Studiu de ate LCC

8/2/2019 Studiu de ate LCC

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I. THE DESCRIPTION OF THE PROJECT

A. Denomination, Head-office, Juridical form

1. The denomination of the company is S.C Health Club LCC S.R.L and is set up through

the authentication of the present status and the society contract in concordance with law

no..31/1990 regarding commercial societies republished with the subsequent changes andmodifications in M.O. no. 1066/17 November 2004.

2.S.C. LCC is a Romanian juridical society, having the juridical form of a limited

company, with three founding associates, as follows:

, with the residence in ……………..

Iconaru Claudia with the residence in 14, Valea Lunga Street, Bucharest

with the residence in ………..

The social obligations are guaranteed with the social capital and the activity of the societyis concluded according to the law no. 31/1990

3. The constituted society will be denominated SC Health Club LCC S.R.L in every act,

bill or any other document . The denomination of the firm will be followed by thecharacteristics of the juridical form, the office and the registration number from the

Commercial Register.

4. The head- office will be established in Romania, 156 Magheru Bd. and can be changed

according to the Associates General Meeting according to article 199 from lawno..31/1990

5. The duration of the society is unlimited starting from the date it is registered at the

Commercial Register

B. The object of activity

The principal object of activity is:

CAEN Code 9262 other sporting activities (fitness, gymnastics, swimming)

The secondary activity is:

CAEN Code 5211 en detail commerce for non-alcoholic drinks

All the activities are unfolded at the head office.



C. The management and the personnel of the company

THE MANAGEMENT

No. Crt Position Name and Surname

1

2

3

THE PERSONNEL

No. Crt Position Name and Surname

1 Fitness Coach

2 Fitness Coach

3 Aerobic Trainer

4 Aerobic Trainer

5 Medical Assistant

6 Cashier

7 Room Cleaner

II. THE MARKET AND THE MARKET STRATEGIES

a) The clients

Our clients are persons from the central region of Bucharest, aged over 14 years, with

medium or high incomes. The estimated number of the members of the club is 1200, atotal number of members beneficiating from all programs including fitness, aerobics,

Jacuzzi, sauna, solarium, massage.

b) The concurrence

Based on the market research, the concurrence is medium in this region, represented by a

few societies that offer a full package of services for this segment of clients.

c) The marketing mix

a. The Service

S.C Health Club LCC S.R.L offers- Individualized programming for your body type and for any specific needs and goals

including fitness and aerobic exercises, professional guidance and expertise.



- Relaxing and anti-cellulite massage

- The benefits from the latest technology of spa and sauna

- Risk-free solarium tan

Our goal is to have a high quality service experience for all members and all of them to

be properly oriented into our club with a Personal training orientation or/and a Fit fixorientation once they have joined.

Our awesome music, passionate instructors, and world class programming inspire

exhilarating, fun workout experiences. Every three months we release fresh newchoreography and music for gymnastics training.

b. The price

We provide membership cards to our

clients that give them the possibility to

beneficiate of all our programs of healthcare.

After being a member of the club the prices for our services are the following:

FITNESS AND AEROBIC

09:00-15:00

15:00-01:00

1€/H 1.5€/H

MEMBERSHIP TAX

Tax Period Explication

0€-60€*)

6months

The tax for existentmembers to continue their

membership

60€6

monthsRegistration of minimum 6

members

90€6

monthsRegistration of minimum two

members

125€6

monthsRegistration tax for 1

member

Solarium

09:00 -1:00

1€ /5minutes

Massage

09:00 - 1:00

5€ sedinta de 40minute

10€ sedinta de 80minute



c. Promotion and publicity

We are going to attract clients through a friendly environment. The ultimate goal is thatfriendships are developed and this creates an opportunity for members to want to come

back to the club on a day to day basis. Members never cancel their membership because

they have too many friends at the club or are having too much fun.We are going also to invest in a site development and a site optimization, so our potential

clients can find us anywhere with just a click, we are going to share flyers all the P-ta

Romana, develop attractive banners around our location and radio publicity.

III. INITIAL DATA FOR FINANCIAL ANALISYS

a. Social Capital

The social capital of S.C Health Club LCC S.R.L will be ……………

Divided as follows:…% value of …….. Subscribed and unpaid

…..% value of……….. Subscribed and unpaid

…….%value of……… subscribed and unpaid

b. Description of the initial assets

1. The building

One fitness room –45 square meters

One gymnastics room –20 square meters

One Jacuzzi room –10 square meters

One massage room – 8 square meters

One sauna room –12 square meters

One solarium room – 9 square meters

Jacuzzi and Sauna

09:00-1:00

2€/oră



Two bathrooms -5 * 2 square meters

Two cloakrooms -7*2 square metres

Cost of the place due to the region and special arranging: 220.000 Euro

2. The equipment

a) Abdominal equipment



Powerline AB Crunch BoardPrice: 159.99 euroQuantity: 2pcs

Abdominal Trainer JET Folding BenchPrice: 199.99 euroQuantity: 3pcs

Body Craft Hyper ExtensionPrice: 211 euroQuantity: 2 pcs

b) Back and arms machines

Back and Arm Machine

Price: 449 euroQuantity: 2pcs

PowerlineOlympic Power Master BenchPrice: 299.99 euroQuantity: 2pcs

http://store.yahoo.net/net2fitness/poolpomabe.html






Powerline Preacher Curl BenchPrice: 120 euroQuantity: 2pcs

c) Leg Machines

Husky Hip and Leg Sled

Price: 899 euro

Quantity: 2pcs

Seated Calf Machine

Price: 120 euro

Quantity: 1pcs

Elliptical Cross Trainer

Price: 157 euro

Quantity: 4pcs

Kettler Power Stepper

Price: 210 euro

Quantity: 2pcs



d)

Jacuzzi 300 SeriesJ-385™

7-8 SEATS

43 Power Pro Jets

Price: 9100 euro

Quantity: 2 pcs

e) Massage Table

Price: 110 euro

Quantity: 1pcs



f) Solarium Can

Price: 8700 euro

Qty: 1

Price: 6800

Qty: 1

g) Sauna

Price: 2800 euro

Qty: 1

3.Furniture

Total cost: 500 euro

4. Inventories

S.C Health Club LCC S.R.L will sell soft-drinks for its clients.



The annual estimated level of soft-drinks acquisitions from suppliers is 7200 euro.

INITIAL BALANCE SHEET

ASSETS LIABILITIES

CURRENT ASSETS CURRENT LIABILITIES

Cash……………………34894.07 0

Inventories…………….. 2200

PROPERTY PLANT AND EQUIPMENT LONG-TERM DEBT 0

Building…………………..220000

Equipment……………….. 42905.93

Less Acc Depr…………….. 0

NET PROPERTY PLANT AND EQUIPMENT SHAREHOLDERS’ EQUITY

…………………………….262905.93 Paid-in Capital………..300000

TOTAL ASSETS …………..300000 TOTAL ASSETS……….300000

INITIAL INVESTMENT COSTS

Item Investment Category Foreign Currency Local Currency Total Costs EUR

1 Building 220000 798072 220000

2 Equipment

Fitness Eq. 5945.94 21569 5945.94

Spa 18200 66022 18200

Sauna 2800 10157.28 2800

Solar 15500 56227.8 15500Furniture 610 2212.83 610

3 Inventory 7200 26118.72 7200

Total Investment Costs 270255.94



SOURCES OF FINANCE

Item Specification Foreign Currency Local Currency % from the total fund amount

1 Shareholders' Equity 100%

SELLING PRICES

Item Specification Value/Amount1 Membership Card

-for a gr. of min 6 pers. 60 EUR

-for min 2 pers. 90 EUR

-for 1 pers. 125 EUR

2 Fitness

-from 9AM-3PM 1EUR/hour

-from 3PM-1AM 1,5EUR/hour

3 Aerobics

-from 9AM-3PM 1EUR/hour

-from 3PM-1AM 1,5EUR/hour

4 Solarium 1EUR/5min

5 Massage 5EUR/40 min6 Jacuzzi 2EUR/hour

7 Sauna 2EUR/hour

Expenses

a. Wages

1.Gen Manager/Pr Manager/ Financial Manager

Base salary= 2000ron

Income before tax= 2000ron

Contributions to social funds (9.5% from the income before tax)=190ron

Contributions to health funds(6.5%from the income before tax)=130ron

Contributions to unemployment fund(1%from base salary)=20ron

Net income=Income before tax- Contributions= 2000 – (190+130+20)=1660

Personal Deduction=250ron

Net salary= Income before tax – Salary tax( 16% from(income before tax-DP)=1660- (16%1410)=1436.4

2.Fitness/Aerobics Coaches

Base salary= 1200ron






Contributions to unemployment fund(1%from base salary)=12ron

Net income=Income before tax- Contributions= 996


Net salary= Income before tax – Salary tax( 16% from(income before tax-

DP)=996- (16%746)=876.64

3. Medical Assistant/Cashier

Base salary= 600ron




Contributions to unemployment fund(1%from base salary)=6ron Net income=Income before tax- Contributions= 498



DP)=498- (16%248)=458.32

4. Room Cleaner

Base salary= 450ron


Contributions to social funds (9.5% from the income before tax)=42.75ron

Contributions to health funds(6.5%from the income before tax)=29.25ron

Contributions to unemployment fund(1%from base salary)=4.5ron

Net income=Income before tax- Contributions= 373.5



DP)= 353.74

The society contributions toa) Social funds ( 22%income before tax)=((22%2000)*3 + (22%1200)*2

+ (22%600)*2 + 22%450)= 2111

b) Health funds (7%income before tax)= 703.5

c) Unemployment fund ( 3%income before tax)=241.5

d) Risk fund(0.546%income before tax)=6.55

e) Other ( 0.75%income before tax)=75.37



TOTAL WAGES=2043.73EURO

TOTAL CONTRIBUTIONS=1396.65EURO

b. Utilities

1. SAUNA Utility =

(4.5Kwh*2700lei/h)*(15h*30h/day)=161.26euro/month

2. JACUZZI Utility=(0.25kwh*2700)*(15h*30h/day)= 62.02euro/month

3. SOLARIUM Utility=769.10euro/month

4. Other=41.66euro/month

5. Water=41.66euro/month

6. Telephone and other=41.66euro/month

c. Depreciation

1. Building

Useful life = 60 years

Method of depreciation = Straight Line Method

Residual life= 0

D1=Cost/Useful life=366.66euro

2. Fitness Equipment



Residual life= 0

D1=Cost/Useful life=1981.98euro

2. Sauna/Spa/Solarium/furniture



Residual life= 0

D1 spa=Cost/Useful life=3640euro

D1 sauna=Cost/Useful life=3100euroD1 solarium=Cost/Useful life=560euro

D1 furniture=Cost/Useful life=122euro

TOTAL UTILITIES = 13408.56

TOTAL DEPRECIATION = 9770.64



d. R&D Expenses= 18000eur

EXPENSES

Item Specification Amount

1 Wages 2043.73

2 Contributions 1396.653 Utilities 13408.56

4 Depreciation 9770.64

5 R&D 18000

44619.58

REVENUES

1. From fitness

a. from 9am to 3pm

No of hours=6

Price/h=1eur

No of machines=21

Maximum revenue=126 euro

Estimated revenue=63euro

B. from 3 pm to 1 am

No of hours=9

Price/h=1.5 euro

No of machines=21Maximum revenue=283.5 euro

Estimated revenue=142 euro

Total estimated revenue per year=73800

2. From aerobics

b. from 9am to 3pm

No of hours=3

Price/h=1eur

No of persons=20


B. from 3 pm to 1 am

No of hours=4

Price/h=1.5 euro



No of persons=20

Estimated revenue=120 euro

Total estimated revenue per year=64800

3. From sauna

No of hours=15

Price/h=2eur

No of persons=5



Total estimated revenue per year=27000euro

4. From spaNo of hours=15

Price/h=2eur

No of persons=5

No of spa=2




5. From massage

No of hours=8

Price/h=7.5eur




6. From solarium

No of hours=8

Price/h=12 euro

No. of machines=2Maximum revenue=192 euro



7. From drinks




8. From membership card


REVENUES

Item Specification Estimated

1 Fitness 73800

2 Aerobic 64800

3 Sauna 27000

4 Spa 64800

5 Massage 10800

6 Solar 34560

7 Drinks 2160

8 Cards 44400

322320

INCOME STATEMENT

REVENUES 322320

Less Expenses

Wages 2043.73

Contributions 1396.65

Utilities 13408.56

Depreciation 9770.64

RD 18000

Income before tax 277700.42Tax 4432.06

Net income 233268.35

STATEMENT OF RETAINED EARNINGS

Retained earnings at beginning 0

Additional net income 233268.35

Deductible dividends 125000

Retained earnings at the end of theyear 108268.35



FINAL BALANCE



ASSETS

Current Assets

Cash 359152.59Inventory 0

PLANT,PROPERTY & EQUIPMENT

Building at cost 220000

Less Acc.Depr. 366.66

Net building

Equipment at cost 43044.94

Less Acc.Depr. 9403.98

NET PLANT,PROPERTY & EQUIPMENT 253285.3

TOTAL ASSETS 612437.89

LIABILITIES&SHAREHOLDER'S EQUITY

Current Liabilities

Accounts Payable 31408.58

Taxes payable 45717.27

Accrued expenses 2043.73

Dividends payable 125000

TOTAL CURRENT LIABILITIES 204169.54

SHAREHOLDRES EQUITY

Paid in capital 300000

Retained Earnings 108268.35

TOTAL SHAREHOLDERS EQUITY 408268.35

TOTAL LIABILITIES & SHAREHOLDERS

EQUITY 612437.89



EVALUATING THE INVESTMENT

1.PAYBACK PERIOD

PAYBACK PERIOD= INITIAL INVESTMENT COST/ NET PROFIT +

DEPRECIATION= 270255.94/ 233268.35 + 9770.64= 1.11

2.AVERAGE RATE OF RETURN

AVERAGE RATE OF RETURN =EXPECTED AVERAGE ANNUAL

INCOME/INVESTMENT*1/2=200000/150000= 2

3. PROFITABILITY INDEX

PROFITABILITY INDEX = PRESENT VALUE OF THE EXPECTEDCASH FLOW/INVESTMENT COST= 324258/270255.94= 1.19

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Studiu de ate LCC