Sylar

t r e n d s t y p o l o g y c o r e v a l u e s t a r g e t m a r k e t

C O N T E N T S

t r e n d st y p o l o g yc o r e v a l u e st a r g e t m a r k e tb r a n d p o s i t i o n i n gd e s i g n d i r e c t i o ne x p e r i e n c ei n t e g r a t i o n & g l o b a l i z a t i o n

b r a n d p o s i t i o n i n g d e s i g n d i r e c t i o n e x p e r i e n c e g l o b a l i z a t i o n

t r e n d s

TRENDS

1. CLIMATE CHANGE 2.) BIO-CONCRETE - BIO-DESIGN 3.) INDOOR/OUTDOOR 4.) BACTERIOPTICA 5.) SHOPPING PODS 6.) SCIENCE ART 7.) GENETIC RESEARCH 8.) HERBAL MEDICINE 9.) MOLECULAR GASTRONOMY 10.) GROUND-BREAKING RESEARCH

TRENDS

1. CLIMATE CHANGE 2.) BIO-CONCRETE - BIO-DESIGN 3.) INDOOR/OUTDOOR 4.) BACTERIOPTICA 5.) SHOPPING PODS 6.) SCIENCE ART 7.) GENETIC RESEARCH 8.) HERBAL MEDICINE 9.) MOLECULAR GASTRONOMY 10.) GROUND-BREAKING RESEARCH

t y p o l o g y

R E S E A R C H + R E S O RTExperience the most cutting edge research in biology and energy through beautiful design. Be a part of evolution!

TINY TOOTHLESS CARP Recreation - Healthleft

These fish clean skin of dead cells and provide a natural cleaning.

PATHOGEN HUNTER. Medical - Socialabove

Bees within device detect pathogens within human system.

BIOLUME, INC. Recreation - Food - Clubabove

Bioluminescent pops, cake icing and sparkling drinks.

t y p o l o g y

GENETIC HEIRLOOM SERIES Psychology & Social

Evaluating the familial social relations and behavior as a result of the accessibility of genetic information and knowledge of inherited behavior from parents. The project explores these potential changes through objects designed to be passed down through generations as inheritance, symbolizing the passing of genetic conditions. Revital Cohen (British, born Israel)

The Guilt Adjustertop

This particular device allows a family member to inflict pain via poison in order to relieve guilt for their good fortune when a family member is suffering. The antidote is available to relieve the self-inflicted punishment.

E X P E R I E N T I A Lex · p e · r i · e n · t i a lA c t i v e p a r t i c i p a t i o n i n a c t i v i t i e s t o a c q u i r e k n o w l e d g e o r s k i l l .

P R O G R E S S I V Ep r o · g r e s · s i v eA d v a n c i n g i n s e v e r i t y , c o m p l e x i t y , o r e x t e n t .

c o r e v a l u e s

Loop.pH above

Loop.pH aims to make science more accessible to the average person by inviting them to interact directly with large-scale installations that replicate activities occurring within molecular biology.

BIO-COUTURE above

An exploration of how yeast, fungi, algae and bacteria can be harnessed to create wearable materials. Above, jackets are made from bacterial cellulose, a product that is similar to leather, but produced in a lab. The materials are compostable and do not require non-renewable natural resources to create

E N I G M AT I Ce n · i g · m a t · i cm y s t e r i o u s , p e r p l e x i n g .

S Y M B I O T I Csy m · b i · o · t i co r g a n i s m s i n t e r a c t i n g a n d b e i n g m u t u a l l y b e n e f i c i a l

CONTAMINANT above

The study of micro-organisms, they way they communicate and colonize their environment, along with the mechanisms and purpose they employ provide parallels with human colonization. They teach valuable lessons regarding symbiotic relations and self-sustaining systems as well as the potential for future society.

AQUAPONICS above

Aquaponics exhibits the symbiotic relationship between different life forms and how one can benefit from the other. The fish benefit from the plants ability to clean and oxygenate water while the feces of the fish provides essential nutrients for the plants to thrive.

PHILLIPS, MICROBIAL HOME Design Directionright

Implement algaerium to illuminate, Bio-Design.

GROWTH PATTERN Design Directionleft

Petri Dish tiles with tobacco leaves growing inside

d e s i g n d i r e c t i o n

b r a n d p o s i t i o n i n g

t[ci]enceSY A RifeL

SY L A R

t a r g e t m a r k e t INTELLECTUAL - PIONEERING - INQUISITIVE - CREATIVE - PASSIONATE - CURIOUS - RENEGADE - FORWARD-THINKING - CONCEPTUAL

INTELLECTUAL - PIONEERING - INQUISITIVE - CREATIVE - PASSIONATE - CURIOUS - RENEGADE - FORWARD-THINKING - CONCEPTUAL

e x p e r i e n c e

O U T P U T

R1 PsychologyR2 HumanitiesR3 Quantum ChemistryR4 Quantum MechanicsR5 ThermodynamicsR6 BotanyR7 Planetary Sciences R8 OceanographyR9 PathologyR10 Cellular Biology

R11 SociologyR12 EcologyR13 ZoologyR14 AnthropologyR15 Statistical SciencesR16 Systems TheoryR17 BiochemistryR18 Computer ScienceR19 PaleontologyR20 Mathematics

R21 MedicineR22 AerodynamicsR23 BiomechanicsR24 NeuroscienceR25 AerostaticsR26 PhysiologyR27 BioluminescenceR28 ChemistryR29 AstronomyR30 Immunology

R31 ClimatologyR32 AnatomyR33 MeteorologyR34 Marine BiologyR35 EntomologyR36 MineralogyR37 GeneticsR38 MetaphysicsR39 EngineeringR40 Nuclear Biology

R41 ElectronicsR42 MicrobiologyR43 OrnithologyR44 Geology

I N P U TC H A M B E R S

C H E C K - I N /C H E C K - O U T/D I A G N O S T I C S

R E S E A R C H

R 1R 2

R 3R 4 R 5

R 6 R 7 R 8

R 9

R 1 0

R 1 1

R 2 3 R 2 4

R 2 5 R 2 6 R 2 7R 2 8 R 2 9 R 3 0 R 3 1

R 3 2R 3 3

O 1O 2

O 4

O 3

O 5

O 6

I 1

I 2

I 4

I 3

I 5

I 6

C 1

C 2

C 4

C 3

C 5

C 6

INPUT

I1 Infusion BarsI2 Molecular MixologyI3 Molecular GastronomyI4 Live Oyster BarI5 Projection RestaurantI6 Intravenous Food

CHAMBERS

C1 TerrestrialC2 Microtel C3 UnderwaterC4 Oxygen Controlled (Air)C5 Sea PodsC6 Flotation Tanks (Space)

BOND

B1 Infusion BarB2 Simulated Sunrise ClubB3 Headphone ConcertB4 Social Media LoungesB5 Science ConventionB6 Movie Theater

ACTIVITY

A1 Shopping, Bio-CoutureA2 FishingA3 SurfA4 Hot Air BalloonA5 Bee FarmingA6 Arts

OUTPUT

O1 Sweat (Exercise)O2 Stress (Management)O3 Tears (Cathartic)O4 Pain (Physical Therapy)O5 Laugh (Comedy)O6 Yell (Adrenaline)

RECALIBRATE

RC1 Snail FacialRC2 AcupunctureRC3 Snake MassageRC4 Salt CavesRC5 Flotation TanksRC6 Carp Pedicure

A C T I V I T YB O N D

C H E C K - I N /C H E C K - O U T/D I A G N O S T I C S

R E C A L I B R AT E

R E S E A R C H

R 1 2

R 1 3R 1 4

R 1 5R 1 6

R 1 7

R 1 8 R 1 9 R 2 0 R 2 1R 2 2

R 3 4 R 3 5 R 3 6 R 3 7 R 3 8 R 3 9 R 4 0 R 4 1 R 4 2 R 4 3 R 4 4

R C 1

R C 2

R C 4

R C 3

R C 5

R C 6

B 1

B 2

B 4

B 3

B 5

B 6

A 1A 2

A 4

A 3

A 5

A 6

g l o b a l i z a t i o n

INTEGRATION Discussion & Mystique

Installations of tanks filled with bioluminescent jellyfish will be scattered throughout the city in abandoned and city owned properties. The tanks will provoke discussions about “out of the box” opportunities in the abandoned properties as well as create a mystique surrounding the hotel. The conversation will expand to other cities by projecting live video of the fish tanks in other city’s most heavily trafficked public spaces.

PROJECTIONS TO NEARBY CITIES Marketing

Projections into neighboring cities inviting people to DO/AC.

Top LeftNew York City

Top RightPhiladelphia

Bottom RightBoston

MEDICAL RESEARCH Science & Health

Medical research and scientific research are on and the same. Sylar will host doctors and scientists from the Atlantic City Medical Center as well as around the world. As a research resort, we hope to entice the most progressive thinkers to the hotel to surround and immerse themselves in their practice, both through research and study as well as relaxation and rejuvenation. Sylar will serve as a meeting post for the forward thinkers.

g l o b a l i z a t i o n

ATLANTIC CITY MEDICAL CENTER

AtlantiCare’s focus is to serve the community as a provider of health and wellness services. We are committed to building healthy communities through partnerships with organizations that share our interest in health.

SYLAR Conceived as a Research Resort for the Atlantic City community with the aspiration to become a channel for global networking.

D E S I G N P R O C E S S

s p a t i a l s t u d i e sm o d e l sd r a w i n g sd i a g r a m s

c o n c e p t m o d e l ss p a t i a l s t u d i e s

c o n c e p t d r a w i n g s c o n c e p t d i a g r a m s

s p a t i a l s t u d i e s

SPATIAL STUDIES

In order to clearly understand the size of our site, The Revel Casino, we conducted a series of spatial studies, comparing the size of the building with local New York City landmarks:

1. Museum of Natural History: 1.6 M Sq Ft 2:12. The Standard Hotel: 204, 500 Sq Ft 20:13. New York Public Library: 646,680 Sq Ft 6:1

SPACE PLANNING CONCEPT MODELS

In order to obtain a clear path for spatially organizing the Revel Casino, we sketched concepts and then continued with model studies.

c o n c e p t m o d e l s

SPACE PLANNING CONCEPT DRAWINGS

From space models, we moved into spatial sketches drawing both within the confines of the structure and loosely.

c o n c e p t d r a w i n g s

CONCEPT

From the model studies we landed on a radial spatial concept. Research towers throughout the podium would create a radial system where SYLAR program would extend. We studied the pre-existing plans as to where the towers would be located and found they could easily be retrofitted into the podium.

c o n c e p t d i a g r a m s

FLOOR 1 2 3 4 5

BIOLOG

Y ASTRONOMY

ASTRONOMY

ASTRONOMY

ASTRONOMY

CHEMISTR

Y

CHEMISTR

Y

CHEMISTR

Y

CHEMISTR

Y

BIOLOGY

BIOLOGY

BIOLOG

Y

ECOLOGY

ECOLOGY

ECOLOG

Y

ECOLOG

Y

PHYSICS

PHYSICS

PHYSICS

ANATOMY

ANATOMY

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S Y L A R P R O G R A M

R E S E A R C H T O W E R S

S Y L A R P R O G R A M

l a u n c h p a dp - d i s ht h e s a l t c a v es y - l a bo s c i l l a t i o n c l u b

p - d i s h t h e s a l t c a v e

s y - l a b o s c i l l a t i o n c l u b

P-DISH

Inspired by an arrangement of flowers, the design of the restaurant is a clustering of stands where new avante-garde food is displayed on sculptural structures. The experience is an updated food court, but instead of arranging food by nationality, they are grouped by method of production, i.e. 3-D printing or flavored gases.

p - d i s h

FLAVORED GAS MOLECULAR MIXOLOGY 3-D PRINTED FOOD BIOLUMINESCENT TREATSHYDROPONIC GARDEN

P-DISH

The walls of the interior are decorated with iridescent beetle wings and the white floors and porceilain stands allows for the wings to really shine. After meandering through the stands and picking out your foods, come hang out at the back lounge and later go back for seconds!

p - d i s h

a

THE SALT CAVE

Inspired by the sculptures shape, the Salt Cave provides a wide breathe of avant garden spa treatments: in the larger more public zone, there is a kelp pool for rejuvinating skin, a bioluminesent salt water pool for detoxification, snail pool for skin softening and a “doctor fish” pool for skin renewal. Also offered are smaller niches as seen here in the plan to provide more private sessions for visitors for other treatments like a nightengale facial.t h e s a l t c a v e

t h e s a l t c a v e