[Seoul Tour ]오감만족 추천코스 8월 가족테마 영문(3차최종)

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Contents ★ [Seoul Tour+ Itineraries for the Five Senses]

Starting with the May issue, ten itineraries designed to allow participants to experience the charm of Seoul to the fullest (40 different locations) will be created with a new theme every month. These itineraries will be provided as product information that is customized to your needs under the title “Seoul Tour+ Itineraries for the Five Senses”. We ask that you make active use of them when planning high-quality Seoul tour products for foreign tourist groups.

1 A mother-daughter bonding trip to Seoul

Route 1Lee Moon Won (LMW) Oriental Clinic (scalp care) – Koon with a View (boutique) – Kyunghee University Oriental Medical Music Therapy (healing experience) – Cheiljemyunso (hand-pulled noodle restaurant) 3

Route 2Amorepacific (spa) – Apparel Supplies Market (accessory shopping) – Drumcat (percussion performance) – Poom Seoul (premium Korean restaurant) 8

Route 3a. by Bom (total beauty salon) – Style Nanda (fashion and beauty shop) – SeMA Biennale (exhibition) – Woo Lae Oak (Pyeongyang-style cold noodles) 13

Route 4NUKA (enzyme spa) – 10 Corso Como (gallery/fashion/shopping space) – S.J.Cho Korean Paper Art Gallery - BISTRO Seoul (Korean restaurant) 18

Route 5a:t fox (total beauty cafe) – Samcheong-dong Shoes Street (clothing and shoes shopping) – Saegimsori (personal seal) – Jilsiru (traditional Korean dessert) 23

2 A memorable family trip to Seoul

Route 6Pororo Park (theme park) - Seoul Children’s Museum (interactive museum) – Original drawing show (drawing performance) – Minimi (sashimi restaurant and fishing experience) 30

Route 7Dibo Village (theme park) – Seoul Animation Center (animation gallery) – KaBoom (variety show) – Sulbing (traditional Korean dessert) 35

Route 8Burida (traditional Korean archery experience) – Kokdu Museum (Kokdu exhibition) – Namsangol Taekwondo performance – Balwoo Gongyang (Buddhist temple food) 40

Route 9Seoul Grand Park (amusement park) – KidZania Seoul (job experience theme park) - 3D Black Art (interactive exhibition) – Sik Gaek Chon (restaurant from the cartoon Sik Gaek) 45

Route 10Sea Lala (water park) – Modern Design Museum (design history) – Dialogue in the Dark (interactive exhibition) – The Glamping (camping restaurant) 50

Special RecommendationsSpecial 1 2014 Lantern Festival 55

Special 2 Interesting stories from every corner of Seoul 57

Special 3 2014 Outstanding Tourist Product Certification System 58

Info [Seoul Tour+] Monthly themes for Itineraries for the Five Senses 60

Family 1

A mother-daughter

bonding trip to Seoul

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Overview Family 1_ A mother-daughter bonding trip to Seoul

★ Product characteristics: A quality mother-daughter tour of Seoul ☞ Upgrade your look while enjoying the pleasure of shopping and spa and beauty experiences ☞ Luxury shopping in Seoul that would fully satisfy any woman’s urge to shop ☞ Tour routes that provide opportunities for mothers and daughters to bond through cultural experiences,

including a nacre art craft experience, making a personal seal in Hangeul, and a percussion performance ☞ A gourmet culinary tour route in Seoul perfect for relieving travel fatigue

11:0011:00 13:3013:30 15:3015:30 20:0020:00

Mother-daughter beauty experience

Mother-daughter shopping excursion

Mother-daughter cultural experience

Mother-daughter culinary experience

Beauty experience for a younger and prettier look

Mother-daughter shopping spree

Cultural experiences that replenish mental and

emotional energy Culinary tour route

◎ A “head spa” an anti-hair loss treatment to keep mother’s scalp healthy

◎ Vaginal steam bath as a treatment for cold hands and feet

◎ Hair styling, makeup, and shopping for a complete makeover!

◎ Shopping for high-end clothing at luxury designer boutiques

◎ Cultural complexes that offer opportunities to enjoy both shopping and works of art

◎ Strolling down alleys lined with eye-catching clothing and shoe shops

◎ Oriental medical music therapy that promotes the health of mind and body

◎ Traditional Korean hanji craft (traditional Korean paper making)

◎ Making “couple” t-shirts with Hangeul writing on them

◎ A pajeon (Korean pancake-like dish) alley where visitors experience the perfect harmony of pajeon and makgeolli (Korean rice wine)

◎ A premium Korean restaurant with a panoramic view of the nightscape of Seoul

Route Beauty Shopping Culture Cuisine

1 Lee Moon Won Oriental Clinic

(scalp care)⇨ Koon with a View

(boutique) ⇨Kyunghee University

Oriental Medical Music Therapy

(healing experience)⇨ Cheiljemyunso

(hand-pulled noodle restaurant)

2 Amorepacific Spa(spa experience) ⇨ Apparel Supplies

Market (accessory shopping)

⇨ Drumcat(percussion

performance)⇨ POOM SEOUL

(premium Korean restaurant)

3 a.by Bom(total beauty salon) ⇨ Style Nanda

(fashion and beauty shop)

⇨ SeMA Biennale(media art exhibition) ⇨ Woo Lae Oak

(Pyeongyang-style cold noodles)

4 NUKA(enzyme bath) ⇨ 10 Corso Como

(gallery/boutique) ⇨ S. J. Cho Korean Paper Art Gallery

(hanji craft)⇨ Bistro Seoul

(Korean restaurant)

5 a:t fox(total beauty café) ⇨

Samcheong-dong Shoes Street

(clothing and shoe shopping)

⇨ Saegimsori(personal seal making) ⇨ Tteok Café Jilsiru

(traditional Korean desserts)

Family 1_ A mother-daughter bonding trip to Seoul

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Route 1 1 Mother-daughter beauty experience – Lee Moon Won Oriental Clinic

2 Mother-daughter shopping excursion – Koon with a View

3 Mother-daughter cultural experience – Kyunghee University Oriental Medical Music Therapy

4 Mother-daughter culinary experience – Cheiljemyunso


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1-1 ❶ Lee Moon Won Oriental Clinic

⇨ Koon with a View ⇨ Kyunghee University Oriental Medical Music

Therapy⇨ Cheiljemyunso

Overview

Place Lee Moon Won Oriental Clinic Capacity 10 patients at a timeAddress 3F Lee&Yu Bldg., 69-5 Cheongdam-dong, Gangnam-gu, Seoul Manager Kim Lee-Yeong Phone +82-2-511-1079

Website www.leemoonwon.com Closed (Holidays) Closed on Thurs. and Sun.

ReservationBy phone

HoursMon. & Tue. 10:00~19:00Wed. & Fri. 10:00~21:00

By email ([email protected]) Sat. 09:00~17:30

PriceExamination fee KRW 50,000 Payment

MethodCash and credit card (including credit cards issued outside Korea)

Medicinal herb scalp treatment

KRW 170,000 (2 hrs.)~

Languages Available English, Japanese, Chinese, Russian

Description

Hair spa experience at an oriental medicine clinic specializing in hair loss treatments ‣ ‣ A hair spa program designed to restore damaged scalp and hair through customized scalp

care and massage prescribed by Oriental medicine doctors specializing in hair loss ⁍ All hair products used in the spa treatment are made by the clinic using medicinal herbs that have

been proven effective in treating scalp problems. Excellent for soothing and moisturizing the scalp. ‣‣ Equipped with a beauty shop specializing in hair loss prevention that uses natural, non-irritating hair dye

products and protein perm solutions and offers diverse hair styling services that don’t damage the hair

Treatment Process of the Scalp Care Center

Medicinal herb scalp treatment & K-beauty program

Medical history questionnaire ▷ scalp condition diagnosis ▷ treatment and prescription ▷ LMW medicinal herb shampoo ▷ natural, medicinal herb aroma scalp therapy ▷ medicinal herb collagen care treatment ▷ two moisturizing treatments ▷ point therapy (shoulder and neck muscle relaxation/anti-edema) ▷scalp infiltration with medicinal herb oxygen (provides nutrients to scalp) ▷ drying ▷ free beverage (drink developed by LMW to improve nutrition balance of hair）

Photos Reception area Spa scalp care experience Scalp care room

Medicinal herbs Beauty shop for hair loss prevention Hairstyling consultation

Directions ‣ ‣ Exit ⑫ of Cheongdam Station on Subway Line 7 – Walk straight 200m – Turn onto the back street by VIPS and walk another 300m until you reach the Lee & Yu Bldg.

Parking ‣ ‣ Sinyeong Bldg. parking lot (68-5 Cheongdam-dong, Gangnam-gu), 293-car capacity, KRW 1,500 for first 30 min. and KRW 1,500 for each additional 30 min.

Production Development

TIP

‣ ‣ Ideal for everybody, especially families, since women (especially in their 20s and 30s), men, and seniors are interested in maintaining a healthy scalp, preventing hair loss.

‣ ‣ Medical hair and scalp spa that incorporates natural medicinal herbs and oriental medical technology while taking the health and physical constitution of the patients into consideration, not only focused on beauty and appearance

Nearby Attractions ‣ ‣ Sinsa-dong, Garosu-gil and Serosu-gil/ Cheongdam Fashion Street/ Apgujeong Rodeo Street


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1-2 Lee Moon Won Oriental Clinic ⇨ ❷ Koon

with a View⇨ Kyunghee University


⇨ Cheiljemyunso

Overview

Place Koon with a View Capacity Up to 50 peopleAddress 546-5 Sinsa-dong, Gangnam-gu, SeoulManager Im Se-Hee Phone +82-2-3443-4507

Website www.koonwithaview.com Closed (Holidays)

Open 7 days a week (except New Year’s Day, Chuseok, and Lunar New Year’s Day)

Payment Method

Cash and credit card (including credit cards issued outside Korea)

Hours 11:00~21:00 Languages Available English

Description

A one-stop shopping space where you can keep up with the latest fashion trends in Korea. ‣ ‣ One of the first-generation of fashion boutiques established in Cheongdam-dong, boasting innovative fashion concepts ‣‣ Offers a variety of unique fashion items created by young, intensely creative designers

from both Korea and abroad ⁍ A shopping space with a remarkable variety of fashion items, including clothing, accessories, shoes, and

bags, all rolled into one placeFloor guide

B1 ACCESSORY Accessories in a wide range of prices and styles1F IT ITEM SHOP The hottest cosmetics and eyewear brands for all seasons

2F WOMEN’S WEAR Women’s clothing brands and various accessories representing all the latest trends in fashion

3F MEN’S WEAR A space for fashionable men featuring a wide variety of styles to mix and match

4F GREYHOUND PLAYHOUND

A space reserved to introduce the Thai brand Greyhound, as well as its sub-brand, Playhound

5F HISTORY OUTLET

A space where Koon and Koon with a View items from previous seasons are sold at discounted prices.

Photos Koon with a View building 1F-Cosmetics 2F-Women’s wear

5F-Men’s wear 4F-Playhound 5F-Outlet

Directions ‣ ‣ Exit ⑧ of Sinsa Station on Subway Line 3 - Walk straight 100m and turn right – Walk 150m on Sinsa-dong Garosu-gil

Parking ‣ ‣ Up to 30 cars in the Singu Elementary School public parking lot, KRW 200/ 5 min.Production

Development TIP

‣ ‣ Ideal for families or group visitors as it is a shopping space where both fashionable men and women of all ages can enjoy shopping for a wide variety of fashion items on each floor

Nearby Attractions ‣ ‣ Dosan Park/Horim Art Center/ Apgujeong Rodeo Street/ Gangnam Tourist Information Center


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1-3 Lee Moon Won Oriental Clinic ⇨ Koon with a View ⇨ ❸ Kyunghee

University Oriental Medical Music Therapy

⇨ Cheiljemyunso

Overview

PlaceKyunghee University

Oriental Medical Music Therapy Capacity 20 people

Address Kyunghee University Hospital at Gangdong, Main Building, 4th Fl., 892 Dongnam-ro, Gangdong-gu, Seoul

Manager Kim Yeon-Su Phone +82-2-440-840

Website www.khnmc.or.kr Closed (Holidays) Open 6 days a week except Sunday

Reservation Please call (at least two-day advance reservation required) Hours Weekdays 08:30~17:30

Sat. 08:30~12:30

Price

Local outpatient

Individual KRW 80,000 Payment Method

Cash and credit card (including credit cards issued outside Korea)Group (2~3) KRW 30,000

Foreign outpatient

Individual KRW 200,000 Languages Available English

Group (2~3) KRW 120,000

Description

Music therapy using special music believed to correspond with the traditional principle of the five elements ‣ ‣ A unique healing experience that, after diagnosis by a health professional, helps relieve

both physical and mental stress, chronic fatigue, and gastrointestinal disorders ⁍ Medicinal herb music therapy is a new type of music therapy that is based on traditional oriental

medical theories and treatments. It aims to prevent and treat various diseases and promote health by restoring the mind-body balance and enhancing energy flow in our body.

⁍ It utilizes diverse genres of music and a variety of traditional Korean and Western musical instruments, such as the Korean hourglass drum, piano, and xylophone.

Oriental medicine music therapyTreatment process

Application for diagnosis ▷ Counseling (diagnosis + counseling) ▷ 2nd Treatment Room (Oriental medicine music therapy) Duration: 1 ~ 1.5 hours

PhotosOriental Medical Music Therapy Center Counseling and diagnosis Musical instruments for therapy ①

Oriental Medical Music Therapy Treatment Room

Musical instruments used for music therapy ②

Musical instruments used for music therapy ③

Directions ‣ ‣ Exit ④ of Godeok Station on Subway Line 5 – Walk straight 100m until the E-mart intersection – Cross the street and then turn right - Walk straight 100m until you arrive at Kyunghee University Hospital at Gangdong

Parking ‣ ‣ Kyunghee University Hospital at Gangdong parking lot, 517-car capacity, KRW 2,000 for first 30 min. and KRW 500 for each additional 10 min.


TIP ‣ ‣ Ideal to incorporate with spa programs for long-distance travelers looking for healing experiences

Nearby Attractions ‣ ‣ Ttukseom Hangang Park/ Ja Bol Lae Observatory/ Children’s Grand Park/ Olympic Park


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1-4 Lee Moon Won Oriental Clinic ⇨ Koon with a View ⇨ Kyunghee University


⇨ ❹ Cheiljemyunso

Overview

Place Cheiljemyunso at Olympic Park Capacity 130 peopleAddress Meeting Square at Olympic Park, 424 Olympic-ro, Songpa-gu, Seoul

Manager Lee Seung-Jo Phone +82-2-421-8181

Website www.cheiljemyunso.com Closed (Holidays) Open 7 days a week

Reservation By phone Hours 10:30~22:00(Last order 21:30)

Price

Cheil udong KRW 7,500 Payment Method

Cash and credit card(including credit cards issued outside Korea)Bibim somyeon

(spicy noodle) KRW 8,000 Languages Available EnglishBusan milmyeon with rice KRW 13,500

Description

A hand-pulled noodle restaurant that serves famous noodle dishes from various regions of Korea ‣‣ A restaurant with an interior design that evokes memories and nostalgia for old, traditional

noodle factories in local regions ‣‣ Cheiljemyunso has developed various local specialty noodle dishes (Korea’s noodle map - Noodle tour)

and succeeded in making them its most popular menu items. ‣‣ The restaurant follows the traditional technique of boiling noodles in a large iron pot to make

them chewy. It serves various types of noodles, including udong, somyeon, buckwheat noodles, and rice noodles.

Photos Cheiljemyunso Olympic Park branch Interior ① The noodle-making process

Interior ② Busan milmyeonwithrice Bibim somyeon

Directions ‣ ‣ Exit ③ of Olympic Station on Subway Line 5 – Turn left and walk straight 50m until you arrive at Cheiljemyunso

Parking ‣ ‣ Parking lot inside Olympic Park (KRW 4,000 a day)


TIP

‣ ‣ Ideal to incorporate with gourmet culinary tour products as the restaurant serves famous local specialty noodle dishes, such as spicy buckwheat noodles from Chuncheon, kimchimari noodles from Pocheon, and milmyeon from Busan

Nearby Attractions

‣ ‣ Olympic Park/ Jamsil Lotte World/ Seokchon Lake/ Munjeong-dong Rodeo Street/ Garden 5/ Mongchon Toseong/ Jamsil Hangang Park


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Route 2 1 Mother-daughter beauty experience - Amorepacific Spa

2 Mother-daughter shopping excursion - Apparel Supplies Market

3 Mother-daughter cultural experience - Drumcat

4 Mother-daughter culinary experience - Poom Seoul


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2-1 ❶ Amorepacific Spa ⇨ Apparel Supplies

Market ⇨ Drumcat ⇨ Poom Seoul

Overview

Place Amorepacific Spa Capacity 6 people (at a time)

Address Beauty Park, Hyundai Department Store, 2nd Fl., 21 Apgujeongro 29-gil, Gangnam-gu, Seoul

Manager Jeong Seon-Wuk Phone +82-2-512-3067

Website www.amorepacific-cosmetics.com Closed (Holidays)

Open 7 days a week (except New Year’s Day and Chuseok)

Reservation One-week advance reservation required(02-512-3067) Hours 09:30~21:30

Price KRW 100,000 ~ (depending upon which program is chosen)

Payment Method


Languages Available English and Japanese

Description

Amorepacific Spa provides premium customized treatment to improve or maintain healthy skin. ‣ ‣ After individual counseling about lifestyle and desired skincare programs, each customer

receives a tailored skincare treatment that bring pleasure through all five senses ⁍ Popular skincare program: Time Response Intensive Facial (100 min. for KRW 300,000, including a back massage) ⁍ Rooms for singles and couples are available, and each room is equipped with a shower, bath tub, and sink. ‣ ‣ This premium cosmetic spa is loved by Hollywood celebrity Sienna Miller. ‣ ‣ The world’s only spa that grows its own green tea for use as an essential ingredient in the spa treatment. ‣ ‣ Myeong-dong Branch: Avenuel, 10F, 130 Namdaemunro 2-ga, Jung-gu, Seoul (02-2118-6221)

Photos Front view Entrance Reception desk

Interior Treatment room Powder room

Directions ‣‣ Exit ① of Apgujeong Station on Subway Line 3 – Walk straight 200m toward Apgujeongro 29-gil – Cross the street at the crosswalk and walk straight 10m

Parking ‣‣ Beauty Park basement parking, free parking for spa customers ‣‣ Public Parking on Apgujeongro 29-gil, 175-car capacity, KRW 300/10 min.


TIP

‣ ‣ Recommendable to medical tourists for relaxation ‣ ‣ Ideal for development of high-end health-related products targeting tourists interested in K-Beauty ‣ ‣ Recommendable as a destination after shopping on the nearby Garogu-gil and at Hyundai

Department StoreNearby

Attractions ‣ ‣ Gangnam Information Center/ Apgujeong Rodeo Street/ Sinsa-dong Garosu-gil and Serosu-gil


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2-2 Amorepacific Spa ⇨ ❷ Apparel Supplies

Market⇨ Drumcat ⇨ Poom Seoul

Overview

Place Apparel Supplies Market Capacity Large number of people

Address Apparel Supplies Market, Dongdaemun Shopping Complex, Building No. B, 5F, 266 Jong-no, Jongno-gu, Seoul

Website www.ddm-mall.com

Phone +82-2-2262-0114

Closed (Holidays)

Open from Mon. to Sat. (closed on Sunday, New Year’s Day and Chuseok)

Payment Method Cash and credit card Hours 09:30~19:00Price Depends upon item

Description

An ideal place for mothers and daughters to shop for stylish accessories ‣ ‣ Located on the fifth floor of Building B in the Dongdaemun Shopping Complex, the shops of the Apparel

Supplies Market sell a large variety of fashion accessory supplies and fashion items at reasonable prices. ⁍ Make accessories of your own with supplies purchased at the market. ⁍ A variety of fashion items, such as bracelets, necklaces, bags, and hairpins, are available at reasonable prices. ‣ ‣ The largest market in Asia, the Dongdaemun Shopping Center is a comprehensive fashion

mall that offers a one-stop shopping experience.Information

Bldg. A B1- yarn (knitting supplies), apparel supplies/ F1 – bedding, embroidery, tableware, curtains/ F2 – Hanbok makers (Hanbok), curtains, fabrics/ F3~4 – fabric /F5 - accessory supplies

Bldg. B B1 - yarn, bedding/ F1 – apparel supplies, bedding/ F2~4 – fabric, lace/ F5 – accessory supplies/ F6- conveniences

Bldg. C B1 – home fashion (curtains, embroidery, bedding)/ F1 – apparel supplies, bedding/ F2~6 – fabricN Shopping

Town B1 – home fashion (curtains, embroidery, bedding)/ F1 – apparel supplies, bedding/ F2~4 - fabric/ F5 – food court

Photos Front view Entrance Interior

Accessory Supplies Market ① Accessory Supplies Market ② Rest area

Directions ‣ ‣ Exit ⑨ of Dongdaemun Station on Subway Line 1 - Walk straight roughly 100m - Turn left in front of the Dongdaemun Shopping Town and walk straight 60m – Turn right and walk 30m

Parking ‣‣ Dongdaemun Shopping Town rooftop parking, KRW 1,000/10 min. ‣‣ Public parking on Cheonggye 5-ga, 32-car capacity, KRW 1,000/10 min.


TIP ‣ ‣ Tourism products incorporating shopping malls on Dongdaemun Fashion Street ‣ ‣ Ideal shopping destination for tourists who are interested in making and wearing accessories of their own

Nearby Attractions ‣ ‣ Dongdaemun Design Plaza (DDP)/ Dongdaemun Doota/ Jungbu Market/ Seoul Fortress Wall


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2-3 Amorepacific Spa ⇨ Apparel Supplies

Market ⇨ ❸ Drumcat ⇨ Poom Seoul

Overview

Place Drumcat Capacity 333 seats

Address Gaon Hall (Cho-dong), B3 Myungbo Art Hall, 47 Mareunnae-ro, Jung-gu, SeoulManager Kim Bo-Ok Phone +82-2-2274-2133

Website www.drumcat.co.kr Closed (Holidays) Closed on Wednesday

Reservation By phone(+82-2-313-9977) one week in advance Via Interpark website Hours 17:00, 20:00 (80 min.)

Price

R KRW 50,000 Payment Method

Cash and credit card(including credit cards issued outside Korea)S KRW 40,000

Languages Available English and JapaneseGroup Please call

Description

An exciting and thoroughly enjoyable percussion performance, with a drum beat that resonates deep down in your heart

‣ ‣ Korea’s, and the world’s, only percussion performance group made up entirely of women ‣ ‣ An omnibus music performance, reminiscent of a marching band show, based on four themes ⁍ Making Sound – Introduction of performers and their instruments ⁍ Battle – A dazzling performance by each performer with dynamic movements, and an exciting rhythmic

“battle” between the performers and their instruments ⁍ Episode – Interactive rhythmical performance created by both the performers and the audience ⁍ Final – Grand percussion finale performed by the audience and the performers

Photos Front view of Myungbo Art Hall Lobby Café

Inside the performance hall Performance ① Performance ②

Directions ‣ ‣ Exit ⑧ of Euljiro 3-ga Station on Subway Lines 2 and 3 – Walk straight 100m ‣ ‣ Exit 7 of Chungmu-ro Station on Subway Lines 3 and 4 – Walk straight 35m

Parking ‣‣ Myungbo Art Hall Parking Tower, KRW 1,000/1 hr. for admission ticket holders ‣‣ Donhwamun-ro public parking, 50-car capacity, KRW 1,300/10 min.


TIP

‣ ‣ An interactive performance recommendable for people of all ages ‣ ‣ A performance that provides a great escape from daily stress, and is ideal to be included

as a healing tourism product.

Nearby Attractions

‣ ‣ Myeong-dong Street/ Namsangol Hanok Village/ Korea House/ Seoul Namsan Traditional Theater/ Seoul Animation Center


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2-4 Amorepacific Spa ⇨ Apparel Supplies

Market ⇨ Drumcat ⇨ ❹ Poom Seoul

Overview

Place Poom Seoul Capacity 40 guestsAddress Na-dong, 49 Duteopbawi 60-gil (Huam-dong), Yongsan-gu, SeoulManager No Seung-Hyeok Phone +82-2-777-9007

Website www.poomseoul.com Closed (Holidays)

Open Mon. ~ Sat.(closed on Sunday)

Reservation At least one-day advance reservation is required (02-777-9007) Hours

Lunch 12:00~15:00Dinner 18:00~22:00

Price

Lunch KRW 57,750 ~ 80,850 Payment Method

Cash and credit card (including credit cards issued outside Korea)KRW 115,500 ~ 288,750Dinner

Languages Available English and Japanese

VegetarianLunch KRW 70,850 Dinner KRW 173,250

Description

Poom Seoul, a premium Korean restaurant, serves authentic Korean dishes that are modern renditions of the dishes enjoyed by the upper class of the Joseon period (1392-1910).

‣ ‣ The restaurant uses fresh, seasonal ingredients and changes the menu every month. ⁍ Seasonal dishes: Spring - Seunggiaktang (sea bream sukiyaki); Summer - Mineogamjeong (croaker stew);

Fall - Jayeon songigui (roasted wild pine mushrooms); Winter - abalone and oyster stew casserole ‣ ‣ The ingredients are of the highest quality, and are delivered fresh every morning. ⁍ Advance reservation is required.

PhotosEntrance Interior ① Interior ②

Table setting Chaeggeut deungsimgui(grilledsirloin) Terrace

Directions ‣ ‣ Seoul Station on Subway Line 1 – Bus No. 402 or 405 – Huam Yaksuteo Stop – Walk straight 50m toward Namsan Library

Parking ‣ ‣ Restaurant parking lot, 20-car capacity, free parking for guests ‣ ‣ Namsan Park parking lot, 72-car capacity, KRW 300/10 min. (KRW 900/10 min. for tour buses)


TIP

‣ ‣ Recommendable for tourists who would like to try gourmet Korean food at a high-end restaurant ‣ ‣ The restaurant is equipped with separate rooms, making it ideal for MICE tourists. ‣ ‣ Perfect for FIT tourists who want to enjoy a meal in a quiet and elegant atmosphere.

Nearby Attractions ‣ ‣ N Seoul Tower/ Namsan Park/ Namsangol Hanok Village/ Itaewon Street/ The War Memorial of Korea


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Route 3 1 Mother-daughter beauty experience - a.by Bom

2 Mother-daughter shopping excursion - Style Nanda

3 Mother-daughter cultural experience - SeMA Biennale

4 Mother-daughter culinary experience - Woo Lae Oak


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3-1 ❶ a.by Bom ⇨ Style Nanda ⇨ SeMA Biennale ⇨ Woo Lae Oak

Overview

Place a.by Bom Capacity 1,000 guestsAddress 2-3 Fl., 91-3 Cheongdam-dong, Gangnam-gu, SeoulManager Ji Sa-Min Phone +82-2-516-8765

Website ww.abybom.com www.facebook.com/abybom

Closed (Holidays) Open 7 days a week

Reservation By phone Hours 10:00~18:00

Price Prices vary depending upon hair length, choice of designer, and style

Payment Method


Languages Available English and Chinese

Description

A total beauty salon that aims to create a beautiful experience and improve our quality of life. ‣ ‣ A premium beauty salon favored by many celebrities, including actresses Choi Ji-Wu and

Lee Yeon-Hee and singers Boa and Choi Si-Won. ⁍ Private and premium hair, makeup, and nail services are available at the VVIP room, which is

reserved for celebrities. ⁍ The styling services of celebrity designers, who appeared on the famous TV program Get It Beauty, are available. ‣ ‣ This beauty salon is also a gallery that holds a new exhibition every month to enrich the lives of its guests. ‣ ‣ The salon is decorated with a unique 9m-tall bookcase and large tables and serves beverages

and desserts prepared by a chef with experience at hotel restaurants. ‣‣ Beauty counseling for weddings is offered by a wedding specialist with 10 years of experience.

PhotosInterior Café Nail art space

Exhibition space and lounge Items on display in the salon Rest area decorated with real flowers

Directions ‣ ‣ Exit ④ of Apgujeong Rodeo Station on the Bundang Subway Line – Walk straight toward Hakdong Sageori - Turn left at the Burger King (three-way intersection)

Parking ‣ ‣ Valet parking available on the building’s B1 level ‣ ‣ Parking lot on Dosandaero 45-gil (KRW 8,400 for 2 hours and KRW 700 for each additional 5 min.)


TIP

‣ ‣ Recommendable as a premium beauty experience destination for visitors from China, Japan, and Southeast Asia

‣ ‣ A Hallyu-related destination for fans of Hallyu stars, including Choi Ji-Wu and BoaNearby

Attractions ‣ ‣ Hyundai Department Store - Apgujeong Branch/ Hansa Toy/ Sinsa-dong Garosu-gil and Serosu-gil


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3-2 a.by Bom ⇨ ❷ Style Nanda ⇨ SeMA Biennale ⇨ Woo Lae Oak

Overview

Place Style Nanda Size Three stories (991m2)Address 23 Wausanro 29da-gil, Mapo-gu, SeoulManager O Tae-Seon (010-9147-9538) Phone +82-2-333-9215

Website www.stylenanda.com(in Korean, English, Chinese, and Japanese)

Closed (Holidays)

Open 7 days a week(closed on New Year’s Day and Chuseok)

Reservation Not required Hours 11:00~23:00Payment Method

Cash and credit card(including credit cards issued outside Korea)

Languages Available

English, Chinese, Japanese, French

Description

Style Nanda is an icon of Hallyu style that has captivated women all around the world. ‣ ‣ A fashion brand that took the world, especially New York, LA, Australia, Singapore, Thailand, and China, by storm. ‣ ‣ A popular brand that is loved by women around the world for its unique products,

reasonable prices, and trend-setting designs. ⁍ As well as its clothing, its cosmetics brand, 3 Concept Eyes, is also enjoying enormous

popularity around the world through social media. ‣ ‣ This brand is particularly favored by celebrity fashionistas, including Lee Hyo-Ri and Hyeon-A,

and it has sponsored various idol stars, such as K-pop singers IU and TVXQ. ‣ ‣ 2 It made the 2013 Top Ten Hottest Korean Brands named by CNN. ‣ ‣ It has nine offline shops in Korea, with the Hongik University flagship store being the oldest. ⁍ A shopping haven for women filled with a variety of fashion items in unique designs by Style

Nanda as well as other local and foreign brands, vintage clothing, and cosmetics.

Photos Front view Unique interior design Interior

Various fashion items Accessories 3 CONCEPT EYES products

Directions ‣ ‣ Exit ➈ of Hongik University Station on Subway Line 2 – Walk straight toward Hongik University

– From Hongik University main gate, walk straight 350m toward Design Changjoui Achim and turn left – Walk straight 100m and turn right on the second side street – Located on left side

Parking ‣ ‣ Hongik University west side 8 public parking lot (Sangsu-dong, Mapo-gu, KRW 300/5 min.)Production

Development TIP

‣ ‣ A shopping destination for female tourists interested in beauty experiences ‣ ‣ Other local branches (Myeong-dong, Jamsil, Konkuk University, Incheon, Ilsan, Daegu, Busan, Changwon)

are also ideal shopping destinations.Nearby

Attractions ‣ ‣ Hapjeong Café Street/ Ewha Womans University Shopping Street/ Hyundai Department Store,

Sinchon Branch (U-plex)/ Gongdeok Market


- 16 -

3-3 a.by Bom ⇨ Style Nanda ⇨ ➌ SeMA Biennale

Mediacity Seoul⇨ Woo Lae Oak

Overview

Event SeMA Biennale Mediacity Seoul 2014, “Ghosts, Spies, and Grandmothers”Place Seoul Museum of Art/ Korean Film Archive

Address Seoul Museum of Art, 61 Deoksugung-gil, Jung-gu, Seoul Korean Film Archive, 400 World Cup Buk-ro, Mapo-gu, Seoul

Manager Kim Hye-Jin Phone +82-2-2124-8988

Website www.mediacityseoul.kr Reservation By phone (reservations required for groups of 20 or more)

Event period

Sept. 2 (Tues.) ~ Nov. 23, 2014 (Sun.) * closed every Mon.

Languages Available

Korean and Englishaudio guides available free of charge* Limited availability* ID or passport required

Hours

Seoul Museum of Art

Tue. ~ Fri. 10:00~20:00Weekends and

holidays 10:00~19:00

Korean Film Archive

Tue. ~ Fri. 10:00~19:00Weekends and

holidays 10:00~18:00

Description

The SeMA Biennale is a media art event hosted by Seoul City and organized by Seoul’s leading museum, the Seoul Museum of Art.

‣ ‣ It offers visitors a great chance to get a glimpse of the modern history of Asia through the theme, “Ghosts, Spies, and Grandmothers”.

⁍ Ghost: suggests that we contact ghosts and listen to what they have to say about their deep-seated sorrow ⁍ Spy: refers to the experience of colonialism and the Cold War in Asia ⁍ Grandmother: implies a silent witness to the ages of ghosts and spies ‣‣ This is an international biennale celebrating its eighth anniversary since its launch in 2000,

and is participated in by a total of 42 teams from 17 nations. ‣‣ Audio guide recorded by Korean actors Park Hae-il and Choi Hui-Seo

Photos Poster Che One-Joon, MansudaeMasterClass2014 Mikhail Karikis, SeaWomen,2012

Truong Cong Tung MagicalGarden,2012-2014

Ho Sin Tung, YouaretheSuckerofMyEyes,2012

Pilar Mata Dupont, TheEmbrace,2013

Directions ‣ ‣ Seoul Museum of Art: Exit ① of City Hall Station on Subway Line 1 – Walk 10 min. toward

Seoul City Hall Seosomun Building ‣‣ Korean Film Archive: Exit ⑨ of Digital Media City Station on the AREX Line – Walk straight 10 min.

Parking ‣‣ Seoul Museum of Art: tour bus parking lot next to Joonang-Ilbo Building (free, 84-2 Sunhwa-dong, Jung-gu) ‣ ‣ Korean Film Archive: Seoul World Cup Stadium parking lot (available for large buses and cars,

KRW 900/30 min., 515-10 Seongsan-dong, Mapo-gu, Seoul) Production

Development TIP

‣ ‣ An ideal destination for tourists from Taiwan, Hong Kong, Japan, and Vietnam, as many famous artists from Asian nations participate in the event

Nearby Attractions ‣ ‣ Deoksugung Palace/ Seoul City Hall/ Sungnyemun/ Gwanghwamun/ Gyeongbokgung Palace/


- 17 -

3-4 a.by Bom ⇨ Style Nanda ⇨ SeMA Biennale ⇨ ➍ Woo Lae Oak

Overview

Place Woo Lae Oak Capacity 150~160 seats(two-story building)Address 118-1 Jugyo-dong, Jung-gu, Seoul Phone +82-2-2265-0151

Website www.우래옥주교점.kr Closed (Holidays) Closed on Mondays and holidays


Price

Mulnaengmyeon(coldnoodlesincoldbroth) KRW 12,000

Payment Method

Cash and credit card (including credit cards issued outside Korea)Bibimnaengmyeon

(spicy mixed noodles) KRW 12,000

Bulgogi (marinatedbeef) KRW 30,000Language

s Available

KoreanYukhoe (raw ground beef seasoned

with various spices)KRW 51,000

Description

A Pyeongyang-style naengmyeon restaurant with over 60 years of history ‣ ‣ Designated by Seoul City as one of “Seoul’s Proud Korean Restaurants” ‣ ‣ Authentic Pyeongyang-style naengmyeon restaurant with three generations of experience since

it first opened in 1946 ⁍ Buckwheat noodles served in cold broth and topped with high-quality beef, which is boiled for 4 to 5 hours,

as well as sliced and seasoned radish and pear ‣ ‣ The refreshing cold broth is made by boiling beef of Korean origin only, without vegetables or any spices ‣ ‣ With a growing number of foreign visitors, the restaurant has opened a branch in both

Washington and Chicago, in addition to a local branch in Gangnam.

Photos Front view Interior ① Interior ②

Interior ③ Grilled marinated beef Pyeongyang-style naengmyeon

Directions ‣ ‣ Exit ➃ of Euljiro 4-ga Station on Subway Lines 2 and 5 – Walk straight 10m – Turn right onto the side street next to Sunkyung Mising – Walk straight 50m until you see the restaurant on the left

Parking ‣ ‣ Woo Lae Oak parking lot (40-car capacity, free for restaurant guests) ‣ ‣ Bus parking lot, 112-1 Ineui-dong, Jongno-gu, Seoul (open to the public for free)


TIP

‣ ‣ An ideal restaurant for visitors looking for premium, authentic Korean food, as the largest number of guests are from Japan and visitors from both China and the U.S. are increasing.

Nearby Attractions ‣ ‣ Myeong-dong/ Namsangol Hanok Village/ N Seoul Tower/ Dongdaemun Design Plaza(DDP)


- 18 -

Route 4 1 Mother-daughter beauty experience - NUKA

2 Mother-daughter shopping excursion - 10 Corso Como

3 Mother-daughter cultural experience

- S. J. Cho Korean Paper Art Gallery

4 Mother-daughter culinary experience - Bistro Seoul


- 19 -

4-1 ❶ NUKA ⇨ 10 Corso Como ⇨ S. J. Cho Korean Paper

Art Gallery ⇨ Bistro Seoul

Overview

Place NUKA Capacity 20 guests/ 2 at a time Address 3rd Fl., 170 Nonhyeon 1-dong, Gangnam-gu, Seoul Manager Choi So-Hee Phone +82-2-518-5874

Website www.nuka.co.kr Closed (Holidays) Closed every Sun, New Year’s Day, Chuseok

Reservation By phone (at least 2-day advance reservation required) Hours Weekdays 11:00~24:00

Holidays 11:00~17:00

Price

Enzyme bath KRW 50,000 Payment Method Cash and credit card (including credit cards issued outside Korea)Basic program KRW 90,000

EVE Treatment KRW 300,000 Languages Available Japanese

Description

A unique enzyme spa, providing guests with a feeling of refreshment and revitalization ‣ ‣ A full-course spa consisting of a vaginal steam bath, which is excellent for relief from cold hands

and feet, followed by an enzyme bath, which detoxifies the body and relaxes tight muscles ⁍ An enzyme bath is a type of bath that removes wastes and toxins from our bodies using enzymes,

which control pollution in the ecosystem. ⁍ Principles of the enzyme bath: Enzymes are cultured by adding over 250 medicinal herbs and wild grass,

as well as yeast fungi, to rice bran ▷ Heat (in the form of far-infrared radiation) generated by microbial activity and fermentation stimulates bodily cells and causes the temperature to rise above 65 degrees Celsius ▷ Toxins, wastes, body fat, and heavy metals are discharged through sweat.

Enzyme bath programBasic

ProgramVaginal bath/foot bath ▷ enzyme bath ▷ shower ▷ scalp, neck, and shoulder massage ▷ modeling mask pack massage care

EVE Treatment

Vaginal bath/foot bath ▷ enzyme bath ▷ shower ▷ scalp, neck, shoulders, and décolleté treatment ▷ womb massage ▷ back, arms, legs, and abdomen ▷ high-frequency jade therapy ▷modeling mask pack

Photos Entrance to NUKA Enzyme experience Enzyme face pack

NUKA womb massage Enzyme bath Foot bath

Directions ‣ ‣ Exit ③ of Sinnonhyeon Station on Subway Line 9 – Walk straight 200m toward Hoteldynasty - Turn left and walk straight 400m – Across from Nonhyeon Elementary School

Parking ‣ ‣ Nonhyeon Elementary School parking lot, 192-car capacity, KRW 200/5 min. Production

Development TIP

‣ ‣ Great tourism product that is especially ideal for Japanese tourists, as enzyme baths are popular in Japan, but the country is relatively lacking enzyme spa facilities

Nearby Attractions ‣ ‣ Sinsa-dong Garosu –gil and Serosu-gil/ Dosan Park/ Hansa Toy/ Pas de deux


- 20 -

4-2 NUKA ⇨ ❷ 10 Corso Como ⇨ S. J. Cho Korean Paper

Art Gallery ⇨ Bistro Seoul

Overview

Place 10 Corso Como Cheongdam Flagship Capacity Up to 60 guests in the café Address 10 Corso Como Cheongdam Flagship, 79 Cheongdam-dong, Gangnam-gu, Seoul

Manager Kang Yeon-Cheol (in charge of café) Phone Shop +82-2-3018-1010 Café +82-2-547-3010

Website www.10corsocomo.com Closed (Holidays) Closed on New Year’s Day and Chuseok

Reservation By phone for reservations for café(02-547-3010) Hours Shop 11:00~20:00

Café 10:30~23:00Payment Method


Languages Available English

Description

A leading concept store in Asia that tantalizes visitors’ five senses by offering the opportunity to shop for clothing and design goods, peruse its book collection, and enjoy a cup of tea or coffee at the café.

‣ ‣ 10 Corso Como was established in 1990 by Carla Sozzani, an Italian gallerist and fashion journalist. It is a unique place that blends art, fashion, design, music, food, and culture.

‣ ‣ The 10 Corso Como Cheongdam Flagship store is 10 Corso Como’s first overseas location, consisting of spaces for fashion, design, books, and music, as well as a café-restaurant.

‣ ‣ Introduced in the article “The 31 Places to Go in 2010,” featured in the New York Times, 10 Corso Como has established itself as a major Korean landmark in the fashion industry.

Structure1F Design object zone/ Beauty zone/ 10 Corso Como brand zone / Bookstore/ Café-restaurant2F Women’s designer collection zone/ Men’s designer brand zone/ Contemporary brand zone3F Women’s designer boutique zone

Photos Exterior of 10 Corso Como 2F Women’s designer collection 1F Bookstore

Women’s designer boutique zone Design object zone 1F Café

Directions ‣ ‣ Exit ③ of Apgujeong Rodeo Station on the Bundang Subway Line – Walk 100m – Right side

Parking ‣ ‣ The Trinity Parking Lot to the left of 10 Corso Como Café, 115-car capacity, and up to 2 large buses ⁍ KRW 2,000 for first 30 min. and KRW 1,000 for each additional 10 min. (KRW 30,000 for 24-hour parking)


TIP

‣ ‣ A popular destination for trendy tourists in their 20s and 30s, as the book shop contains books on various topics, such as fashion, design, photography, and architecture, as well as rare books and music records .

‣ ‣ An ideal place for family tourists as the shop sells clothing for both men and women Nearby

Attractions ‣ ‣ Apgujeong Rodeo Street/ Cheongdam Fashion Street/ Dosan Park/ Banpo Hangang Park


- 21 -

4-3 NUKA ⇨ 10 Corso Como ⇨ ❸ S. J. Cho Korean

Paper Art Gallery⇨ Bistro Seoul

Overview

Place S. J. Cho Korean Paper Art Gallery Capacity 35 visitors

Address 12th Fl., Donguri Bldg., 14 Teheranro 92-gil, Gangnam-gu, SeoulManager Lee Jeong-Mi Phone +82-2-501-1505

Website www.hanjigrim.com Closed (Holidays) Closed on Sundays and holidays

Reservation By phone (at least two-day advance reservation required for group visitors) Hours Weekdays 11:00~21:00

Saturday 11:00~17:00Payment Method


Languages Available

Japanese(Menus are in English, Japanese, and Chinese.)

PriceTea

Seokjuk (bamboo shoot) tea KRW 7,000 Omija (schizandra berry) juice, Pu-erh tea, white dandelion tea, mulberry juice KRW 9,000

Matcha set (matcha + Seokjuk tea + pine pollen confectionery + citron preserved in honey) KRW 12,000

Hanji painting class Open only to groups of 10 or more KRW 15,000

Description

A hanji (traditional Korean paper) painting gallery where visitors can enjoy painting hanji while tasting traditional Korean teas and desserts

‣‣ A cultural complex that consists of a hanji painting gallery and a café ‣ ‣ The café serves various homemade traditional Korean teas and desserts, such as songpyeon,

pine pollen confectionery, and citron preserved in honey. ‣ ‣ The gallery aims to promote painting on traditional Korean paper through exhibitions and learning programs. ⁍ Hanji painting class or hanji brooch making class: KRW 15,000 (90 min.) ⁍ Hanji painting class + Seokjuk tea set: KRW 20,000 (2 hours)

Photos Gallery Sky Garden Gallery

Matcha set Hanji painting Hanji shop

Directions ‣ ‣ Exit ④ of Samseong Station on Subway Line 2 – Walk straight 200m – Turn left at the Textile Center (Dunkin Donuts) - Walk straight 130m – 12th floor of the Twosome Place coffee shop building

Parking ‣ ‣ Samseong Parking Lot (944-21 Daechi-dong, Gangnam-gu, Seoul), 43-car capacity, KRW 2,000 for first 30 min. and KRW 500 for each additional 10 min.


TIP ‣ ‣ The Sky Garden pavilion on the rooftop of the building is the perfect venue for a romantic date.

It makes visitors feel as if they have been taken far away from the busy urban center.

Nearby Attractions ‣ ‣ COEX Mall/ Korea Cultural House/ Hyundai Department Store/ Bongeunsa Temple


- 22 -

4-4 NUKA ⇨ 10 Corso Como ⇨ S. J. Cho Korean Paper

Art Gallery ⇨ ❹ Bistro Seoul

Overview

Place Bistro Seoul Capacity 84 seats

Address F1 Oakwood Hotel, 159 Samseong-dong, Gangnam-gu, SeoulManager Choi Hee-Yun Phone +82-2-3466-8022

Website www.bistroseoul.com Closed (Holidays) Open 7 days a week

Reservation By phone or in person Hours 11:30~22:00

Price

Braised cod KRW 58,000 Payment Method


Grilled beef sirloin KRW 46,200Languages Available English Barley and

mushroom bibimbap KRW 19,000

Description

A high-end Korean restaurant that serves authentic Korean dishes ‣ ‣ A luxurious hotel-style Korean restaurant where guests enjoy Korean food in an elegant atmosphere ‣‣ Menu items include dishes that are not often found in most Korean restaurants ⁍ The special vegetarian dishes, which are prepared using fresh ingredients and unique recipes that

bring out the natural flavors of the food, are quite popular. ⁍ Major menu items: Octopus, shrimp, and seafood naengchae (cold salad) for “fatigue recovery”

served with mustard sauce, braised wild cod prepared with root vegetables, grilled beef sirloin served with mustard sauce, and barley and mushroom bibimbap

Photos Interior ① Barley and Mushroom Bibimbap Octopus, Shrimp, and Seafood Naengchaefor“FatigueRecovery”

Grilled Beef Sirloin Interior ② Braised Cod

Directions ‣ ‣ Exit ➄ of Samseong Station on Subway Line 2 – Walk straight toward Hyundai Department Store – Turn right – 1F of Oakwood Hotel next to the Korea City Air Terminal

Parking ‣ ‣ Two hours parking free of charge in the Oakwood Hotel basement parking lot


TIP ‣ ‣ Recommendable to tourists who are new to Korean food as the restaurant serves individual

authentic Korean dishes instead of course meals.

Nearby Attractions

‣ ‣ COEX Mall/ Express Bus Underground Market (Goto Mall)/ Bongeunsa Temple/ Gangnam Station/ Seorae Village


- 23 -

Route 5 1 Mother-daughter beauty experience - a:t fox

2 Mother-daughter shopping excursion - Samcheong-dong Shoes Street

3 Mother-daughter cultural experience - Saegimsori

4 Mother-daughter culinary experience - Tteok Café Jilsiru


- 24 -

5-1 a:t fox ⇨ Samcheong-dong

Shoes Street ⇨ Saegimsori ⇨ Tteok Café Jilsiru

Overview

Place a:t fox Capacity 26 guests Address 1st Fl., Seogyo Bldg., 366-6 Seogyo-dong, Mapo-gu, SeoulManager Chae Sang-Yun Phone +82-2-333-6512

Website www.atfox.co.kr Closed (Holidays)

Closed on New Year’s Day and Lunar New Year’s Day

Reservation By phone for group reservations (at least one-week advance reservation required) Hours 12:00~22:00

Price

Perilla Leaf Tea (Blueberry) KRW 4,500 Payment


Original Black Tea KRW 4,500Languages Available

English (Menu is in English and Chinese.)

“Three-tier” Afternoon Tea Set KRW 30000 for 2

Description

A total beauty café where guests eat, drink, put on cosmetics, and make themselves beautiful. ‣‣ A space where guests can enjoy cosmetics and British afternoon tea culture in a relaxing atmosphere ‣‣ All menu items, such as perilla leaf tea and tangerine peel tea have been developed in-house by a:t fox. ⁍ The cosmetics are made with natural tea ingredients, and are designed to reduce irritation and maintain

healthy skin. The chocolate soap, perilla leaf tea capsule whitening cream, and detoxifying water made with green tea are the most popular products

⁍ Also very popular are the desserts, which are handmade daily with fresh ingredients by the in-house patissier (“three-tier” afternoon tea set, blueberry cheese mousse, homemade green tea ice cream, etc.).

⁍ A “camping” cooking class taught by the patissier and a cosmetics-making (shampoo, soap, etc.) class are also offered.

Photos Front view of a:t fox Afternoon Tea 3-Tier, Perilla Leaf Tea(Blueberry) Powder room

Interior ① Popular a:t fox cosmetics Blueberry cheese mousse

Directions ‣ ‣ Exit ⑧ of Hongik University Station on Subway Line 2 – Walk straight 150m – Walk straight 300m after the Sujeong Okdol Samgyeopsalgui intersection until you arrive at the Hongik University branch of a:t fox

Parking ‣ ‣ Public parking in Donggyo-dong, 74-car capacity (KRW 600/10 min.)


TIP

‣ ‣ Recommendable to Japanese and Chinese tourists interested in K-beauty, a:t fox has attracted media attention as a tourist hot spot and has been introduced on various TV programs in Korea and abroad.

‣ ‣ Ideal to develop as a Hallyu product in collaboration with Coffee Prince, as the growing number of Chinese tourists are visiting Seoul to try the blue cheese mousse that was introduced by Korean actress Park Sin-Hye on the TV program Photo Camping Log.

Nearby Attractions ‣ ‣ Hongik University Culture Street/Coffee Prince/Style Nanda/Sanwoollim Theater Company


- 25 -

5-2 a:t fox ⇨ ❷ Samcheong-dong

Shoes Street⇨ Saegimsori ⇨ Tteok Café Jilsiru

Overview

Place Samcheong-dong Shoes Street Capacity Unlimited

Closed (Holidays) Open 7 days a week Hours 10:00~22:00 (different from shop to shop)

Address Sogyeok-dong, Jongno-gu (Anguk Station ~ Samcheonggak), Seoul

Description

Find handmade shoes that fit like a glove at the Samcheong-dong Shoes Street, a multicultural fashion street where the traditional and the modern coexist in harmony.

‣ ‣ A shopping street in Samcheong-dong, stretching 500m from Anguk Station to Samcheonggak, that is lined with a variety of shoe shops selling local and foreign brands as well as handmade shoes

‣‣ The shops that specialize in bespoke shoes are especially popular among young women, with handmade shoes crafted by shoe designers far outnumbering readymade shoes in most shops.

‣‣ In addition to shoe shops, there are many cafés, restaurants, museum-galleries, and clothing shops, offering visitors a great chance to enjoy both shopping and cultural experiences.

⁍ Clothing shops based on unique concepts, such as surfing, horseback riding, and modernized versions of traditional Korean clothing (hanbok), can also be found here.

PhotosShoe shop in Samcheong-dong ① Samcheong-dong Shoes Street ① Shoe shops in Samcheong-dong ②

Fashion boutique in Samcheong-dong Shoe shops in Samcheong-dong ③ Samcheong-dong Shoes Street ②

Directions ‣ ‣ Exit ① of Anguk Station on Subway Line 3 – Walk straight 200m – Turn right at Shinhan

Bank – Walk straight 400m – Turn left at Jeongdok Library – Arrive at Samcheong-dong Shoes Street

Parking ‣ ‣ Samcheong Parking Lot (56-0 Hwa-dong, Jongno-gu, Seoul) , 25-car capacity, KRW 2,000 for first 30 min. and KRW 2,000 for each additional 30 min.


TIP

‣ ‣ Ideal for fashionable young tourists who want to experience the unique Korean atmosphere while enjoying shopping at a variety of clothing and shoe shops, which blend well with the unique atmosphere of Samcheong-dong

Nearby Attractions

‣ ‣ Insa-dong Cultural Street/ Saegimsori/ Gyeongbokgung Palace/ Bukchon Hanok Village/ Changgyeonggung Palace


- 26 -


Shoes Street ⇨ ❸ Saegimsori ⇨ Tteok Café Jilsiru

Overview

Place Saegimsori Estimated time required Approx. 30 min.

Address 33 Insadong-gil, Jongno-gu, Seoul Manager Kim Hee-Gyeong Phone +82-2-2278-7809

Website www.saegimsori.com Closed (Holidays)

Closed on Chuseok and New Year’s Day

Reservation By phone (at least 2-day advance reservation required for group visitors) Hours

Main Shop 09:30~20:30Ssamji-gil

Shop 10:30~20:30

Price

Korean KRW 30,000 ~ Payment Method

Cash and credit card (including credit cards issued outside Korea)English and

Japanese KRW 30,000 ~Languages Available EnglishChinese

character KRW 40,000 ~

Description

A great place on Ssamji-gil, in Insa-dong, where visitors can have a personal seal of their very own made by a professional seal engraver

‣ ‣ This personal seal shop became popular when the Korean-Japanese mixed martial artist Choo Sung-Hoon (known as Yoshihiro Akiyama in Japan) came here to make a personal seal and lantern for his daughter as part of the popular Korean TV program, “Dad, Where Are We Going?”

‣ ‣ A popular destination for young couples who want to have “couple seals,” truly unique tokens of their love. ‣‣ All seals are handmade by calligrapher-engravers and take roughly 20 to 30 min. to design and engrave. ⁍ Seals can be made in any language you like.

Photos Front view of Saegimsori Interior ① Interior ②

Engravers making personal seals Samples of personal seals A seal ready to be picked up

Directions ‣‣ Exit ⑥ of Anguk Station on Subway Line 3 – Walk straight 50m – Turn onto Insa-dong street and walk straight 300m to Saegimsori

Parking ‣ ‣ Baeksang Bldg. parking (197-28 Gwanhun-dong, Jongno-Gu, Seoul), 122-car capacity, KRW 2,000 for first 30 min. and KRW 1,000 for each additional 30 min.


TIP

‣ ‣ Packed in a pouch decorated with traditional Korean patterns, each seal is a perfect souvenir. This is a popular place for tourists interested in traditional Korean culture.

‣‣ Ideal for group tourists as it takes a relatively short time to make a seal. Nearby

Attractions ‣ ‣ Samcheong-dong Shoes Street/ Gyeongbokgung Palace/ Changgyeonggung Palace/ Bukchon

Hanok Village/ Insa-dong Culture Street


- 27 -


Shoes Street ⇨ Saegimsori ⇨ ❹ Tteok Café Jilsiru

Overview

Place Tteok Café Jilsiru Capacity 100 visitorsAddress Institute of Traditional Korean Food, 1st Fl., 164-2 Waryong-dong, Jongno-gu, SeoulManager Kim Hyo-Jeong Phone +82-2-741-5411

Website www.jilsr.com Closed (Holidays)

Closed on Chuseok and New Year’s Day

Reservation By phone (orders of tteok cake should be made at least one day in advance) Hours Weekdays and Sat. 09:00~21:00

Sun. 09:00~20:00

Price

Maehwa Tteok/ Ssamji Tteok KRW 1,500 each Payment


Tteok Sandwich KRW 4,000 Languages Available English and JapaneseMaesil (plum) Tea/

Yuja (citron)Tea KRW 6,500

Description

All tteok (rice cake) served and sold at Tteok Café Jilsiru, of which a wide variety is available, is made only with rice grown in Korea.

‣‣ Located on the first floor of the Institute of Traditional Korean Food, Tteok Café Jilsiru has developed all of its own menu items, including traditional Korean teas and desserts as well as tteok.

⁍ Maehwa Tteok: ume flower-shaped tteok with a sweet date filling. This beautiful and tasty tteok is especially popular among Japanese visitors.

⁍ Tteok Sandwish: a fusion sandwich made with tteok and filled with ham, pickles, egg, and dates. It is especially popular among Westerners as a meal replacement.

‣‣ The “State Guest Dessert Set,” which was served to heads of state that visited Korea, is also popular. ⁍ Jilsiru also sells a variety of Tteok Dessert Sets that were served during various national occasions,

such as the inauguration of President Lee Myung-Bak and visits of heads of state from countries all around the world, including U.S. President George Bush.

Photos Front view of Jilsiru Café Tteok sold at Jilsiru

Tteok Sandwich and Ice Maesil Tea Tteok Cake Café Terrace

Directions ‣ ‣ Exit ⑦ of Jongno 3-ga Station on Subway Lines 1 , 3 , and 5 – Walk straight 150m until you see the Institute of Traditional Korean Food on the left

Parking ‣ ‣ Ikseon Parking (110 Ikseon-dong, Jongno-gu, Seoul), 15-car capacity, KRW 2,000 for first 30 min. and KRW 2,000 for each additional 30 min.


TIP

‣ ‣ The tteok cakes and tteok desserts that impressed famous figure skater Michelle Kwan and the patented tteok that can be kept at room temperature for up to six months are ideal gifts. This place is an ideal addition to gourmet culinary tour itineraries.

Nearby Attractions ‣ ‣ Changdeokgung Palace/ Insa-dong/ Samcheong-dong Shoes Street/ Gyeongbokgung Palace

- 28 -

Family 2A memorable family trip to Seoul

- 29 -

Overview Family 2_A memorable family trip to Seoul

★ Product characteristics: An exciting family adventure to Seoul ☞ Unique playgrounds in Seoul featured on the hit TV programs ‘Dad, Where Are We Going?” and

others, where children gain valuable experiences and play and learn with their families ☞ Cultural experiences that stimulate children’s five senses and enhance their creativity ☞ Special family dinners at unique restaurants

11:0011:00 13:3013:30 15:3015:30 20:0020:00

Playing Learning Experiencing(exhibitions and performances)

Dining

Fun family experiences in Seoul

Interesting and educational family activities in Seoul

Performances and exhibitions offering

cultural experiences

A pleasant dinner with family at a unique

restaurant ◎ Learning gukgung,

traditional Korean archery◎ Indoor theme park where

visitors can meet Pororo up close and personal

◎ Seoul’s only large-scale water park, a great place to beat the summer heat with family

◎ The Seoul Children’s Museum, where children are free to explore the five senses of touch, sight, smell, taste, and sound

◎ A place where children can experience the world of work as a firefighter, flight attendant, doctor, researcher, and many more

◎ A fun exhibition that gives a glimpse of the history behind the design of the Korean flag, as well as dolls and cell phones

◎ Cultural activities for the whole family that help develop your imagination and creativity

◎ An art show in which drawings move like magic on the stage. The first of its kind in the world!

◎ A unique experience in the dark that gives new insight into the world.

◎ A kids café where children can have fun while their parents relax in a comfortable atmosphere

◎ A camping experience in an urban center

◎ An experience of healthy Buddhist temple food prepared with only vegetables

◎ Sweet desserts unique to Korea

Route Playing Learning Experiencing Tasting

6For Babies

Pororo Park (theme park) ⇨

Seoul Children’s Museum

(interactive museum)⇨

Original Drawing Show

(drawing performance)⇨ Minimi

(sashimi restaurant and fishing experience)

7For Babies

Dibo Village(theme park)

⇨ Seoul Animation Center(animation gallery)

⇨ KaBoom (variety show)

⇨ Sulbing(traditional Korean dessert)

8For Family

Burida(traditional Korean

archery experience)⇨ Kokdu Museum

(Kokdu exhibition) ⇨Namsangol

Taekwondo performance (Korean martial art

demonstration)

⇨ Balwoo Gongyang(Buddhist temple

food)

9 For Children

Seoul Grand Park (amusement park)

⇨ KidZania Seoul(job experience theme park)

⇨ 3D Black Art (interactive exhibition)

⇨Sik Gaek Chon

(restaurant from the cartoon Sik Gaek)

10For Children

Sea Lala(water park)

⇨Modern Design

Museum(design history)

⇨Dialogue in the

Dark (interactive exhibition)

⇨ The Glamping (camping restaurant)

Family 2_A memorable family trip to Seoul

- 30 -

Route 6 1 Playing in Seoul - Pororo Park

2 Learning in Seoul - Seoul Children’s Museum

3 Experiencing in Seoul - Original Drawing Show

4 Dining in Seoul - Minimi


- 31 -

6-1 ❶ Pororo Park ⇨ Seoul Children’s

Museum ⇨ Original Drawing Show ⇨ Minimi

Overview

Place Pororo Park Capacity Approx. 200 people at a time

Address Inside Lotte World, 40-1 Jamsil-dong, Songpa-gu, Seoul Manager Ahn Byeong-Ha Phone +82-1661-6371

Website www.pororopark.com Closed (Holidays) Open 7 days a week

Price

Adults KRW 10,000 for 2 hours (KRW 500 for each additional 10 min.) Hours

Mon.~Sun. 10:00~20:00

Children KRW 20,000 for 2 hours (KRW 1,000 for each additional 10 min.) Sat. 10:00~21:00

Discount

Babies under 12 months Free Reservation By phone

Babies aged 12~18 months

50% discount

Payment Method

Cash and credit card(including credit cards issued outside Korea)

Description

A theme park where children have numerous opportunities to explore the five senses while playing with Pororo and Eddy in Pororo Village

‣ ‣ A safe and exciting playground where children can enjoy various rides, such as a merry-go-round, petit train, bumper cars, and ferris wheel, as well as explore Pororo House and have fun playing with various toys

‣ ‣ This is an educational place, as children play in a variety of spaces, such as a sandbox room, small theater (3D theater), and ball pit, while learning on-the-go.

Photos Entrance to Pororo Park Inside Pororo Park Ball pit

Pororo and Eddy performance Sandbox room Small train

Directions ‣ ‣ Exit ④ of Jamsil Station on Subway Line 2 - Walk straight 50m - Go to the 3rd basement level of Lotte World – Pororo Park is next to the Ice Rink

Parking ‣‣ Public parking on Gyotong Gongwon-gil(10-2 Sincheon-dong, Songpa-gu), 96-car capacity, KRW 500/10 min.


TIP

‣‣ Ideal to develop as a tourism product for a fun cultural experience in corporation with Lotte World Adventure and the Lotte World Tower Aquarium

‣ ‣ A unique place where children can play in a safe and enjoyable learning environment, and also have their hair cut in the kids hair shop, Petit Beau Beau, in Pororo Park

⁍ Petit Beau Beau is a hair shop for kids, where the children are seated in car-shaped chairs when they get a haircut. It uses only products safe for children.

Nearby Attractions ‣‣ Lotte Department Store/ Garden Five/ Seokchon Lake/ Jamsil Hangang Park/ COEX Mall


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6-2 Pororo Park ⇨ ❷ Seoul Children’s

Museum⇨ Original Drawing Show ⇨ Minimi

Overview

Place Seoul Children’s Museum Capacity 2500 guests (3B ~ 3F)Address 216 Neungdong-ro, Gwangjin-gu, SeoulManager Kwak Shin-Suk (02-6450-9542) Phone +82-2-6450-9500

Website www.seoulchildrensmuseum.org Closed (Holidays)

Closed every Monday, New Year’s Day, Lunar New Year’s Day, and during the Chuseok Holidays

Reservation By phone and on the website Hours 09:00~18:00(closed : 16:00)

PriceIndividual KRW 4,000 Payment


Group KRW 3,000 Languages Available

English(website available in English, Chinese, and Japanese)

Description

A cultural complex for children, run by Seoul City, that is designed to allow children to develop their imagination and creativity while playing

‣ ‣ A place with various themes suitable for children of all agesFloor Guide

B1A space where children can explore the five senses

- Atelier, Toddler Workshop, Performance Workshop, Cooking Workshop, Theater

1FA place that stimulates children’s curiosity and creativity

- Large Block Play, Nature Play, Art Play, Space Play

2FA place that fosters creativity through storytelling

- Story Play, Imagination Play, Toddler Playground, Book Lounge

3FA playground that supports children in developing the ability to think and reason

- Science Play and Culture Play

‣ ‣ Convenience facilities: lockers, café, lactation room, family lounge, group lounge

Photos Front view Inside the museum Group lounge

Science Play Play area Large Block Play

Directions ‣ ‣ Exit ➀ of Children’s Grand Park on Subway Line 7 – Walk straight 200m until the main gate of Seoul Children’s Museum

Parking ‣ ‣ Children’s Grand Park parking lot (09:00 ~ 22:00, KRW 900/30 min. for cars, KRW 1,800/30 min. for mid-size vehicles, KRW 2,700/30 min. for buses)


TIP

‣ ‣ Ideal to develop as a “one-day program for cultural experience” for children by incorporating with the Seoul Children’s Theater on the 1st basement level

⁍ Seoul Children’s Theater: a performance hall for musicals, puppet shows, and sand animation, and other events for childrenNearby

Attractions ‣ ‣ Seongsu Handmade Shoes Street/ Ddukseom Resort/ Cheongdam Fashion Street/ Apgujeong Rodeo Street


- 33 -

6-3 Pororo Park ⇨ Seoul Children’s

Museum ⇨ ❸ Original Drawing Show ⇨ Minimi

Overview

Place Original Drawing Show Capacity 174 seatsAddress Drawing Show Hall, Kyunghyang Art Hill, 3rd Fl., 22 Jeong-dong, Jung-gu, Seoul Manager Hong Hyeon-Hee Phone +82-70-4070-8336

Reservation By phone (070-4070-8336) Hours Mon.~Fri.: 17:00, 20:00Sat. and Sun.: 14:00 (children’s drawing show)

PriceIndividual

R Seat KRW 50,000 Payment Method

Cash and credit card (including credit cards issued outside Korea)S Seat KRW 40,000

Group Please call Languages Available English and Japanese

Description

The Original Drawing Show is an art fantasy performance that stimulates children’s creativity. ‣ ‣ The world’s first art performance in which the whole stage turns into a gigantic canvas and actors

“perform” drawings using various art materials, such as paint and charcoal ⁍ A performance that is both educational and fun ⁍ An interactive performance in which the audience participates in the show ⁍ The Original Drawing Show displays not a completed drawing but the process of creating a drawing. ‣ ‣ Drawing shows for children are held on the weekend (Saturday and Sunday).

Description Light drawing Dazzling lighting and a powerful performance, resulting in a mysterious drawing

revealed in the dark Finger drawing Jackson Pollock-style action painting with music creating a strong background beatFlower drawing Flower drawings created through audience participation

Glow-in-the-dark drawing An image of Beauty and the Beast drawn in lightLandscape drawing A drawing of a waterfall with water that magically appears to be flowing down into the drawingMarbling drawing Vincent van Gogh’s Sunflowers reinterpreted through marbling and collage techniques

Speed drawing Jacques-Louis David’s masterpiece Napoleon Crossing the Alps recreated on a 2m-long canvas

Photos Light drawing Speed drawing Seating plan

Exterior Ticket Box Photo zone Directions ‣ ‣ Exit ⑤ of Seodaemun Station on Subway Line 5 – Walk straight roughly 300m

Parking ‣‣ Kyunghyang Art Hill parking lot, 40-car capacity, KRW 5,000 / 3 hours for ticket holders ‣‣ The Seoul Museum of History parking lot, up to 8 large buses(free parking for 2 hours for ticket holders)


TIP

‣ ‣ Perfect for family tourists as the performance is suitable for both children and adults ‣ ‣ Ideal to incorporate with other performances held at the Kyunghyang Art Hill, such as Jump

and the Ballerina Who Loved a B-Boy, and develop into a cultural experience tourism product

Nearby Attractions ‣ ‣ Seoul Museum of History/ Appenzeller Noble Memorial Museum/ Deoksugung Palace/ Jeongdong-gil


- 34 -

6-4 Pororo Park ⇨ Seoul Children’s

Museum ⇨ Original Drawing Show ⇨ ❹ Minimi

Overview

Place Minimi Capacity 300 seats

Address 3-4 Yeongdeungpodong 3-ga, Yeongdeungpo-gu, Seoul

Manager Kim Su-Man Phone +82-2-3667-0399

Website bluemoonsday.wix.com/minimi Closed (Holidays) Closed on Sunday

Reservation By phone (at least one-day advance reservation required) Hours 17:00~02:00

Price

Sashimi (including sushi) KRW 15,000 ~ 50,000 Payment


Stir-fried dishes KRW 10,000 ~ 20,000 Languages Available English

Soups and stews KRW 15,000 ~ 22,000

Description

The only Japanese restaurant in Seoul that serves fish that the guests catch themselves from the restaurant’s indoor fishing area

‣ ‣ The restaurant offers its guests the unique opportunity of actually fishing inside the restaurant. ⁍ Fishing gear is available free of charge, but all the fish caught must be consumed in the restaurant. ‣ ‣ The restaurant has a clean and luxurious interior, and has appeared in several commercial

films and TV shows and entertainment programs. ‣ ‣ Minimi is a fusion Japanese restaurant that is ideal for families, couples, and business dinners. ⁍ It has a spacious interior with a VIP room, small partitioned enclosures, and low tables. ⁍ Popular menu items include stir-fried pork with bean sprouts, stir-fried udon with seafood, and assorted sashimi.

Photos Exterior Interior Fishing area

Partitioned enclosures VIP room Low tables

Directions ‣ ‣ Exit ⑤ of Yeongdeungpo Station on Subway Line 1 – Walk straight roughly 200m – Cross

the street at the crosswalk and walk toward Yeongdeungporo 50-gil – Walk straight 150m and turn left toward Yeongdeungpo – Walk straight roughly 50m until you see Minimi on the right

Parking ‣‣ Parking lot inside the building, free for 2 hours (KRW 500/10 min.) ‣‣ Street parking in front of Jungmaru Park, 34-car capacity, KRW 500/10 min.


TIP ‣ ‣ A unique restaurant where guests can experience fishing and eating the fresh fish they caught ‣ ‣ An ideal restaurant to dine at after shopping at the nearby Yeongdeungpo Time Square

Nearby Attractions ‣ ‣ Yeongdeungpo Times Square/ D-Cube City Department Store/ Yeouido Hangang Park/ Sea Lala Water Park


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Route 7 1 Playing in Seoul - Dibo Village

2 Learning in Seoul - Seoul Animation Center

3 Experiencing in Seoul - KaBoom

4 Dining in Seoul - Sulbing


- 36 -

7-1 ❶ Dibo Village ⇨ Seoul Animation Center ⇨ KaBoom ⇨ Sulbing

Overview

Place Dibo Village - Cheonggyecheon Location Capacity Approx. 1000 peopleAddress Lotte Castle Venezia Mega Mall, 1st Basement Fl., 2545 Hwanghak-dong, Jung-gu, SeoulManager Kim Seung-Eon Phone +82-2-2048-6600

Website www.dibovillage.co.kr Closed (Holidays)

Open 7 days a week (closed on New Year’s Day and Chuseok)

Reservation By phone (02-2048-6600) Hours 10:00~20:00

PriceIndividual

Children KRW 16,000(for 2 hours) Payment Method

Cash and credit card(including credit cards issued outside Korea)Adults KRW 6,000

Group Please call Languages Available English

Description

Korea’s largest theme park for children, where children can play with the popular dinosaur character Dibo.

‣ ‣ At Dibo Village, children can meet the cartoon character Dibo and its friends up close and personal. ⁍ Photo Time: Children can play with Dibo and its friends and pose for a photo shoot with them, in

accordance with the timetable ⁍ Parade: Dibo and its friends appear in the Small Theater, where they dance together while music plays ‣ ‣ A place where children can play, experience, learn, and relax with their parents

Facilities

Educational class Art and cooking classes are held, with a new theme every month (reservations made on a first-come, first-served basis)

Dibo Small Theater A variety of performances, including hand washing, robot performance, magic show, bubble show, balloon show, and more

Reptile experience Over 20 species of reptiles are on display. Physical exercise for young children Fun physical activities, including exercises and bodily movements that promote growth

Photos Inside the Village Play gym Reptile Experience Hall

Dibo Small Theater Second floor train Café Bennigans

Directions ‣ ‣ Exit ③ of Dongmyo Station on Subway Line 1 – Walk straight 50m and turn right – Walk straight 300m until the entrance to Gate 2

Parking ‣‣ Lotte Castle Venezia basement parking lot, 959-car capacity, free parking for 3 hours ‣ ‣ Public parking on Cheonggye 7-ga, 42-car capacity, KRW 1,000/10 min.


TIP ‣ ‣ An ideal place to spend time with children after shopping at the nearby Dongdaemun Shopping Center ‣ ‣ A perfect destination for families with children

Nearby Attractions ‣ ‣ Cheonggyecheon/Dongmyo Flea Market/Dongdaemun Design Plaza/Sindang-dong Tteokbokki Town


- 37 -

7-2 Dibo Village ⇨ ❷ Seoul Animation

Center ⇨ KaBoom ⇨ Sulbing

Overview

Place Seoul Animation Center Capacity Up to 100 peopleAddress 126 Sopa-ro (Yejang-dong), Jung-gu, SeoulManager Im Ju-Hye Phone +82-2-3455-8341~2

Website www.ani.seoul.kr Closed (Holidays)

Open Tue. ~ Sun. (closed on Monday and holidays)

Reservation By phone (02-3455-8314) Hours 09:00~18:00

Price

Character Experience Room II

KRW 3,000 (different from program to program)

Payment Method


Seoul Ani-Cinema

Adults KRW 7,000 different from film

to filmLanguages Available EnglishStudents KRW 6,000

Children KRW 5,000

Description

The Seoul Animation Center presents the world of animation, and shows exciting animations every day all year round.

‣ ‣ A cultural space where visitors can enjoy, learn, and experience animations with children in a pleasant atmosphere ‣ ‣ A space for visitors of all ages, from two-year-old babies to elementary school children, as well as adults.

Facilities

Seoul Ani-Cinema An animation theater that features long and short animations made in Korea and abroad and holds special film festivals

Exhibition Hall An exhibition space that displays various items related to comic books, animations, games, and other cultural content

Character Experience Rooms

A place where visitors can create their own stop motion animations with clay figures in five different colors (less than 50 min.)

House of Cartoons A library with a vast collection of animation and comic-related books and films

Jaemirang and Jaemi-ro A cultural space and street that stretches from the Seoul Animation Center to Exit 3 of Myeong-dong Station.

Photos Exterior Interior Character Experience RoomⅡ

Seoul Ani-Cinema Jaemi-ro Jamirang

Directions ‣ ‣ Exit ③ of Myeong-dong Station on Subway Line 4 – Walk straight 300m toward the Pacific Hotel - Turn left and walk straight 100m (Jaemi-ro)

Parking ‣‣ Parking lot in front of the Seoul Animation Center, KRW 500/10 min. (free parking for 3 hours for paid ticket holders)


TIP ‣ ‣ Easily accessible via the city tour bus stop directly in front of the building ‣ ‣ Ideal for family tourists as there are many facilities for parents and their children to enjoy together

Nearby Attractions

‣ ‣ Jaemirang and Jaemi-ro/ N Seoul Tower/ Myeong-dong Street/ Lotte Department Store - Main Branch/ Namdaemun Market/ Namsangol Hanok Village


- 38 -

7-3 Dibo Village ⇨ Seoul Animation

Center ⇨ ❸ KaBoom ⇨ Sulbing

Overview

Place Variety Show KaBoom Capacity 317 seats

Address Cinecore, 4th Fl., 386 Samil-daero (Gwancheol-dong), Jongno-gu, Seoul

Manager O Gyeong-Su Phone +82-2-2637-2777

Website www.showkaboom.comHours Wed. ~Fri.: 20:00

Sat. and Sun.: 15:00, 18:00(70 min)Reservation By phone (02-2637-2777)

Price

R Seat KRW 80,000 Payment Method


S Seat KRW 60,000Languages Available English, Chinese, and Japanese Free Zone KRW 40,000

Description

An exciting performance that electrifies audiences through the sheer energy of the performers ‣ ‣ A variety show with magic, modernized traditional Korean music, B-boy performances, and

hologram shows all packed into one ⁍ B.W.B FAM and KHAN&MOON (street dance group), Va Va Voom! (modernized traditional Korean music

group), PID (black light/laser performance group), and Magic Trunk (storytelling magic show) ‣ ‣ Audience members filmed in the lobby before the performance are shown in the hologram

show, adding to the fun of the performance ‣ ‣ The 3D sound system in the performance hall allows audience members to enjoy the

performance from any position.

PhotosExterior Lobby Photo zone

Photo taken during performance – hologram show

Photo taken during performance – Va Va Voom!

Photo taken during performance – PID

Directions

‣ ‣ Exit ⑫ of Jonggak Station on Subway Line 1 – Walk about 250m toward Cheonggye 2-ga – Cross the street at the crosswalk and turn right – Walk straight 100m

‣ ‣ Exit 15 of Jongno 3-ga Station on Subway Lines 1 , 3 , and 5 – Walk straight 300m toward Cheonggye 2-ga - Turn left at the Jongno2-ga intersection - Walk straight100m

Parking ‣ ‣ Cinecore parking lot on the 1st basement level, 40-car capacity, KRW 1,000/1 hour for ticket holders


TIP ‣ ‣ Recommendable to tourists of all ages, both male and female ‣ ‣ Variety show with a fresh, new style that is ideal for tourists interested in variety entertainment

Nearby Attractions

‣ ‣ Jongmyo/ Insa-dong/ Myeong-dong Street/ Cheonggyecheon/ Gwanghwamun Square/ Deoksugung Palace/ Seoul Citizens Hall


- 39 -

7-4 Dibo Village ⇨ Seoul Animation

Center ⇨ KaBoom ⇨ ❹ Sulbing

Overview

Place Sulbing - Hyehwa Daehangno Branch Capacity 140 seatsAddress 21 Daehangno 12-gil (Dongsung-dong), Jongno-gu, Seoul Manager Lee Jun-Heon Phone +82-70-7721-5047

Website sulbing.com HoursWeekdays 11:30~22:20Weekends 11:30~22:10

Price

Sulbing KRW 7,000 ~ 9,000 Payment Method

Cash and credit card (including credit cards issued outside Korea)Toasted

Injeolmi KRW 5,000 ~ 6,000Languages Available English and Japanese Traditional

Korean Tea KRW 4,800 ~ 6,000

Description

Sweet Injeolmi, a kind of chewy rice cake made only in Korea, is served in delicious harmony with shaved ice and milk.

‣ ‣ Sulbing is a dessert café that serves various healthy desserts and drinks made with traditional Korean ingredients.

‣‣ Injeolmi Sulbing, the flagship dessert, is a milk bingsu (shaved ice) topped with injeolmi, roasted soybean powder, and almonds.

⁍ Popular menu items: Injeolmi Sulbing, Mango Citron Sulbing (seasonal item), Toasted Injeolmi, Honey Butter Bread ⁍ Seasonal menu items: Spring - Strawberry Sulbing, Summer - Mango Sulbing and Blueberry Sulbing,

Winter - Injeolmi Sweet Red Bean Porridge and Injeolmi Squash Porridge ‣‣ Thanks to the popularity of its unique bingsu desserts, Sulbing has become a chain of 100

stores nationwide in just one year.

Photos Exterior Counter First floor

Second floor Best menu items Cups and mugs for sale

Directions ‣ ‣ Exit ① of Hyehwa Station on Subway Line 4 – Walk 50m toward McDonald’s – Turn left onto the side street by McDonald’s and walk 100m

Parking ‣‣ Parking tower in front of the shop, 10-car capacity, KRW 3,000/hr. ‣ ‣ Jongmyo bus parking lot (Ineui-dong), up to 10 cars for free


TIP

‣ ‣ Recommendable to tourists of all ages who are fond of healthy Korean desserts ‣ ‣ An ideal place to relax after a taking in a performance in Daehangno

Nearby Attractions

‣ ‣ Marronnier Park/ Kokdu Museum/ Changdeokgung Palace/ Changgyeonggung Palace/ Jongmyo/ Daehangno/ Naksan Park


- 40 -

Route 8 1 Playing in Seoul - Traditional Korean archery experience at Burida

2 Learning in Seoul - Kokdu Museum

3 Experiencing in Seoul - Namsangol Taekwondo performance

4 Dining in Seoul - Balwoo Gongyang


- 41 -

8-1

❶ Burida, a traditional Korean archery experience

⇨ Kokdu Museum ⇨ Namsangol Taekwondo performance ⇨ Balwoo Gongyang

Overview

Place Burida, a traditional Korean archery experience Capacity Up to 20 at a time

Address Nanji Gukgung Range, 496-114 Sangam-dong, Mapo-gu, SeoulManager Jeong Yong-Seok Phone +82-2-304-9599

Website www.burida.co.kr Closed (Holidays) Closed on Mon. and Tues.

Reservation By phone or online inquiry Hours 10:00~18:00

PriceGeneral KRW 4,000/20 arrows Payment

MethodCash and credit card(including credit cards issued outside Korea)

Free experience KRW 5,000/40 min. Languages Available Korean and English

Description

Experience gukgung, traditional Korean archery, while appreciating the beauty of the Hangang River ‣ ‣ Gukgung: traditional Korean archery that uses the bows and targets ancient Korean used to use ‣ ‣ Burida was designated as a “Creative Tourism Company” for its gukgung experience tourism product

by the Korean Tourism Organization in 2013. ‣ ‣ Learning programs designed for beginners to easily learn and enjoy archery ⁍ The archery learning program gives participants the opportunity to shoot arrows at four targets, set up

from 5m to 20m in 5m increments, under the guidance of an expert (takes roughly 20 min. per person).

PhotosGukgung range Gukgung bow People trying gukgung

People learning gukgung Gukgung experts Targets set up at various distances

Directions ‣ ‣ Exit ➂ or ➃ of Gayang Station on Subway Line 9 – Nanji Gukgung Range across the

Gayangdaegyo Bridge * Use of cars is recommended as the Nanji Gukgung Range is not easily accessible by public transportation.

Parking ‣ ‣ Nanji Hangang Park parking lot, 545-car capacity, KRW 1,000 for first 30 min. and KRW 200 for each additional 10 min.


TIP

‣ ‣ Ideal for the development of a “traditional Korean sports experience route” by incorporating the Namsangol Taekwondo experience

‣ ‣ Also ideal for the development of a leisure activity program along with the camping experience program at the Nanji Camping Site

Nearby Attractions ‣ ‣ Nanji Camping Site/ Haneul Park/ Noeul Park/ Hapjeong Café Street/ National Assembly


- 42 -

8-2

Burida, a traditional Korean archery

experience⇨ ❷ Kokdu Museum ⇨ Namsangol Taekwondo

performance ⇨ Balwoo Gongyang

Overview

Place Kokdu Museum Capacity Up to 25 visitors per docentAddress Dongsoong Art Center, 2nd Fl., 1-5 Dongsung-dong, Jongno-gu, SeoulManager Kim Ye-Seul Phone +82-2-766-3315

Website www.kokdumuseum.com Closed (Holidays)

Closed every Monday, Lunar New Year’s Day, and Chuseok


PriceIndividual Adults KRW 3,000 Payment

MethodCash and credit card (including credit cards issued outside Korea)4~19 years old KRW 2,000

GroupKRW 500 discount /person for groups of 20 or more

Languages Available

English (4-day advance reservation required)

Description

A place where visitors are given the opportunity to get a glimpse of Korean life and culture through “Kokdu,” wooden figurines believed to keep the deceased company during their journey after death

‣ ‣ Kokdu figurines are displayed as works of art and a part of Korea’s traditional cultural heritage. ⁍ Kokdu: a wooden figurine that was placed at traditional funeral biers in order to protect the deceased from

evil spirits and appease the dead ⁍ Hosted a touring exhibition in the U.S. in 2007 and in Europe for seven months in 2013 and 2014,

as well as an exhibition at the headquarters of UNESCO in Paris, France

Permanent exhibition

Kokdus of the Late Joseon Period

An exhibition in which visitors get to look into the past lives of Korean people through the facial expressions, clothing, and body gestures of the Kokdus on display

Special exhibition

Kokdus’ Journey through Europe for

204 Days

Relics and artifacts displayed during the exhibitions held in Europe from Sept. 2013 to Apr. 2014.

‣ ‣ Various learning programs designed to familiarize children with Kokdus

Photos Exterior Permanent Exhibition Hall Special exhibition ①

Special exhibition ② Children’s learning center Souvenir shop

Directions ‣ ‣ Exit ➀ of Hyehwa Station on Subway Line 4 – Walk straight 100m to the Naksan Garden alley – Go up the hill on the right

Parking ‣ ‣ Naksan Fortress Wall parking lot for buses, open to the public, 615-62, Changsin-dong, Jongno-gu, Seoul


TIP

‣ ‣ Recommendable as a destination for traditional Korean cultural experience programs in conjunction with the Kokdurang Hanok in Bukchon Hanok Village

⁍ A cultural complex that shows visitors traditional Korean houses in harmony with kokdu, with various kokdu-themed souvenirs and artifacts available at the souvenir shop

Nearby Attractions ‣ ‣ Naksan Park/Changgyeonggung Palace/ Gwangjang Market/ Dongdaemun Design Plaza


- 43 -

8-3


experience⇨ Kokdu Museum ⇨ ➌ Namsangol

Taekwondo performance

⇨ Balwoo Gongyang

Overview

Place 2014 Traditional Martial Arts Demonstration and TrainingAddress Namsangol Hanok Village, 28 Toegyero 34-gil (Pildong 2-ga), Jung-gu, SeoulManager Kim Da-Hye Phone +82-2-568-2011

Website www.taekwonseoul.org(in Korean, English, Chinese, and Japanese) Demonstration 2014.5.3.~11.1

(except Aug.)Reservation Online (two-day advance reservation required) Closed No demonstration on Tuesday

Martial arts experience

Traditional martial arts performance 15:00~16:00

Traditional martial arts

demonstrationFree

Taekwondo experience

Black belt Cadio Basic Taekwondo experience

Black belt Cadio Basic11:00 13:00 16:00 KRW 30,000 KRW 30,000

Description

Demonstrations of Taekwondo that promote Korean martial arts ‣ ‣ Taekwondo performance (Cheonugak Square): a performance consisting of traditional Korean music

and dance and a dynamic Taekwondo demonstration ‣ ‣ Taekwondo performance “Hon (soul)” (Cheonugak Square): authentic Taekwondo incorporated with artistic elements ‣ ‣ Training programs for foreigners (Pigeumjeong Square): three types of programs available to meet individual needs

Classification Program Description Remark

Beginner Basic

Basic Taekwondo techniques, such as kicks, closed hand strikes, board breaking, and

self-defense, among others

Upon completion, all participants receive a

certificate issued by the World Taekwondo

Academy and have their photo taken as a souvenir.

Cardio Taekwondo with music and dance

Black belt ranks Advanced An advanced Taekwondo program led by a master

affiliated with the World Taekwondo Academy (WTA)

Photos Entrance to Namsangol Hanok Village Taekwondo demonstration Training program for foreigners ①

Training program for foreigners ② Training program for foreigners ③ Foreigners with their certificates

Directions ‣ ‣ Exit ③ or ④ of Chungmu-ro Station on Subway Lines 3 and 4 – Walk straight 150m between Dongguk University Chungmuro Media Center and Maeil Daily Headquarters

Parking ‣ ‣ Hanok Village parking lot, KRW 250/5 min. for cars, KRW 3,000 for first 60 min. and KRW 500 for each additional 5 min. for buses


TIP

‣ ‣ Ideal for tourists from the U.S. and Europe who are interested in Asian martial arts ‣ ‣ Ideal to include as part of a traditional Korean culture experience program, in conjunction

with the performances held at Seoul Namsan Traditional TheaterNearby

Attractions ‣ ‣ Namsangol Hanok Village/ Ewha Wall Painting Village/ Myeong-dong Cathedral/ N Seoul Tower


- 44 -

8-4


experience⇨ Kokdu Museum ⇨ Namsangol Taekwondo

performance ⇨ ➍ Balwoo Gongyang

Overview

Place Balwoo Gongyang Capacity 70 seatsAddress Templestay Information Center, 5th Fl., 56 Ujeongguk-ro, Jongno-gu, SeoulWebsite www.baru.or.kr Phone +82-2-736-2083

Closed (Holidays)

Open 7 days a week (closed on New Year’s Day and Chuseok) Hours Lunch Part 1: 11:40~13:20

Part 2: 13:30~15:00Dinner 18:00~20:50

Reservation By phone Payment Method


PriceIndividual KRW 27,500 ~ 77,000 Languages

Available English and Japanese Children(preschooler) KRW 10,000

Description

A restaurant specializing in Buddhist temple cuisine that is designed to evoke the idea of freedom from all thoughts

‣ ‣ Balwoo Gongyang is a Buddhist temple food restaurant established to promote Korean Buddhist culture. It serves a variety of healthy Korean vegetarian dishes.

⁍ Balwoo gongyang: this term refers to a meal for Buddhist monks, implying that Buddhist monks should eat in order to cultivate their mind and body

‣ ‣ The restaurant is located on the 5th floor, with 108 steps leading guests up from the first floor to the restaurant. ⁍ In Buddhism, the number “108” is related to the 108 defilements of the mind. ‣ ‣ All dishes are prepared with fresh, chemical-free vegetables grown near Geumsuam Temple in

South Gyeongsang Province. ‣ ‣ The word “balwoo” refers to the wooden bowl made with zelkova wood and lacquered nine times to

keep food fresh for extended periods of time.

Photos Exterior 108 steps leading to the restaurant Interior ①

Interior ② Menu item ① Menu item ②

Directions ‣ ‣ Exit ➂-1 of Jonggak Station on Subway Line 1 – Walk straight 300m straight until the Templestay Information Center on the right

Parking ‣ ‣ Tapgol Park parking lot for buses, free ‣ ‣ Yeollin Madang parking lot for buses, 76-14 Sejong-ro, Jongno-gu, Seoul, KRW 2,000 for

first 60 min. and KRW 350 for each additional 5 min.Production

Development TIP

‣ ‣ Ideal for foreign visitors who are too busy for a temple stay experience, but are interested in tasting Buddhist temple cuisine in conjunction with a visit to Jogyesa Temple

‣ ‣ Ideal for vegetarian touristsNearby

Attractions ‣ ‣ Jogye Temple/ City Hall/ Gwanghwamun Square/ Sik Gaek Chon/ Jeong-dong Observatory


- 45 -

Route 9 1 Playing in Seoul - Seoul Land

2 Learning in Seoul - KidZania Seoul

3 Experiencing in Seoul - 3D Black Art

4 Dining in Seoul - Sik Gaek Chon


- 46 -

9-1 ❶ Seoul Land ⇨ KidZania Seoul ⇨ 33D Black Art ⇨ Sik Gaek Chon

Overview

Place Seoul Land Capacity Unlimited Address 181 Gwangmyeong-ro, Gwacheon, Gyeonggi-do

Website www.seoulland.co.kr Closed (Holidays) Open 7 days a week

Reservation Online booking Hours 09:30~21:00 (22:00)

Price

One-day Pass Classification Day Evening(after 5 pm) Remark

Adults KRW 36,000 KRW 30,000Admission + unlimited number of rides (excluding experience facilities, coin facilities, seasonal facilities, special

exhibitions, and performances)

Students(13~18 years old) KRW 32,000 KRW 26,000

Children(36 months~12 years old) KRW 29,000 KRW 23,000

* Discounts offered to groups of 20 or more (Call 02-509-6274~9)

Description

Seoul Land, a paradise for children ‣ ‣ Korea’s first theme park, receiving over two million annual visitors from home and abroad every year ‣ ‣ It features nine character-based rides for children, character parades, and photo zones in every corner. ‣ ‣ The amusement park consists of five unique and fun theme zones. ⁍ World Plaza: features replicas of world-famous architectural structures and sells folk products ⁍ Samchulli Hill: features traditional Korean architectural styles, and all facilities have traditional Korean

names to express the Korean sensibility ⁍ Tomorrow Land: uses cutting-edge science and technology and the universe as its themes, and is equipped with

various future-oriented facilities, such as Korea’s first 5D movie theater, Shot Drop, and Sky X ⁍ Fantasy Land: a space filled with a variety of character-based rides, such as the gigantic Ice Slide, which

was completely renovated in 2012 ⁍ Adventure Land: equipped with a variety of adventurous rides, such as the Viking and Water Slide

Photos Entrance to Seoul Land 5D movie theater Character-based rides

Gigantic Ice Slide Kids Land Character parade

Directions ‣ ‣ Exit ② of Grand Park Station on Subway Line 4 – Take the Elephant Train to the Seoul Land entrance ⁍ Elephant Train fare: KRW 1,000 for adults, KRW 800 for students, and KRW 700 for children

Parking ‣ ‣ Seoul Land parking lot, KRW 10,000 a day for cars and KRW 20,000 a day for busesProduction

Development TIP

‣ ‣ The traditional Korean Food Court inside Seoul Land is recommendable as a restaurant for foreign visitors interested in Korean food.

Nearby Attractions ‣ ‣ Seoul Grand Park/ The National Museum of Modern and Contemporary Art


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9-2 Seoul Land ⇨ ❷ KidZania Seoul ⇨ 3D Black Art ⇨ Sik Gaek Chon

Overview

Place KidZania Seoul Capacity 4,000 visitors per dayAddress KidZania (inside Jamsil Lotte World), 40-1 Jamsil 3-dong, Songpa-gu, Seoul Manager Song Yeong-Jin Phone +82-2-6900-7333

Website www.kidzania.co.kr Closed (Holidays) Open 7 days a week

Reservation Individual: online bookingGroup: online booking or by phone Hours Part I

Weekdays 10:00~15:00Weekends, holidays, and peak season 09:30~14:30

Part II 15:30~20:30

PriceIndividual Adults: KRW 16,000

Children: KRW 35,000Payment Method


Group (10 or more)

Adults: KRW 11,000Children: KRW 23,000

Languages Available Korean

Description

Korea’s first career-themed park, with two-third scale recreations of actual workplaces, designed for children to experience the world of work.

‣ ‣ Created and developed in Mexico, KidZania is now operating in 10 countries around the world, with KidZania Seoul being the largest.

‣ ‣ Children get an authentic experience of society by mimicking adult career activities. ⁍ While working here, children earn Kidzos, which allows them to understand the importance of work

and the concept of economic activity. ‣ ‣ Over 50 top-notch companies participate in KidZania to provide children with a realistic and

systematic introduction to working life. ⁍ Main vocations: flight attendant, firefighter, news anchor, doctor, chef, reporter, diplomat, etc.

PhotosChildren working as flight attendants Children acting as announcers Children working as firefighters

Children acting as golfers Children performing as voice actors Children working as water quality researchers

Directions ‣ ‣ Exit ➃ of Jamsil Station on Subway Line 2 – Walk for approx. 5 min. toward Lotte Mart – Turn left toward the outdoor parking lot

Parking ‣ ‣ Lotte World parking lot, free parking for 3 hours for ticket holders, KRW 3,000 for an additional 3 hours on weekdays and KRW 11,200 on weekends and holidays


TIP ‣ ‣ Ideal to develop as a one-day destination, in conjunction with Lotte World, for tourists with children ‣ ‣ Perfect for English-speaking tourists from countries without a Kidzania

Nearby Attractions ‣ ‣ Lotte World/ Olympic Park/ COEX Aquarium/ Goto Mall/ Seokchon Lake


- 48 -

9-3 Seoul Land ⇨ KidZania Seoul ⇨ ➌ 3D Black Art ⇨ Sik Gaek Chon

Overview

Place 3D Black Art Size Approx. 661m2

Address Sunshine Bldg. 7-8 Fl., 27 Myeongdong 8ga-gil (11-1 Chungmuro 2-ga), Jung-gu, SeoulManager Park Yeong-Jun (010-5274-0194) Phone +82-2-2201-4568

Website www.3dblackart.co.kr Closed (Holidays) Open 7 days a week

Reservation In person or online booking available Hours 10:00~22:00

PriceIndividual Adults KRW 15,000 Payment

MethodCash and credit card (including credit cards issued outside Korea)Children KRW 11,000

Group KRW 3,000 discount Languages Available English and Chinese

Description

The world’s first trick-eye art to be transformed through the magic of light ‣ ‣ Visitors are treated to unique lighting that changes every five minutes, making images

appear and disappear. ‣ ‣ The exhibition entitled “3D Luminous Dark Art” held in Taiwan was visited by 150,000

people in three months.

Facilities 7th Fl.: Trick-Eye Experience Hall A variety of three-dimensional artworks based on optical illusions are exhibited here.

8th Fl.: 3D Black Art Hall A space for the exhibition of three-dimensional works that emit mysterious light and are exposed to special lighting that changes every five minutes

Glow-in-the-dark art experience and Lounge

A unique space where visitors can make glow-in-the-dark masks (KRW 3,000 each), scribble on the glow-in-the-dark wall, or just sit back and enjoy a drink

PhotosTrick-Eye Experience Hall ① Trick-Eye Experience Hall ② 3D Black Art Hall ①

3D Black Art Hall ② 3D Black Art Hall ② Glow-in-the-dark art experience and Lounge

Directions ‣ ‣ Exit ➇ or ➈ of Myeong-dong Station on Subway Line 4 – Walk straight – Turn left onto the side street by KB Bank - Turn left – Woori Bank Building (7th and 8th floors)

Parking ‣ ‣ Sopa-ro parking lot for buses (25-4 Namchang-dong, Jung-gu, Seoul), 20-car capacity, open to the public free of charge


TIP

‣ ‣ Ideal for Taiwanese tourists who missed the exhibition in Taiwan ‣ ‣ Ideal to develop as a tour route along with the Myeong-dong Live Ammunition Shooting Range

on the third floor of the same building Nearby

Attractions ‣ ‣ Myeong-dong/ Lotte Department Store/ N Seoul Tower/ Namsangol Hanok Village/ Myeong-dong Cathedral


- 49 -

9-4 Seoul Land ⇨ KidZania Seoul ⇨ 3D Black Art ⇨ ➍ Sik Gaek Chon

Overview

Place Sik Gaek Chon No. of stores 9 restaurants and 1 coffee shopAddress Gran Seoul, 33 Jong-ro, Jongno-gu, Seoul Manager Lee Yeong-Seon Phone +82-2-6261-8150

Website www.sikgaekchon.com Opening hours Differs from store to store (please refer to the website)

Reservation By phone Payment Method Cash and credit card (including credit cards issued outside Korea)

Description

The ten restaurants selected in the hit comic culinary competition series, Sik Gaek (Le Grand Chef), all in one place

‣ ‣ Sik Gaek: a comedy series by cartoonist Huh Young-Man, who took culinary trips all across the nation for nine years to prepare for the series

Restaurant Description Byeokje Hanu

Seolleongtang CheongmiA seolleungtang (ox bone soup) restaurant that prepares seolleongtang by boiling premium Korean beef, ox head, and ox bone

Bonguri Hanjeongsik A restaurant established by a kimchi scholar in 1997 that serves hearty Korean dishes with kimchi Odusan Memilga A restaurant that serves homemade buckwheat noodle dishes

Manjokohyang Jokbal A restaurant that offers up premium pigs’ feet served with a special garlic sauce and cabbage

Busanpo EomukA restaurant specializing in fish cake made with fish meat ground with other ingredients in a millstone and matured at low temperatures, a cooking technique that originated in Busan

Mumyeong SikdangA restaurant that serves rice cooked with 11 different kinds of grains, as well as snacks from Daegu and local specialty liquor

Jeonjubapcha A restaurant that serves buffet-style meals, and was originally a food truck that travelled from one filming location after another all across the nation

Coffine Gurunaru A café where one can relax while enjoying a cup of tea or coffee after a nice meal at Sik Gaek ChonHanyukgam by Chamnureongso

A restaurant that serves beef prepared with special beef-aging and cutting techniques

Suhadong A restaurant that dishes out gomtang (beef soup) prepared with beef from Korean cows only

PhotosEntrance to Sik Gaek Chon Sik Gaek Chon Dishes served at Bonguri

A dish served at Byeokje Hanu Seolleongtang Cheongmi

A dish served at Mumyeong Sikdang A dish served at Suhadong

Directions ‣ ‣ Exit ➀ of Jonggak Station on Subway Line 1 Parking ‣ ‣ Donghwa Duty Free Shop parking lot, free of charge


TIP

‣ ‣ Recommendable to tourists from Asian nations, including China, Taiwan, Singapore, Malaysia, and Japan, as well as European countries that showed much interest in the film Le Grand Chef when it was shown at the 12th Busan International Film Festival

Nearby Attractions ‣ ‣ City Hall/ Bosingak/ Cheonggyecheon/ Jonggak Top Cloud/ Seoul Square/ Myeong-dong


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Route 10 1 Playing in Seoul - Sea Lala

2 Learning in Seoul

- Modern Design Museum

3 Experiencing in Seoul

- Dialogue in the Dark

4 Dining in Seoul - The Glamping


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10-1 ❶ Sea Lala ⇨ Modern Design

Museum ⇨ Dialogue in the Dark ⇨ The Glamping

Overview

Place Sea Lala Capacity Up to 2,000 peopleAddress SK Leaders View, 1~2 Basement Fl., 164 Mullae-ro (Mullaedong 3-ga)Manager Ju Seon-Hak Phone +82-2-2628-9001

Website www.sealala.com Closed (Holidays) Open 7 days a week

Reservation By phone (02-2628-9001) or Fax (02-2628-9050) Hours

Water Park 10:00~19:00Jjimjilbang Open 24 hours a day

Price

Classification Weekdays Weekends Day Evening Payment Method

Cash and credit card (including credit cards issued outside Korea)Water

Park

Adults KRW 22,000

KRW 27,000 - -

Children KRW 17,000

KRW 22,000 - -

Languages Available EnglishJjimjilbang

Adults - - KRW 7,000

KRW 8,000

Children - - KRW 6,000

KRW 7,000

Group Please call

Description

Sea Lala is an indoor water park for families. ‣ ‣ It consists of various facilities for people of all ages, including the Aqua Kids Land, Running Water

Pool, and Beach Pool. ⁍ Aqua Kids Land: slides, a piano keyboard-shaped water fountain, and other facilities for children to enjoy ‣ ‣ The interior is decorated to resemble the Mediterranean Sea around Santorini, Greece, with

various cute items added. ‣ ‣ Jjimjilbangs with various themes are located in the Water Park. ⁍ Includes the Clay Charcoal Sauna, Charcoal Room, Far-infrared Radiation Room, and Ice Room

PhotosTicket booth Water Park Jjimjilbang on the first floor

Water Slide Food Court Slide for toddlers

Directions ‣ ‣ Exit ④ of Mullae Station on Subway Line 2 – Walk straight 400m

Parking ‣‣ Basement parking lot (third basement floor), free parking for 12 hours for Water Park ticket

holders, free parking for 7 hours for Jjimjilbang ticket holders ‣‣ Street parking lot by the roads near SK Leaders View, 30-car capacity, KRW 500/10 min.


TIP

‣ ‣ A perfect destination for tourists of all ages, both men and women ‣ ‣ Ideal to develop as part of a one-day tour route, in conjunction with the nearby Times

Square Mall

Nearby Attractions

‣ ‣ Yeongdeungpo Times Square/ Yeongdeungpo Market/ D-Cube City Department Store/ Noryangjin Fish Market/ Yeouido Hangang Park


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10-2 Sea Lala ⇨ ❷ Modern Design

Museum⇨ Dialogue in the Dark ⇨ The Glamping

Overview

Place Modern Design Museum Capacity Up to 80 visitors

Address 36 Wausanro 30-gil (Changjeon-dong), Mapo-gu, Seoul

Manager Kim Se-Eun Phone +82-70-7010-4346

Website www.designmuseum.or.kr Closed (Holidays) Closed every Monday


PriceIndividual

Adults(20 years or older) KRW 5,000 Payment

MethodCash and credit card

Children(6~19 years old) KRW 4,000

Languages Available ChineseDiscount 20% discount on “Culture Day”

(last Wed. of every month)

Description

A museum that offers a glimpse of the history of modern design in Korea ‣ ‣ A collection of over 1,600 selected items from various Korean design-related sources, spanning

the Korean enlightenment period to the early 2000s, on display in seven halls on two floors ⁍ 2Second floor (Hall 1: The Beginning Period; Hall 2: The Stagnant Period), third floor (Hall 3: The

Germinating Period; Hall 4: The Early Period; Hall 5: The Development Period; Hall 6: The Advancement Period; Hall 7: The Maturation Period)

⁍ Resources related to the Korean flag, design under Japanese rule, and cutting-edge home appliances ‣ ‣ Learning program: Making a photo frame with a painting of a barbershop (Oct. 3 ~ 25). ⁍ Every Saturday and Oct. 3 at Gallery Modium for 3 hours, 20~30 people (applications must be

submitted via email in advance: [email protected]) ⁍ The fee for the learning program does not include the admission fee. (Please call.)

Photos Exterior Ticket Booth Exhibition Hall 1

Exhibition Hall 2 Exhibition Hall 4 Exhibition Hall 5

Directions ‣ ‣ Exit ⑦ of Sinchon Station on Subway Line 2 – Village Bus No. 13 – Wau Park ‣ ‣ Exit ⑧ of Sinchon Station on Subway Line 2 – Village Bus No. 8 or 9 - Sanwoollim Theater Company

Parking ‣‣ Modern Design Museum parking lot, three-car capacity ‣‣ Sinchon temporary public parking lot (Nogosan-dong), 81-car capacity, KRW 3,000/hr. (KRW

500/5 min. after two hours)Production

Development TIP

‣ ‣ Routes offering educational experiences for children, and great date routes for couples ‣ ‣ Great for foreign designers or people working in design-related areas who are interested in

design in KoreaNearby

Attractions ‣ ‣ Wau Park/ Hongik University Art Street/ KT&G Sangsang Madang/ Sinchon Hyundai Department Store & U-FLEX


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10-3 Sea Lala ⇨ Modern Design

Museum ⇨ ❸ Dialogue in the Dark

⇨ The Glamping

Overview

Place Dialogue in the Dark Capacity 8people at a time(35~37 events per day)

Address 9th Fl., 8-1 Yeonse-ro (Changcheon-dong), Seodaemun-gu, SeoulManager Jo Jeong-Hwa Phone +82-2-313-9977

Website www.dialogueinthedark.co.kr Closed (Holidays)

Open Tue.~ Sun. (closed on Mon. and holidays)

Reservation One-week in advance by phone (02-313-9977) HoursTue.~Fri.: 12:00~20:30Sat. and Sun.: 10:00~19:00(duration: 90 min ., viewers admitted 15 min. before performance begins)

Price

Adults KRW 30,000 Payment Method

Cash and credit card (including credit cards issued outside Korea)Students KRW 20,000

Languages Available EnglishGroup

4 people or more

KRW 3,000 discount

20 people or more

KRW 5,000 discount

Description

A unique experience in the dark that was designed to allow guests to explore the unseen ‣ ‣ First held in Germany in 1998, the exhibition has been held in about 160 cities around the

world and attracted over seven million people. ⁍ Children under seven years old are not granted admission. ‣ ‣ A new-concept composite art that combines an exhibition and a performance in a completely

dark environment ‣ ‣ In this unseen world, visitors are forced to realize how much they take their ability to see

and the richness of life for granted. * Dialogue in the Dark is slated to move to a new location (71 Bukchon-ro (Gahoe-dong), Jongno-gu,

Seoul) at the end of November.

Photos Exterior Entrance Ticket Booth

Souvenir Shop Lobby Exhibition Hall entrance/exit Directions ‣ ‣ Exit ③ of Sinchon Station on Subway Line 2 – Walk straight 100m

Parking ‣‣ Parking lot behind the building, KRW 2,000/30 min. (KRW 700 for each additional 10 min.) ‣‣ Sinchon temporary public parking lot (Nogosan-dong), 81-car capacity, KRW 3,000/hr. (KRW

500/5 min. after two hours)Production

Development TIP

‣ ‣ An ideal, and easily accessible, destination for a unique experience in Seoul ‣ ‣ Recommendable to FIT tourists who are looking for healing experiences during their time in Seoul

Nearby Attractions

‣ ‣ Sinchon Hyundai Department Store & U-FLEX/ Sinchon Myeongmul Street/ Ewha Womans University Fashion Street/ Yonsei University Campus/ Hapjeong Café Street


- 54 -

10-4 Sea Lala ⇨ Modern Design

Museum ⇨ Dialogue in the Dark ⇨ ❹ The Glamping

Overview

Place The Glamping Capacity 200 peopleAddress 5 Itaewonro 17-gil (Itaewon-dong), Yongsan-gu, Seoul Manager Kim Gi-Tae Phone +82-2-792-3189Website www.theglamping.kr

HoursMon.~Thurs.: 17:00~02:00Fri. and Sat.: 12:00~02:00Sun.: 12:00~23:00Reservation

One-week advance reservation by phone (02-792-3189)(Two to three-week advance reservation by phone is required for groups of 20 or more.)

Price

A Set (for 2) KRW 38,000 Payment Method


B set (for 2) KRW 48,000Languages Available English C set (for 3) KRW 98,000

Descripti

on

A high-end, camping-themed family restaurant in an urban center ‣ ‣ The Glamping is a restaurant in downtown Seoul with a wonderful atmosphere that serves

barbequed meats and a variety of international dishes prepared with premium ingredients. ⁍ The word “glamping” is a newly coined term that combines “glamorous” and “camping”. It refers to

camping in a comfortable and luxurious atmosphere. ‣ ‣ Each floor has a unique interior design.

1F Casual and comfortable chairs and wine-colored weber grills with a capacity of up to 40 people2F Grass, a mini pool, colorful camping chairs, open kitchen, and a capacity of up to 70 people

3F BBar, tent (KRW 20,000), outdoor terrace (free for three hours, closed when raining), and a capacity of up to 30 people

4F Tent (KRW 20,000) and outdoor terrace (free for three hours, closed when raining)

‣ ‣ Romantic outdoor terrace with cozy glamping tents is available (advance reservation required). ⁍ A Time (12:00~15:00) ; B Time (15:20~18:20); C Time (18:40~21:40); D Time (22:00~1:40)

Photos Exterior First floor interior Second floor interior

Bar on the third floor Outdoor terrace on the third floor Tent on the fourth floor

Directions ‣ ‣ Exit ① of Itaewon Station on Subway Line 6 – Walk straight 250m – Turn right in front of Valante and walk straight 20m

Parking ‣ ‣ Itaewon-ro public parking lot, 40-car capacity, KRW 500/10 min. ‣ ‣ Itaewon Parking for buses, up to 2 buses, free of charge


TIP ‣ ‣ Ideal for FIT tourists who are interested in real camping but do not have enough time

Nearby Attractions

‣ ‣ Itaewon Furniture Street/ Itaewon Land/ Seoul Central Masjid (mosque)/ Leeum Samsung Museum of Art

- 55 -

Special Recommendations

Special 1 2014 Seoul Lantern Festival

Special 2 Interesting stories from every corner of Seoul

Special 3 2014 Seoul Certification Program for High Quality Tour Package

Info[Seoul Tour+] Itineraries for the Five Senses

Monthly theme guide

- 56 -

1 2014 Seoul Lantern Festival

Overview

Place Cheonggyecheon Capacity UnlimitedAddress 114 Seorin-dong, Jongno-gu, SeoulManager Lee Ji-Yun Phone +82-2-3788-0851Website http://seoullantern.visitseoul.net

Period 2014.11.7.~11.23 (17 days)(Lights on at 17:00, lights out at 23:00)Theme World Heritage Sites in Seoul

Major programs

Lantern exhibitions

Themed lanterns, local government lanterns, lanterns from abroad, modern lanterns, etc.

Held/Sponsored by

Held bySeoul Lantern Festival

Organizing Committee and the Seoul Tourism Organization

Sponsored by

Seoul Metropolitan City Cultural Heritage

Administration and the Korean National Commission

for UNESCO

Hands-on programs

Hope lanterns on display for sale, small lantern-making program, paper crafts, etc.

Description

Seoul Lantern Festival

‣‣ Introduction to the Seoul Lantern Festival ⁍ A leading festival held in Seoul, in which tens of thousands of lanterns from all across the

nation and all over the world decorate the Cheonggyecheon and light up the nights of Seoul for two weeks every November

⁍ An international cultural event with millions of local and foreign visitors gathering to learn about and appreciate the art and culture of the world

‣‣ Significance of the 2014 Seoul Lantern Festival ⁍ Korean tradition and culture in Seoul, which have thrived for over 2,000 years, are

highlighted as UNESCO cultural heritages. ⁍ Korean cultural heritage, from the royal court to small local villages in the Joseon period, is

reinterpreted through traditional Korean lanterns and lights. ⁍ An occasion to learn about world cultural heritage through lanterns from other nations,

including the U.S., China, and Japan

Photos

Directions ‣‣ Exit 5 of Gwanghwamun Station on Subway Line 5 (5 min. walk) ‣‣ Exit 5 of Jonggak Station on Subway Line 1 (3 min. walk) ‣‣ Exit 2 or 3 of Euljiro Station on Subway Line 2 (6 min. walk) ‣‣ Parking: Korea Press Center and Seoul Finance Center parking lots (paid)


TIP

‣‣ Ideal as a part of tour routes for traditional culture experiences, in conjunction with other traditional culture facilities in Jongno (e.g., Gyeongbokgung Palace, and the Seoul Museum of History)

‣‣ A great addition to tour routes for night culture and art experiences, in conjunction with cultural and art spaces in the Seosomun area (e.g., Kyunghyang Art Hill, Seoul Museum of Art, etc.)

‣‣ A perfect destination for tour routes for night-time cultural experiences, in conjunction with the Myeong-dong shopping areas (Lotte and Shinsegye Department Stores, Myeong-dong shops, etc.)

Nearby Attractions ‣‣ Seoul City Hall/ Seoul Square/ Cheonggye Square/ Gwanghwamun/ Gyeongbokgung Palace/

Deoksugung Palace (changing of guard ceremony)/ Seoul Museum of History/ Myeong-dong streets

- 57 -

Seoul Storytelling TourismProject Seoul Storytelling Tourism Project Period March 2013 ~

Contact

Location Contact Tel. Email Hangang River, Hanyang

Fortress Wall, Hanseong Baekje Jin Ok-Hyeon +82-2-2133-2816 [email protected]

Dongdaemun, Hangeul Gaon-gil, Chinese Embassy Street, Itaewon Kim Bo-Gyeong +82-2-2133-2817 [email protected]

Other local villages Ham Chang-Mo +82-2-2133-2815 [email protected]

Story

Address [Hangang River] 23 Donggyeoro 8an-gil, Mapo-gu, Seoul (Mangwonjeong)

Theme Mangwonjeong Pavilion, used for observing farming and military training activities

Story

One day, King Sejong visited this area and sat in this pavilion just before it started to rain. As it was a much-anticipated rain at the time, King Sejong called the pavilion “Huiwujeong (welcome rain pavilion)”. This beautiful place was also used for military training.

Later, King Seongjong’s brother, Wolsandaegun, had the pavilion renovated and renamed it “Mangwonjeong”. He too came out here to look out over the farmland, watch soldiers training in the water, and enjoy poetry recitals with local noblemen.

King Yeongsangun had Mangwonjeon expanded to make it large enough to accommodate over 1,000 people, so he could hold parties there, and all other structures that could be seen were torn down to clear the view from the pavilion. He also renamed it “Suryeojeong”.

After Manwonjeong was swept away by a flood in 1685 1925, only traces of it could be found in the neighborhood of the same name, Mangwon-dong. In 1990, Seoul City restored the scenic spot as part of a project to restore cultural and historic ruins, and designated it as Seoul City Monument No. 9.

* For more detailed information, please refer to 30 Stories of the Hangang River - A Dialogue with the Hangang River , p. 88.

Tip From Exit 8 of Hapjeong Station on Subway Line 2, take a walk for roughly 15 minutes toward the Hapjeong-dong Community Center and you will encounter the restored Mangwonjeong Pavilion.

Address [Hanyang Fortress Wall] 105 Gwanghuidong 2-ga (Gwanghuimun), Jung-gu, Seoul

Theme Is Gwanghuimun stone powder a “cure-all”?

Story

Take a stroll along the Fortress Wall past Jangchung Stadium and you will come across Gwanghuimun. One of four small gates to Seoul built in the Joseon period (1392-1910), Gwanghuimun was also referred to as “Sigumun,” a name related to the fact that funeral processions regularly passed through the gate during that period.

In the Joseon period, it was forbidden to bury the dead within the walls of the capital, which meant that the bodies of the deceased had to be transported somewhere outside of Seoul for burial. It was through either of the two gates, Soeuimun or Gwanghuimun, that the funeral processions usually passed, making them silent witnesses to the vicissitudes of death. In this respect, the name “Gwanghuimun” is rather ironic as it literally means “bright light”.

In the past, people believed that nothing was more powerful than Gwanghuimun, as it had encountered and endured numerous evil spirits. They believed that a pinch of stone powder obtained by scraping any of the stones of Gwanghuiman would cure all diseases. Residents of local regions, whenever they heard that someone they knew was planning to travel to Seoul, would ask that person to bring them some stone powder from Gwanghuiman as a favor.

The restoration of Gwanghuimun began in 1975, after the designation of Seoul Fortress Wall as a historic site in 1963, and the gate is now completely open to the public after 39 years of restoration work.

* For more detailed information, please visit the website: http://www.seoulstory.org/story/album/0/1256

Tip Take a walk about 15m from Exit 3 of Dongdaemun History and Culture Park Station on Subway Line 2 and turn right after the intersection.

2 Interesting stories from every corner of Seoul

- 58 -

3 2014 Seoul Certification Program for High Quality Tour Package

* Providing promotion, management support and golden incentive to the participating travel agency in order to enhance the satisfaction of foreign tourists who visit Seoul, Korea through developing superior tour package products

Program 2014 Seoul Certification Program for High Quality Tour Package Period March-Dec. 31, 2014

Contact

Seoul Tourism Organization Contact Tel. e-mail

Supervisor Ko Wui Sung, Chief 82-2 -3788-0842 kw sko rea@ seou lw e lcom e .com

Japan Huh Lyn 82-2 -3788-8126 lynn@ seou lw e lcom e .com

Great China Region Kim Jeongwon 82-2-3788-0846 yuan yuan@ seou lw e lcom e .com

Southeast Asia, Europe, America Ku Jihye 82-2 -3788-0879 fin ek j@ seou lw e lcom e .com

Overview

‣ ‣ Purpose

⁍ To promote development of high-quality tour package products

that incorporate various cultural experiences in Seoul

⁍ To enhance the satisfaction of foreign tourists who visit Seoul

through superior tour package products certified by the Seoul

Metropolitan Government High Quality Tour Package Certification Mark

‣ ‣ Procedure

Application (on rolling basis)

‣‣Certification Evaluation

‣‣Promotion Support

Application received through Korean partner

companies

Certification of high-quality tour package given after evaluation

Promotion and management support

provided

‣ ‣ To Apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization

through Korean inbound partners

Contents

‣ ‣ Support

Classification Amount (in KRW)

Golden

Incentive

Certified quality tour products⦁ Total tourists of 500 or more: 4,000,000 won⦁ Total tourists of 1,000 or more: 8,000,000 won

Pre-qualified tour products ⦁ Total tourists of 1,000 or more: 3,000,000 won

Promotion

supportCertified quality tour products

⦁ Seoul certification mark granted ⦁ Joint advertisement of certified products in the

relevant country

OtherCertified quality tour products ⦁ Information on new tour resources to develop

tour productsPre-qualified tour products

✦ Details of support is subject to change depending on changes in policy of Seoul Metropolitan

Government


- 59 -

Contents

‣‣ Requirements

Category Requirement

High Quality

Tour

Product

Accommo

-dation

⦁ At least a 2-night stay in a 1st class or higher rated hotel in Seoul

⁍ Hanok stay, Innostel, temple stay and Good Stay hotels included

✦ Accommodations at a 1st class hotel or higher in Gyeonggi

or Incheon area during the peak season (Apr.~Oct.) approved

✦ Accommodations in Gyeonggi-do or Gangwon-do area (1 night)

approved in the case of winter packages (Dec.~Feb.)

Meal

⦁ Subtotal price of two meals of 20,000 won or higher during at least 2

days of stay in Seoul

⁍ Minimum 7,000 won per meal per person

✦ No distinction between lunch and dinner

✦ Meals at restaurants in Seoul or Gyeonggi-do area

✦ Breakfast excluded from evaluation

(breakfast at a deluxe hotel recognized once only)

Attraction

⦁ Subtotal of entrance(experience) fees of 30,000 won or higher at 2~3

cultural experience sites in Seoul

⁍ Inclusion of one site in Gyeonggi-do or Gangwon-do area approved in

the case of winter packages

✦ Minimum 5,000 won per site per person

✦ Subtotal of entrance(experience) fees of 30,0000 won or higher at 2

or 3 sites

Guide

⦁ Tour guide certification required

⁍ Exceptions granted for Southeast Asian tourists

(Thailand, Vietnam, Malaysia, Indonesia)

Schedule

⦁ Staying at least 2 full days in Seoul is required

⁍ One day's stay refers to a stay of at least 6 hours between 08:00

and 20:00

- 60 -

Information

Seoul Tour+ Itineraries for the Five Senses- Monthly Themes

Introduction

What are Itinerary Recommendations Gratifying to the Five Senses?

‣ ‣ Starting with the May issue, it offers "Seoul Tour+ IItineraries for the Five Senses”: Every month, 10 itineraries to experience the charms of Seoul (40 different content items) will be created with a new theme and provided as product information customized to your needs.

‣ ‣ You are asked to make active use of them when planning high-quality Seoul tour products for foreign group tourists.

Month Theme Product Name Contents

May ShoppingShopping 1_Shopping while Sightseeing in Seoul Traditional market ⇨ nearby food ⇨ shopping street ⇨ early morning market

Shopping 2_Enjoy Summer Sales Department store/duty-free shop ⇨ nearby food ⇨ outlet ⇨ shopping center

June Healing

Healing 1_High-End Healing Tour to Keep Body and Soul Healthy

Healing park ⇨ healing therapy ⇨ healing experience ⇨ healing restaurant

Healing 2_Trip to Seoul that Heals the Soul Religious site ⇨ healing trail ⇨ religious experience ⇨ healing view

July HallyuHallyu 1_Catch Up with Hot K-Dramas filming location ① ⇨ Restaurants in dramas ① ⇨

filming location ② ⇨ Restaurants in dramas ②

Hallyu 2_Dive into the Hottest Trends in Korean CultureK-Experience① ⇨ K-Experience② ⇨ K-Experience③ ⇨K-Dinner

August FamilyFamily 1_Mom and Daughter Trip to Seoul Exhibition/viewing ⇨ beauty shopping ⇨ nearby food ⇨ cultural performance

Family 2_Make Family Memories in Seoul Recreational area/aquarium ⇨ amusement park ⇨ restaurant ⇨ performance for families

September Challenge

Challenge 1_Stress Level Down to Zero, Running Man Experience in Han River, Seoul

Bike ⇨ nearby food ⇨ water sports ⇨ place with a great view

Challenge 2_Lose Weight while Having Fun in Exciting Seoul

Unique indoor experience ⇨ hiking ⇨ restaurant ⇨ unique outdoor experience

October Night Culture

Night Culture 1_TGIF! Nightlife in Seoul Snacks ⇨ indie band ⇨ college-town bar ⇨ club

Night Culture 2_Kick up Your Heels Until the sunrise in Seoul

Dinner/drinks (1st round) ⇨ dinner/drinks (2nd round) ⇨ singing room/club ⇨ hangover food

November Tradition

Tradition 1_Look Around Seoul with a History of 600 Years

Traditional attraction ⇨ restaurant ⇨ modern heritage site ⇨ night tour

Tradition 2_Experience the Traditions of Seoul with a History of 600 Years

Traditional experience ⇨ restaurant ⇨ traditional food experience ⇨ traditional performance

December Beauty

Beauty 1_Secret Beauty Experience to Become Beautiful like Jun Ji Hyun

Hair and makeup ⇨ nearby food ⇨ beauty shopping ⇨ photo shoot

Beauty 2_Turn into Cinderella in Seoul Fitness ⇨ spa ⇨ "wellness" restaurant ⇨ beauty shopping

January 2015

Love

Love 1_Make Your Love Come True in Seoul Unique date ideas ⇨ restaurant and cafe ⇨ performance ⇨ great place for a date

Love 2_Together with Your Sweetheart in Seoul Festival ⇨ nearby attraction ⇨ restaurant ⇨ great place for a date

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Seoul Tour+

Itineraries for the Five Senses �Family

Date of Publication: August 2014Publisher: Tourism Marketing Team, Seoul Tourism OrganizationEditors: ▶ Center Chief Ko Wui-Sung, Chief

T. +82-2-3788-0842 / E. [email protected]

▶ Researcher Jung Yoo-Hyun


▶ Researcher Gu Su-Jeong


▶ Researcher Hong Chae-Eun


Documents

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