Temos o prazer de apresentar o projeto da REVISTA ... · Ela surgiu da necessidade de criação de um veículo que tratasse a moda de maneira séria e esclarecedora, visto que o interesse

Temos o prazer de apresentar o projeto da REVISTA SINTÉTICA em sua versão impressa!

A REVISTA SINTÉTICA tem por objetivo levar informação de moda àquelas pessoas que se identificam com a área e desejam estudar (e também trabalhar) nela. E por que a REVISTA SINTÉTICA surgiu?

Ela surgiu da necessidade de criação de um veículo que tratasse a moda de maneira séria e esclarecedora, visto que o interesse por parte dos jovens em trabalhar com moda cresceu muito nestes últimos anos. O interesse cresceu, mas o número de publicações que pudessem orientá-los e fornecessem informações úteis, continuou sendo praticamente zero.

Por isso, a REVISTA SINTÉTICA reúne informações práticas e atuais, sempre com linguagem de fácil entendimento. Afinal, é daí que vem o nome: SINTÉTICA significa sintetizar, simplificar, agrupar um grande número de informações num só lugar. SINTÉTICA também faz referência à criação do fio sintético, uma das maiores revoluções na moda do século XX (que permitiu uma democratização da moda e acesso a ela por camadas populares).

A versão online da REVISTA SINTÉTICA já existe há mais de um ano e está disponível no endereço . Atualmente este site leva notícias do mundo da moda e da indústria têxtil,

cobertura de eventos, informações de cursos e workshops, indicação de leituras e muito mais. Mas por que, então, fazer uma revista impressa?

Por diversos motivos! O principal é que a revista impressa será distribuída gratuitamente em todo o Brasil. Em algumas cidades a informação ainda não chega via Internet, mas a produção e o estudo de moda se faz necessário. Outro motivo é que a revista impressa, por ter um tempo maior de preparação (provavelmente ela seja bi ou trimestral) permite que assuntos maiores e mais profundos sejam publicados. Além do mais muitos artistas, estilistas e designers nos enviam material que pode ser publicado na revista impressa, como se fosse um catálogo de arte. Isto permite uma melhor visualização do trabalho e uma divulgação ainda maior de quem está apenas começando.

Por isso, não deixe de conhecer o conteúdo da revista e venha fazer parte deste projeto! O mundo da moda precisa ser explorado com mais seriedade porque oferece muitas oportunidades. A democratização da informação se faz necessária e é uma tendência mundial, não se esqueça disso!

Veja, a seguir, o conteúdo da revista. Note que além de moda a revista tratará de outras áreas que são importantes para o entendimento da moda, como um todo. Por isso, empresas e pessoas de áreas diversas podem fazer parte do projeto!

www.revistasintetica.com.br

http://www.revistasintetica.com.br

Conteúdo

Como foi dito anteriormente, a REVISTA SINTÉTICA impressa tratará de moda e de outras áreas que com ela se relacionam, como arte, cultura urbana e comportamento. Veja, a seguir, as seções da revista:

-Diário de estagiárioColuna escrita por autores convidados que já foram estagiários em alguma empresa de moda. Nesta seção fatos pitorescos (e reais) do cotidiano de trabalho serão relatados.

-BureauxUm painel com tendências de moda, lifestyle e comportamento que orientarão a próxima estação. Um guia útil e seguro para quem trabalha com moda e quer confeccionar roupas vendáveis.

-Como assim???Grandes questões indicadas por nosso leitores serão solucionadas nesta seção. Exemplos: como se faz um desfile? O que é tecido jacquard? O que é nanotecnologia têxtil?

-Mondo FashionNotícias e fatos importantes do cenário mundial da moda.

-CapaMatéria aprofundada que une moda e comportamento atual.

-LeituraIndicação de leitura como livros, revistas, sites, publicações etc.

-AndarilhoA moda das ruas. Nesta seção serão publicadas fotos de pessoas fotografadas nas ruas de todo o Brasil. Mais do que a oportunidade de aparecer na revista, esta seção traçará um panorama da moda popular no país. Após um período de publicação da revista (cerca de um ano) as fotos serão coletadas, estudadas e enviadas à ABIT – Associação da Indústria Têxtil. Este estudo vai ajudar a saber o que cada estado consome de moda.

-EventosCobertura de eventos de moda e da indústria têxtil.

-CulturarteEspaço dedicado à arte contemporânea: exposições, filmes, músicas, enfim, o que de melhor e mais importante estiver acontecendo neste cenário.

-Tiro CertoCasos de novos profissionais da moda que deram certo. Como eles começaram? Onde estudaram? No que erraram e no que acertaram para chegar lá?

-SintetizandoGrandes assuntos mostrados de forma bem rápida: pontos da história da moda, moda e comportamento na atualidade, enfim, uma seção de reflexão sobre a moda que pode envolver um assunto super atual ou um muito antigo mas que se relaciona com a atualidade.

-Eu, na ModaPerfil de um profissional de moda: trajetória, o que faz atualmente, onde quer chegar etc.

Público-alvo

Formato

Valores

A REVISTA SINTÉTICA será destinada a toda e qualquer pessoa que se interessa por moda e pretende seguir carreira na área. É claro que, atualmente, as pessoas que mais se interessam são pré-adolescentes, adolescentes e jovens. De acordo com a experiência que temos com o site, notamos que desde os 13 anos de idade já existem pessoas interessadas em estudar moda e trabalhar na área. No entanto, há uma pequena parcela de pessoas maduras que também buscam informação de moda para se profissionalizar. Estas pessoas, geralmente, são pessoas que já trabalham na área como autônomos e querem se profissionalizar ainda mais através do estudo. Portanto, a idade e a classe social do nosso público-alvo é bem extensa e variada. É ilógico dizer que são pessoas “de 13 a 25 anos, classes A, B e C” etc. Nosso público-alvo é composto por pessoas:

-ligadas na contemporaneidade;-descoladas, que se interessam por música (principalmente eletrônica) e diversão;-que se interessam por arte e entretenimento;-que, geralmente, trabalham e/ ou estudam;-que se interessam ou sabem sobre informática e Internet;-criativas e vanguardistas.-que se interessam por desenho, em especial.

Dentro destes aspectos, as idades e classes são variadas. A exemplo do site, temos contato com pessoas de 13 anos que dizem “adorar moda”, bem como temos contato com senhoras de 62 anos de idade que dizem “sou costureira e quero me aprimorar”.

A REVISTA SINTÉTICA impressa terá 36 páginas, 13 delas dedicadas a publicidade ou desenhos de arte (inteiras ou meia página). A qualidade do papel e do tipo de impressão são fundamentais. Cada página será em tamanho A4.

A tiragem inicial está prevista para 30 mil exemplares (podendo ser alterada). A revista será, inicialmente, trimestral. Ou seja, 4 edições ao ano. Distribuição: gratuita, em escolas, faculdades e centros culturais.

Os valores variam, bem como os benefícios relacionados a cada valor. Um patrocínio integral, por exemplo, dá direito a anúncio de 2 páginas mais logotipo no convite da festa de lançamento e banner no site da revista.

Patrocínio integral: R$ 60.000,00Meia-cota de patrocínio: R$ 30.000,00

Publicidade:

Projeto Impresso

Seminário de Moda em Osasco

A seguir, você poderá visualizar uma prévia de como será a revista impressa.

Os espaços em branco dentro das matérias correspondem às fotos que poderão ser inseridas, e as páginas em branco correspondem a publicidade e/ou imagens de artistas e designers, que poderão compor a nossa “Galeria de Arte” da revista.

Ao final, nossas formas de contato. Caso necessite, estamos à disposição para maiores esclarecimentos por telefone, e-mail ou pessoalmente.

A equipe do veículo REVISTA SINTÉTICA, preocupada em ajudar e orientar os moradores da cidade de Osasco, bem como de outras cidades da região metropolitana do estado de São Paulo, está organizando um Seminário de Moda, voltado a jovens estudantes da região, bem como a professores, diretores e reitores de escolas e faculdades.

Este Seminário irá levar diferentes profissionais de diversas áreas da indústria têxtil e de moda para que eles relatem suas experiências e possam orientar os jovens na carreira certa a seguir. O Seminário também irá mostrar às escolas e faculdades da região como a moda tem crescido e o interesse dos jovens em trabalhar na área também tem crescido muito, por isso, é necessário que cursos sejam abertos na cidade de Osasco e na região para atender a demanda.

Caso necessite de mais informações sobre o Seminário, é só solicitar.

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Pg.18Capa: Como é duro andar com as próprias pernas...

Pg.29Tiro Certo

Pg.31Casos de Sucesso

Pg.32Programinha básico

Pg. 33Eu,na moda

Pg.34Contatos

Pg.22Leitura

Pg.23Andarilho

Pg.25Eventos

Pg. 28Culturarte - por Rynaldo Papoy

Pg.9Diário de estagiário

Pg.10Bureaux

Pg.13Como assim???

Pg.16Mondo Fashion

http://[email protected]

mailto:[email protected]

http://[email protected]

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Capa

EkkkkrerereddddddddddddkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkkkkkkkkkk

20

Capa

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21

22

LeituraNome do livro

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Nome do livro


Site


Andarilho

23

24

Andarilho

Eventos

25

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A

A

26

Eventos

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A

27

28

Culturartepor Rynaldo Papoy

A rerereddddddddddddkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkk

EkkkkrerereddddddddddddkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkkErererereddddddddddddkkkkkkkkkkk

Tiro Certo

29

A

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30

31

Sintetizando

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A

32

Programinha BásicoExposição

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Exposição


Exposição


33

Eu, na Moda

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34

Contatos

35

É assim que nós trabalhamos: com dedicação e alegria. Somos um grupo de comunicação diferente porque pensamos e trabalhamos pensando no futuro e ajudando o profissional de moda de amanhã. Os jovens é que darão continuidade à moda brasileira e serão os geradores de renda e trabalho do país.

Revista Sintética – sintetizar, para nós, é muito mais que simplificar.

Atenciosamente,

Revista Sintética – Depto. Comercial

55 11 [email protected]

Documents

Temos o prazer de apresentar o projeto da REVISTA ... · Ela surgiu da necessidade de criação de um veículo que tratasse a moda de maneira séria e esclarecedora, visto que o interesse