Upload
-
View
233
Download
0
Embed Size (px)
Citation preview
8/12/2019 SMM Prezentatsia
1/25
byIlona Kardanova
&
Dariya Pavshinskaya
8/12/2019 SMM Prezentatsia
2/25
Content About SMM
Social networking websites Mobile phones
Tactics
Marketing tecniques Implications on traditional advertising
All in all
8/12/2019 SMM Prezentatsia
3/25
Social Media Marketing
refers to the process
f gaining website traffic orattention through social
media sites.
8/12/2019 SMM Prezentatsia
4/25
Social networking websites allow individualsto interact with one another and build
relationships.
8/12/2019 SMM Prezentatsia
5/25
In 2009, bloggers had an enormous impact on
fashion, affecting everything from print publishing to
how brands market themselves online
8/12/2019 SMM Prezentatsia
6/25
Social networking sites also include a vast amount
of information about what products and services
prospective clients might be interested in.
8/12/2019 SMM Prezentatsia
7/25
Mobile phones
Mobile phone usage has alsobecome beneficial for social
media marketing. Today, many
cell phones have social
networking capabilities:
individuals are notified of any
happenings on social
networking sites through theircell phones, in real-time.
8/12/2019 SMM Prezentatsia
8/25
8/12/2019 SMM Prezentatsia
9/25
Twitterallows companies
to promote their productson an individual level.
8/12/2019 SMM Prezentatsia
10/25
Facebook pages are far more detailed than
Twitter accounts
8/12/2019 SMM Prezentatsia
11/25
Google+, in addition to providingpages and some features of
Facebook, is also able to integrate
with the Google search engine.
Google+
8/12/2019 SMM Prezentatsia
12/25
LinkedIn, a professionalbusiness-related networking site,
allows companies to create
professional profiles for themselvesas well as their business to network
and meet others.
8/12/2019 SMM Prezentatsia
13/25
Yelp consists of a comprehensiveonline index of business profiles.
Yelp
8/12/2019 SMM Prezentatsia
14/25
Foursquare is a location basedsocial networking website, where
users can check into locations
via their smartphones.
Foursquare
8/12/2019 SMM Prezentatsia
15/25
Instagram is a free photo and
video-sharing program and social
network that was launched
in October 2010.
8/12/2019 SMM Prezentatsia
16/25
YouTube is another popular
avenue; advertisements
are done in a wayto suit the target
audience.
You
8/12/2019 SMM Prezentatsia
17/25
Delicious and Digg are also popular
social marketing sites used unsocial
media promotion
Delicious
8/12/2019 SMM Prezentatsia
18/25
Everyday there are more reasonsfor companies to use blogging
platforms for their social
media repertoire.
8/12/2019 SMM Prezentatsia
19/25
Marketing techniques
Targeting, COBRAs,
and eWOM Social media
marketing involves theuse of social networks,
COBRAs and eWOM to
successfully advertise
online.
8/12/2019 SMM Prezentatsia
20/25
Consumers online brand related activities
(COBRAs) is another method used by
advertisers to promote their products.
8/12/2019 SMM Prezentatsia
21/25
Implications on traditional advertising
Traditionaladvertising techniques include
print and
television advertising.
The Internet has already
overtaken television as the
largest advertising market.
Minimizing
use
8/12/2019 SMM Prezentatsia
22/25
Internet and social
Networking leaks areone of the issues facing
traditional advertising.
8/12/2019 SMM Prezentatsia
23/25
8/12/2019 SMM Prezentatsia
24/25
1.Trattner, C., Kappe, F. (2013). "Social Stream Marketing on Facebook: A Case
Study".International Journal of Social and Humanistic Computing
(IJSHC)2(1/2).
2.Kietzmann, J.H., Canhoto, A. (2013). "Bittersweet! Understanding and
Managing Electronic Word of Mouth"(PDF).Journal of Public Affairs13(2):
146159. doi:10.1002/pa.1470. Retrieved September 17, 2013.
3.Schivinski, Bruno; Dbrowski, D. (2013). April 2013 "The Impact of BrandCommunication on Brand Equity Dimensions and Brand Purchase Intention
Through Facebook". Working Paper Series A, Gdansk University of Technology,
Faculty of Management and Economics4(4): 223.
4.How Social Media Is Changing Paid, Earned & Owned Media. Mashable.com
(2011-06-23). Retrieved on 2013-07-28.
5. Web-site:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport20
13.pdf
http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1002/pa.1470http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://mashable.com/2011/06/23/paid-earned-owned-media/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://mashable.com/2011/06/23/paid-earned-owned-media/http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://dx.doi.org/10.1002/pa.1470http://en.wikipedia.org/wiki/Digital_object_identifierhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf8/12/2019 SMM Prezentatsia
25/25