SEOA N D

CONTENTMARKET ING

• SEO: (Search Engine Optimization) is the process of organically affecting the visibility of a website or a web page in a search engine’s search results.

PLAPaid Search Ads

Organic Listings

• Content Marketing: the marketing process for creating and distributing relevant and valuable content organically for the purpose of attracting, acquiring and engaging a clearly defined target audience with the overall objective of driving a profitable customer action.

WHAT IS SEO ANDCONTENT MARKETING?

• Relevance:Google looks at how relevant the content and keywords of a given website are based on what is actually being searched.• How relevant is the content and the actual words used on your web site and web pages?

You must have both to win!

• Authority:Establishing your business as the leader of a specific topic and translating that information in a meaningful way across the web.• How many web pages are talking about and linking back to your website or web page as the authority on a topic important to your business?

HOW DOES IT ALL WORK?

R E L E V A N C E A N D A U T H O R I T Y

R E L E V A N C E

A U T H O R I T Y

• Title Tag:The main text which describes an online document or web page. Used on search engine results pages to display a short preview for a given page.

• H1 Headline:Often the visual header on the page, but can be the name or title of the page. Both headers and subheads are tagged in accordance with their level of importance.

• Meta Descriptions:Concise explanations of the contents of web pages. Commonly used on search engine results pages to display a simple preview for the given page.

• Body Copy:Quite simply, this is what the user came to see and is thus extremely important to search engines. This is the actual content on the page.

It is important to note that all of these factors need to match up based on the keyword research.

Keywords are critical and must be included in each of these four factors.

KEY FACTORS IN DETERMININGRELEVANCY AND AUTHORITY

THREESTEPS

Step 1: Competitive Analysisand Keyword Search Research:• JUMPSIX Marketing will conduct a comprehensive competitive analysis to see how you match up to your biggest competitors.

• We will also research the keywords that are being searched in your industry to determine how to add more relevance to your site.

• Finally, we will conduct an in depth analysis of your current site to identify the issues that are working against SEO.

TO SUCCESS

Step 3: On-Page SEO:• JUMPSIX Marketing will correct current SEO problems on your site and update your current content to include the most important keywords. We will also update your title tag, meta descriptions, and H1 headline.

• When we are finished, your site will include critical keywords and relevant content!

• JUMPSIX Marketing will begin creating new and important content, for you, to increase your authority in the eyes of Google.

• The new content will come in the form of blogs, new web pages, newsletters, videos and more!

• We will ensure that all new content points right back to your website!

Step 2: Google My Business/Localdirectory listing match and update:• JUMPSIX Marketing will create and maintain yourbusiness listings on the sites, apps, and directoriesthat factor most into local search engine results.We will help your local customers find you online!

• 74% of internet users perform local queries.

• 20% of all computer searches are locally focused.

• Over 50% of mobile searches have local intent. Accurate local listings and local optimization is essential for businesses of all sizes to maintain relevancy – on and offline

THE BIG PICTURE OFSEO AND CONTENT MARKETING

1 2 3 4 5 6 7 8 9 10 11 12Months

Paid Search

SEO and Content Marketing

WHY 12 MONTHS?PAID SEARCH

VS.SEO/CONTENT MARKETING

• SEO/Content Marketing is a long-term investment to get your customers to organically click on your site when searching online for your services. It takes 12 months to see the true benefits of SEO/Content Marketing.

• Paid search and Display Ads are a short-term burst of traffic with little to no long-term benefits.

CASE STUDY

LINDZEMCCARTER.COM

www.Lindzemccarter.com has been implementing the Jumpsix Marketing Strategy for Search Engine Optimization for roughly 6 months. The thee categories she is interested in ranking for are, “lifestyle photography Springfield, mo // Boudoir Photography Springfield, mo // Wedding Photography Springfield, Mo.”

Her current rankings are as follows:

• lifestyle photography Springfield, mo #1• Boudoir Photography Springfield, mo #4• Wedding Photography Springfield, Mo # 9

This has resulting in an amazing intake of clients. She attributes 5 major jobs in the last 45 days as a direct result of the SEO practices implemented by Jumpsix Marketing.