SevenBrothers Brandbook

D E S I G N P R O P O S A L

S E V E N B R O T H E R S

N O T J U S T A M E A L , B U T A L I F E S T Y L E

M A R C H 2 0 1 5

T A B L E O F C O N T E N T S

H O W T O U S Ei - i i

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P R I N T W E B

V I S I O N

L O G O

S I G N A T U R E V A R I A T I O N S

L O G O “ D O N ’ T S ”

C O L O R S

T Y P O G R A P H Y

P H O T O G R A P H Y

T - S H I R T D E S I G N S

H O W T O U S ET h i s b o o k i s a p r o p o s a l o n h o w t o u s e t h e e l e m e n t s t o c r e a t e a b e t t e r m a r k e t i n g f o r y o u r b r a n d .

Y o u r b r a n d s h o u l d e n c o m p a s s e v e r y t h i n g y o u r c o m p a n y w o u l d l i k e t o r e p r e s e n t .

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H O W T O U S ET h i s b o o k i s a p r o p o s a l o n h o w t o u s e t h e e l e m e n t s t o c r e a t e a b e t t e r m a r k e t i n g f o r y o u r b r a n d .

Y o u r b r a n d s h o u l d e n c o m p a s s e v e r y t h i n g y o u r c o m p a n y w o u l d l i k e t o r e p r e s e n t .

S E V E N B R O T H E R SN O T J U S T A M E A L ,B U T A L I F E S T Y L E .

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iii F R E S H | O R I G I N A L | A L O H A

N O T J U S T A M E A L ,B U T A L I F E S T Y L E .

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V I S I O N

F A M I L Y

T O M A K E T H I S B R A N DA L I F E S T Y L E

C O M P E T I T O R S | I N S P I R A T I O N : i n - n - o u t

F R I E N D S

S U R F I N G

1F R E S H | O R I G I N A L | A L O H A


L O G OF U L L P R I N T L O G O S

The SEVENBROTHERS logo depicts seven surfboards.

Al l of these logoscan be printed on

any medium desired.

This company is centered around a family of seven

brothers who grew up surf ing and want to

br ing that l i festyle to the dinner table.

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L O G OF U L L P R I N T L O G O S

The SEVENBROTHERS logo depicts seven surfboards.

Al l of these logoscan be printed on

any medium desired.

This company is centered around a family of seven

brothers who grew up surf ing and want to

br ing that l i festyle to the dinner table.

W E B O N L Y L O G O S

The use of textures& photographs wi l lmake the logo pop.

Please only use in onl ine photographs& web marketing.

Addit ional logoscan be created with any backgroundupon request .

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H O R I Z O N T A L V E R T I C A LP R I N T & W E BP R I N T & W E B

P R I N T & W E B

W E B

P R I N T & W E B

W E B

W E B

P R I N T





S E V E N B R O T H E R S S E V E N B R O T H E R S

word mark

i l lustrat ion

logo

A signature variation is the combinationof the word mark, logo, and/or avarious brand mark.

Below are combinationsthat are aesthetically pleasing:

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H O R I Z O N T A L V E R T I C A LP R I N T & W E BP R I N T & W E B

P R I N T & W E B

W E B

P R I N T & W E B

W E B

W E B

P R I N T





S E V E N B R O T H E R S S E V E N B R O T H E R S

word mark

i l lustrat ion

logo

A signature variation is the combinationof the word mark, logo, and/or avarious brand mark.

Below are combinationsthat are aesthetically pleasing:

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L O G O D O N T ’ SD o n o t u s e t h e l o g o i n w a y s t h a t a r eu n a p p e a l i n g . H e r e a r e a f e w “ n o - n o ’ s ” .

N O T W I S T I N G

N O S H A D O W S

N O O U T L I N E S

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C o l o r s a r e i m p o r t a n t t o s t i c k t o .P r i m a r y c o l o r s c h e m e s h o u l d a l w a y s

b e u s e d t o c r e a t e a s e n s e o f c o n s i s t e n c y .

S e c o n d a r y c o l o r s a r e f o r m i n i m a l u s e b u t a w a y t o c r e a t e e m p h a s i s .

C O L O R S

# F F F F F FR G B ( 2 5 5 , 2 5 5 , 2 5 5 )

C M Y K : 0 , 0 , 0

# 0 0 0 0 0 0R G B ( 0 , 0 , 0 )

C M Y K : 0 , 0 , 0

# 7 5 B C A AR G B ( 1 1 7 , 1 8 8 , 1 7 0 )

C M Y K : . 3 8 , . 0 , . 1 0 , . 2 6

# A 7 A 9 A BR G B ( 1 6 7 , 1 6 9 , 1 7 1 )

C M Y K : . 0 2 , . 0 1 , . 3 3

PRIMARYPR

IMAR

YSECONDARYSE

COND

ARY

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S T E E L F I S HA B C D E F G H IJ K L M N O P Q RS T U V W X Y Za b c d e f g h i jk l m n o p q r s tu v w x y z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )

A B C D E F G H IJ K L M N O P Q RS T U V W X Y Z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )

V E V E Y

A l t e r n a t i v e t y p e f a c e f o r w e b c o n t e n t

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T Y P O G R A P H YA l w a y s u s e t h i s t y p e f a c e f o r m a r k e t i n g

F o r a n y w e b c o n t e n t a n d p r i n t e d d e s c r i p t i o n s

S T E E L F I S HA B C D E F G H IJ K L M N O P Q RS T U V W X Y Za b c d e f g h i jk l m n o p q r s tu v w x y z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )

A B C D E F G H IJ K L M N O P Q RS T U V W X Y Z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )

V E V E Y

A l t e r n a t i v e t y p e f a c e f o r w e b c o n t e n t

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T S H I R T


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F R E S H | | A L O H A

ORIGINAL


D E S I G N



T S H I R T


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SevenBrothers Brandbook