The FundamentalNEURO MARKETING.Neuromarketing tells the marketer
what the consumer reacts to.
VIRAL MARKETING .Ultimate goal of marketers interested in
creating successful viral marketing programs to create viral
messages
TARGET GROUP? .WHOM?InstitutesCollegesWomen ( Working /
Housewives)School Children (Catalyst)
STRATEGY TO ACHIEVE THE OBJECTIVES4 Ps of Marketing MixProduct:
TATA Nano TwistPlace: Sanya Motors, AurangabadPromotion: Exhibition
(25000/-)Price: As per company Information
TIME TO EXICUTE THIS PLAN :Between June to February = as per our
target schools, colleges, institutes this will be the appropriate
time to execute the plan At present we will not able to grab
maximum crowd as we want still we can give a best attempt
Activity ListApproaching Colleges, Institutes,
Schools.Approaching Women's Social Groups (Sakhi Manch, Madhurima,
Saheli).Approaching Social Clubs (Rotract, Kalasagar).Welcoming
visitors at the entrance of exhibition.Displaying Information about
Spare Parts.Explaining the functions with the help of Bi- Section
of the Car.Explaining financial schemes.Registering Test Drive
Enquiries and providing On Spot Test Drives.
ReviewsMr. Rajeev Randhava, Asst. Prof MGM Institute of
Management.
