Team 7• 林子傑 貿金四乙 493752365• 鄭宜軒 織行二甲 496481266• 賴映辰 經濟二乙 496652384• 陳品蓉 企管二乙 496702438• ☆ 這個檔我們有刪除掉很多在報告時有

的圖片 , 因為本來的檔案太大了 , 所以這個算是簡略版 .

StrengthStrength

StrengthStrength

1. 1. A well-established brandA well-established brand

StrengthStrength

1. A well-established brand 1. A well-established brand 2. 2. Excellent design, Beautiful Excellent design, Beautiful

packagingpackaging

StrengthStrength

1. A well-established brand 1. A well-established brand 2. 2. Excellent design, Beautiful Excellent design, Beautiful

packagingpackaging

StrengthStrength

1. A well-established brand 1. A well-established brand 2. Excellent design, Beautiful 2. Excellent design, Beautiful

packaging packaging 3. 3. Simple + friendly user interfaceSimple + friendly user interface

StrengthStrength

4. 4. brilliant product promotionsbrilliant product promotions

WeaknessWeakness

WeaknessWeakness

1.Non replaceable battery 1.Non replaceable battery

2.Poor battery life 2.Poor battery life

3.Bluetooth unavailable3.Bluetooth unavailable

4.No video calling 4.No video calling

5.Poor camera 5.Poor camera

6.Too heavy 6.Too heavy

OpportunityOpportunity

OpportunityOpportunity

1.High market share1.High market share 2.High loyalty of brain2.High loyalty of brain 3.Various of functions3.Various of functions 4.I-tune online music shop 4.I-tune online music shop 5.Luxurious brand case for protection5.Luxurious brand case for protection

ThreatThreat

ThreatThreat

1. Same functions as iphone1. Same functions as iphone 2. The price of iphone 2. The price of iphone 3. Only available in Apple stores3. Only available in Apple stores 4. Not available in Taiwan.4. Not available in Taiwan.

PromotionPromotion

Product placement + Product placement + Celebrity AdvertisingCelebrity Advertising

Nuh, I got this phone for free. Steve gave it to me the other day.

Yes, this is Samantha speaking.

Who is this?

…………

Word of mouthWord of mouth

HELLOHELLO

http://http://tw.youtube.com/watch?vtw.youtube.com/watch?v==mmiWTKZzBLYmmiWTKZzBLY

HELLO

HELLO.

HELLO!!!

HelloHelloHelloHelloHello

heLLo

Hello……

199 USD199 USD

Ad Campaign EmphasisAd Campaign Emphasis

Rich user experience Rich user experience Multimedia functionality Multimedia functionality http://http://tw.youtube.com/watch?vtw.youtube.com/watch?v=fu7_hwVNhrk&feature=related=fu7_hwVNhrk&feature=related

Surfing the Internet like its realSurfing the Internet like its real http://http://tw.youtube.com/watch?vtw.youtube.com/watch?v=sRO7BuGYcvs&feature=related=sRO7BuGYcvs&feature=related