific Return Variation a Measure of Information Efficiency? Prof.Kee-hongBaeYork University

June 2012 Does It Pay to Communicate with Firms? Dr.DongminKongHuazhongUniversityofScienceandTechnology

May 2012 Industrial Herding, Market Fundamentals and Short Selling: Hong Kong Evidence

Dr.KeithS.K.LamUniversity of Macau

May 2012 Asset Growth Reversals and Investment Anomalies Dr.EricLamCity University of Hong Kong

Department of ManagementDate Topic Speaker

July 2012 Are Family Ownership and Control in Large Firms Good, Bad, or Irrelevant?

Prof.MikeW.PengUniversityofTexasatDallas

July 2012 Improving Made-in-China Management Research Prof.MikeW.PengUniversityofTexasatDallas

March 2012 The Science of Meetings at Work: Learning, Implications, and Future Directions

Dr.StevenG.RogelbergUniversity of North Carolina Charlotte

Department of MarketingDate Topic Speaker

July 2012 Extending the Associative Network Theory: The Role of Affect in the Bi-directional Image Transfer Process

Ms.AishwaryaPaliwalHKBU

April 2012 Publishing in the Journal of Advertising Research Prof.DouglasWestUniversityofLondon

March 2012 How to Write a World-class Paper Prof.PeterJ.LaPlacaUniversity of Harford

Research

Community Linkage and Internationalisation

13


Faculty community service

Dr. Billy Mak Associate Professor, Department of Finance and Decision Sciences

Dr. Mak has been appointed as Member of the Energy Advisory Committee of the HKSARGovernmentforatermoftwoyears.

Prof. Stephen Cheung Dean, School of Business

Prof.CheunghasbeenappointedasChairmanoftheHongKongCommitteeforPacificEconomicCooperation, as Member of the Products Advisory Committee of the Securities and FuturesCommission,andoftheExchangeFundAdvisoryCommittee, theFinancial InfrastructureSub-CommitteeandtheGovernanceSub-CommitteeoftheHongKongMonetaryAuthority,andasNon-official Member of the Social Enterprise Advisory Committee of the Home Affairs Bureau.

In addition, the Board of the West Kowloon Cultural District Authority has extended Prof.Cheung’stenureasChairmanofitsconsultationPanel.

Prof. Randy Chiu Professor, Department of Management

Prof. Chiu has been awarded the Medal of Honour by the HKSAR Government for his valuablecontribution to the work of Equal Opportunities Commission. The Chief Executive of the HKSARGovernmenthashonoured295individualsinthisyear’sHonoursListinrecognitiontotheirsignificantcontributions to Hong Kong or for their dedicated public and community service.

Mr. William Leung shares success stories

Mr. William Leung Wing-cheung, BBS, JP, Chief Executive Officerof Sun Hung Kai Financial Limited, Treasurer of HKBU’s Counciland Court, and Chairman of the Alumni Committee of HKBU Foundation,gaveaseminarentitled“FromExecutiontoVision”tomore than80 studentsonMarch9.He sharedhis success storiesand offered advice for those wishing to develop their careers in the commercial sector.

Mr.WilliamLeung(left)shareshissuccessstorieswithmorethan80studentsat HKBU

Institute for Enterprise Development (IED)


14

Prof. Thomas Ho speaks on business ethics

Prof. Thomas Ho, former Property Director of theMTR Corporation Limited, gave a seminar on “Ethics –Sustainable Success to Business: An Experience Sharing” to more than 50 students and members of the public onMay 8. Prof. Ho is experienced in the real estate andproperty industry, and has made significant contributions tothedevelopmentofthefieldovertheyears.Duringtheseminar, Prof. Ho discussed the role of ethics inmodernbusiness and shared his perspectives on sustainable success.

Executive training programmes

Co-organiser Dates

JointRevisionCourse HongKongInstituteofCertifiedPublicAccountants

October – November 2012

The 25thMediationSkillsTrainingProgramme

ConflictResolutionCentre August 2012

The 2nd, 3rd and 4thProfessionalCertificateinFinancialConsulting

InternationalAssociationofRegisteredFinancial Consultants

March 2012 (2nd) May – June 2012 (3rd and 4th)

The67th Economic and Management TrainingProgramme

HongKongPeiHuaEducationFoundationLtd.andChinaAssociationforInternationalExchangeofPersonnel

February – March 2012

Prof.ThomasHo(left)shareshisperspectivesonbusinessethics

IED survey explores well-being and work of Hong Kong’s clergy

TheIEDandtheHongKongProfessionalandEducationalServicesLimited(HKPES) conducted a survey on the well-being and work of the HongKong’sclergyinFebruary,MarchandApril.Thesurveyreceived261validresponses.Dr.VivienneLuk,DirectoroftheIED,andMrs.KangLiewInn-lee,AssistantDirector,togetherwithMr.PatrickYuen,ExecutiveDirectorof the HKPES, announced the findings of the survey during a sharingsession on July 14.

Followingtheannouncementofthe findings,Dr.AliciaLeung,AssociateProfessor of the Department of Management, spoke on “ManagementPerspectivesonPastors’EngagementatWork”andDr.HildaLo,Counsellorfrom the Hong Kong Church Renewal Movement, gave a talk entitled“UnderstandingtheWoundedClergy”.

The Institute for Enterprise Development and the Hong Kong Professional andEducationalServicesLimitedjoinhandstoannouncetheresultsofthesurvey

Kyung Hee University, Korea

Jiangnan University, PRC

Purdue University, USA

California State University, Fresno, USA

Konan University, Japan

Study Tour Programmes

TheIIBDorganisedstudytoursfordelegationsfromthefollowinginstitutionsduringMarchandSeptember2012:

• AbileneChristianUniversity,USA

• Baldwin-WallaceCollege,USA

• BaylorUniversity,USA

• BeijingUnionUniversity,PRC

• CaliforniaStateUniversity,Fresno,USA

• JiangnanUniversity,PRC

• KonanUniversity,Japan

• KyungHeeUniversity,Korea

• NationalUniversityofIreland,Ireland

• PurdueUniversity,USA

• SouthChinaUniversityofTechnology,PRC

• ShenzhenUniversity,PRC


15Community Linkage and Internationalisation

Academic Exchange Agreements

Academic exchange agreements have recently been signed with the following institutions:

• BEM–BordeauxManagementSchool,France

• WindesheimUniversityofAppliedSciences,theNetherlands

As of October 2012, the School signed academic exchange agreements with 51 business schools from all overtheworld.TogetherwithHKBU’s92university-levelpartners, theSchoolcurrentlyhasa totalof143exchange partners.

Wing Lung Bank International Institute for Business Development (IIBD)

• TaylorUniversity,USA

• UniversityofInternationalBusinessandEconomics,PRC

• ZhejiangGongShangUniversity,PRC

• ZhongnanUniversityofEconomicsandLaw,PRC

Ms.ZoeWong(fifthfromleft)andalumnaChrisLam(fourthfromleft) share tips for job interviews

Morethan80studentsparticipateinthe“Gatewayto Big 4 and Other Auditing Firms – Winning tip fromthe‘Inside’”alumniworkshop

Alumni Corner

16


Joint events with School of Business Alumni Association The School and the School of Business Alumni Association jointly organised an alumni workshop entitled “Gateway toBig 4 and Other Auditing Firms – Winning tip from the ‘Inside’” on September 23.Speakers of the workshop included alumnus Mark Yu, alumnus Ryan Peng,alumna Ronica Xia and alumna ChloeChen. Alumnus Bernard Wu, Chairman of the School of Business Alumni Association, kicked off the workshop and invited the speakers to share insights and offer advice on interview techniques to more than 80 participants.

Reunion with former President and Vice-Chancellor Agroupof20HKBUalumnivisitedDr.DanielTse, former President and Vice-Chancellor ofHKBU, in Macao in March. The participants toured the city and enjoyed a meandering conversation over a savory dinner featuring Portuguese specialties. Special credit for thisjoyful gathering goes to Mr. S. K. Fung, an enthusiastic alumnus who sponsored the coach and arranged the reunion dinner.

Dr.DanielTse(frontrow,secondfromright)andhiswife (front row, third from right) with HKBU alumni

Another seminar entitled “Job HuntingSkills and Tenchiques:Winning Feat”washeldonMay29.Ms.ZoeWong,formerHRDirectorofHenderson(China)InvestmentCo. Ltd., and alumna Chris Lam, AuditPartner of Deloitte Touche Tohmatsuspoke on “How to Prepare for a KillingResume?” and “How to Prepare for anInterview in Big CPA Firms?” respectively.More than 50 students and alumni attended the seminar and learnt practical job hunting and interviews tips.

Joint events with School of Business Alumni Association The School and the School of Business Alumni Association jointly organised an alumni workshop entitled “Gateway toBig 4 and Other Auditing Firms – Winning tip from the ‘Inside’” on September 23.Speakers of the workshop included alumnus Mark Yu, alumnus Ryan Peng,alumna Ronica Xia and alumna ChloeChen. Alumnus Bernard Wu, Chairman of the School of Business Alumni Association, kicked off the workshop and invited the speakers to share insights and offer advice on interview techniques to more than 80 participants.

Postgraduate Admission 2013Doctor of Business Administration (Part-time) • Cutting-edge knowledge and skills in business and management, going

beyond the master’s level through a combination of taught courses, applied workshops and a doctoral thesis

• Flexible tailor-made schedule of 3 to 6 years part-time study• Ongoing mentoring and research supervision throughout the programme• Peter F. Ducker Academy DBA Workshop Series• Networking with a cohort of senior executives as co-participants

Master of Business Administration (Part-time)• Theme of “Global Vision China Focus”• Solid core curriculum and a wide variety of electives• Business Field Study to China or overseas countries• Academic Awards and Outstanding Achievement Awards available• Second Master’s Degree opportunities at Stockholm University with tuition

fee waived• Strong alumni network in Hong Kong and China

Master of Science in Business Management (Full-time/Part-time)• A general business and management programme for fresh graduates and

non-business majors for career advancement• Entrance Scholarships and Academic Awards available• Second Master’s Degree opportunities at Stockholm University with tuition

fee waived• Course exemptions for graduates to pursue the HKBU MBA programme

Master of Science in Applied Accounting & Finance (Full-time/Part-time)• Integration of accounting and �nance knowledge• Most updated information about the development in accounting and �nance• Graduates can be awarded exemption from ACCA for 8 subjects and CIMA

for 5 papers

Master of Science in Applied Economics (Full-time)• Balanced training in advanced economic theories and applied economic

analyses• Study China’s economic institutions and development from an international

perspective• Emphasise the use of sophisticated techniques in analysing real world

issues

Master of Science in Corporate Governance and Directorship (Full-time/Part-time)• Prepare students for a future corporate leadership role • Provide students with practical knowledge in corporate governance• Assist graduates to pursue professional careers in corporate governance and

related �elds, such as fund management, risk management, internal audit and board of directors’ support

Master of Science in Global Marketing Management (Full-time)• A joint award to be o�ered by the Department of Marketing, HKBU and the

Marketing Division of the Management School, University of She�eld• Prepare relatively recent graduates in any discipline to work in the marketing

function for multinational organisations• Equip students with the skills and competencies needed to function as a

global marketing practitioner• Students enjoy global exposure by spending Semester 1 in the University of

She�eld and Semester 2 in HKBU

Master of Science in Strategic Human Resources Management (Part-time)• Transform professional managers into e�ective strategic business partners • Combine academic excellence and relevant HR industrial experience• Strengthen participants’ HR competencies, operational excellence, and

business strategy execution• Emphasise practical application through action leaning approach• Recognise outstanding alumni and students

Master of Human Resources Management (Part-time)• Build solid foundation of HR knowledge and skills with dual emphasis on

theory and practice• Enhance participants’ ability to evaluate and develop people-management

programmes and processes• HKBU undergraduate alumni entrance awards and graduation academic

awards available

Master of Accountancy (Full-time/Part-time)• Prepare business (non-accounting) graduates to pursue a career in professional

accounting• Focus on knowledge, skills and competencies for an accounting

professional/practitioner• Accredited by the Hong Kong Institute of Certi�ed Public Accountants

(HKICPA) as equivalent to a Conversion Programme for HKICPA Quali�cation Programme admission purposes

• A maximum exemption of 9 papers (F1 – F9) from the Association of Chartered Certi�ed Accountants (ACCA) professional examination and 12 papers in Foundation Level and Professional Level 1 from the Association of International Accountants (AIA) professional examination

Postgraduate Diploma in Professional Accounting (Part-time)• Accredited by the Hong Kong Institute of Certi�ed Public Accountants (HKICPA)

as equivalent to a Conversion Programme for HKICPA Quali�cation Programme admission purposes

• A maximum exemption of 9 papers (F1 – F9) from the Association of Chartered Certi�ed Accountants (ACCA) professional examination and 12 papers in Foundation Level and Professional Level 1 from the Association of International Accountants (AIA) professional examination

Master of Philosophy (MPhil) / Doctor of Philosophy (PhD) Programmes (Full-time/Part-time)Fields of Research• Accountancy and Law • Finance and Decision Sciences • Management• Economics • Marketing

Website: www.hkbu.edu.hk/buspg Online application: http://buar.hkbu.edu.hk

WEBSITE: www.hkbu.edu.hk/~wbef

CONFERENCE CO-CHAIRS:Prof. Stephen Y. L. CHEUNG, BBS, JP Dean of the School of Business and Professor (Chair) of Finance, HKBU

Prof. Allan K. K. CHANAssociate Dean of the School of Business and Professor of Marke�ng, HKBU

The 4th World Business Ethics ForumTheme:Corporate Social Responsibility and

Sustainability

The 4th World Business Ethics ForumTheme:Corporate Social Responsibility and

Sustainability December 16 - 18, 2012Hong Kong Baptist University

SUPPORTING JOURNAL: Journal of Business Ethics The World Business Ethics Forum (WBEF) was co-founded by Hong Kong Bap�st University (HKBU) and the University of Macau (UM) in 2006. The main aim of the WBEF is to offer an excellent opportunity for academics and prac��oners from around the world to meet and to discuss and share new thinking and research findings in the broad area of business ethics. Corporate Social Responsibility (CSR) has been associated with corporate risk management as a response to corporate scandals. In recent years, issues of CSR are also linked to corporate sustainability and the reform in corporate governance. We welcome research papers related to this broad theme for presenta�on at the Forum. Suggested topics:

E-MAIL: [email protected]

1. Dimensions and theories of CSR2. CSR and risk management3. CSR and business ethics4. CSR and strategic management5. CSR and corporate sustainability6. CSR and corporate governance7. CSR repor ng and capital market8. Corporate sustainability management

9. Legal issues of CSR10. CSR in Asia11. CSR in China12. CSR educa on13. CSR case studies14. CSR in western perspec ves15. Other related issues

Selected papers from the Conference will be published in a special issue of the Journal of Business Ethics.

REGISTRATION FEES

On or before November 15, 2012: US$300 (HK$2,400) On or a�er November 16, 2012: US$350 (HK$2,800)For students (full par�cipa�on): US$100 (HK$800)* For students (audit only for a�ending/presen�ng in conference sessions): US$50 (HK$400)

* The fee covers two lunches, a banquet and conference materials. Tickets for spouses and other accompanying persons are available for purchase. For details, please contact the Conference Secretariat.

Documents

School of Business confers Honorary Professorship on School of …bus.hkbu.edu.hk/eng/bus/news-and-events/publications/... · 2018-01-26 · School of Business confers Honorary Professorship