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SOURCE: http:// www.ChinaEconomicReview.co RMB billion GDP Growth (%) 2001 10,965 8.30 2002 12,033 9.10 2003 13,582 10.00 2004 15,987 10.10 2005 18,386 10.40 2006 20,940 10.70 Source: National Bureau of Statistics GDP growth

SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

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Page 1: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

SOURCE: http://www.ChinaEconomicReview.com

RMB billionGDP Growth (%)

2001 10,965 8.302002 12,033 9.102003 13,582 10.002004 15,987 10.102005 18,386 10.402006 20,940 10.70

       Source: National Bureau of Statistics

GDP growth

Page 2: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Three Major Economic Zones in China

Yangtze Delta River

Bohai Sea

Pearl River Delta

Page 3: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

About Our City and University

Capital of Yangtze Delta and Capital of Yangtze Delta and Economic Capital of ChinaEconomic Capital of China

Page 4: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

ShanghaiYangtze River • One of China’s 4 “directly go

verned municipalities”中国四大直辖市之一

• Area: 6340.5 km2, (0.06% of China)面积 6340.5 平方公里,占全国 0.06%

• Population: 17 million (1.3% of China)人口 1700 万,占全国 1.3%

• Organization: 19 districts /counties, 221 townships 辖 19 个区 / 县, 221 个镇

• Northern subtropical maritime monsoon climate ,北亚热带季风性气候

Page 6: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

•A Modern and Culture City

•A Global and Local City

Page 7: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Under China Government “Project 211” –

To be supported as top 100 in 21 Century

Page 8: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Our Academician Mien

Page 9: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

The Largest Comprehensive Public University in Shanghai• Engineering, Media, Social Science, Arts, Science, Business….

Three Key Campuses in

Shanghai

Page 10: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Other than Fudan U, Shanghai JiaTong U, Tongji, we are one of the few institutions under Shanghai Government’s Supported Foundation for Entrepreneurship for University Graduates

Other than Traditional Model, we have started Entrepreneurship Start-up Scheme for Students and are going to start Entrepreneurship Educators’ Training and Education

Hi-Tech Park Building for Incubation

Page 11: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

People SkillsPeople Skills

Global Languages

Global Languages

ApplicationApplication

Global LocalGlobal Local

Ethics and CSREthics and CSR

Whole PersonWhole Person

Global Local MBA Competency

“To Develop Global Local Talents People Can Trust and Work With”

Page 12: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Whole-Person Curriculum

Global Local Business Skills

(38 credits)

Personal Development

and Leadership

(7 credits)

Career Intelligence(15 credits)

Page 13: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10
Page 14: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

GLMBA Applications (as First Choice)

20041

200452

200425

200427

200530

200594

200536

200558

200680

2006134

200639

200695

2007108

200730

200778

2007185

2008307

+107%)(

0

50

100

150

200

250

300

350

第一志愿网报人数 学员总数 FT PT

Page 15: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

入学前,43,643

入学前,78,385

入学后,100,479

入学后,130,538

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

GLMBA2004 GLMBA2005

16%

About GLMBA Students and Graduates

Working Exp (Yrs)

8

Average Age 30

MNCs 52.2%

Private 23.5%

SOES 24.3%

Page 16: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Robert A. Mundell

(1999 Nobel Emeritus)

Thomas C. Schelling

(2005 Nobel Emeritus)

Edmund S.Phelps

(2006 Nobel Emeritus)

Page 17: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Within 3 years:

Greatest Potential MBA

Top 18 MBA Programs in China

WHY?

Page 18: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

In sum…

• It is important to include China for Asia and even the global management education study….

• It is important to include Shanghai for understanding China…

• It is important to have Public University, like Shanghai U as the key database to predict the future change of ME in China…

• It is important to include GLMBA program to predict the future change of MBA in China. It may sample the possible change of most local MBA programs in China…

Page 19: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

The Third Change of China Management Education: Development of Global Local Model and Innovative

Entrepreneurship Education

Tony Koo

Assistant Dean, Global Management Education Institute of

Shanghai University

[email protected]; [email protected]

Tel: +86-21-56337857

Page 20: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Four Issues1. Development of Modern Management Education in C

hina The First Change: The Restoration of Degree System in Mai

nland China The Second Change: Introduction of Professional Degrees i

n China

2. Great Progress of Management Education in China. Four stages of MBA development from 1991 to now Other than economic factors, what are the drives? What is the nationwide experience we can share to other de

veloping countries?

3. The Third Change: Further Development and Innovation of Management Education in China from 2008

4. My Questions to Education Researchers: Do We need a Governance Structure in B-School under the

Super-complexity of ME in the World? Will we see a Chindia ME Model in BRIC?

Page 21: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Issue 1:Development of Modern Management Education in China

1. The First Change: The Restoration of Degree System in Mainland China

2. The Second Change: Introduction of Professional Degrees in China

Page 22: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Qing Dynasty

• Modern Management Education in China was actually started in late 19 century (Westernizing Campaign in Qing Dynasty)– In 1929, Railway Management School was established i

n Shanghai Jiatong University which is key owner of CEIBS

– Two years after, the School was named as Management School with undergraduate level of management education

– In Chinese, “Jiatong” means “Transportation”

Source: Reports on China Management Education, Tsinghua University Press, 2002

Page 23: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

1949 to 1966Build socialism, under the leadership of the Communist Party

• Mainland China entered a thirty year period without academic degrees– The degree system, which originated in

western universities, was destined not to survive

Page 24: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

1966-1976

The “Cultural Revolution” brought painful experience to the country economic development

In 1954, the CCPC (Central Committee of the Communist Party China) issued instructions to set up a degree system. It was not until the late 1970s that the restoration of the degree system really began.

Page 25: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

1979-1989 Open Door: a turning point in the economy and history

In 1978, Deng Xiaoping set up a degree system in an official report. The draft of the degree system, named Regulations on Academic Degrees in the People’s Republic of China, was passed and promulgated in 1980. In mainland China, traditional culture respects shi (intellectuals) but looks down upon skilled workers. Most academic degrees were theory in initial period.

The First Change: The Restoration of Degree System in Mainland China

Page 26: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Jiang Zemin 1989 to 2002

Hu Jintao 2002 - Now

–In the early 1990s, the CCPC decided to implement a socialist market economy. The number of professional degree categories and number of degrees conferred have increased rapidly.

–There were eleven types of degree: Master of Business Administration (MBA), Architecture Professional degree, Master of Jurisprudence (JM), Master of Education (EdM), etc….

The Second Change: The Second Change: Introduction of Professional Degrees in China

Page 27: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Number of schools in China

2004 2005Tertiary 1,731 1,792Secondary 91,543 84,400Primary 394,183 366,213Special education 1,560 1,593

Source: http://www.china.com.cn/economic/zhuanti/2006figures/txt/2007-01/12/content_7644970.htm

Number of schools in China

Page 28: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

High school University Masters graduates graduates graduates (million) (1,000) (1,000)1978 6.83 165 0.011980 6.16 147 0.481985 1.97 316 17.001986 2.24 393 16.951987 2.47 532 27.601988 2.51 553 40.841989 2.43 576 37.231990 2.33 614 35.441991 2.23 614 32.541992 2.26 604 25.691993 2.32 571 28.211994 2.09 637 28.051995 2.02 805 31.881996 2.05 839 39.651997 2.22 829 46.541998 2.52 830 47.081999 2.63 848 54.672000 3.02 950 58.772001 3.41 1,036 67.812002 3.84 1,337 80.842003 4.58 1,877 111.092004 5.47 2,391 150.782005 6.61 3,068 162.002006 7.27 3,770 260.00

Education levels

Source: China Economic reviews - National Bureau of Statistics

Page 29: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Issue 2:Great Progress of Management Education in China

1. Four Stages of MBA Development from 1991 to now2. Other than economic factors, what are the drives?

What is the China nationwide experience we can share to other developing countries?

Page 30: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Graduating college* students

by discipline 2003 2004 2005

Philosophy 1,127 1,239 1,275Economics 48,878 61,758 80,710Law 52,756 63,334 76,140Education 30,977 40,164 50,342Literature 126,087 168,738 226,903Foreign Language 48,947 63,423 83,874Art n/a 48,478 68,726History 8,791 10,176 10,694Science 103,409 134,164 163,076Engineering 351,537 442,463 517,225Agriculture 29,758 34,078 35,419Medicine 55,927 81,098 96,011Management 120,351 159,078 207,991Total 929,598 1,196,290 1,465,786Teacher training institutions 158,569 185,868 223,715

*four-year universitySource: Ministry of Education

Graduating college students

Page 31: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Experience China MBA Education

First Movers Private: CEMI, Predecessor of CEIBS, offer part time MBA in 1984 (when it was not accredited by local authority)

Public: Dalian University of Science and Technology and State University of New York (Buffalo)

Authorized Start In 1991 with 9 institutions authorized by Academic Degree Committee of State Council (ADCSC)

Supervisory Body 1991 – 1994: National MBA Coordination Group (NMCG)

1994 – now: National MBA Education Supervisory Committee (NMESC), the successor of NMCG

Entrance Exam GRK - Mandatory Examination (China GMAT)

Autumn MBA: cut-off scores for most institutions are by MOE

Spring MBA: cut-off scores are by institutions

Uniqueness Autumn MBA: with both graduate diploma (xueli) and degree certificate (xuewei) (xue – learning; li – experience, wei – position)

Spring MBA: only with degree certificate xuewei

Reading Reference: Indigenization of Management Education in China, by Liangliang Li and Peter van Baale

Page 32: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

9

26

5664

8996

127

0

20

40

60

80

100

120

140

1991 1994 1997 2000 2003 2004 2007

No. of MBA Programs

Source:National MBA Education Supervisory Committee

Booming PhaseBlooming

Stage

1998 - 2002

Start-up Stage

1991 - 1997

Adjustment Stage

2003 - 2006

Re-growth Stage

2007 - now

Four Stages of MBA Development

Page 33: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

10946

2301830109

35416 38462

5022944730

35783 38631 39844

5561

8962

11915

1237713979

17277

12234

1376215570 16246

0

10000

20000

30000

40000

50000

60000

70000

80000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Autumn MBA Spring MBA

MBA Applications

16507

31980

42024

47793

52441

67506

56964

49545

5420156090

Source:National MBA Education Supervisory Committee

Page 34: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

24174289 5133 5531

7117 7535 889511661 13049

14725

63

26523369

52215116

5739

8233

6893

78007602

0

5000

10000

15000

20000

25000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Autumn MBA Spring MBA

Source:National MBA Education Supervisory Committee

Unit:person

MBA Admissions

2480

6941

8502

10752

12233

13274

17128

18554

20849

22327

Page 35: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Achievements of China MBA – Mature Stage

Relatively large scale MBA, quality of MBA students obviousl

y enhance; Faculty team building is significant; Sound placement of MBA graduates and with growing import

ance in commercial sectors

More well-managed education management and student ser

vices

Improved teaching facilities

Enhancing teaching quality and materials (including cases)

Source: National MBA Education Supervisory Committee

Page 36: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

10946

2301830109

35416 38462

5022944730

35783 38631 39844

5561

8962

11915

1237713979

17277

12234

1376215570 16246

0

10000

20000

30000

40000

50000

60000

70000

80000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Autumn MBA Spring MBA

MBA Applications

16507

31980

42024

47793

52441

67506

56964

49545

5420156090

Source:National MBA Education Supervisory Committee

Re-growth Stage

2007 - now

+ 28.8% in 2007-2008

Page 37: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Important Insights Outsiders May Not Recognize

• The growth is more significant for second tier B-schools.

Why?– From 2005-2007,

• program vision, uniqueness and specialization were repeatedly emphasized in each NMESC Meeting (almost 5 so far with all local MBA runners participated)

• growing maturity of applicants for program selection as sensed by bulletin in top MBA websites in China

– The building of program uniqueness is remarkably significance in the second and third-tier B-schools in 2007

Page 38: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

The Underlying Drives

• Unique culture of Chinese: Highly effective when we have excellent powerful authority– Excellent leadership commit

ment of existing NMESC, dominated by leaders of Tsinghua University SME, to navigate the second and third tier schools

• Educating and Coaching• Experience Sharing from S

uccessful Cases• Training and Changing

行为文化

entrants

3rd tier

2nd tier

NMESC

Leadership local B-schools

CEIBS/ CKBS

Other MBA/EMBA

Closed Associated China MBA Community

Page 39: SOURCE: :// RMB billion GDPGrowth (%) 200110,9658.30 200212,0339.10 200313,58210.00 200415,98710.10

Important Market Implication

Market structure is changing now • Top schools for brand and quality and applications will

be more evenly distributed