SEPTEMBER JOB 2007 - s3.amazonaws.coms3.amazonaws.com/zanran_storage/... · at manipulating the Egg Board and government, which had the statuto-ry power over permits and floor price

486 Pluimveebulletin • Poultry Bulletin – September 2007

Die vraag word soms gevra wat die SAPV eintlik virdie bedryf doen. Dit is 'n geldige vraag wat

gereelde oorweging vra. Onlangse sake waarmee dieSAPV gehandel het is:

■ Tariewe – daarin geslaag om teenstortingsheff-ing te behou

■ Landbouhandelsbeleid – Werk saam met dieDepartement van Landbou

■ Hokslaan van smokkelary – dmv privaat orga-nisasie ondersoek

■ Voedselveiligheidsake – Deur skakeling metDepartement van Gesondheid en SA Ver-bruikersraad

■ Veeartesenykundige sake – Beplan die stigtingvan 'n pluimveesiekte-bestuursagentskap in samewerking metdie staat en besig met 'n AI bewusmakingsveldtog

■ Voersake – Moniteer verwikkelinge dmv 'n konsultant■ Opleiding en tegnologie-oordrag – SAPV-opleidingstrategie

binnekort geïmplementeer te word■ Statistiek – Inligting om lede behulpsaam te wees met besluit-

neming■ Kongresse, uitstallings en werksessies – Jaarlikse kongres wat

die vertoonvenster is van die pluimveebedryf in Afrika■ Ledeskakeling en inligtingverspreiding – Inligting oor die jong-

ste verwikkelinge in die bedryf, plaaslik sowel as internasionaal■ Generiese advertering van eiers – Generiese reklameveldtog in

werking vir derde jaar■ Ontwikkelende pluimveeboere – Ontwikkeling van opkomende

pluimveeboere in samewerking met verskeie rolspelers■ Teikengroepskakeling – Skakeling met ander rolspelers soos

die Dieregesondheidsforum■ Steunwerwing by regering■ Individuele komitees handel met spesifieke subsektor-sake■ Bedryfskodes – Internasionaal erkende riglyne aan die bedryf

beskikbaar gestel

Editor/Publisher: Zach Coetzee Tel: (011) 768 5174 Cell: 082 453 7582

Promass Pty Ltd Trading as Poultry BulletinHouse Magazine of the Southern African Poultry AssociationPO Box 3147, WilroPark, Roodepoort 1725

Advertising: Theresa Pickering 072 1846 535 & Zach CoetzeeDelivery address: 9 Molopostreet WilroPark, Roodepoort 1724

Accounting & Advertising Administration (mornings only): Hannelie SwartTel: (011) 768 5174 Fax: (011) 768 5912 Email: [email protected]

Menings gelug in hierdie tydskrif is nie noodwendig dié van die SAPV nie.Opinions and comments contained in this publication do not necessarily rep-resent those of SAPA.

Pluimveebulletin word uitgegee deur Promass (Edms) Bpk, Posbus 3147,WilroPark, Roodepoort 1725, vir die Suider-Afrikaanse Pluimveevereniging.E-Pos: [email protected]

Gedruk en gebind deur Seriti Printing Pty Ltd, Koedoespoort Tel: (012) 333 9757Tipografies versorg deur Mandi Repro, Murrayfield, Pretoria Tel: (012) 803 4443.

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Official mouthpiece of the Southern African Poultry Association • For private circulation only • Copyright reservedPO Box/Posbus 1202 • Honeydew • 2040Amptelike mondstuk van die Suider-Afrikaanse Pluimveevereniging • Alleenlik vir private verspreiding • Kopiereg voorbehou.

Pluimveebulletin • Poultry Bulletin

Readers are invited to comment on views contained in this magazine, asmany of the articles, especially editorials, are designed to stimulate thoughtand to allow readers the opportunity to participate by writing to us.

CONTENTS / INHOUD

EDITORIAL COLUMNWhy become a member of SAPA? /

Waarom lid word van die SAPV? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487Why has the egg industry not grown as fast as broilers?

Waarom het die eierbedryf nie so vinnig soos braaikuikens gegroei nie? . . . . . . . . . . . . . . . . . . . . . . 490

20 Jaar se diens – Hoëveld Eierkoöperasie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 494

COMMERCIAL NEWSShoprite Checkers / SABC 2: Women of the Year Award 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496

The International Grains Council ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500

IMMUNITY COLUMNFactors influencing the development of immunity in fowls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 504

COMMERCIAL NEWSEthanol and maize politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506

From the desk of the CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 512

COMMERCIAL NEWSIs FLEX feathering the nests? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 514

AFMA Forum 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 518

COMMERCIAL NEWSNatural remedy substitutes for antibiotics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 521

ECONOMIC BASELINEBaseline projections ... (conintued) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 522

Modelling service excellence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 526

COMMERCIAL NEWSDie vlieëprobleem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527The value of rapid and accurate analyses ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 530Afrifoam die insolasie-spesialiste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 532

INDUSTRY REFLECTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .536

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Waarom lid wordvan die SAPV?

Occasionally, the question is put: What does SAPAactually do for the industry? This is a valid question

that requires regular reconsideration. Recent issues thatSAPA has successfully dealt with are the following:

■ Tariffs – Succeeded in maintaining anti-dumpingduty

■ Agricultural trade policy – Working withDepartment of Agriculture

■ Curtailing smuggling – Through the use of a pri-vate investigating organisation

■ Food safety issues – Through liaison withDepartment of Health and SA Consumer GoodsCouncil

■ Veterinary matters – Preparing for the establish-ment of a Poultry Disease Management Agency in consultationwith the government and running an AI communication pro-gram

■ Feed matters – Monitoring developments through a consultant■ Training and technology transfer – Training strategy to be

implemented soon■ Statistics – Information to assist members in their decision-

making process■ Congresses, exhibitions and workshops – Annual congress,

which is the show case of the African poultry industry■ Member liaison and information dissemination – Information

on latest developments in the industry; locally and world wide■ Generic advertising of eggs – Generic advertising campaign in

third year of operation■ Developing poultry farmers – Development of emerging poul-

try farmers in collaboration with various role-players■ Target group liaison – Lobbying with other role-players like the

Animal Health Forum■ Lobbying with government■ Individual committees attend to sector specifics to serve the

diversified needs of the various affiliates

cont. on page 488 vervolg op bls. 488

Why become amember of SAPA?

Zach Coetzee – Editor


Why become a member of SAPA?

■ Codes of Practice – Internationally accepted guidelines pro-vided to the industry

■ Accreditation of hatcheries – To improve / maintain the highstandard of chick production in South Africa

■ Monitoring of developments in the industry's environment –Consistent monitoring of events that involve the industry,locally and globally.

Strategic Objectives

VisionTo create a viable and sustainable industry contributing to econom-ic growth and development, employment and food security, basedon successful producers adhering to environmental and ethical pro-duction norms and generating sustainable profits.

MissionTo create an enabling environment to achieve sustainable producerprofits in the domestic and global village market.

Industry objectives- To enhance effective management of poultry enterprises

through training and promotion of training- To ensure government support for joint initiatives through lob-

bying- To unite producers around common aims and objectives

through internal liaison and clear objectives- To enhance continuous growth in consumption and market

share through generic promotion of our products- To secure competitive input costs by supplying feed ingredient

information and lobbying acceptable structures and dispensa-tions

- To secure acceptance of our zoosanitary measures in the worldthrough assisting the state in defending our local standards

- To generate and define a data/information strategy for theorganised poultry industry through our statistical system

- To remain abreast of opportunities and development in inter-national trade and position our industry so that the maximumadvantage could be obtained.

SAPA is indeed a medium and catalyst for any matter that the indus-try wishes to collectively address; it acts as the face of the industry,addressing and maintaining a presence in RSA society, withoutwhich opposing groups could play havoc with the industry's inter-ests, without expecting opposition.

cont. from page 487

Waarom lid word van die SAPV?vervolg vanaf bls. 487

■ Akkreditering van broei-eenhede – Om die hoë standaard vankuikenproduksie in Suid-Afrika te verbeter en te handhaaf

■ Monitering van ontwikkelings in die bedryfsomgewing –Voortdurende monitering van gebeure wat die bedryf raak,plaaslik sowel as internasionaal.

Strategiese doelwitte

VisieOm 'n lewensvatbare en volhoubare bedryf te skep wat bydra totekonomiese groei en ontwikkeling asook indiensneming en voed-selveiligheid, gegrond op suksesvolle produsente wat omgewings-en etiese produksiestandaarde handhaaf en volgehoue winstelewer.

MissieOm 'n bemagtigingsomgewing te skep wat volgehoue winste in dieplaaslike sowel as globale markte moontlik maak.

Bedryfsdoelwitte- Om doeltreffende bestuur van pluimveeondernemings te be-

vorder deur opleiding en promosie van opleiding- Om regeringsbystand te verkry vir gemeenskaplike inisiatiewe

deur steunwerwing- Om produsente te verenig rondom gemeenskaplike doelwitte

deur interne skakeling en duidelike doelstellings- Om voortgesette groei in verbruik en markaandeel te bevorder

deur generiese reklame- Om kompeterende insetkoste te verseker deur inligting oor

voerbestanddele te verskaf en steun te werf vir aanvaarbarestrukture en bedelings

- Om die aanvaarding van ons soösanitêre maatreëls wêreldwydte verseker deur die staat te ondersteun in die beskerming vanons plaaslike standaarde

- Om 'n data-/inligtingstrategie te definieer vir die pluimvee-bedryf deur ons statistiekstelsel

- Om op hoogte te bly van geleenthede en ontwikkelinge ininternasionale handel en die bedryf sodanig te posisioneer datmaksimum voordeel bekom kan word.

Die SAPV is inderdaad 'n medium en katalisator vir enige saak watdie bedryf gesamentlik wil aanspreek; dit tree op as die gesig vandie bedryf wat die RSA-gemeenskap aanspreek en daar 'n teen-woordigheid handhaaf waarsonder opposisiegroepe verwoestingonder bedryfsbelange kan saai sonder om teenstand te verwag.

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Pluimveebulletin • Poultry Bulletin – September 2007 489

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Why has the eggindustry not grown as fast asbroilers?Ihave often thought on the above subject and have come to a tempo-

rary deduction that the attitude of the egg industry may be its maindrawback. Could an attitude of fighting each other, not distinguishing thewood from the trees and a tendency to lose sight of the role of the over-all market have lead to the egg industry not maintaining its rightful posi-tion in the market?

In these considerations I analysed the developments since the begin-nings of the industry and then from the closure of the Egg Board in 1993as follows:

Twenty years ago, the egg industry was an equal and even leading part-ner with broilers. That was the time when its deliberations indeed domi-nated the scene with the egg politics driven through SAPA and directedat manipulating the Egg Board and government, which had the statuto-ry power over permits and floor price that could favour some above oth-ers in its application up to 1993. Indeed, the egg industry picked up 65%of the SAPA bill – made good from levies raised by the Egg Board –therefore it was the senior partner in SAPA.

The Egg Board protected intermediate-sized producers – many of themstill functional today.

The supply management scheme actually represented the heyday of theegg industry, crowned by the days when Nepco was formed "to fine tunethe supply and demand" and afford even more protection than the floorprice could offer. Egg pools refined the Egg Board systems after Nepcohad closed its doors.

Once, prominent industry players (at yet another strategic session of theEgg Board aimed at closing it down in 1992/3!) were not pleased when Imentioned the perception that the egg industry was growing at geo-graphical momentum (2,3% during 1992/3, an Egg Board figure) repre-senting the population growth percentage of the day, whilst the broilerindustry grew at a traditional average of 6% – the latter product as sub-stitute protein for more expensive red meat.

What has the egg industry done (or omitted to do) to address this vis-ible phenomenon?Over the years, since the closure of the Egg Board in 1993:■ A phase of 'conservative expansion' lead to firm prices, when all knew

that wild expansion would lead to oversupply, and oversupply toexaggerated price drops. Then the old cycle kicked in of the so-calledhog cycle – boom and bust – eventually countervailed with the grow-ing demand of the last few years.

■ Corporate ownership grew and then withdrew from the egg industry– now favouring BEE rather than corporate ownership of farms (withsome under severe threat).

■ The economy grew at the fastest rate ever, as did the egg industry –except for the phase around 1992 when the inpu costs soared withthe weak rand.

■ The RSA middleclass expanded with commensurate increaseddemand for all products including eggs – but not as fast as the ever-expanding poultry meat sector.

■ Population became more urbanised than before.■ Concern about animal welfare grew, especially in England and

Europe and - true to style – many South Africans bought into themodel of 'Happy Hens'. This targeted the egg industry more than theother sector.

■ However, the members of the industry could not get together tojointly extend the old Egg Board's adspend and hold back the tidewith regard to a reduced relative rate of growth, i.e. relative to theiropposition. It took 10 years for the generic egg-advertising schemeto become established, addressing the real target: 'The hearts of theconsumers".

Waarom het die eier-bedryf nie so vinnigsoos braaikuikensgegroei nie?Ek het al dikwels oor bogenoemde onderwerp gedink en tot 'n tyde-

like slotsom geraak dat die eierbedryf se houding die grootste stok insy wiel is. Kan dit wees dat 'n houding van struweling met mekaar, van-weë die bome nie die bos sien nie en 'n geneigdheid om die mark in diegeheel se rol uit die oog te verloor daartoe gelei het dat die eierbedryfnie sy regmatige plek in die mark behou nie?

Tydens hierdie oorwegings het ek ontwikkelings sedert die ontstaan vandie bedryf en toe van die sluiting van die Eierraad af in 1993 as volgontleed:

Die eierbedryf was 20 jaar gelede 'n gelyke en selfs leiervennoot met diebraaikuikens binn SAPV. Dit was die tyd toe sy samesprekings inderdaaddie toneel oorheers het met die eierpolitiekery, deur die SAPV gedryf,gemik op die manipulering van die Eierraad en die regering wat diestatutêre mag gehad wat permitte en vloerprys betref en wat sommige boander kon bevoordeel in die toepassing daarvan tot 1993. Die eierbedryfhet inderdaad ingestaan vir 65% van die SAPV se kostes - met vergoedinguit heffings deur die Eierraad - dus was dit die senior vennoot in die SAPV.

Die Eierraad het produsente van klein tot medium grootte beskerm –baie van hulle funksioneer vandag steeds.

Die aanbodsbestuurskema het eintlik die glanstydperk van dieeierbedryf verteenwoordig wat gekroon is deur die dae toe Nepco ge-stig is "om die vraag en aanbod beter in te stel" en selfs meerbeskerming gebied het as wat die vloerprys kon doen. Eierpoele het dieEierraadstelsel verfyn nadat Nepco sy deure gesluit het.

Voorste bedryfspelers was op 'n keer (by nog 'n strategiese sessie van dieEierraad, gemik op sy sluiting in 1992/3!) nie in hul skik met my nie toe ekdie persepsie genoem het dat die eierbedryf teen 'n geografiesemomentum groei (2,3% gedurende 1992/2, 'n Eierraadsyfer) wat diedestydse bevolkingsgroeipersentasie verteenwoordig het, terwyl diebraaikuikenbedryf 'n tradisionele gemiddeld van 6% getoon het –laasgenoemde produk as substituut proteïene vir duurder rooivleis.

Wat het die eierbedryf gedoen (of nagelaat) om hierdie sigbare ver-skynsel aan te spreek?Oor die jare, sedert die sluiting van die Eierraad in 1993:■ 'n Fase van 'konserwatiewe uitbreiding' het stewige pryse meege-

bring terwyl almal daarvan bewus was dat roekelose uitbreiding naooraanbod kon lei, en ooraanbod na 'n oordrewe val in pryse. Toe hetdie ou siklus ingeskop, die sogenaamde varksiklus ("hog cycle")-hoogfases gevolg deur marktuimeling – waarteen die groeiendevraag van die afgelope jare uiteindelik 'n teenvoeter gebring het.

■ Korporatiewe eienaarskap het gegroei en toe uit die eierbedryf ont-trek, en tans is SEB aan die orde van die dag eerder as korporatieweeienaarskap van plase (met sommige SEB skemas onder ernstigebedreiging).

■ Die ekonomie het teen die vinnigste pas ooit gegroei en so ook dieeierbedryf – afgesien van die fase rondom 1992 toe insette weens dieswak rand die hoogte ingeskiet het.

■ Die RSA se middelklas het uitgebrei met gepaardgaande verhoogdevraag na alle produkte insluitend eiers – maar nie so vinnig as diepluimveevleissektor wat steeds uitbrei nie.

■ Die bevolking het meer verstedelik as voorheen.■ Maqrkdruk ronom dierewelvaart het toegeneem, veral in Engeland

en Europa en, soos altyd, het baie Suid-Afrikaners ingekoop in diemodel van die 'Gelukkige Hen'. Dit het die eierbedryf meer as dieander sektor getref.

■ Die lede van die bedryf kon mekaar egter nie vind om saam die ouEierraad se besteding aan advertering uit te brei en die stroom te keerwat 'n verminderde relatiewe groeikoers betref, dws relatief tot hul me-dedingers en die groei in die braaikuikenbedryf. Dit het meer as 10 jaar

cont. on page 492 vervolg op bls. 492



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Why has the egg industry ...

■ Many (even industry leaders) could see no long-term harm in increas-ing input costs. The argument was, "Whatever the maize price, I cannegotiate a better deal than the next farmer." This lost sight of thevision of what generally growing input costs could do to the com-petitiveness of the whole industry in the consumer market. The rela-tive industry turnover did not expand as fast as it could have. Evenadvancement along the lines of greater efficiency was either notcommunicated to consumers or was lost in the tide of increasing pro-duction costs and the market struggle.

■ The power of the retail sector continued to dominate the fortunes ofegg producers - but also for the broiler sector.

■ Food safety and other first-world requirements blew over to RSA viathe retail sector to become determinants of egg market access.

■ International poultry health requirements spilt over to RSA, withthreats of all high-profile diseases.

■ General health status of flocks improved but has come under con-stant threat and requires much more attention as a result of higherpoultry populations throughout the RSA and the movement ofdepleted broiler and egg layer birds.

■ On the input side the single-channel maize-pricing system was ter-minated and wildly fluctuating maize prices became the order of theday.

■ As we became part of the global village international changes beganaffecting the maize-price formation, the latest being the USA ethanoldrive – potentially and indeed increasingly dramatically raisingdomestic prices – so much so that this 'order change' could force areconsideration of the relative position of our products in our mar-kets.

■ Now we find ourselves with a new ball game: the total industry hasbecome mature in the sense that it is less entrepreneur and morecorporate driven, more so on the side of the broiler than the eggindustry.

■ Co-ops (now agribusinesses) entered the broiler industry. Feed-relatedbusiness within such groups dictates their need to remain involved in'captive feed markets' to maintain throughput. The higher throughput offeed to broilers (being growing birds with a specialised but bigger needfor feed than mature birds laying eggs in the egg industry) seemed todraw more attention to broiler production. The extra profit centre at thefeed level also adds to production cost pressure.

A variety of types of co-operation was formed in the egg sector. Oneegg-marketing co-op survived 20 years affording collective input pricesfor members and access to national markets (see article on Highveld Co-operative elsewhere in this edition). Also, Windmeul in the Cape – not aco-op but a collective marketing organisation – and others that co-oper-ate, seem to succeed despite problems and the challenge intrinsic insuch action.

I had hoped that the above analysis could lead me to the answer butonly a few of these developments can be easily related to the question.Could it be that the egg is such a basic, established product, that it is nota substitute product and can at best grow with the population? Its strate-gic position therefore counts against it. Could it be that the market com-petitive nature of the players reduced the efforts of the main industry dri-vers to outwitting each other in the market? This reflects how playersaddress and manage the market and themselves. Thus, I must concludethat a combination of the strategic position of eggs and the competitivenature within the industry, which pre-occupy the minds of the egg play-ers rather than the enemy out there in the broader market, lies at theheart of the slower growth of the egg sector (still expanding but at aslower rate than it may have and relative to poultry meat) at a level wheretheir contribution to their association is on the table for reconsideration.(Admittedly, the generic ad campaign makes their collective contribu-tion much bigger than their general contribution, which is being recon-sidered – but it represents a joint market promotion activity and not'subs' in the true sence of the word.)

I think that the egg industry needs to think laterally and find answers toensure a growing future for the whole industry in the market – asopposed to that of their own businesses only. It is the relative position totheir opposing products in the market place, which in the end has thelast say. Increased adspend and clever promotion linked to co-operationare elements that could assist.

cont. from page 490

geneem voordat die generiese eieradvertensieskema op die been ge-bring is wat die werklike teiken aanspreek: 'Die hart van die verbruiker'.

■ Baie (selfs bedryfsleiers) kon geen langtermynskade daarin sien in ver-hoogde insetkoste nie. Die argument was: "Wat ook al die mieliepryse,ek kan 'n beter transaksie beklink as die volgende boer." Dit het dievisie uit die oog verloor van wat stygende insetkoste in die algemeenkan doen aan die kompeterendheid van die hele bedryf in die ver-bruikersmark. Die relatiewe bedryfsomset het nie so vinnig uitgebrei aswat dit kon nie. Selfs vordering ten opsigte van groter doeltreffend-heid, is of nie aan verbruikers gekommunikeer nie of het verlore geraakin die golf van stygende produksiekoste en die markstryd.

■ Die kleinhandel se krag het aangehou om die wel en weë van eierpro-dusente te oorheers - maar ook so vir die braaikuikensektor.

■ Voedselveiligheid en ander eerste-wêreld vereistes het na die RSAoorgewaai via die kleinhandelsektor en bepalend vir toegang tot dieeiermark geword.

■ Internasionale pluimveegesondheidsvereistes het na die RSA oorge-spoel met die bedreiging van alle hoëprofiel siektes.

■ Die algemene gesondheidstatus van troppe het verbeter maar isvoortdurend bedreigen verg baie meer aandag agv groter pluimvee-bevolkings dwarsdeur die RSA en die verskuiwing van uitgediendebraaikuiken en lêhenne.

■ Aan die uitsetkant is die enkelkanaal mielieprysvasstelling opgehef enwild skommelende mieliepryse was aan die orde van die dag.

■ Namate ons deel van die global village geword het, het internasionaleverandering die mielieprysvorming begin affekteer. Die jongste is dieVSA-etanolveldtog – wat potensieel en inderdaad voortdurend dra-matiese verhoging in binnelandse mielie pryse meebring – soveel sodat hierdie 'verandering in orde' 'n heroorweging van die relatieweposisie van ons produkte in ons markte kan meebring.

■ Ons bevind ons nou met 'n nuwe spel: die hele bedryf het volwassegeword in die opsig dat dit minder entrepreneur en meer korporatiefgedrewe is, en meer aan die kant van die braaikuiken as die eierbedryf.

■ Koöps (tans agribesighede) het die braaikuikenbedryf betree.Voerverwante oorwegings binne sulke groepe dikteer hul behoefteom betrokke te bly in 'gevange voermarkte' om voerdeurset te behou.Die verhoogde opbrengs van voer aan braaikuikens (wat groeiendevoëls is met 'n gespesialiseerde maar groter behoefte aan voer as vol-wasse voëls wat eiers lê in die eierbedryf) blyk meer aandag opbraaikuikenproduksie te vestig. Die bykomende winssentrum opvoervlak dra ook by tot produksiekostedruk.

'n Verskeidenheid soorte samewerking het in die eiersektor ontstaan. Eeneierbemarkingskoöp het 20 jaar oorleef wat kollektiewe insetpryse vir ledebeding asook toegang tot nasionale markte (sien artikel oor HoëveldEierkoöporasie in hierdie uitgawe). Net so behaal Windmeul in die Kaap –nie 'n koöp nie maar 'n kollektiewe bemarkingsorganisasie – en ander watsaam werk blykbaar sukses ten spyte van probleme en intrinsieke uitda-gings met so 'n optrede.

Ek het gehoop dat bostaande ontleding my van antwoorde sou voorsienmaar slegs 'n paar van hierdie ontwikkelings kan maklik aan dié vraag gekop-pel word. Kan dit wees dat die eier so 'n basiese, gevestigde produk is datdit nie 'n vervangingsproduk is nie en ten beste saam met die bevolking kangroei? Sy strategiese posisie tel dus teen hom. Hier moet die groei van dienuwe swart middelklas tog ook 'n balanseerende rol speel. Kan dit wees datdie markkompeterende aard van die spelers afbreuk gedoen het aan diepoging van die belangrike bedryfsleiers om mekaar in die mark te uitoorlê?Dit reflekteer hoe spelers die mark en hulself aanspreek en bestuur wanneerdie druk oplaai. Ek moet dus tot die gevolgtrekking kom dat 'n kombinasievan die strategiese posisie van eiers en die kompeterende aard binne diebedryf, wat die aandag van die spelers geniet eerder as die vyand daar buitein die breër mark aan die wortel van die stadiger groei in die eiersektor lê(wat steeds uitbrei maar teen 'n stadiger pas as braaikuikens) op 'n vlak waarhul geldbydrae tot hul vereniging ter tafel is vir heroorweging. (Toegegee,die generiese advertensieveldtog maak hul kollektiewe bydrae veel groteras hul algemene bydrae, wat heroorweeg word - maar streng gesproke is dit'n kollektiewe markbevorderings oefening en nie 'verenigingsaktiwiteit' indie ware sinvan die woord nie - behorende buite die berekening van 'kostes'van die vereniging.)

Ek meen dat die eierbedryf lateraal moet dink en antwoorde vind om 'ngroeiende toekoms vir die hele bedryf in die mark te verseker – teenoordié van slegs hul eie ondernemings. Dit is die relatiewe posisie tot hulopponerende produkte in die markplek wat uiteindelik die deurslag salgee. 'n Verhoging in advertensiebesteding en slim promosie gekoppelaan samewerking is elemente wat hiertoe kan bydra.

Waarom het die eierbedryf ...vervolg vanaf bls. 490



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Co-op Feature20 Jaar se diens - HoëveldEierkoöperasie

Waarom het Hoëveld Eierkoöperasie oor-leef om vanjaar hul 20-jarige herdenking

te kan vier?

Hoëveld Eierkoöperasie het onlangs by 'npronkfunksie by Monte Casino, wat 'n verton-ing van Lion King ingesluit het, hul stigting op27 Januarie 1987 en die twintigste jaar vandienslewering gevier. Almal wat 'n huidige envroeëre verbintenis met die instelling het engehad het, het die geleentheid bygewoon.

Die redakteur onthou nog die stigtingsgeleen-theid en 'n terugblik op die geleentheid seberig in die Pluimveebulletin van Maart 1987bring die herinnerings duidelik terug. Dit wasnet na die afsluiting van 'n besondere onstu-imige tydperk rondom die stigting en sluitingvan Nepco, 'n landwye koöperasie wat tendoel gehad het om 'n groot inkomstepoel tevestig uit 'n heffing en effektief surplusse tesubsidieer, bo en behalwe die vloerprys van dieEierraad. Die diversiteit van lede van die ouNepco het dit laat sneuwel.

Toe kom 'n kleiner weergawe in die vorm vanHoëveld, met oom Ben Vorster (vroeër vanSensako) en oortuig 'n hele groep kleinboeredat samewerking beter is as bolwerk teen diemag van die groottes as om alleen aan te gaan.Sestien boere het aangesluit met 1,2 miljoenhenne in die poel. Een van die groot maatskap-pye se verteenwoordigers was uitgesproke oorsy verwagting dat die nuwe koöp "nie sesmaande sal hou nie".

Vandag is daar oor die 40 lede wat die meesteprovinsies verteenwoordig en is 2,2 miljoenhenne betrokke. Dit word inderdaad 'n faktorom rekening mee te hou in die eiermark.

Waarom het die poging oorleef teen die ver-wagting in?■ Daar was 'n groter kohesie tussen lede as in

ander groepe. Hul gesamentlike belangom in kommersiële mark te vestig as groep

– nie individue nie – het lede bymekaargehou.

■ 'n Gesonde finansiële struktuur is gevestig,gegrond op bydraes van lede en waardeurhulle kon verseker dat daar nie metbuitekapitaal gewerk is nie – hulle eie mid-dele bedryf die saak. Dit het boere ooknader aan mekaar gehou.

■ 'n Homogene koöperatiewe kultuur hettussen die meestal plattelanders bestaanen is oor jare uitgebou. Onderlingevertroue en gedeelde waardes het tussenlede bestaan. Hoëveld is ook baie selektiefmet nuwe lede – soos gedemonstreer indie gees van die 20-jarige feesviering watwaardig en gemoedelik was sonder diegewone suggestiwiteit. Die organisasiestreef waardes na tot voordeel van lede self.

Historiese oorsigIn sy voordrag het Wilco van der Schyff, voorsit-ter van die raad, die hoogtepunte uitgelig:

Op 20 Augustus 1986 (21 jaar gelede) is ‘n ver-gadering van eierprodusente in Klerksdorpgehou waarop die wenslikheid van ‘n oorkoe-pelende bemarkingsorganisasie vir onafhank-like eierprodusente bespreek is. Hierdie ver-gadering het ‘n paar persone gemagtig om ‘nuitvoerbaarheidsondersoek sowel as diebasiese werk vir die stigting van ‘n sodanigeorganisasie daar te stel.

Op 27 Januarie 1987 het die stigtingsvergader-ing van hierdie koöperasie plaasgevind onder

voorsitterskap van mnr Hennie Smit by dieWhite Horse Inn in Randburg. By daardiegeleentheid het die lede reeds ‘n bedryfsheff-ingsfonds van 1,5 sent per dosyn goedgekeurter delging van administratiewe uitgawes. 'nGelykstellingsheffing van 5c per hen per maandis goedgekeur.

Die eerste direksie verkies op 27 Januarie 1987was:Ian Bartlett (voorsitter)Hennie Smit (ondervoorsitter)Ben KleinhansKoos KooyNeil MalanKoos Nel Johan van der Schyff.

Ons bring graag hulde aan van die 16 stigter-slede wat op 27 Januarie 1987 aangesluit heten vandag 20 jaar later steeds lede vanHoëveld is. Hulle is Johan van der Schyff, AlmurSmit, Albertus van Zyl en Koos Nel – vandag diebemarkingsbestuurder. Ander bekende per-sone wat kort na die stigting by Hoëveld

vervolg op bls. 498

Wilco van der Schyff (Voorsitter vanHoëveld Eiers) met sy oorsig oor diegeskiedenis van Hoëveld Eiers.

Nicolette en Kobus Geldenhuys van WilokoFarms, Kroonstad

Linda en Peter Adam van Pettlin Eggs, Kroonstad in gesprek met Rolo Simpson van DFM.

Pieter & Wilna Olivier van Glen Midvaal,Vereeniging


TIJBROS AGRICULTURAL MACHINERY cc


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Shoprite Checkers / SABC 2: Women ofthe Year Award for 2007Mrs Linda Nghatsane was recently awarded the Shoprite

Checkers/SABC 2 Women of the Year award for 2007. The agricul-tural business unit, which she part-owns with Johnson Nghatsane, is locat-ed on a farm 23 km east of Nelspruit in the Crocodile Gorge Conservancyarea. It is 10 ha in extent. It was bought in 2004 by Johnson and LindaNghatsane with their own funds. The farm is operated through a closedcorporation called Abundant Life Skills of which the membership is com-prised of the two farm owners.

The objective of the farming enterprise is:a) to produce and sell chickens and vegetables;b) to use the farm for training for agricultural production and food securi-

ty and thus share skills ranging from low technical methods of produc-tion, e.g. vegetable production in bags and tyres as well as oystermushroom production using locally available materials for construction,to high-technical methods of production, e.g. hydroponics;

c) create employment opportunities; andd) to reach some orphans and vulnerable children (OVC) through a social

responsibility program.

Currently, the farm is mainly producing broiler chickens and the followingon a small scale: oyster mushrooms, strawberries, jalapeno pepper, andspinach. The oyster mushrooms, strawberries and spinach are sold locallyto hawkers and individuals whereas the jalapeno pepper is sent to CityDeep Market in Gauteng. The chickens are sold to hawkers, who in turnsell most of them at pension points.

The number of employees at the farm ranges from 11 to 22 at a timedepending on the activities of the farm. Currently, they are 22 because ofthe building project.

When the farm was bought it was a bare patch of land. In due course, theowners managed to put up the following infrastructure using their ownfunds: electricity, a borehole, oyster mushroom house, a two-roomedhouse, of which one is used as an office and the other for multipurpos-es, four chicken houses with a total capacity of 17 000 chickens and ashade-net structure for growing of vegetables. Linda and John sourceall their poultry vaccines and medications requirements fromCombipharm cc, a sister company of Immuno-Vet Services cc.

The financial, technical and moral support from the Department ofAgriculture and Land Administration (Dala) is acknowledged with grati-tude: a) Last year, through the comprehensive agricultural support program

(Casp) the following infrastructure was put in place: electric fencearound the farm, a borehole and two chicken houses with a totalcapacity for 10 000 chickens.

b) Currently, the following is under construction: a storeroom, a chicken-holding house, two plastic tunnels for vegetable production, a shade-net structure, which will use gravel flow technique (GFT) for vegetableproduction, and two-roomed house for mushroom production.

c) The following infrastructure will be put in place once construction in b)is finished: farm abattoir and additional chicken house with a capacityfor 10 000 chickens.

A SWOT (strengths, weaknesses, opportunities and threats) overview ofthe farming venture reveals the following:

Strengths:■ Markets are available■ Farming venture growing from strength to strength because of the

good working relationship with the Dala, customers, stakeholders andsuppliers, such as Combipharm cc (as supplier of poultry vaccines andantibiotics)

■ A revolving loan facility was obtained from Mpumalanga AgriculturalDevelopment Corporation (MADC) for production costs

Weaknesses:■ Insufficient water■ Farm too small for expansion of farming activities

■ Lack of direct access to buy day-old chicks hence buying the chick-ens through middlemen, which is very expensive

Opportunities:■ Linda having been Female Farmer of the Year 2006/2007 and

Shoprite Checkers & SABC 2 Woman of the Year is opening upopportunities for markets for us and other producers

■ Doors for public-private-partnership projects are opening wider■ Reaching women and youth through radio talks, motivational talks

and serving on agricultural committees.

Abundant Life Skills cc is indebted to all who are contributing to the suc-cess of the farming venture. Linda and Johnson can be contacted onthe following numbers:Cell: 082 377 1026 & 084 577 1026Fax: 013 - 741 2482E-mail: [email protected]

Immuno-Vet Services cc and Combipharm cc wish to congratulateLinda Nghatsane on winning the 2007 Shoprite Checkers/ SABC 2Women of the Year Award. We look forward, to continue partner-ing her in her poultry business to greater success in the future.

Commercial news


Co-op Feature


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aangesluit het en van wie sommige ook diefunksie kon bywoon, was Johan van HeerdenTokkie Coetzer, Ron Stevens en Bob Haagner.

Een van die eerste prioriteite was die vestigingvan ‘n eierhandelsmerk en Toplay is reedsgoedgekeur op 6 November 1987.

***Apart from the coordination on the marketingof eggs the board identified two areas wherethe coop was meant to contribute to satisfydire needs. Appropriate packaging was a realneed and two persons were sent overseas toobtain the best appropriate technology. OnSeptember 8, 1988 Senpak was established asa joint venture between Highveld and SentraalWes, now known as Senwes. By August 1989,the first pre-packs were manufactured.

The second immediate need identified wasthe supply of point-of-lay pullets. On 15October, 1987 an agreement was signed withAlmur Smit and Neil Malan on the supply ofpoint-of-lay to satisfy 70% of Highveld mem-bers’ needs. Highveld became co-owner ofHyline in May 1990.

***

Drie maande na die stigting van HoëveldEierkoöperasie is mnr Ben Vorster, voormaligehoofbestuurder van Sensako, die SentraleSaadkoöperasie as hoofbestuurder aangestel.In September 1987 word die hoofkantoor vanHoëveld in Potchefstroom gevestig. Op 1Desember 1987 word mnr Koos Nel aangestelas bemarkingsbestuurder, ‘n posisie wat hy na20 jaar nog steeds met onderskeiding beklee.

Ben Vorster het die aanvanklike fondamentesaam met mnr Hennie Smit, as voorsitter, sekeren vas gelê. Oom Ben, soos wat hy algemeenbekend was, tree op 30 September 1990 metpensioen uit. Martin van Wyk, voormaligehoofbestuurder van Vrystaat Koöperasie, aan-vaar diens as hoofbestuurder van HoëveldEierkoöperasie op 1 Desember 1990 – ‘n poswat hy vir die volgende 12 jaar beklee.

Martin het verseker dat Hoëveld finansieelgesond gestruktureerd was. Saam met voorsit-ters Hennie Smit en Charles Deiner is nood-saaklike aanpassings gedoen om ‘n aanvaarde,voldoende heffing en 'n administratiewe heffingin te stel. Gedurende Martin se dienstydperk isSenpak gesluit (en verkoop), is met die belangevan Hyline is mee weggedoen en het Hoëvelddie beherende belang in Ovipro bekom.

Na Martin se aftrede in Januarie 2003 is WillieMaree, vorige hoofbestuurder en besturendedirekteur van Sensako, as hoofbestuurderaangestel.

Hoewel die bestuur oor die jare verant-woordelik was vir die operasionele bedryfsakti-witeite van die koöperasie het die raadslede ’nuiters belangrike rol gespeel in die strategieseontwikkeling van Hoëveld. Die koöperasie sesukses is ook gebou op belangrike vennoot-skappe met verskaffers en kliënte.

Strategiese beplanning Willie Maree verduidelik in 'n onderhoud:

Begin verlede jaar is 'n strategiese sessie gehouwat gemik was op 'n Strategie 2015.

'n Bemarkingsondersoek is in die mark gedoenwaarin kliënte se mening getoets is by groot-(hoofkantore en winkels) en kleinhandel. Diestudie is gedoen deur lede van diePotchefstroomse Universiteit en die verslag isgetitel "Produk en dienskwaliteit van HoëveldEierkooperasie".

■ As missie kristalliseer die volgende stellinguit bogenoemde prosesse: "Bemagtigingvan lede om die voorkeurverskaffer vir dieeierhandel te wees."

Dit is 'n idealistiese doelwit maar omskryf diebehoefte van die lede.

Sonder om in te veel diepte op die denkpros-esse in te gaan, kan die volgende uitgelig word:

■ Die sterk punte van die organisasie wordbepaal as: o 35 pakstasies in 8 provinsies –

geografies verspreido Eienaar gedreweo Goedgekeurde pakstasieso Kliënteverskeidenheido Ledebetalingso Gemeenskaplike belango Intra-lid eierverkope.

20 Jaar se diens –Hoëveld Eierkoöperasievervolg vanaf bls. 494

Willie Maree (Hoofbestuurder van Hoëveld Eiers) saam met Johan van der Schyff (‘n stigterslid van Hoëveld Eiers) en sy skoondogter Elzani van der Schyff

John en Riana Barnard van Barone Vervoer,Potchefstroom

Simon en Phillippa Armstrong van OtowaEggs, Durban.

Glynn en Wendy Ronbinson van KillarneyEggs, Port Elizabeth.

Gerda Botes en Sandra Stöh – Personeel vanHoëveld Eiers Hoofkantoor

vervolg op bls. 502



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The International Grains Council Meeting and Conference

The International Grains Council is a gov-ernment-to-government body monitor-

ing the international grain arena. At itsmeeting on 11 June in London, UK and atthe subsequent conference on 12 June 2007(which was attended by 355 delegates), thefollowing trends were observed:

■ While production is on the increase, theconsumption is growing at a much fasterrate causing world stocks to be very lowand prices very high.

■ The increase in consumption is mainlybecause of the 23% increase in industrialusage.

■ Ethanol overtook starch as the largestindustrial use of grain. Maize is by far themain grain for ethanol but wheat isincreasing. I suspect maize productioncould catch up with demand in biofuelconsumption through biotechnology.The absence of biotechnology (GMOs) inwheat production could put even morepressure on wheat prices in future as theEuropean Union has opted to utilizewheat to produce bio-ethanol.

■ The biofuel industry is doing what theWorld Trade Organisation cannot do –reducing surplus subsidised grain fromworld markets! All over the world,exporting countries are utilising surplusgrains for biofuel production – thedecline in surpluses has pushed up theprices and we expect it to remain highuntil such time as production can catchup with demand.

■ The policy decision in choosing the sourcefor biofuel production should seriouslyconsider the future availability of biotech-nology, as the areas planted under cropswill always remain under pressure.

■ The economic growth rate in China ishaving a permanent bullish effect onbulk freight rates. We expect the currenthigh freight rates to remain.

Executive summary and some excerpts from the report onthe event by Jannie de Villiers

■ Government investment in port facilitiesand transport infrastructure was high-lighted by many interventions as a keyto maintain economic growth and main-tain competitiveness; international tradeexamples were mentioned of China,deepening the port at Rouen (France)and widening of the Panama Canal toaccommodate the ever-increasing num-ber of larger vessels.

■ The IGC secretariat completed adetailed study on flour exports, whichshould be of interest to the millingindustry. There has been a substantialchange in the composition of theexporting countries.

■ The choice of the European Union toutilise wheat for biofuels is alreadyimpacting on the expected volumes ofsubsidised flour exports by the logisticsindustry (e.g. the port at Rouen [France]has exported one million tons of wheatflour in 1997, the exports for 2007 was250 000 tons and it is expected todecrease to 100 000 by 2012). The threatof subsidised flour exports is expectedto decrease over time.

Events at the International GrainsCouncilNo presentation with regard to grains in theworld can go by without mentioning biofu-els and China. This was overwhelming in allthe presentations made throughout thetime. It remains very notable. It is alwaysstriking when comparing South Africancereal yields with those of other countries.The maize yield in America averaged atabout 9.5 tons per hectare (South Africa'sfive-year average is 3.4 tons per hectare).

In the presentation of the InternationalGrains Council it was indicated that theUnited States of America used maize forethanol. China is considering maize forethanol. The European Union and Canadaare focusing on wheat for ethanol purposes.Another noticeable observation was that

DDGS for the first time has started to makeits mark on graphs regarding animal feedusage.

The International Grains Council also indi-cated that current high levels of maizeprices seemed to be a permanent feature. Itwas also mentioned during the informal dis-cussions that the European Union was cur-rently considering charging a tax on wheatexports. This is part of a strategy to putpressure on the domestic prices of wheat.

The world freight situation continues to bebullish with exceptional high freight rates. Itseems as if the average rates of around US$20–30 have permanently become some-thing of the past.

The South African delegation indicated tothe meeting that the drought had influ-enced the maize production during thepast year.

We also shared with the meeting thechanges in the consumption patterns forthe basic food commodities and reportedon the progress made to improve the cropestimates. We have notified members thatthe government would by the end of Juneannounce some incentives, which wouldindicate what cereals would most probablybe used for biofuels in South Africa.

Mr Qiangmin Shang, Director: ChinaNational Grain and Oils Information Centre, ChinaMr Shang presented the audience withmost impressive numbers and growth rateson the grain industry in China. Their yield inwheat has increased substantially. He wasalso very open regarding the assistance thatthe government was giving farmers in theform of price support. Their maize yield isaround 5.8 tons per hectare (South Africa± 3,4 ton per hectare). China will in all prob-ability be an importer of maize in future andSouth Africa should seriously explore thisopportunity.

The biofuel industry is doing what the World Trade Organisationcannot do – reducing surplus subsidized grain from world mar-kets! All over the world, exporting countries are utilizing surplusgrains for biofuel production – the decline in surpluses has pushedup the prices and it is expected to remain high until such timethat production can catch up with demand. The onus would most-ly be on technology to improve yield, as fallow land is not readilyavailable. It is also expected that the freight market will remainfirm as long as the growth rate of economies like China and Indiais in the access of 6%.



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Die gedefinieerde doelwitte sentreer rondomaspekte van:Voedselveiligheid, voortreflike bemarking; kom-munikasie en opvoeding asook voldoening aanwetgewing en die verskaffing van mededin-gende voordele aan lede. "Rakende die lede seprodukte is baie positiewe terugvoering ont-vang. Dit word ook duidelik dat vir die gemid-delde verbruiker die naam van kleinhandelaarmeer belangrik is as die handelsmerk. Die be-langrikste item vir sukses gaan oor die diens-kwaliteit by winkels. "Waar tekortkominge in dieondersoek uitgewys is, het Hoëveld spesialeprojekte geloods om tekortkominge aan tespreek en te verseker dat die vlak van prestasieverbeter.

"Verteenwoordigers is aangestel in Gauteng enKZN en sommige van die lede het hulle eie ver-teenwoordigers, in OVS en Oos-Kaap; Ledewat nie hierdie poort tot die formele markgebruik nie, is ingeskerp om kontak met winkelste verbeter. Die terugvoer oor die verbetering isreeds positief.

"Colin Steenhuizen, voorheen van EggbertEggs, tree op namens Hoëveld in KZN.Strategiese winkelgroepe is aan hom toegekenom marktoegang te bewerk. Die eerste vrugtehiervan word reeds gepluk. "Hoëveld is uiterspuntenerig oor gehalteproduk, en hulle maakseker dat aansprake wat gemaak word, metbeheer en toesig ondersteun word en dat ditwel gebeur. Integriteit in die mark is die waardewat ons nastreef.

"Om aan die markvereistes te voldoen tenopsigte van voedselveiligheid word 'n poginggeloods om in die volgende 12 maande teverseker dat al die pakstasies van lede aanvoedselveiligheidstandaarde en ander HACCP-standaarde voldoen. Twee jaar gelede was daarslegs twee en nou is daar reeds 10 pakstasieswat aan die verlangde vereistes van Pick 'n Payen Spar voldoen. Binne 12 maande sal al diepakstasies wat aan die formele mark verskaf,hieraan voldoen."

Swart bemagtiging'n Ander groot uitdaging is die swart bemagtig-ing-status van Toplay waaraan voldoen moetword. Daar is in die vooruitsig is gestel dat daar12 18mde na publikasie van dieLandbouhandves daaraan voldoen sal word.

20 Jaar se diens –Hoëveld Eierkoöperasievervolg vanaf bls. 498

Hierdie aspek is pluimvee en landbou se prob-leem. Hulle beoog 'n alternatiewe benaderingvan hoe dit gedoen kan word. Hoëveld het 'nongelukkige ervaring op die vlak van swartbemagtiging beleef deurdat ontwikkelings-boere nie volhoubaar as lede was nie enHoëveld het lede verloor ten spyte van bestu-ursteun deur ander lede. Dit blyk dat 'n gebrekaan finansiële kundigheid sodanige onderne-mings nie lewensvatbaar gemaak het nie. As 'nonderneming 'n konsortium van 22 mense(afhanklikes) moet dra teenoor die twee vanvoorheen, kan dit nie werk nie.

Generiese eierbemarkingHoëveld ondersteun die generiese eierbe-markingsinisiatief omdat hulle daarin glo en ditsien as hul bydrae tot proteïenbehoeftes vanlaerinkomstegroepe. Daarom gee hulle direk-te en indirekte steun aan die program. Indienons ons met ander lande vergelyk is ons nogver agter waar ons moes wees

LedeverspreidingDie koöp het eers lede gehad in die VS enNoordwes (daar is begin met 16 lede met 1,2miljoen henne). Na 'n uitreiking is daar nouledebelang in die Oos-Kaap, en KZN en enke-les in Limpopo en Mpumalanga. Hoëveld saldaarna streef om 'n groter aantal lede te werf inmarkte waar ons tans nie aan die vraag kan vol-doen nie. (Daar is tans 40 lede met 2.2 miljoenhenne gemiddeld op nasionale basis; 38% vanlede se produksie word na die formele sektorgekanaliseer – dit is nog onder die mikpunt van50/50-verdeling formele en kontantbesigheid) .

"Ons belangrikste suksesfaktor is geleë in dieslagspreuk 'Nasionaal maar ook plaaslik' (enbesparing tov vervoer, ens wat daaruit vloei)."Ons het gehalteverpakkingsmateriaal aanlede op hoogs kompeterende grondslagbeskikbaar gestel. Al hoe meer persone kom naHoëveld vanweë die prysvoordeel wat ons bied– skaaleffekte skop in. Ons koop groot hoeveel-hede – geen betalingsprobleme vanweë onsgesonde kontantvloei. Hierdie beginselvoorkom dat die kleinboer die groteres kruis-subsidieer deur hoër pryse wat die volume-afs-lagte van groteres goedmaak. Hierdie skaal-ekonomie is ook in kleiner boere se belang.Diens en mededingende pryse is belangrikefaktore hierin", sê Willie Maree.

Wat Pluimveebulletin verbly, is die doelstelling:"To ensure less intra company competition andincreased cooperation between members bystructured programmes for the development ofnew markets (cohesive bonding)." Dit duidaarop dat hierdie organisasie die bedryf-skwaal van oor-entoesiastiese mededingingkan oorkom.

Koos Nel Bemarkingsbestuurdervan Hoëveld Eier koöperasie,Stigterslid

Waterberg Eiers –- Johan, Theresa & Eugene Benadé

Bob Haagner, Haagner Poultry, Potchef-stroom saam met Elzani van der Schyff

Tokkie Coetzer,Tokheim Poultry,

Brakpan

Charles Deiner,Voormalige

Voorsitter, WolmaPpultry, Middelburg

Albertus van Zyl, Willow Valley Ventersdorpsaam met Elzani van der Schyff

Evan & Lorraine Joubert, WaterglenPoultry, Rustenburg

Co-op Feature



Immunity column

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Factors influencing the development of immunity in fowls

In the past few years, poultry producers havefound it increasingly difficult to control vari-

ous diseases. This is often despite repetitivevaccinations against these conditions anddespite the fact that the vaccines used are ofthe correct type and strain where applicable.

In order to understand these vaccination fail-ures, we need to understand the factors thatwill contribute to a good immunity and ensurethat every controllable step is attended to with

Jean, contemplating the content of thisarticle.

the utmost care.

The steps involved in building a good immuni-ty will be discussed under the following head-ings:1. Vaccine selection2. Vaccine application3. Bird response4. Vaccination programme design

Vaccine selectionIn South Africa, the biggest concern when itcomes to disease control is the apparent lack ofcontrol over Newcastle disease. Newcastle vac-cines can be tested for efficacy using a PD90 orPD50 test. For the purpose of this discussion wewill consider the PD90 test. This test will indicateat which titre a vaccine will protect 90% of the testflock against a standard challenge with velogenicNewcastle virus. The test is done for the routes ofvaccine application that is advised by the vaccinemanufacturer. The minimum guaranteed titre ofany vaccine should be sufficiently greater thanthe PD90 titre to allow for loss during reconstitu-tion and vaccine application under commercialconditions. Based on past experience we knowthat vaccines with a minimum titre of at least 20times greater than the PD90 value were quitesuccessful in controlling Newcastle disease.

Newcastle strains are all considered to be partof one serological group, therefore even if thefield challenge is of a different strain than thetested strain in the laboratory, it is unlikely to bean important cause for vaccine failure. Vaccineswith good protective ability include Lasota, thestandard clones of Lasota, VG/GA strain andVH strain.

With certain other diseases such as infectiousbronchitis, strain differences may from time totime be important in the choice of vaccine.

Vaccine applicationIt is the responsibility of the stockman to ensurethat he uses an appropriate vaccination tech-nique diligently, with a high level of attention todetail in order to ensure that each bird receivesthe maximum number of vaccine particles.Many good articles on vaccine application are

cont. on page 508

- ND vaccines: PD90 gives a good indication of protectiveability

- Lasota, Clones, VG/GA, VH all have good protectiveability

in circulation and recently one by P. Cargill waspublished in the South African Poultry Bulletin.

Bird responseAn important aspect to understand in the con-cept of vaccination is that a vaccine differsmarked from a pharmaceutical remedy. Mostpharmaceutical remedies contain an activeingredient that, provided it is transported to thecorrect organ, will act against the offensiveorganism. Vaccines, in contrast, train the host (=chicken) beforehand to deal with such an organ-ism. It does so by specifically training the hostdefence systems for a future attack. The defencesystem is referred to as the immune system byscientists. To be able to train the immune systemeffectively, this system has to be healthy and fully



Over the past weeks, the debate aboutethanol/renewable biofuels in South

Africa has gained new momentum as promi-nent politicians questioned the wisdom of sucha policy in SA, referring to the issue of foodsecurity.

Local grain farmers, on the other hand, see thedevelopment of a biofuels industry, basedmainly on maize and soybeans, as a necessaryprecondition for stabilising domestic grainmarkets and stimulating rural economicgrowth. There is also a view that the establish-ment will stimulate the growth of intensive live-stock industries, with the availability of localisedhigh-value feed raw materials form the biofuelsprocess.

This debate will continue in SA, also in thewider world context, and obviously peoplehave strong views, most of which are not basedon facts but on perception.

Let us take some basic facts into account in thedebate:■ Biofuels is a fact in the world context. The

biofuel industry is getting well establishedin a number of world trend-setting coun-tries. The USA is firmly on the road of usinggrains (mainly maize) for ethanol and soy-beans for biodiesel. It is entrenched in fed-eral policy, as well as in state policy mea-sures (federal mandate for the use of renew-able fuels and tax incentives). It is part of thenew five-year Farm Bill, guiding the USAagricultural policy. Yes, it is driven mainly bypolitical reasons to reduce the dependenceof the USA economy on outside energysupplies and utilising renewable resourcesin their own country. The continuousincrease in world oil prices gives further sup-port. This is also contributing to a greenpolicy, reducing the effect on global warm-ing associated with using fossil fuels. Yes, ithas strong government support and it willcontinue in the near future. Approximately30-40% of this year's record USA maize cropof 332 million ton will be used in the ethanolprocess, giving a strong boost to the USArural economy.

■ Biofuels is also a fact in Europa, with esti-mates of 20 million tons biodiesel capacity,mainly in Europe, requiring vegetable oils.China (grains) is on the road with its policy,and so are Australia (grains and oilseeds),

Ethanol and maize politicsCommercial news

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By Johan Willemse and Dirkie Strydom,Dept Agricultural Economics, UF

Canada (grains and oilseeds) and Brazil withsugar. Biofuels is part of the fuel policy of anumber of countries.

■ The USDA and venture capitalists are spend-ing huge amounts of research money onthese technologies, and so are seed compa-nies and other investors. The expectationsare that in the next few years new technologywill become available at a fast pace, impact-ing widely, also on agriculture. This policy andtechnology development happen worldwide irrespective of the SA policy stance. Itwill not go away in the near future.Continuous demand for energy and increas-ing oil prices will continue to support thedevelopment of this new technology.

World and SA demand for grains/oilseeds con-tinue growing, driven the demand for food, feedand now biofuels. The impact on world grainmarkets is evident, decreasing stocks of grainsand oilseeds, resulting in higher and morevolatile prices on world markets, and impactingon livestock industries and consumers. The avail-ability of distillers' grains, a co-product of maizeethanol, will replace other feed ingredients inrations, while oilmeal from soybeans will also beavailable.

South Africa will be an importer of maize, wheatand oilseeds products this year (and for the pastfew years). How can we argue in favour of a sup-portive biofuels policy in SA? Some of the argu-ments will be given:■ First of all, it is new-world technology, attract-

ing huge new investments, but based onresearch and development and focussed onagricultural products. The expectation is thatnew grain and oilseeds-production technolo-gy will change dramatically in the next fewyears - a direct result of R&D breakthroughs.Strong yield increases are expected and thedevelopment of cultivars with specific charac-teristics for different markets, from food andfeed to biofuels. Do we want to be excludedfrom this new technology wave?

■ Secondly, South Africa became an importerof grains and oilseeds for two reasons. One isa government policy not supportive of newinvestments and growth in commercial agri-culture. Investors are not willing to invest.Linked to this is a policy of import competi-tion – keeping a downward trend on domes-tic grains and oilseeds prices for the period2002-2006. This resulted in SA producers notbeing able to really compete effectively inter-nationally – especially on the export market.Linked to this is the current working of ourgrain marketing system, which will severelypenalise domestic commercial grain produc-ers with a sharp drop in prices (mostly belowproduction costs) when they produce thequantities that need to be exported. Theresult is a continuous decline in land undergrain and oilseed cultivation to supportdomestic prices on a higher level for produc-ers and to produce for the market need atviable prices (import prices/shortages) as astrategy to remain in business. The past sea-son was a poor climatic season for summergrain production, reducing yields (on smallerareas) to low levels. This resulted in largerdomestic shortages, increasing import quan-

tities and rising prices, with some severesupply/import bottlenecks expected in thenext six to eight months. Given the currentpolicy setting, this trend is not going tochange. The result of remaining a perma-nent importer of grains and feedstock willimpact on intensive livestock industries, withvolatile prices, import bottlenecks andincreasing risks and instability in intensivelivestock industries.

Our view is that it is an extremely risky macropolicy to become more dependent on importsof basic food commodities in a world wherecompetition for agricultural and food productscontinue to increase. This is a result of strongcontinuing growth in higher-value food prod-ucts in emerging economies (Asia), with limitedinternational supplies. Linked to this is the factthat South Africa is also running an increasinglyhuge trade deficit in the order of R125 billionthis year, requiring strong international capitalinflows and higher interest rates, with the risk ofa weakening exchange rate and a weakeningability to successfully import basic commoditieson a large scale. This risk is extending to theregion, as all South Africa's immediate neigh-bours are net importers of all basic grains andoilseeds products.

Having a supportive SA government policytowards biofuels in SA will result in some of thefollowing benefits: ■ Strong new investments from entrepreneurs

and international companies to develop theindustry in SA. Linking our grain andoilseeds producers to the latest world tech-nologies and yield increasing productiontechnology. Stimulating local grain/oilseedsproduction as most of the new demand willbe underpinned by production contracts -bringing more stability to the domestic mar-kets and turning around the declining trendin domestic grain and oilseeds production(as producers reduce production to onlyproduce what the 'market needs'.

■ The processing of oilseeds and maize intobiofuels results in the increasing availabilityof domestic high-quality feed raw materialsfor intensive livestock industries. Someeconometric studies and feed formulationstudies suggest that this higher quality feedand the domestic availability of it will actual-ly decrease feed costs for most species (as itreplaces imports and import prices of thepast two years) and save on transport costsand harbour/transport bottlenecks.(Ethanol-blending policies and the SouthAfrican animal feed industry – initial researchreport by DB Strydom, AgriculturalEconomics, UF)

■ New investments and an increase in agricul-tural production and value adding in ruralareas will stimulate rural economies and pro-vide jobs where we most need them. It willalso result in more contract production ofgrains and oilseeds, resulting in a lowervolatility in production and prices in thedomestic market that was experienced thelast year.

■ Lastly, it will signal a turn-around in govern-ment's current negative policy towards com-

cont. on page 510



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functional. The process of training the immunesystem is called the bird response and the endresult should be a bird with protection againstthe clinical symptoms and possible death thatwould follow any field infection.

Protection does not ensue immediately aftervaccination. A low level of protection onlybecomes apparent 7 to 10 days post vaccina-tion. It reaches a maximum level about 3 to 4weeks after vaccination.

It is clear that a vaccine is only the trigger thatcauses the immune system to react. It has nodirect effect on the potential pathogen byitself. A sound immunity is heavily dependentupon the bird being able to elicit a response.

A proper immune response cannot be com-pensated for in a defective immune system byadding more vaccine. This has been the case inrecent outbreaks of Newcastle disease where 2to 3 times the recommended dosage level ofgood vaccines failed to protect birds againstthe serious consequences of challenge with vir-ulent field virus.

The following are some of the causes thatresult in damage to the immune system:

1. Immunosuppressive Gumboro diseaseThis remains one of the most important rea-sons for immune suppression because thevirus can be considered a permanent residenton most farms in South Africa and even aroundthe world.

The virus affects virtually all the immune organsto varying degrees. The bursa of Fabricius isthe most commonly recognized organ beingaffected, but the virus can also damage thethymus and even invade the Harderian glandin the eye, which is important in local superficialimmunity in that area.Gumboro has become such a widespread res-ident because it is extremely resistant to manydisinfectants, therefore cleaning and disinfec-tion requires a very dedicated effort.

Vaccination programmes are also difficult todesign with vaccine type and maternal anti-body levels requiring special consideration.

2. Mareks diseaseMareks virus can also be considered a perma-nent resident on all farms. Although the clinicaleffects of the disease mainly occurs in birdsolder than 6 weeks of age, the immunosup-pressive effect may be seen earlier. With prop-er cleanout and slaughtering ages below 40days of age, the immunosuppressive effect isfor most instances well controlled, making vac-cination unnecessary.

3. Chicken anaemia virusAlthough a serious immunosuppressant thisvirus can be controlled by ensuring properexposure, often through vaccination of parentflocks. Outbreaks in broilers are therefore of asporadic nature.

4. MycotoxinsMycotoxins that originate from contaminatedingredients in feed can and should be moni-tored by the feed manufacturer on a regularbasis. In the absence of a proper monitoringprogramme, broilers may be exposed con-stantly or sporadically to this cause of immunesuppression.

5. Nutritional deficienciesMost nutrients are important in maintainingthe health and function of the immune system.The competitive nature of poultry nutritionrequires that the macro aspects of designing aration such as amino acids, energy levels andmacro elements such as calcium, phosphatesand salts have been well researched and are

Immunity columnFactors influencing the development of immunity in fowlscont. from p. 504

cont. on page 510

-

Repeat vaccinations: anamnestic response(or the primer - booster effect

attended to as a matter of routine by nutri-tionists.

More and more attention is being given tothe micro aspects of nutrition, such asmicro-minerals, vitamins and especially theinteractions between many of these. Therole of these in the maintaining of birdhealth and a sound immune system are nowwell recognized.


510 Pluimveebulletin • Poultry Bulletin – September2007

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Factors influencing ...

6. Stress of inadequate stockmanshipThe role of stress as a general immunosup-pressant is also well recognized and themechanisms have been described in manyscientific publications.

The stocking rates at which broilers andegg producing birds (layers as well as par-ents) are kept require that climate control,feed and water supply and bird handling beof the highest standard in order to ensurehealth.

7. Immunological stressThe immune system can only respond to alimited number of challenges. Poor hygieneand biosecurity create conditions that donot necessarily lead to overt disease but tosubclinical infections. The resultant exces-sive activation of the immune system leadsto a situation known as immunologicalstress.

Live vaccines when used unnecessarily andwith poor application technique can exac-erbate rather than alleviate problems. Withpoor application techniques, birds that didnot receive any vaccine during the intend-ed process may receive it after being pas-saged through there house mates whichincreases virulence, leading to what isknown as a rolling reaction. Rolling reac-tions increase immunological stress.

Vaccination programme designWe now need to look at another aspect of thebird's response to vaccination. With mostclassical vaccines a repeat vaccination willlead to a higher level of immunity than onesingle application. This is known as theanamnestic response. To achieve a goodanamnestic response, the timing of the firstand follow-up vaccinations is crucial. The besttime for a second vaccination is in most caseswhen the maximum immunity from the firstvaccination has been reached and shortlythereafter. This is because the process ofdeveloping the immune recognition mecha-nisms was completed at that stage.

When vaccination programmes for broilersare being designed one has to bear inmind that commercial broilers only live for30 to 40 days. Therefore one has to care-fully consider the importance of each vac-cine being given. A programme loadedwith vaccines for which the potential ben-efits are not clear will only serve toincrease immunological stress, resulting ina suboptimal response to the trulyrequired vaccines.

Summarized actions to maximizeimmunity• Ensure proper vaccination technique.• Address and prevent immunosuppres-

sive conditions• Make use of primer – booster effect

(anamnestic response) in programmedesign

• Limit the number of conditions we tryand vaccinate against, especially inbroilers, but also in birds grown toadults.

cont. from page 508

mercial agriculture, which contributes to theincrease in import propensity creeping intoour food and feed system and resulting inincreasing food prices as import depen-dency continues to grow (in a world wherelow grain stocks/volatile prices are expect-ed to continue in the next decade). This willimpact negatively on the 40% poor people

in SA, but will also increase the risks for theintensive livestock industries, as imports offeed ingredients will become an issue. Thenext few months will clearly illustrate theresults. We will also need to rethink our viewon food security as the current approach isstill based on the view that internationalavailability at reasonable prices will contin-ue. It has changed to low international stocklevels, volatile prices, reduced foreignexchange availability in SA and a reductionin the import/transport capacity (whileiddling domestic production capacity and

technology on grains/oilseeds production)with the demand for intensive livestockproducts expected to continue to grow.

According to research done by respectableinternational groups, the world agriculturalenvironment relating to food, feed and biofuelshas permanently changed. We need to adaptour agricultural policy to the new realities in theworld or be left behind and suffer the conse-quences.

World supply and demand have changed thelatest price trends in the international markets.

Ethanol and maize politics

cont. from page 506


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From the desk of the CEO

Dear All

As the Management Committee hasapproved the new strategy devel-

oped earlier this year, key projects willnow be pursued. Some of these will bethe use of a statutory levy as a fundingmechanism for –

- the Poultry Disease ManagementAgency (PDMA),

- the reconstitution of the SAPATechnical Committee; and

- the SAPA/industry training Strategy.

The use of a statutory levy does not meanthat the subscription model will fall awayas not all costs can be allocated to thelevy but it does mean that the great bulk(we estimate around 85%) of SAPA's cur-rent budget can be paid through a levy.

It is worth repeating that the prime bene-fit of a levy will be to ensure that all pro-ducers pay for benefits they all receive,be these statistics, generic marketing,lobbying, health issues, trade negotia-tions, welfare standards, or any othergeneral service.

This means that the current cost of theseservices is reduced for all members as thesupport pool is now wider. Therefore, thecross subsidisation of the remaining SAPAcosts is effectively reduced.

The financial assessment of the likelyimplications of a statutory levy will be cir-culated to the Management Committeefor further discussions and members willbe contacted in due course.

Dr Louis Theron has offered his assistancein helping structure the PDMA and wehope to have a proposal on the desk of

the DG of Agriculture within the next fewmonths.

The Training Strategy has also beenapproved and the summary thereof will beposted on the website for members toread. Comments and ideas will be appre-ciated and we will communicate theimplementation of this strategy on anongoing basis.

We are planning to consult with some for-eign training institutions to understandthe nature of their poultry productiontraining (at the middle-management level)and will incorporate these ideas into thestrategy.

The Management Committee is still toconfirm the delegate and exhibition feesfor Avi Africa 2008 but we intend to keepthe exhibition fees at a similar level to the2007 level and gradually move the dele-gate fee more in line with the direct costsof hosting delegates. If you have notalready done so please diarise the datesas 22-24 April 2008. Any ideas on a con-ference theme are welcome as are offersof speakers and sponsorships.

There are still a few sponsorship opportu-nities available for the Galliova Awardsand any such sponsorships will be proper-ly acknowledged to the food and healthwriters of South Africa.

Please contact Hendrien for more infor-mation. The Department of Agriculturehas verbally confirmed that it will set asidesome funds for the benefit of the DPFO(for training, Avi Africa attendance andinformation dissemination) and both thedepartment and SAPA are working to havea formal agreement in place within thenext month or so.

This will be a four-year agreement allow-ing for some medium-term planning ofthe development of the DPFO and itsmembers. We are very appreciative of thestate's willingness to include us as one oftheir partners in delivering on SouthAfrica's developmental mandate.

I would like to, once again, remind mem-bers that the DPFO has agreed to canvassfor the paying of membership fees from2008 onwards.

This is a giant step forward for the newestpart of the SAPA family and I am sure youwill wish them well in their efforts to con-vince their members on the necessity andappropriateness of this change. It will givethe DPFO the chance to embark on pro-jects that they simply cannot contemplatenow with their very limited resources.

The new Chick Organisation model stillhas to be fine tuned but the principle deci-sion has been made to calculate fees atthe parent-flock level and not at the hatch-ery level. This total Chick Organisationbudget remains the same but the relativecontributions of members might change.Members will be contacted directly in duecourse.

I would like to know if the best batch of AIcampaign holding statements and the e-zine were of use to you as members sothat we can refine our approach into thefuture. We have sourced a very informativebooklet on AI, its epidemiology and eco-nomic risks and we are arranging for suffi-cient copies for all members to receiveand study the information.

The little birdy that pops in to tell meabout suspected NCD outbreaks hasbeen quite busy at my window of late. Ihave, however, received very littleresponse from members and as most ofyou do not speak bird language thismakes it hard for SAPA to assist all mem-bers in advising you all of suspected out-breaks. Please let us know of any suspect-ed outbreaks. Dates for the Generic EggCampaign road shows have been set. Thefirst will be held in the Western Cape onthe 11th October, the second in KZN onthe 16th October and the third on the 23rdOctober in Gauteng.

RegardsKevin Lovell

BBRROOCCKK

GAUTENG 62 Summit Road, Blue Hills, MidrandPO Box 136 Halfway House 1685, Gauteng, RSATel: (011) 318-2239/40/45/48, Fax: (011) 318-2272, E-mail: [email protected]

KWAZULU-NATAL 2 Chesterfield Road, Pietermaritzburg 3200, KwaZulu-NatalPO Box 3047, Pietermaritzburg 3200, KwaZulu-Natal, RSATel: (033) 387-6233, Fax: (033) 387-6240, E-mail: [email protected]

CAPE Tel: (021) 905-4000, Fax: (021) 905-4001, Cel: 082 563 3719E-mail: [email protected]



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Commercial news

The poultry industry has been watchingwith great interest as the Hubbard broiler

breed has begun to establish itself in SouthAfrica. Having been in the hands of a majorintegrator several years ago, the French par-ent company has introduced a new strain,known as the Flex.

The result is that it has entered the SA marketwith a new product that has been makingmajor inroads into the poultry industries glob-ally, with results that competing breeds arebattling to match.

Having re-entered the SA market under theguidance of an experienced and well-respect-ed poultry team, Hubbard South Africa,based in the Curry's Post area of KwaZulu-Natal, combines international expertise andworld-class research and development withan absolute passion for bringing a truly inde-pendent, dedicated GP breeding stock to theSA poultry industry. And the performance ofthe Hubbard Flex is certainly making the earlyadopters sit up and take note.

SA results mirror international perfor-mance guidelinesRowan Holt of Finchley Broiler Breeders has aHubbard flock that is now at 14 weeks. He'sthoroughly impressed with the breed, andsays this flock is "phenomenal" and has "per-formed superbly". His enthusiasm is certainlybacked up by the figures: his first-week mor-tality was just 0.4% (27 out of 6 500), and theflock is now showing 14-week mortalities ofonly 1.17%.

"I have another flock of another breed, atexactly the same age and stage in the housenext door and Hubbard have outperformed itin every respect," says Rowan. "My perfor-mance graphs could have been taken out ofHubbard's performance books!"

While Rowan's chicks are in a closed environ-ment house and have managed well onFinchley's state-of-the-art new breedinghouse system, he says, "The quality of day-olds at time of placement was brilliant. If youget a poor flock to start with the rest is anuphill battle. When you get superb qualitychicks like these they perform." He notes thatthe day-old chicks he received were of a goodsize and were very active. Now, at 14 weeks,they are calm, look good, show great unifor-mity and have feathered really well.

New results show further improvementsThe latest Hubbard figures released show animprovement of 73 grams at 35 days and aneven more significant 126 grams at 42 days. Thisequates to about 1.5 days' average bodyweightgrowth, producing bigger birds with better feedconversions. This is in line with industry norms inother breeds, and provides yet more proof thatthe Flex is a breed for the future.

Is FLEX feathering the nests?

The South African placements are confirmingHubbard's international research by alreadyshowing low mortality rates, good litter qualityand solid performance.

FLEX outperforms the rest so far"I have all four breeds on my farm at present,"says Holt, "and at this point the Hubbard Flexis outperforming the other three. And, whilethe proof of the pudding is always when birdscome into production, all the early signs arethere for a superior result. We're excited aboutthe potential."

Rowan's flock will come into lay at a good timewith the increasing light and warmth of sum-mer, and he is eager to see what happensnext. "There's really good technical supportand the guys have done really well. They'vebrought in a new breed and are backing it upin every respect. They're extremely competi-tively priced too," stated Holt.

State-of-the-art dedicated GP hatcherycompleteWith the news of excellent early performanceresults starting to ripple throughout the indus-try, Hubbard's independent breeding-stockhatchery is gearing up to handle the increas-ing capacity requirements.

"We're currently hatching for different cus-tomers on different days, with orders set individ-ually using dedicated settings. The implementa-tion of our single-stage hatching is able to fur-ther reduce any possible chance of breaches inbiosecurity and we're enjoying working in anenvironment that is purpose built to perform atthe highest levels of efficiency and hygiene. It'sbeen great watching it all come together," saysJim Gray, MD of Hubbard SA.

The installation of a fourth 'week' of single-stage machines has improved hatchability and,as anticipated, has created enormous flexibili-ty in meeting demand fluctuations withoutaffecting the planned production schedule.

Gray says, "We are extremely happy with thehatchery's performance. It has certainly deliv-ered above expectation and looks set to easi-ly handle the increasing production require-ments and flexibility that will be required as ourorder book keeps increasing."

And if current indications are anything to goby, that order book is certainly set to keepon increasing.

Quality GP stock supply guaranteedFlex GP stock is available from five countries,

>

Rowan Holt with one of his FLEX birdswhich are outperforming his other flocks

Jan van Dijk – heading Hubbard’s Technicaland Marketing portfolios

Careful sexing to ensure the ideal package mix is attained.


Extensive training and attention to detail has gone into all staff recruitment

all offering exactly the same strain. The benefitof this for the South African poultry industry isobvious: GP stock can be sourced from any ofthese locations, depending on disease surveil-lance results at the time the order is placed.

Not only does this guarantee disease-freestock for the farmer, but it also guarantees anunbroken delivery supply chain – somethingthat has not previously been available to theSouth African market.

This is of particular relevance right now, withthe global incidence of avian 'flu outbreaks. Aguaranteed supply chain is not possible when

Commercial news

cont. on page 516

<

Aside from the improved performanceshown, Flex is also considered to be a lowmaintenance breed.

In the UK, the Hubbard Flex parent stockseems to have more persistency in lay andwhile other breeds tend to drop off a littleafter 40 weeks, the Flex just keeps laying. Italso seems to maintain shell quality for longer,and gives improved early egg size.

Further comparisons made in the UK withother breeds passing through processingplants show that the Flex also has a veryfavourable reject rate. This is especially truewhen it comes to hock-burn and footpadproblems. Of course, this is probably not sur-prising if one considers that this bird is lessprone to scour – this, in turn, has a highly ben-eficial impact on litter quality.

Independent suppliers provide better long-term security The trend these days in the poultry industry istowards integration, where a large producerwill start breeding for himself and then sellingthe 'excess' to supplement the incomestream. While this is of benefit to the integra-tor, it can spell disaster for the customers whoare essentially putting their supply chain in thehands of their competitors - an unusual busi-ness dynamic, to say the least!

Hubbard SA does not believe integration isgood for the producer or for the industry atlarge, as it puts unnecessary risk on the indus-

a single-source location is being used, orwhere stock is purchased through non-inde-pendent producers.

FLEX offers a complete quality packageThe Flex package offers consistency and relia-bility at a highly competitive price. The breedis feather-sexable, efficient to grow and can beused over a wide range of bodyweights,depending on the product mix needs.

Flex performance internationally has repeat-edly demonstrated one of the best balances oftraits demanded by producers involved in fur-ther processing and value-added products.

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Commercial news


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try, both from a supply chain and a biodiversi-ty perspective.

"Many of us at Hubbard have suffered at thehands of the integrators and we are commit-ted to remaining independent and focusedon providing superior parent stock backed bysolid service and technical support," saysGray.

Technical team expandsJan van Dijk has recently been appointed tohead up the marketing and technical portfo-lios. He brings with him a wealth of experi-

approach is still valued within the industry."I'vebeen in the poultry industry since 1983 andworked with various breeds. I've been reallyimpressed by the Flex performance and easeof management. It's a less sensitive bird, sowe're getting lower mortalities than are thenorm locally."

Jan has recently returned from operations inHolland, UK and France where he visited manyproducers who have slowly switched to 100%Flex placements. Hearing their success storiesand now starting to see signs of that being evi-dent in the local placements has also beenrewarding.

FLEX:A breed for the future?It certainly seems that Hubbard South Africa ison a path to great things, and that the estab-lishment of the Flex breed couldn't have comeat a better time for the South African poultryindustry, which is desperately seeking ways toincrease it's performance, quality levels, andcompetitiveness.

The last words belong to Jan van Dijk, "It'struly an exciting time and it's going to be greatwatching the breed evolve over the next fewyears."

Indeed it is.

For more information …If you have any enquiries about the Flex breeditself, or would like to discuss Hubbard's plansin South Africa, contact Jim Gray, on (033) 3306381 or e-mail Jim on [email protected].

ence, having been in poultry breeding for 14years and having a passion to serve in an inde-pendent operation.

Jan says of the ethos at Hubbard, "It's greatworking with a team completely dedicated tomaking the right decisions for the customer.What's struck me here at Hubbard is thateverything revolves around customer serviceand performance and that's refreshing. I guessit's because that's their only source of revenue- happy customers - so this focus remains veryclear in all aspects of the business and thedecisions taken. It's been great to see that this

Is FLEX feathering the nests?cont. from page 515

Deliveries are growing as many customers are putting in their second and third flocks


Forum column


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Afma Forum 2007

THE EFFECT OF POPULATION CHANGES AND CHANGINGCONSUMER DEMANDS ON AGRICULTUREBy Dr Jan du Plessis, Intersearch (Strategic ManagementIntelligence)E-mail: [email protected]

This paper was designated to describe the comprehensive changesin the population profile of society in South Africa and the regionover the past decade. These changes are so severe that one is, infact, dealing with a new society. Society by 2007 is no longer thesame society that went to the first democratic elections in 1994. Themassive population change is largely the effect of the impact ofHIV/Aids, which has led to a demographic distortion of the popula-tion. The population profile that is now emerging is a society wheresenior citizens may become the majority; the very important pro-ductive group of people in the age range from 19–45 is decliningand a large number of teenagers may never see retirement. It is asociety that may not have the ability to regenerate itself fordecades to come. A massive lack of expertise and skills becomes apossibility. The implications of this kind of change are formidable.On the political level it will affect the stability of government and itwill not leave democracy untouched. On the economic level the pri-vate sector – and in this case agriculture – will be compelled toreconsider the impact of the new environment and the implicationsfor decision-making and planning as markets, consumers andlabour are expected to change in the next decade.

AGRIBEE – THE CURRENT SITUATION, LATEST DEVELOP-MENT AND FUTURE PROSPECTSBy Andrew Makenete, General Manager: Absa Agribusiness, Absa29th Floor, Absa Towers, 160 Main Street, Johannesburg, 2001E-mail: [email protected]

The delay in finalising the AgriBEE Charter has created consider-able uncertainty regarding the implementation of BEE in the agri-cultural sector. This is evident in a survey conducted by KPMG in2006, which showed that agribusinesses lagged behind businessesin other sectors in implementing BEE. In light of the fact that theCodes of Good Practice for Broad-Based Black EconomicEmpowerment were published in February 2007, and in order toprevent further delays in the implementation of AgriBEE, theAgricultural Business Chamber has recommended that the sectorengage with BEE in terms of the Codes until the AgriBEE charterhas been finalised. This could present difficulties, as there are sub-stantial differences between the current 2006 draft of the AgriBEECharter and the Codes. This is particularly in respect of the targetsand weightings given to the seven elements of the BEE scorecard.This paper highlighted these differences in a comparison of theCodes and the 2006 draft of the AgriBEE Charter. Despite theuncertainty regarding BEE, several important AgriBEE transactionshave been concluded. Many of these were concluded even beforethe AgriBEE negotiations began. These examples present evidenceof the strong willingness in the sector to actively engage in AgriBEE

and show that, where there is a strong motivation, the absence of acharter has not prevented the implementation of AgriBEE.

NUTRITION SCIENCE REACHING OUT TO THE NEW-MILLENNIUM CONSUMERBy Jane Badham RD (SA), JB Consultancy – Health Communication& Strategy Consultants

In her paper, Jane Badham, as a human nutritionist scientist, tried toconvey how, in a world where nutritional fiction abounded andquackery made plenty of money, to reach out to the new-millenniumconsumer with information and advice that understood their trends,recognised what they wanted and were relevant to their needs.

RECENT DEVELOPMENTS IN ANIMAL FEEDS AND FEEDING GLOBAL FEED PRODUCTION By Roger Gilbert, Secretary General – International Feed IndustryFederation

Roger Gilbert’s paper focused on the changing eating patterns aswell as phenomena’s like biofuels and hoe that impacted on theinternational feed-production situation.

SUSTAINABLE DEVELOPMENT OF CHINA FEED INDUSTRYBy Sha Yusheng, China Feed Industry Association

Mr Sha Yusheng sketched the changes and the growth in theChinese animal feed industry over the past decade and now beingone of the F4 (largest animal feed producers – USA, EU China andBrazil), and made some forecasts on what the further growth wouldbe in the Chinese industry.

TECHNOLOGY IMPLICATIONS FOR A GLOBAL FEED INDUS-TRY WITH CHANGING INGREDIENT SUPPLYBy Ercole Zerbini, Cargill

Ercole’s paper dealt with how the latest developments in manufac-turing technology would be having an impact on the raw materialsbeing used in the feed manufacturing industry as well the format inwhich the raw materials need to be supplied.

FEED PRODUCTION AND RAW MATERIAL SUPPLY INSOUTH AFRICABy Dr Erhard Briedenhann, Afgri Trading

Erhard Briedenhann focused on and narrowed the situation down tohow the current international situation was impacting on the SouthAfrican scenario and how the South African animal feed industryfound itself.

Poultry Bulletin was privileged to recently attend the Afma Forum at Sun City – it also gave me a chance to utilize the 650BMW to travel to this close-by venue.

The poultry-related subjects in the programme were critically appraised and we could say with certainty that, ”yourfriendly feed suppliers are not only friendly – they sincerely seek solutions to the complex issue of poultry nutritionand serving their clients better and better.” Their actions at the level of quality certification and many other aspects,such as knowledgeable procurement in an ever-changing environment and many other aspects, are confirmation oftheir seriousness and commitment to their clients' well being – for sure, also to ensure their debtors' book, but, astheir clients can testify, the extra mile they go is very reassuring.

De Wet Boshoff assisted in supplying summaries of the discussions at this well-organised and well-attended event.

More information on and detail of these presentations can be obtained at the Afma web site or from their offices inCenturion, Gauteng.

TO BE CONTINUED IN NEXT ISSUE


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Commercial news

Launch of the first registered natural product that could substituteantibiotics and growth stimulants

The product could best be described as a natural performance promot-er to enhance feed efficiency and mass increase. It also combats mor-tality associated with dormant infections.

BackgroundAt this stage, a huge problem exists in the broiler industry. During thepast year, the broiler and ostrich industries have come under pressuredue to increasing mortalities and also reduced slaughter mass at theabatoir. The first mortalities peak from day 3 to day 7, then stabilise andagain progressively escalate from day 31 with maximum mortalitybetween day 37 and 41. This tendency then forces the farmer to slaugh-ter his broilers as soon as possible after day 31 to ensure a 'harvest', witha typical slaughter weight of 1.3 kg. Broilers dying in the later phase ofthe cycle have a maximum impact on the feed inputs because the mostfeed is digested in the last few days, which means a total loss for thefarmer. In order to curb these mortalities antibiotic growth stimulants aretypically added to the feed as a matter of routine.

PathogenesisNew research has indicated vertical transfer of pathogenetic organismsfrom the parent pairs to the new eggs being laid. This also explains theweak chicks delivered to the industry. This dormant infection occurs par-ticularly in the macrophage phagocytic cells of the marrow bones, theso-called DMII (Dormant macrophage infestation index), as it has beendetermined in one-day old chickens. In the chickens, these dormantpathogens are activated during episodes of heightened stress. Theresult is a direct, suppressing effect on the whole immune system andthis hampers any respons to the elimination of the underlying as well asnew infections that from time to time could occur during the growthphase. These organisms have a tendency to bind with red blood cell(RBC) cytoplasmic membrane, which eventually leads to fasterdestruction of RBC.

Furthermore, it has been indicated that the use of antibiotics as aroutine growth stimulant or as acute treatment will suppress theimmune system even more. The reason why the 31-day stage is sucha critical time in the growth of the broiler, when mortality starts toescalate, is because the average life span of the chicken RBC is only28-32 days. At this critical stage, all energy is channelled to the bonemarrow for optimal assistance of the physiological process of newred blood cell production.

Fatty infiltration takes place both in the liver and in the marrow. Thisinfiltration causes acute energy needed for RBC production, ofwhich the largest source comes from the liver in the form of glyco-gen, to now be replaced by the fatty infiltration. In other words, theenergy pool is now severely handicapped. The result of the dis-placement of the major RBC prototype cells for the manufacturingof new RBCs by infiltration of fat into the bone marrow is important.

Hence, there is a double attack on the broiler, which is eventually patho-logically followed by heart failure, evident from rapid breathing, accom-panied by a craving for enough oxygen intake as well as abdominal fluidand fluid in the pericardium. Due to massive degeneration of RBC, morethan the normal amount of gall is produced, which has to be stored inthe gall bladder. A massive gall bladder packed to the brim with gall istherefore usually evident. Fluid around the heart and from the abdomenusually looks yellow-greenish due to escalated gall secretion in theseareas.

Both the fatty infiltration and the chronic infection in the bone marrow inthe head of the femur with lowered oxygen tension cause dissolving ofthe bone in that area, with the result that many broilers at that stage canno longer stand on their legs and eat due to fractures in the femur headareas, as also seen in humans with the geriatric illness osteoporosis.After in-depth research, the important factors playing a role in theundermining growth process in the broiler have therefore indicated thefollowing:

■ Dormant transferable infections from the parent pair to new-genera-tion egg produced

■ Serious fattening of both the liver and the bone marrow■ Escalation in mortalities in broiler groups, especially from 31 to 41

days.

PharmacologyA natural organic remedy has been developed without the use of anyantibiotics. This remedy addresses the problem in three areas:1. Helps macrophage with dormant infections in the bone marrow to

eliminate invective agents by directly activating the immune system.The end result is reduced mortalities among the chickens, especiallyunder stressful circumstances, as well as a reduced chance of transferof zoonotic infections (i.e. infections that can be transferred from ani-mals to humans).

2. Less fatty infiltration in the bone marrow as well as in the liver bymobilising of fatty tissue and changing it into protein. This results inbetter feed efficiency by requiring less feed with increased final massin the chickens. Furthermore, new RBC can be more successfully pro-duced in the bone marrow and glycogen is stored in the liver to satis-fy energy needs.

3. The bursa-to-spleen ration is three to four times more in the treatedbroilers then in the control group, which is direct evidence that theimmune system has been actively activated. The chicken can nowfight infections to a larger extent on it own by inherent natural mech-anisms without the addition of large quantities of antibiotics in acutephases or routinely to feed.

In other words, this is a natural growth promoter without any antibioticswith increased feed efficiency, increase in mass and reduced mortalityrate, associated with vertical dominant pathogen infestation in the bonemarrow.

Recommended dosage: Use from day 1 straight throughout the cycle bymixing in water or feed at 2 grams per 100 kg live weight. This means adosage is 250 gram per metric tonne if mixed with feed. The dosage canbe doubled for escalated performance improvement. Note that it is notpossible to over dose due to the natural componants of the product.The product is effective for use in the ostrich and fish industry, i.e. anynucleated red blood cell animal. Natrocine Poultry Assist (Registered asImmune Assist # V20134 RSA Act 36/1947) is a product developed andregistered by Welbedagt Research & Development in George, SouthAfrica. The product is sold and distributed by Natrocine (PTY) Ltd asNatrocine Poultry Assist.

Web: www.natrocine.co.zaE-mail: enquiries @natrocine.co.za P

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Daily mortality under broiler chickens

Current IndustryMortality Trend

Typical MortalityCurve aftertreatment withNatrocineBroiler Assist

Days

Natural remedy substitutes forantibiotics

Economic Baseline


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Baseline projections of the Bureauxfor Food and Agricultural Policy (Continued from previous edition)

Soybeans

Biofuels

Area and Price The harvested soybean area increased significantly during 2006.Despite the increase in area, prices increased due to the increaseddemand for soybeans to use as animal feed and the big increase ininternational soybean seed and cake prices. Area harvested is project-ed to follow an increasing trend, with the SAFEX prices projected toincrease from R2256/ton in 2008 to R2810/ton in 2012.

Seed Production and Utilisation Soybean production for 2007 is projected at 203 000 tons, which impliesa reduction from 2006 levels of almost 50%. Production is projected tojump to levels above 400 000 tons in 2008 as the relative profitability ofsoybean production compared to maize has improved a great deal in2007. Production is fairly stable around levels of 400 000 tons per annumduring the remaining baseline period. Domestic consumption is pro-jected to increase by more than 50 000 tons in 2009 when the produc-tion of biofuels from soybeans is likely to commence.

Cake Utilisation and Price Soybean cake consumption is projected to increase to 869 200 tons in2012. Domestic cake production only amounts to approximately 10% oflocal consumption per annum. Therefore, the domestic cake price is afunction of the world price and the exchange rate. As the exchange ratedepreciates and the world price increases over the baseline period, thedomestic price of cake will increase to reach a level of R2940/ton in 2012.The local production of soybean cake will increase to around levels of180 000 tons with the anticipated introduction of biofuels.

EthanolAn E2 blending requirement implies that approximately 220 million litresof ethanol will be required domestically. It is projected that local produc-tion will reach this level in 2011 with 118 million litres of ethanol producedfrom sugar and 109 million litres from maize. Under the assumption offloating ethanol prices it is projected that ethanol prices will initially tradeat 95% of the petrol price but as soon as the mandatory blendingrequirements are introduced, ethanol prices will trade above petrolprices.

cont. on page 524


Economic Baseline


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Baseline projections

BiodieselThe profitability of biodiesel production from oilseeds is under pressuredue to the high opportunity costs of selling the vegetable oils into thehuman market. It is, therefore, projected that the total production ofbiodiesel will only reach approximately 61 million litres in 2012 withalmost an equal distribution between biodiesel from soybeans and fromsunflowers. Under the policy assumptions of this baseline, it is anticipat-ed that most of the biodiesel production will come from smaller units onfarms for own use. This will not satisfy the B1 mandate and more than20 million litres of biodiesel will have to be imported.

Chicken Meat

cont. from page 522

Production South African chicken production is projected to remain fairly constantat levels above 1.1 million tons per annum. Ex-abattoir prices are pro-jected to reach an average price of R19.08/kg in 2012.

[This graph seems to disregard the tendency of RSA producers toexpand with profits in the upward cycle. Recent trends of fast expan-sion by almost all larger and even smaller producers suggest a devia-tion from their assumptions and can point to medium-term instabilityin the Poultry meat market – should that expansion not be taken up bymore than expected growth in consumer demand and growth in theRSA economy. Here, business people obviously must pay their moneyand take their chances. – Editor]

"new black middle income class" is seen to be one of the major driversfor this increase in per capita consumption (refer to the section on con-sumer trends for further information).

Consumption In the long term consumers are expected to continue to increase theamount of chicken eaten at an average additional 300g of chicken perperson per year. This brings the domestic consumption of chicken toapproximately 1.5 million tons in 2012. The projected increase in percapita poultry consumption is positvely correlated with South Africa'sGDP per capita growth. Potential growth in poultry expenditure by the

Trade Brazilian chicken production and exports are projected to continueexpanding with exports capturing a larger portion of the internationalmarket. Brazilian exports to South Africa continue to make up a substan-tial portion of the domestic market, with an average annual increase of3.8%. Imports are projected to supply approximately 25% of local con-sumption towards the end of the baseline. South African exportsdecrease to zero over the baseline period.[The assumption of continued growth in imports may be disregardingthe cost increases that supply countries incur with the increased cornprices internationally, which also effect the cost there. The type of cutsimported, being grossly discounted in some cases against whole birdcost and also constituting by-products, may make their assumption clos-er to the target than I suggest in the previous sentence – Editor]

>

Economic Baseline


Red MeatBeef Slaughterings have decreased in the first quarter of 2007. Beef produc-tion is projected to decline slightly in 2007 and then continuing with afairly constant cycle over the baseline with production peaking againtowards 2010. Domestic demand is expected to soften in response torecord beef prices in 2006 and 2007. For the remaining baseline period,beef consumption is projected to grow at a moderate rate due to pro-jected growth in personal disposable income of the South African pop-ulation. Prices are projected to decline in 2008, but are projected tostart increasing again by 2009 and reach the next peak in 2012.

PorkPork production peaked in 2005 as a result of high pork prices and lowfeed costs. Prices are projected to increase in 2007 as the smaller porkproduction units are coming under increased financial strain due to theunfavourable pork-maize price ratio, which has in 2006 decreased to 8.41from 12.72 in 2005. After 2008, production is expected to increase again,but at a decreasing rate. Consumption is projected to increase from 2009onwards at a rate slightly faster than that of production, causing anincreasing price trend over the baseline period. Similar to beef, the nextprice peak is expected in 2010.

We offer the Poultry Industry in South Africa and Africa the following services:

Business planning

Project management

Breeder, hatchery, broiler, abattoir planning and management

Recruitment and fesability studies

Short term management contracts

Contact us with any requests and we will be pleased to help

Jeremy Watson+27 (0) 798 740 [email protected]

7 Wanstead Place,Merrivale Heights,KwaZulu Natal 3291, SA


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Modelling serviceexcellence

Globalisation is the concept that currently dominates the competitivehorizon, has brought new challenges to the world of work and the

way in which organisations function, and it also puts a challenge to theSouth African organisations. Currently, variables such as the exchangerate, increasing world chicken production and volumes, internationalmaize price, importing of cheaper Brazil chicken, the looming China chick-en industry waiting to explode, and disease control affect the future of theSouth African poultry industry. The South African poultry industry is cur-rently a second-generation with international exposure, and comparinginternationally, the cost per kilogramme dressed mass produced is rela-tively high compared to the rest of the world.

Globalisation is also responsible for creating new markets, new products,new mindsets, new competencies and new ways of thinking about busi-ness in general. The values of high-performance organisations can only beobtained if organisations are prepared to make a paradigm shift, from:(i) management to leadership; (ii) from traditional customer focus to customer partnership; (iii) from individual focus to collective focus; and (iv) from traditional remuneration practices to a world class remuneration

based on performance (Meyer and Botha, 2000:5).

The question is whether South African organisations, particularly SouthAfrican management, are reacting proactively to this change. Severalmajor South African organisations are already undergoing major transfor-mation processes and thereby seriously attempt to empower theiremployees. According to Bendix (1996:574) South African organisations‘dabble’ in total equality programmes, quality circles, teambuilding, prof-it sharing and incentive schemes, green areas, the reorganisation of workand improved communication structures. However, unless supported by acomplete cultural change, such transformation is doomed to failure.

South African poultry will only survive the future global environment if theybecome high-performance organisations. According to Blanchard (Meyerand Botha, 2000:5) an organisation has to create and develop capacity toachieve a three-dimensional target; to be the provider of choice, to be theemployer of choice, and to be the investment of choice. It is also impor-tant to create an environment of motivation and wellbeing for employees.Unfortunately, constraints, such as workforce diversity, management style,high production costs, ignoring biosecurity measures, illiterate workforce,inefficient training and development, broader national agenda of tradeunions and the lack of an effective internal communication system placedtremendous pressure on the achievement of acceptable profit marginsthat are continuously weakening an already unstable employer/employeerelationship.

Already, fierce and severe competition for market share in the poultryindustry between the suppliers of frozen chicken, service excellence andperformance are the main contributors for survival to quantify a position inthe local market in terms of volumes produced, product quality, service,pricing and employee productivity levels. In order to survive, companieswill only achieve the ability to compete and survive nationally and interna-tionally if they are prepared to make a paradigm shift embracing the char-

By Kulu FerreiraCountry Bird Holdings

cont. on page 528


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Modelling service excel-lence

acteristics of a high-performance organisationbased on the implementation of strategic ser-vice excellence and the enhancement oforganisational performance. In business today,decision-makers and leaders need to viewbusiness resources as a system that includeshuman capital, technology, information, capi-tal management and the working environ-ment. The increasingly tight labour market,worker productivity and worker satisfaction arethe key factors to success. Westlund andLothgren (2001: 285) agree, stating, “Today’seconomic climate characterised by increasingcompetition and structural turbulence, willrequire a higher combined level of productivi-ty and quality than in the past”. Thus, there isa renewed focus on service excellence andperformance. Unfortunately, a lot of internalmisdirected effort in organisations negativelyaffects the newborn status of service excel-lence and performance.

The ongoing variables in the political, social,cultural and technology domains in SouthAfrica also affect the chicken breeder / broilerindustry. It necessitates scientifically evaluatingthe effect of the external political and socio-political environment; as well as the scientificevaluation of internal training and develop-ment, leadership styles, literacy levels,employment equity, resistance to change,reverse discrimination, and cultural diversityon service excellence and performance. Withthis in mind, the correct management of diver-sity, and ultimately the organisation culture,will be referred to in an attempt to show thatthe establishment of a quality culture is ofutmost importance in attaining service excel-lence and organisational performance.

In fact, according to Kochan, Bezrukova, Elyand Jackson (2002: 5), there is little researchconducted in organisations that addressedthe impact of diversity or diversity manage-ment on financial success. There may be tworeasons. Firstly, that diversity is extremely diffi-cult to study in organisational settingsbecause it raises sensitive, difficult-to-discuss

issues. Secondly, another reason for the lack ofevidence linking workforce diversity to busi-ness performance may be that the relationshipbetween diversity and the bottom line is morecomplex than implied by the popular rhetoric.

As mentioned before, increased variables andactivities, not just in South Africa, but world-wide, place an important emphasis on theshoulders of the poultry industry in SouthAfrica. Therefore entrepreneurs need to pro-tect their business and its profits. The avail-ability to import and ‘dumping’ of relatively lowstandard cheap chicken, as well as other vari-ables such as the increase of the maize priceand the possibility of avian influenza (bird flu)obviously increases international and nationalcompetition in the poultry industry, and servicedelivery becomes prominent to the livelihoodof individual poultry companies.

Consequentially, further unpredictable dynam-ics of various other variables causes total mis-directed effort between employer andemployee, between departments and evenbetween employees working within the samedepartment, and affects business performancein total. Unfortunately, the breeder / broilerindustry has not been barred from suchdynamics, and according to Coetzee (2004:3)some of the unpredictable dynamics within thepoultry industry are:• Human culture• Low productivity• Training and development• Literacy• Equality • Legislation• Leadership • Working environment• Feed-related problems• Biosecurity• Imported chicken• Rand / dollar relationship• Profits• Market segmentation.

Service delivery could be the means of gaininga competitive advantage and is further directlyrelated to market share which affects the prof-its of organisations and could only materializethrough the implementation and conductingthe appropriate training interventions such as

positive communication resulting in a cultureof positive service excellence and improveorganisational performance. Levinson(1999:88) stated, “… to find the right road, fol-low multiple paths and not being afraid tochange direction.”

It is our duty as employers to create a para-digm of understanding yourself, to understanddiversity that will secure understandingbetween employer and employee, to knowhow to communicate effectively, and to allowtwo-way communication. According to Garratt(1995:75), successful individuals and organisa-tions have clear, regularly renewed goals thatare part of their automatic thinking pattern,resulting in effective communication and trust.There are many indicators that the effect ofvarious forms of “communications” can serveto modify attitudes of people within an organ-isation.

In order to create a paradigm of open com-munication it is important to create an envi-ronment of learning and understanding.Effective communication has to be viewed aspart of a holistic approach to implementchange in an organisation that will lead tomutual participation in decision-making. Thedynamics changes of such external and inter-nal variables cause a continuous transforma-tion of management thoughts, managementskills, management capacity and managementtheories to adapt to. The mentioned scenariodoes not only affect the small and medium-size breeder / broiler industry, but the SouthAfrican poultry industry in total.

BIBLIOGRAPHY:1. Bendix, S. 1996. Industrial relations in South Africa ThirdEdition, Kenwyn.2. Coetzee, Z. 2004. Editorial. South African Poultry Magazine.January 2004, pp. 3 - 4.3. Garratt, B., 1995. Developing Strategic Thought.Rediscovering the art of direction giving. McGraw-Hill BookCompany. London.4. Kochan, T., Bezrukova, K., Ely, R., Jackson, S., Joshi, A., Jehn,K., Leonard, J., Levine, D., Thomas, D. 2002. The Effects OfDiversity On Business Performance: Report Of The DiversityResearch Network. MIT Sloan School of Management,Cambridge.5. Meyer, M. and Botha, E. 2000. Organisation Developmentand Transformation in South Africa. Butterworth Publishers.Durban. 2000.6. Westlund, A., Lothgren, M. 2001. The Interaction betweenQuality, Productivity And Economic Performance: The Case ofSwedish Pharmacies. Total Quality Management. May 2001,Vol. 12, Issues 3, p. 385 – 396.

cont. from page 526

DAKVERF WAT SOMERHITTE UITHOU EN WINTERTEMPERATURE BINNE KONSTANT HOU

JK Roofcoatings se Ice Coat is die koel verf wat hitte reflekteerAlle produkte is gewaarborg.

69 Bobstaystraat, Dalpark X1, Brakpan 1541

Telefoon: 011 915 2136 / Faks: 088 011 915 2136

E-pos: [email protected]

Dienste wat ons bied:• Roesbehandeling.• Waterdigting.• Termiese isolering.• Behandeling van asbesdakke, soos aanbeveel deur die

Nasionale Erfenisvereniging.

Die termiese isolering van Ice Coat verseker:• Verlaging van die binnetempertuur met 4° tot 8°.• Daktemperatuur word met 30% verminder as gevolg van die

sonstrale wat gereflekteer word.• In die wintermaande word hitte binne gehou.• Die lewensduur van dakke en strukture word met jare verleng.


Commercial newsThe value of rapid and accurate feed ingredient analyses in the poultry industry

Near Infrared Reflectance (NIR) spec-troscopy is a widely used analytical tool

in the food and feed industries. It is applic-able for numerous raw ingredients and awide variety of finished products.

For effective action and decision makingbased on the analytical results it is impor-tant that the user understands the actualvariation that is present in the product andthat can also be experienced in the finalanalytical results.

Successful poultry production dependson a sound nutrition programThe old saying, "you are what you eat"relates not only to humans but also tochickens. Feeding programs for broilers,breeders and layers are more than just buy-ing, blending and scheduling feed(Professor MT Kidd, Department of PoultryScience, Mississippi State University).

Poultry products have been produced com-mercially since the early 1900s and eversince feed costs have by far been the great-est expense in poultry production.Continuous increases in prices of majorpoultry feed ingredients such as maize andoilcakes have been of great concern. Ashortage in coarse grains coupled withextensive use of maize and oilseeds forproduction of bio-fuels may lead to a fur-ther rise in prices of poultry feed ingredi-ents.

At the same time, nutritional research hasbeen conducted world-wide and will con-tinue for years to come to further improveproduction efficiency. Both from an eco-nomic as well as production point of view itremains important to balance nutrients toprevent birds from being over or under fedin any particular nutrient at any specificstage of production. Years of research andscientific knowledge is therefore used whenformulating poultry diets to balance allnutrient needs. In addition, it is essential

Tokkie Groenewald, Managing Director:Labworld (Pty) Ltd.([email protected])Dr Hinner Köster, Managing Director:Scinetic ([email protected])

that poultry producers effectively managenot only feed but also water programs.Although a well-balanced nutrient compo-sition of poultry diets is crucial, it shouldalso be emphasised that good qualitywater is just an important component of thebird's daily dietary intake.

Current poultry nutrition experts employedby the industry have access to a greatamount of tools and information allowingthem to optimise the particular productionparameters important to specific markets.Most important, though, is knowing how tooptimise feed cost and at the same timemaintain or increase poultry productivity.Nutritionists must therefore communicatewith live production and processing divi-sions to know what parameters of produc-tion should be maximised. They must alsowork closely with ingredient suppliers toassure consistent ingredient quantity andquality.

Poultry feed analyses To obtain the required composition of rawmaterials for use in formulation and toeffectively manage the quality control ofthe final feed, rapid and reliable analyses ofthe nutrient contents that make up the rawmaterial or final product is required.Traditionally, chemical laboratories weremainly used for this purpose. Chemicalanalyses however are expensive and resultsare often only available after the birds havealready consumed the products. The resultsare therefore often only of historic interestto correct influences of the past and cannotbe used for immediate corrective action.Due to the combination of the time takenfor the results to be available and the costper analyses, the amount of such testsdone was often limited and not of muchuse.The introduction of NIR technology forrapid analyses of feeds and ingredients,however, offers an ideal solution to deter-

mine the quality of raw materials and finalproducts.

If managed properly, NIR spectroscopy hasnow been proven to be the ideal technolo-gy for rapid analyses. In the feed industry itmay be used for raw material quality deter-mination, analyses of ingredients for feedformulation and verification of final productquality. No special skills or sample prepara-tion are required; the instruments are easyto operate and results are immediatelyavailable. Calibration preparation andespecially proper calibration maintenanceprograms are however essential to ensurecontinued reliable results. This service isoffered by Scinetic for those that wouldown their own NIR instruments; however,for smaller businesses that only require adhoc analysis on feed materials (e.g. on farmfeed ingredients of poultry producers)Scinetic also offers rapid analysis servicesby using NIR instruments at their offices inCenturion.

Principle of NIR analysesIn practice, the sample to be analysed isbombarded with NIR rays of differentwavelengths as illustrated in Figure 1. Foreach wavelength, some of the rays will thenbe absorbed by specific chemical bonds.At the same time, other rays will be scat-tered and reflected by other chemicalbonds. This process is commonlydescribed as NIR Reflectance.

The scattered reflected and/or transmittedrays of each wavelength are then concen-trated onto a measuring cell. A number ofreflections at different wavelengths aremeasured and then converted to analyticalresults by a microprocessor.

Figure 1: NIR rays absorbed by some bonds, reflected by other bonds (NIR Reflectance)or transmitted through a sample (NIR Transmission, generally termed NIT)

cont. on page 534


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Contact Nick du Plessis or Jaco MostertTell. No (011) 437 9000 or Fax enquiry to (011) 873 1863E-mail us at: [email protected]; [email protected]

CHEMVET STEEL & FENCING

(PTY) LTDReg No. 99 / 13508 / 07


Commercial news


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Poliuretaan het tydens die Tweede Wêreldoorlog ontstaan toe far-maseutiese firmas medisyne vir die gewonde soldate vervaardig

het. Poliuretaan word in twee hoofgroepe verdeel, nl soliede poli-uretane wat vir ingeneurstoepassings gebruik word en die poliure-taanskuim wat vir isolasiedoeleindes gebruik word sowel as in diemotorvoertuigmark waar daar verskeie gebruike is. PolyurethaneCreations / Afrifoam is een van die min plaaslike firmas wat albeivorms van poliuretaan verwerk tot 'n finale produk.

Polyurethane Creations was aanvanklik 'n aanleg van Iscor se myn-boudivisie (nou Exxaro Resources Ltd) en het bekend gestaan as dieFerrotech Polimeer aanleg. Die aanleg se doel was om poliuretaan-onderdele aan Iscor te verskaf wat nie beskikbaar was as gevolg vanuitgediende toerusting, sanksies en ander redes nie. MichaelCoetzee en Frans de Lange (alleeneienaars van PolyurethaneCreations en Afrifoam) het in 1989 by die aanleg begin werk waarhulle bestuurs- en praktiese ervaring onder die Iscor-vaandel opge-doen het tot en met 1997. In Februarie 1997 het hulle 'n aanbod aanIscor gemaak om die aanleg uit te koop. Poliuretaan was nie kernbe-sigheid vir 'n staal- en mynboumaatskappy nie en Iscor het die aan-bod aanvaar. Polyurethane Creations is toe gevorm.

Met die nuwe vryheid kon die aanleg 'n baie groter mark betree enhulle moes reeds in 1998 'n filmstel se grotdekor doen. Wat het grot-dekor met poliuretaan te doen? Akteurs verkies om in 'n idealelugversorgde omgewing te werk. Die antwoord is om 'n grot te bouwaar daar lugversorging is. Die 'grot' se raamwerk word met staal,ogiesdraad en sakke gebou waarna dit bedek word met 'n poliure-taanskuim om die binne- of buitekant van die grot te vorm. Die poli-uretaan-grot word dan geverf om die finale effek te gee. Sedertdienhet Polyurethane Creations 'n paar filmstelle asook 'n jagplaas sedekor gedoen.

Polyurethane Creations het hul tot in 2006 redelik toegespits op diemeer soliede poliuretane wat gebruik word vir hoë-slyt onderdele inmynbou- en ingeneurstoepassings asook die bou van bakkievoering-spuitmasjiene, die bedekking van hoë slyt-areas in mynboutoe-stande en die waterdigting van dakke en damme en het 'n leiergeword in die vervaardiging van poliuretaan-gietvorms vir die nage-maakte steenprodukmark.

'n Baie desperate hoenderprodusent het sowat 'n jaar geledenavraag gedoen oor die spuit van poliuretaanskuim op sy hoender-hokke se dakke. Michael en Frans het ondersoek ingestel en vasge-stel dat daar 'n geweldige behoefte bestaan vir die isolering vanhoenderhokdakke. Die ondervinding wat hulle oor die afgelope 18jaar opgedoen het in die poliuretaanbedryf is ook relevant tot dit watbenodig word vir die isolering van geboue se dakke teen koue/hitteens. Daar is toe besluit om hierdie nuwe veld aan te durf. Nuwetoerusting is ingevoer wat deur middel van rekenaarbeheer word.Die toerusting kan onder meer die volgende doen:

1. Skakel die spuitmasjien af as enige van die hoë druk onder diespesifikasies daal.

2. Voorverhit die vloeistowwe voor dit die masjien binnegaan. 3. Verhitting van die pype.4. Pype is tans 50 meter lank en kan tot 95 meter. verleng word5. Kan teen 'n druk van tot 2 000 pond per vierkante duim gebruik

word.

Die volgende stap was om 'n bruikbare poliuretaanskuim vir die spe-sifieke toepassing te kry. Dit was 'n maklike soektog aangesien onsbewus was van 'n verskaffer van grondstowwe wat 'n deurdringendestudie gedoen het in die pluimvee- en varkboerdery sowel as die for-mulerings wat in die Amerikas gebruik word vir hitte- en klank-isoler-

ing in houtraamhuise. Die verskaffer was ook vantevore betrokke bygroot projekte deur Polyurethane Creations sowel as in die keusevan toerusting. Slegs twee weke nadat die ondersoek begin het, kondaar reeds begin word om die eerste vyf hoenderhokke se dakkemet poliuretaanskuim te isoleer.

Intensiewe toetse is die afgelope jaar gedoen om seker te maak datdie proses wat gebruik word, aanvaarbaar is vir die kliënt én die ver-skaffer van die grondstowwe. Die volgende besluit was om die pro-duk intensief te bemark en as Afrifoam te bedryf ('n afdeling vanPolyurethane Creations).

'n Spuitspan sal uit 'n minimum van drie persone bestaan (een ver-antwoordelike toesighouer ondersteun deur opgeleide persone).Sou addisionele ongeskoolde arbeid benodig word, sal verkieslikvan die kliënt se arbeid gebruik gemaak word.

Die eienaars sal gereeld die perseel besoek om ondersoek in te stelna die gehalte van die diens wat gelewer word. In die meestegevalle sal Michael én Frans albei tydens die projek die plaas afson-derlik besoek. Omdat die dak van die hoenderhok nie verwyderword nie, maar slegs aan die binnekant behoorlik skoongemaakword, kan tot soveel as 700 vierkante meter per normale werksdaggeïsoleer word.

Poliuretaan die insolasie


Commercial news


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When an analysis on a NIR instrument isdone, the operator only has to place thesample in a sample cup and press a buttonto start the analyses.

The full analysis is normally printed in lessthan a minute. It certainly is not a magic boxthat can analyse anything that is pouredinto it but with the correct developmentand maintenance of calibrations, this excit-ing new technique is rapidly being estab-lished as the major rapid analyses methodof the future.

Variations experienced in analyticalresultsMost people accept an analytical result asabsolute and representative of the consign-ment or production batch. There is oftennot an understanding of the true variationthat occurs within a product. To get themost value from an analysis and decide onactions based on the results, it is importantto know the actual variation that can occurfor that specific product.

Scinetic, in conjunction with Afgri AnimalFeeds, conducted an extensive exercise ona large amount of raw materials and finalproducts to evaluate the variations thatexist and factors causing those variationswithin these products/ingredients.

A large representative sample was takenfrom each product. Each sample was wellmixed and 50 different unground portionsof that sample were scanned separately ona Perten DA7200 NIR analyzer and also sentto an accredited laboratory for analyses ofall relevant components. For illustration,the protein results on two differentunground raw materials will be presented(Table 1).

From the above results and also for most ofthe other products and parameters testedin this exercise, it was evident that the NIRresults were much more repeatable (lowerstandard deviation) and therefore variedless than the laboratory's chemical results.

As indicated above, analyses were per-formed on unground samples. Therefore, ina second experiment repeated chemicalanalyses were also done on a small portionof ground samples.

This was done to illustrate how the actualnutrient content of a ground sample willvary from its original unground sample afterperforming all the normal steps (includinggrinding) during the chemical analyticalprocess. When the chemical results of theground samples of Experiment 2 were com-pared to each other an expected smallervariation was experienced than with theunground samples in the first exercise dueto the more homogenous nature of the final

sample at the time when it was analysed justafter grinding. In practice however, thegreater variation experienced in the labora-tory results on unground samples is not, asoften believed, only a reflection of poorersample representation due to less homo-geneity.

Because the unground samples areanalysed as is, the difference to ground val-ues actually indicates the undesirable varia-tion that is created as a result of additionalhandling and grinding of the original sam-ple before analyses.

Therefore, unground samples are more rep-resentative of the true actual variation thatexists in every sample of any given productand is therefore a more accurate value to beused for the original sample/product thanthe analytical value that is reflected byground samples.

Therefore, the better repeatability of theNIR versus chemical results observed inExperiment 1 (Table 1) is firstly because thevariation created in the laboratory due togrinding has been eliminated whenanalysing unground samples through theNIR.

Some NIR equipment however also requiregrinding before product can be scanned oranalysed, which will result in similar prob-lems experienced during the wet chemistryprocess in that the result will not representthe true value of the original product.

In addition, another advantage with NIRanalyses is that a much larger portion of thesample is scanned on the NIR, which resultsin a better representation of the whole sam-ple or batch.

Finally, human error of handling, weighingand various other analytical handling proce-dures are also not present in NIR analyses.Any variation experienced with NIR resultsof unground samples are therefore mainly areflection of the variation that truly existswithin the sample.

The variation that exists within various prod-ucts is not always fully understood and/orcommunicated to the people involved inthe decision making process. A reliable ana-lyst that understands the actual product andproduct variation should rather report ana-lytical results.

For example, it is currently common prac-

tice to report an analytical result to twodecimal places (e.g. 35.58). Such valuesshould rather be reported as 35.6 ± 3.0,where ±3.0 indicates the amount that thenutrient value can deviate from its actualanalysed value (in this case 35.6). Thismeans the value used for that particularproduct, for example in formulating a finalproduct, could be anything between 32.6and 38.6. The person receiving this resultwill have a better understanding of the realcomposition of the product and can makemore informed decisions on how to react oruse such results.

SummaryProper management and optimisation ofpoultry feed production requires regularand reliable in-time analyses of the nutrientcontent of a range of raw materials andfinal products.

A NIR analysis is an exciting technologythat has many applications in the animalfeed industry. Continuous developmentand improvement of NIR instrumentationand application technology has improvedperformance and increased the range ofnutrients that can be analyzed.

Today, NIR has been developed as anexcellent tool in monitoring incoming rawmaterial, final feed products and allows thenutritionist to reduce the cost of formula-tion whilst maintaining animal quality andperformance.

The most recent development of instru-ments using diode array technology (e.g.Perten DA7200) now allows samples to beanalysed within seconds and without anysample preparation or grinding.

An understanding of the real variation thatexists within various products is critical andall decision makers in this process must bemade aware of the real variation that doesexist within the product and also the factorsthat can contribute to variable analyticalresults.

For more information on NIR technologyapplications or for assistance and informa-tion on an effective overall analytical pro-gram and interpretation and use of analyt-ical values within the poultry and feedindustry you may contact the experts with-in Scinetic, a Centre for ScientificTechnology and a division within AfgriOperations Ltd at 012 664 9900 or [email protected].

The value of rapid and accu-rate feed ingredient analysesin the poultry industry

cont. from page 530

Table 1: A comparison between protein results of repeated chemical and NIR analysesof fifty unground portions for each of two separate ingredient samples



Hy-Line South Africa Situated in Blue Hills South Africa has the following Vacancy

Managing Director

The successful candidate will have a strong poultry production focus coupled with astute business acumen and sound financialknowledge, our preference is to appoint an individual who has an Agricultural Degree or Diploma or alternatively has a

proven track record in the Poultry industry, particularly in the day old layer pullet market.

Previous experience in running a business such as this or in a senior role looking for advancement is essential, it is importantthat you be an excellent communicator who has the ability to build trust and lasting business relationships.Working knowledgeof Microsoft applications is essential.

The Successful candidate will report to Albert Cordts a Managing Director of the EW Group GMBH & Co KG Germany

A competitive salary commensurate with experience will be negotiated on a cost to company basis

Interested persons should submit their CV to Hy-Line South Africa (Attention Gordon Prahm) P O Box 101 Halfway House,1685, or fax to 011 3182417, or e-mail Gordon @hylinesa.co.za

Closing Date 31st October 2007

Please note that only short listed candidates will be contactedShould you not hear from us within 14 days of the closing date of this advertisement, please accept your application was notsuccessful

We would welcome applicants from designated groups in line with our employment equity policy

In the pursuit of the ideals of excellence and diversity Bedson Africa (Pty) Ltd.wishes to invite applications for the following vacancy

Bedson Africa (Pty) Ltd. is a market leader in the supply and marketing of top quality products and the Animal Health Products industry, is one amongst

others, being serviced.

AREA SALES MANAGER – ANIMAL HEALTH PRODUCTS Gauteng, Limpopo and Mpumalanga Region

Outputs : • Sales and support services rendered to current and prospective clients • Maintained sales activ-ity plans and reports • Technical advice / mediation • Customer need analysis • After-sales and backup ser-vices • Liaison and communication with customers to maintain relationships • New business developmentMinimum requirements : • A BVSc degree (Production Animal Studies) / BSc degree (Animal Science)• 5 years exposure in the Animal Health industry • Specific experience in the processes of sales and customerservice • Excellent English communication, speak and write Recommended requirements : • Be able to work efficiently and accurately under pressure • Stronginterpersonal skills and a team player • The ability and sophistication to build business relationships and tointeract with role players in the Animal Health Products industry • Practical experience in Poultry and AnimalProduction

For further information contact Marius Brits, (012) 803-4376/9540 or e-mail [email protected]

Closing date : 31 October 2007A complete CV must be addressed to the HR Manager, Human Resources

PO Box 75379, Lynnwood Ridge, 0040Should you not hear from us within 7 days of the closing date,

please view your application as unsuccessful Please visit our website www.bedson.co.za


Izaak was born and raised in Phalaborwa in theLimpopo Province. He attended the Merensky

boarding school in Tzaneen where he matriculat-ed in 1978. Thereafter, Izaak studied for a BScAgric at Tuks (Pretoria University), completing hisHonours in breeding & nutrition. After university,Izaak was appointed as an assistant agriculturalextension officer. After two years he was promot-ed to farm manager – Wedglen Farm.

He then moved on to become the poultry nutri-tionist for OTK Feeds. At this time he decided tocomplete his MBA by studying part time throughthe University of South Africa (Unisa).He later accepted the position of ProductionManager – Ross Poultry reporting to CliffSaunders.

In 1997 Izaak was promoted to Managing Director of Ross Poultry Breeders S.A.He then took up the challenge as the Sales & Marketing Director – East & WesternEurope for Aviagen Ltd (the world's leading poultry breeding company) and wasbased in Scotland. Izaak later became Technical Director of Aviagen Ltd, beforereturning home to S.A. for Supreme Poultry (Pty) Ltd as Managing Director.

Alongside Kevin James, he has lead Supreme Poultry through major growth. Thecompany is now the 3rd largest poultry producer in South Africa.

Lessons Learnt:■ Cliff Saunders: became Izaak's mentor and the person he would consult with

before any major decisions. ■ Graham Ebedes: made one feel incredibly important.■ Arend Kuipers: A friend who has assisted numerous people to start-up busi-

ness.■ Tjaart Kruger: He never accepted the obvious results.■ Roy Smither: Respected the views of all.■ Nick Dennis: Focused, incredible personality, motivated large management

teams (a rare skill).■ Mike Kingston: A person with incredible energy.■ Nigel Barton: The best scientist, responsible for reviving the Ross breed in the

70's.■ Connie du Toit: Calm but effective negotiator.■ Kevin James: An entrepreneur in the mould of Stan Methvin and beyond, who

has shifted Izaaks paradigms in the corporate world.

Disappointments:The death of Dave Redpath – a person with so much inner strength and theemployee from whom he learnt the most.

Leadership Philosophy:Izaak believes in motivating and energising the people he works with. The valueshe cherishes include loyalty, task orientation, hard work, focus, balance, fairnessand measured progress.

What can we managers do better?"Our task is to focus and motivate people and not to spend the majority of ourtime reprimanding and criticising employees. I would rather work with less com-petent but motivated individuals".

Personnel note:Izaak is married to Antoinette and has two beautiful daughters, Twanne` (16) andIzanne(19). He also, loves to spend time alone on his bicycle and has completeda number of cycle races including the Cape Argus and the 94.7. He enjoys read-ing biographies, the most inspiring being that of Bill Clinton.

Heroes are:■ Bill Clinton, the underdog who achieved great things and remembered his

roots.■ Lance Armstrong, for his tenacity in the Tour de France.■ Michael Schumacher, for the calculated and controlled way he raced – the ulti-

mate professional.

Poultry Bulletin is planning a series featuring the people in new positions(and some already in these positions for a while) in our major companies.Many times, these people, who are the real drivers of our industry's suc-cess with many of them in the 'boiler rooms' of our successful enterprises,are not acknowledged for their role. By the publication of this column, wewish to overcome this situation. Companies are invited to inform PoultryBulletin of developments that could fit this column.

Introducing


Industry reflectionsHAPPY BIRTHDAY

According to the SAPA records, the following people are celebrating their birth-days during October 2007. We hope that you have a wonderful birthday andmany more to come!2nd Mr Cedric Dallas, Eikenhof Poultry Farms

Mr Efie Mabuela, NDA Media Division3rd Mr N Mipping, Cocorico Farm

Lilly Shandu, Vukutentele4th Mr Graham Hackland, Day Star (Pty) Ltd5th Mr L Seshwene, Moretele Vegetables & Small Stock Co-op6th Mr D J N Ross, Merrivale Poultry Farm8th Mr Robert Sanders, Rock Farms (Pty) Ltd

Mr John Richards, Agrichicks8ste Mnr Johan Brits, JJ Chicks Bk

Mnr Gary Williams, Quality Chicks Abattoir9de Mr A van Wyk, Southern Chickens

Mr NS Mashego, Qiniselani Poultry10th Mr Adam Setshed, Department Of Agriculture Hammanskraal

Miss Busisiwe MajolaMr OD Sclanders, Berwin Chicken FarmsMr Francis Lebusa, Leribe Poultry Co-opMr Nigel McDonald, Dundarach Poultry Farm (EDMS) Bpk

10de Mnr Jos Malherbe, Malherbe Producer12th Mr Rob Greenwood, Midway Chix (Pty) Ltd12de Mnr G Oberholzer, Anco Boerdery13de Mev C P Legemaat, Legemaat Boerdery13th Mr Samson Kgomo, Tydstroom Poultry Farm16th Mrs O L Sithole

Mr Jabulani Khumalo17th Mr Hartley Matola, HSM Farm

Mr Derek Dickson, Caulfield FarmMr S M Monyebodi, Department of Agriculture MakapanstadMr M W Ngwenya, Philani Poultry Project

18th Mr DK Kadzamira, Agma Corporation Limited19 de Mnr W A van der Walt, Sako Boerderye

Mr P R Rambuda, Sendeza Poultry Farm20th Mr Ross Ellis, Argyle Poultry Farm (Pty) Ltd

Mr S Walima, Golden Egg EstateMiss Sibongile Sikhonde, Siyazama Poultry Association

21st Mr Molahlehi Petrus Fanqa, Maye Serobe (Pty)Ltd23rd Mr E Zuma, Cobb SA24th Mr J C Westoby, W W Bartlet Poultry Farm

Ms Margaret Khama, Radisele NestsMrs Hazel Coka

24ste Mnr Nell Wiid, Eggbert Eggs (Pty) Ltd25ste Mnr J G le Roux27th Mr Clive Patterson, Abilene Poultry Breeders28ste Mnr W van der Schyff, JJ vd Schyff Boerdery29th Mr Graham Mills, Kharafa Trading30ste Mnr F Lyons, Frikkie Lyons Familie Trust31st Mr Lloyd Phillips, Inkulu CHicks (Pty) Ltd.

Dr EM Blaine31ste Mnr F Naude, JC Pienaar BoerderyVolgens die SAPV se inligting verjaar al die bogenoemde mense in Oktober2007. Ons hoop dat julle die dag geniet en dat daar nog vele voorlê.

LEKKER VERJAAR

Poultry Group of the SouthAfrican Veterinary Association

At a recent meeting of the veterinary Association Poultry Group, thefollowing office bearers were elected:

Chair: Dr Herman BosmanMembers of Committee: Drs Henry Aitchinson, Mike Odendaal andChristie le Roux

Avian Influenza Working Group Chair: Dr Shahn Bisschop, Members: Drs Herman Bosman, Mike Odendaal, Adriaan Olivier,Louis Theron and Carine Pienaar

Welfare Working GroupChair: Dr Chris Henderson Members: Drs Mike Odendaal and Nokuthula Ntseki

Antibiotic Working GroupChair: Dr Hannes Swart Members: Drs Dirk Verwoerd and Mick Versveld



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SEPTEMBER JOB 2007 - s3.amazonaws.coms3.amazonaws.com/zanran_storage/... · at manipulating the Egg Board and government, which had the statuto-ry power over permits and floor price