Tata Crucible 2011Coimbatore Questions

(Some questions shortened a bit, eliminating Giri’s “ëffects”

Prelims

• 20 questions• Inbuilt tiebreakers

1

• Which controversial Pakistani cricketer is the new face of Hajmola?

• Shahid Afridi

2

• Which FMCG major has recently ventured into healthcare with their product Nutrigo?

• Dabur

3

• What started in 1935 in India through the Hilton young commission?

• RBI

4

• Identify her.

• Sulajja Firodia Motwani,• (Kinetic motors)

5

• Which Indian business family owns “National Peroxide”?

• Wadias

6

• JK Paper has recently tied up with which global printing technology major for producing “colorlok”papers?

• Hewlett-Packard

7

• In October 2010, the Delhi high court rejected whose plea for the rights to exclusive usage of the “sugar free”tag?

• Cadila Pharma

8

• Identify this man.

• Sam Pitroda

9

• Which FMCG and skin care major has tied up to sell German company Mann & Schröder's babycare brands in India?

• Elder Pharma

10

• Which comapny founded in London in 1772 currently owned by Energizer Holdings originally produced guns, bayonets, and other objects such as typewriters, garden shears, scissors, and motorcycles?

• Wilkinson Sword

11

• Genteel liquid detergent has been acquired by which Indian major?

• Godrej

12

• Whose ad campaign is this?

• Volkswagen Beetle

13• Which company recently patented its “Red herbal

dentifrice”in the US? (hint offered was its known predominantly for its products in white and blue)

• Colgate

14

• What does M stand for in the business terminology MICE ?

• Meetings

15

• The mass hair color brand ‘Hair Life’has been launched in India by __________

• Emami

16

• Id her

• Gitanjali Kirloskar

17

• In a big move, who sold their Vanaspati brand “Rath” to Cargill India?

• Agrotech

18

• Kaya ltd.(as in Kaya skin clinic) Is an entrepreneurial venture of which Indian house?

• Marico

19

• Which car sub brand literally translates into “dot” or “point” in Italian?

• Fiat Punto

20

• Whose logo?

• Reader’s digest

Main round 1- Let’s Toss

Dry questions

1

• For what specific economic activity has the Indian government zeroed in on sites like Jodhpur, Idukki, Guntur and Sivaganga?

• Industrial parks for focused on spice trade

2

• Brainstorming is a very common terminology in business today. What is “Brainwriting”?

• Brainstorming for people who cannot talk. People who share ideas through writing/typing.

• Eg: Stephen Hawking

3

• With which management guru would you associate the book - Managing Across Borders: The Transnational Solution ?

• Sumantra Ghoshal

4

• He joined the navy and served as a lieutenant during World War II in Japan. If he had stuck to his traditional family business he would have ended up brewing Sake. Who are we talking about?

• Akio Morita

5

• What product resulted in 1998 when Mahesh Gupta had a “purifying” experience while working on a Reverse Osmosis research product?

• Kent RO water purifier

6

• What is the significance of the number 1901 in India?

• Service to help customers stop getting unnecessary calls from salespersons

Round 2- Stump Vision

Visuals

1

• On whose request did Pierre Cardin produce these designs?

• Pakistan National Airlines

2

• Pioneers of the World’s first online order of pizza’s. (Big clue on the pic itself)

• Papa John’s

3

• Kinda missed out on this question. Answer had something to do with a “Bob Kalyan” apparently. :P

4

• Head of a company which has produced a raging product globally. Who?

• Mike Lazaridis, RIM (Blackberry)

5• Established by Royal Charter in 1907, by royals to help foster

the country’s economic development, rather than rely solely on the efforts of foreign banks operating branches in the country. Id.

• Bank of Siam

6• Who’s the subject of this book?

• John D Rockefeller

Round 3 World of TATA

4 questions on the buzzer

1

• The Jamsetji Tata trust has pledged £1.8 million with which global institute connected with the economist Meghnad Desai?

• London School Of Economics

2

• What was formed with the 1939 taking over of Okhamandal Salt works in Gujarat by TATA?

• Tata Chemicals

3

• During the recessive periods which arm of the Tatas started “Plantation Trails” to up the revenue?

• Tata Tea & Coffee

4

• Which division of the Tatas has come up with software solutions to textile machineries and has had its mark locally in Tirupur also?

• Voltas

Round 4 – Lateral Connect round

Buzzers

1

• “Uncommon Sense”

Answer

• MARICO

2

Answer

• GODREJ

3

Answer

• APPLE

4

Answer

• NOKIA

Round 5- Third Umpire

3 clues lead to the answer

1

• A) The company and its values are chronicled in great detail in Lisa Endlich’s book “The culture of Success”

• B) Former employees include: Guy Adami, Chetan Bhagat and other key financial advisors to the Bush/Clinton govt like Robert Rubin

• C) Recently invested $450 mn in Facebook

ANSWER

• Goldman Sachs

2

• A) Portmanteau used by Jeff Howe first in a June 2006 Wired magazine article

• B) Concept depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas

• C) "It’s not outsourcing; it’s _____________."

ANSWER

• Crowdsourcing

3• A) He was born in Milan in 1936, and raised there in a

lower middle-class family. His father Luigi was a bank employee, and his mother, Rosa Bossi, a housewife.

• B) His business career began in construction early in the 1960s. After a couple of successful projects, he effected in the latter part of that decade the construction of Milano 2, a huge residential project of about 10,500 apartments

• C) He first entered the media world in 1973 by setting up a small cable television company, Telemilano which is now a gigantic empire.

ANSWER

Winners – Bharathiyar University

Runners up – Amrita University