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PENNY HUNGTechnology Storyteller,
Interactive Designer,
Creative Director.{ }( )
ABOUT ME {
}
( ) 姓名 洪新祐 性別 男
出⽣⽇期
毕业学校 中国科技⼤学 (资讯管理系)
⼿机
作品集
领英
电⼦信箱
微信
Name:Penny Hung
Gender :Male
Date of Birth:1981.9.4
Education:China University of Technology
Phone:(+86) 185-1210-0904
Portfolio:http://pennyhung.net
LinkedIn:https://www.linkedin.com/in/pennyhuuung
E-mail:[email protected]
Wechat ID: Penny_Hung
http://pennyhung.netmailto:[email protected]
HELLO WORLD⽬前在ISOBAR上海安索帕广告公司担任创意总监,主要负责带领项⽬成员发想数字创意
概念、拟定创意策略、提案,领导创意执⾏⼯作,把控项⽬品质达到设定标准,参与⼤型
比稿。服务客户:中国区华为⼿机,海外区华为⼿机、飘柔、必胜客。
2016年于VML担任创意总监,服务客户:百事可乐、天猫、⾼露洁
曾在台湾奥美广告、奥美互动、麦肯广告担任创意部互动总监,主要负责数字广告创意发
想、创意提案、互动设计及执⾏,技术可⾏性评估、前、后台程式资料库API串连和影⽚
制作。
服务客户:Mercedes-Benz、KFC、Häagen-Dazs、Taiwan Beer、Glenfiddich、
FamilyMart。
不同数字广告专案上的经历,令我可以在多⽅⾯作学习,也丰富了作为⼀位数字广告创意
⼈所需有的市场敏锐度。我具有良好的沟通能⼒及具备团队精神,并以客户的⾏销考量为
基础。对数位充满热情,愿意接受挑战。希望未来仍可以在⼯作专业上继续提升并且增加
相关的广告经验。
相信数字广告是⼀种超越技术性,以使⽤者需求和使⽤者经验为中⼼考量,技术只是实现
想法的⼯具,⽬的是创造出科技、创意与使⽤者的完美连结,不断的学习才是⼈⽣进步的
原动⼒,也希望⾃⼰的依此原则不断的往前迈进。
{
}
( )
EXPERIENCECreative Director
Creative Director
Creative Director
Associate Creative Director
Creative Technical Director
Technical Director
Interactive Director
Designer Manager
Conceptual Director
{
}
( )
2009 ~ 2012 @ OgilvyOne - Taipei /
2008 ~ 2009 @ SPRING HOUSE INC /
2004 ~ 2007 @ ELTA Technology /
春⽔堂科技
爱尔达科技
创意总监
创意总监
创意总监
创意副总监
创意技术总监
技术总监
互动总监
设计部经理
设计部主管
氩氪互动
麦肯广告
奥美广告
奥美互动
上海阳狮广告
2018/9 ~ 至今 @ ISOBAR /
2018/2 ~ 2018/9 @ PUBLICIS /
2016/4 ~ 2017/11 @ VML /
2015/3 ~ 2016/3 @ Arkr Digital /
2013 ~ 2015 @ McCann Taipei /
2012 ~ 2013 @ Ogilvy & Mather Taipei /
上海奔越广告
上海安索帕数字广告
AWARDS {
}
( )2014 LongXi Brand Entertainment Awards / LongXi Brand Entertainment.
2014 CSS Winner Award / Winner of the Day.
2014 Awwwards / Special Mention.
2013 Brain Magazine / Internet Marketing Award.
2012 Yahoo! Big Idea Chair Awards / Best Interactive ad.
2012 Click award / The Best interactive design of year.
2012 Times Asia-Pacific advertising award / Best interactive ad.
2011 Times Asia-Pacific advertising award / Best interactive ad.
2011 Brain Magazine / Best digital campaign of the year.
2010 Yahoo! Big Idea Chair Awards / Best Interactive ad.
WORKS
HUAWEI Mate 20 Campaign - 电量量不设限 ⾃自由不设限
WORKS
HUAWEI Mate 20 Campaign - 电量量不设限 ⾃自由不设限
https://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.htmlhttps://v.qq.com/x/page/e08494nq9t1.html
WORKS
HUAWEI Nova 3i - Gesture Navigation 巧喵篇
https://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.htmlhttps://v.qq.com/x/page/m08486pdaaj.html
WORKS
HUAWEI Nova 3i - Hivistion 黏⼟土动画篇
https://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.htmlhttps://v.qq.com/x/page/o0848fh4llg.html
WORKS
HUAWEI Nova 3i - AI Gallery ⽗父⼦子篇
https://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.htmlhttps://v.qq.com/x/page/v08489vfn09.html
WORKS
百事可乐 - 多屏定制新年年烟花秀, 17把乐带回家
⾃自⾃自定义⽂文⽂文字烟花
当⽤用户输入的⽂文字后,Canvas将⽂文字
绘制成图形,模拟烟花闪烁掉落落落落动
画的亮点后,即可组成⼀一个⽂文字形状
的烟花。
不限数量量的多屏互动现在可以不限屏幕数量量玩了了。烟花秀
使⽤用Web Socket多机互动技术 ,通
过主机控制整个观看过程,客机实时
同步联机状态,将⽤用⽤用户定制好的烟
花, 在多台⼿手机上⾯面爆开。
https://v.qq.com/x/page/e0369d2j6wp.html
WORKS
百事可乐 - 开启AR新玩法,打造跨界新模式
全球⽹网红Emoji AR强势来袭,
让你的百事可乐动起来!
2017年年,百事可乐Emoji 2.0限定包装焕新上市,
以“嗨”“⽜牛”“嗲”“耶”四个场景诠释 “百事就现在”的
欢 聚、⾳音乐、运动、和美食四⼤大⼤大畅爽时刻。
此次百事可乐作为⾸首个与QQ进⾏行行瓶⾝身AR深度商
业 合作的伙伴,诞⽣生了了⼀一系列列妙趣横⽣生⽣生的AR动
画, 让消费者畅饮百事可乐的同时,扫出惊喜、
玩出新意,更更能抽取连环好礼!
https://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.htmlhttps://v.qq.com/x/page/c0731jmgddw.html
WORKS
天猫⼩小⿊黑盒 - Air jordan 致敬新传奇天猫⼩小⿊黑盒×Air jordan
#致敬新传奇# 别再遗憾没有⻅见证历史,因为历史将与你⼀一起
⻅见证,这⼀一代的新传奇如何承袭经典、荣耀诞⽣生。
庆祝Air Jordan天猫官⽅方⽅方旗舰店开业,特别打造8款专属海海报,
同时发布”这个夏天你不可不知的22双Air Jordan”视频,推⼴广
全能新传奇Air Jordan Super.Fly 2017球鞋上市。
https://v.qq.com/x/page/g0731cw34ht.html
WORKS
天猫⼩小⿊黑盒 - Air jordan 致敬新传奇
WORKS
{
}
Create a KFC’s very own augmented reality band – Krushers the
Band! But this wasn’t just about music, we also combined technology
of smartphone devices, character design by famous illustrator and
the music created by the most popular Asian band among young
people – WonFu! Use AR technologies, 3D virtual players rocking in
your hands!
2013 Times Chinese Advertising Awards Silver (mobile APP)
2013 4A Advertising Awards Merit (best mobile application)
2012 Click Award Gold (best mobile APP UI design)
Client: KFC - Taiwan
Agency: Ogilvy & Mather Taiwan
肯德基 Krushers AR酷乐团
http://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttp://my.tv.sohu.com/us/74659274/61884432.shtmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.htmlhttps://v.qq.com/x/page/d0731o19p4o.html
WORKS
百事可乐 - 有百事聚爽,林更新私房趴
链接: https://pan.baidu.com/s/1kUQr7dd 密码: sgp6
https://pan.baidu.com/s/1kUQr7dd
WORKS
三得利啤酒 - 年味再现,⼀爆就满
WORKS
三得利啤酒 - 年味再现,⼀爆就满 (20台iPhone多屏互动)
https://v.qq.com/x/page/a0731xx24ao.html
WORKS
三得利啤酒 - 闯吧,上进⼩⽩领
WORKS
三得利啤酒 - 七⼣约吗︖带上真爱,双双被款待
WORKS
{
}
Taiwan High Speed Rail
Augmented Reality outdoor installation
Client: Taiwan High Speed Rail
Agency: Ogilvy & Mather Taiwan
台湾⾼铁 - AR扩增实境户外装置
https://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://www.youtube.com/watch?v=IK8BWjMZcuYhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.htmlhttps://v.qq.com/x/page/b0840y6cia9.html
WORKS
{
}
We created a smartphone app called 'happiness camera'. Use this app
whenever you discover happiness to capture it. This moment can be
upload simultaneously on the 'Happiness is...' event site. Where
people can share their happiness and meanwhile, to feel those from
others.
Client: Cathay Financial Holdings
Agency: Ogilvy & Mather Taiwan
国泰⾦控 - 幸福是
http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276http://vimeo.com/79287276
WORKS
{
}
From the process of the falling strawberries,the secrets of the
perfect Haagen Dazs’ ice cream are revealed layer by layer
showing you our commitments in making the world’s most
premium ice cream.
2014 CSS Winner Award, Winner of the Day.
2014 Awwwards, Special Mention.
Client: Häagen-Dazs
Agency: McCANN Taipei
哈根达斯 - 揭露完美的背后
http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/http://www.awwwards.com/best-websites/haagen-dazs-behind-the-perfection/
WORKS
{
}
准备出发!跟着仔仔⼀一起探索台啤⼩小麦啤酒的奥妙
2014 CSS Winner Award, Winner of the Day.
Client: Taiwan Beer
Agency: McCANN Taipei
台啤⼩麦啤酒探索旅程
http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/http://www.taiwanbeer-weissbier.com/
WORKS
{
}
女孩们,我们需要喜欢果微醺的妳站出来,⼀一起⽤用微醺的⼒力力量量做点改变!还能
跟林林依晨⼀一起上报纸哟!
Client: Taiwan Beer
Agency: McCANN Taipei
台湾啤酒 - 微醺权益促进会
http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/http://www.sweettouch.com.tw/
WORKS
{
}
格兰菲迪BAR1963年年经典重现,立即前往BAR1963年年体验实境互动。
Client: Glenfiddich
Agency: McCANN Taipei
Glenfiddich 1963 经典重现
http://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/twhttp://www.apple.com/tw
WORKS
{
}
Hotai Motor New Year e-card.
Client: Hotai Motor
Agency: McCANN Taipei
和泰汽车 - 新年贺卡
http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/http://www.hotaimotor2015ecard.com/
WORKS
{
}
Family Mart 25th Anniversary
Client: Häagen-Dazs
Agency: McCANN Taipei
FamilyMart 25周年。欢迎光临全家见!
http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/http://event.family.com.tw/familymart25th/
WORKS
{
}
Mercedes-Benz The new B-class.
Client: Mercedes-Benz
Agency: OgilvyOne Taiwan
梅赛德斯-奔驰 The new B-class.
http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/http://pennystudio.com/works/b-class/
WORKS
{
}
Nikon Coolpix - You see different
Client: Nikon
Agency: OgilvyOne Taiwan
Nikon Coolpix - 让所见与众不同
http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/http://www.pennystudio.com/nikon/
THANK YOU { }( ) Please feel free to contact me if you have any questions.