Data Sources

Name – Call Center Operations

Freq – Daily

Sourced –Oracle DB

Description – Call counts by source

Name – BVS Spot Data

Freq – Quarterly

Sourced – SMG

Description – Spot Counts with GRP’s

Name –Web Site KeyWord

Freq – Daily

Sourced – Ominture

Description – Site Catalyst 13.5

Name – PRIZM Cable Profiles

Freq – Quarterly

Sourced – Nielsen

Description – TBD Agreement

Daily Forecasting with cross correlations with BVS Spot Data

Dailt Forecasting with cross correlation with WEB Site Keywords

Daily Intervention Analysis with BVS Spot Data

Cost and Daypart Analysis

Daily KeyWord intervention on Web Sourced Phone Leads

Paid verus Natural Keyword Analysis

Optimization Assignments using PeopleMinutes by Station

Includes Stations and Dayparts NOT previously used.

Name – CLFDMP and SAS

Analytic DB and Application

Business Intelligence DataMART with analytics

Dashboards and Reports and PORTAL

Direct Mail List segmentations

Call Center Operations Name – Call Center Operations

Freq – Daily

Sourced –Oracle DB

Description – Call counts by source Daily Forecasting with cross correlations with BVS Spot Data

Dailt Forecasting with cross correlation with WEB Site Keywords

See Call Center Weekly Forecasts for details

Forecasting Calls

Spot Data

Name – BVS Spot Data

Freq – Quarterly

Sourced – SMG

Description – Spot Counts with GRP’s

Daily Intervention Analysis with BVS Spot Data

Cost and Daypart Analysis

DOW Analysis High Call Spots

Data Sources

Name –Web Site KeyWord

Freq – Daily

Sourced – Ominture

Description – Site Catalyst 13.5

Daily KeyWord intervention on Web Sourced Phone Leads

Paid verus Natural Keyword Analysis

Web Search Profiles by Search Engine

Overlays

MSA

Good

Moderate

Bad

Geographic Cancellation Rates