Showcase your expertise! Attracts new customers! Generate revenue! (You Can Do It too!)

Showcase your expertise!Attracts new customers!Generate revenue!

Info Product in a Day!

(You Can Do It too!)

Focus: Free Products

Marketing ToolWhat you do for clientsYour unique genius / Why YOU?

Copyright Judy Murdoch All rights reserved

[email protected] | 303.475.2015 | judymurdoch.com

“Good enough”Put out to prospectsTweak per responsesThink “Agile” developmentAlways a “Work in Process”

“Instant ramen”

The Fast, Simple Recipe

TOP 5 CUSTOMER QUESTIONSDIGITAL RECORDERFRIEND / CO-WORKER TO “INTERVIEW” YOU

for an Irresistible Information Product

“ingredients”

[email protected] 303.475.2015 judymurdoch.com


Choose a questionYou are going to answer the questionImagine a comfortable settingconversational


Step #1



Start recording


Step #2



Your co-worker asks the questionYou answer itEnd with “where can I go if I have more questions?”


Step #3



Stop recordingThank your co-worker


Step #4



Convert to mp3Edit using garage band or audacity


Step #5 optional



ADD A WEB PAGE OR BLOG POST

WRITE ABOUT YOUR PRODUCT USING~ A GOOD TITLE~ SHORT, COMPELLING DESCRIPTION

Clear, easy next step


Step #6


Success tipsKeep it simpleBe yourselfPainful problemEasy to use & get resultsClear next step


More ideas

Tips for successBiggest mistakes madeTell a success StoryDo this as a videoLots of room for creati

Using this simple “recipe”

You can apply these right away!


What’s next?your business card Get this presentation & my notesWrite “mojo” on your card mojozone tools and tipsKeep in touch!

Judy [email protected]


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Showcase your expertise! Attracts new customers! Generate revenue! (You Can Do It too!)